Strategy & Documents

config (1)

Agent Instructions (CLAUDE.md) CLAUDE.md

rule (8)

adwave-competitor-content.mdc .cursor/rules/adwave-competitor-content.mdc
adwave-formatting.mdc .cursor/rules/adwave-formatting.mdc
adwave-images.mdc .cursor/rules/adwave-images.mdc
adwave-product.mdc .cursor/rules/adwave-product.mdc
adwave-quality.mdc .cursor/rules/adwave-quality.mdc
adwave-voice.mdc .cursor/rules/adwave-voice.mdc
adwave-seo.mdc .cursor/rules/adwave-seo.mdc
outrank-boundary.mdc .cursor/rules/outrank-boundary.mdc

strategy (16)

AI Agent Context Bootstrap strategy/agent-context.md
"Best X for Y" Comparison Post Strategy strategy/comparison-post-strategy.md
Documentation Gaps - Living Document strategy/documentation-gaps.md
Balanced Prose & Lists Writing Guide strategy/prose-first-writing-guide.md
Playbook Alignment & Priority Guide strategy/playbook-alignment.md
Adwave Social Media Guide strategy/social-media-guide.md
Stat Snapshot QC Checklist strategy/stat-snapshot-qc-checklist.md
Adwave Content Strategy Playbook strategy/content-playbooks.md
Adwave Content Publishing Guide strategy/publishing-guide.md
Adwave Social Media Distribution Guide strategy/social-media-distribution-guide.md
Stat Snapshot Pages: Complete Writing Guidelines strategy/stat-snapshot-writing-guidelines.md
Wavemaker SEO & Content Strategy strategy/wavemaker-seo-strategy.md
Adwave SMB Resource Hub Strategy strategy/smb-resource-hub-strategy.md
Organic Search (SEO) Playbook strategy/organic-search-playbook.md
Adwave Industry Taxonomy strategy/industry-taxonomy.md
Content Cannibalization: 301 Redirect Map strategy/cannibalization-redirect-map.md

calendar_doc (6)

Stat Snapshot Pages Calendar & Tracker calendar/stat-snapshot-calendar.md
Adwave Editorial Calendar 2025-2026 calendar/editorial-calendar.md
Wavemaker Editorial Calendar calendar/wavemaker-editorial-calendar.md
Stat Snapshot Calendar v2: Multi-Channel Era calendar/v2/stat-snapshot-calendar.md
Outrank Topic List v2: Revised for Multi-Channel Adwave calendar/v2/outrank-topics.md
Adwave Editorial Calendar v2: Multi-Channel Era calendar/v2/editorial-calendar.md

keyword_doc (5)

already-targeted.md keywords/already-targeted.md
wavemaker-keywords.md keywords/wavemaker-keywords.md
phase4-industry-no-tv.md keywords/phase4-industry-no-tv.md
phase1-smb-broad.md keywords/phase1-smb-broad.md
phase3-tv-industry.md keywords/phase3-tv-industry.md

brief (173)

Adwave vs [Competitor]: [Differentiating Angle] briefs/_TEMPLATE-competitor-comparison.md
TV Advertising for [Industry/Business Type] briefs/_TEMPLATE-industry-page.md
Advertising for [Industry/Business Type]: [Channel Count] Channels Compared briefs/_TEMPLATE-phase4-industry.md
[Topic]: The Complete Guide to [Specific Focus] briefs/_TEMPLATE-guide.md
H1 2026 in Review: What Worked for Small Business TV Advertising briefs/2026-06-29-h1-2026-small-business-tv-advertising-review.md
How TV Advertising Complements Your SEO Strategy briefs/2026-06-30-tv-advertising-seo-strategy.md
Best Advertising for Funeral Homes (2026) briefs/2026-06-28-best-advertising-funeral-homes.md
Down-Ballot Races: Integrating CTV with Digital Campaign Strategy briefs/2026-06-26-down-ballot-ctv-digital-integration.md
Adwave Targeting Deep Dive: Finding Your Perfect Audience briefs/2026-06-27-adwave-targeting-deep-dive.md
TV Advertising A/B Testing: How to Compare Ad Variations briefs/2026-06-24-tv-advertising-ab-testing.md
Case Study: How a B2B SaaS Company Used CTV for Lead Generation briefs/2026-06-25-b2b-saas-ctv-case-study.md
Independence Day Marketing: TV Strategies for July 4th Weekend briefs/2026-06-23-july-4th-marketing-tv-strategies.md
Building a Full-Funnel Advertising Strategy with TV at the Center briefs/2026-06-22-full-funnel-advertising-strategy-tv.md
Best Advertising for Summer Camps & Youth Programs (2026) briefs/2026-06-21-best-advertising-summer-camps-youth-programs.md
Political Debate Season: Pre- and Post-Debate TV Ad Strategies briefs/2026-06-19-political-debate-season-tv-ad-strategies.md
TV Advertising for Nonprofit Fundraising Campaigns briefs/2026-06-20-tv-advertising-nonprofit-fundraising.md
Advertising for Seasonal Businesses: Staying Busy Year-Round briefs/2026-06-16-advertising-seasonal-businesses.md
How Frequency and Reach Work Together in TV Campaigns briefs/2026-06-18-frequency-and-reach-tv-campaigns.md
Best Advertising for Senior Care & Assisted Living (2026) briefs/2026-06-14-best-advertising-senior-care-assisted-living.md
Retargeting TV Viewers: Turning CTV Impressions into Conversions briefs/2026-06-15-retargeting-tv-viewers-ctv-conversions.md
Case Study: How a Restaurant Chain Scaled with Multi-Market CTV briefs/2026-06-12-restaurant-chain-multi-market-ctv-case-study.md
How AI Is Changing Small Business TV Advertising in 2026 briefs/2026-06-13-ai-changing-small-business-tv-advertising.md
Why New Businesses Should Consider TV Advertising Early briefs/2026-06-11-new-business-tv-advertising-early.md
Local vs National TV Advertising: Which Strategy Fits Your Business? briefs/2026-06-09-local-vs-national-tv-advertising.md
Best Advertising for Home Builders & Remodelers (2026) briefs/2026-06-07-best-advertising-home-builders-remodelers.md
Midterm Primary Season: CTV Strategies for June Races briefs/2026-06-08-midterm-primary-season-ctv-strategies.md
How to Choose the Right Advertising Channels for Your Business briefs/2026-06-05-how-to-choose-advertising-channels.md
Adwave AI Creative: Tips for Generating Better TV Ad Variations briefs/2026-06-06-adwave-ai-creative-tips.md
CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2026 briefs/2026-05-15-ctv-advertising-statistics-2026.md
Brief: Pest Control Advertising (Phase 4) briefs/2026-04-21-pest-control-advertising.md
TV Advertising for Indiegogo Campaigns briefs/2026-02-21-tv-advertising-indiegogo-campaigns.md
Healthcare Marketing Ideas for Small Practices briefs/2026-02-20-healthcare-marketing-ideas-small-practices.md
TV Advertising for Kickstarter Projects briefs/2026-02-19-tv-advertising-kickstarter-projects.md
Real Estate Marketing Ideas for 2026 briefs/2026-02-18-real-estate-marketing-ideas.md
TV Advertising for GoFundMe Campaigns briefs/2026-02-17-tv-advertising-gofundme-campaigns.md
TV Advertising for Patreon Creators briefs/2026-02-15-tv-advertising-patreon-creators.md
Home Improvement Marketing Ideas That Drive Leads briefs/2026-02-13-home-improvement-marketing-ideas.md
TV Advertising for Churches & Religious Organizations briefs/2026-02-12-tv-advertising-churches.md
TV Advertising for Local Festivals & Events briefs/2026-02-05-tv-advertising-festivals-events.md
How to Reach Customers Near Me: Complete Local Marketing Guide briefs/2026-02-10-how-to-reach-customers-near-me.md
How to Get Users for Your Mobile App briefs/2026-01-30-how-to-get-users-mobile-app.md
How to Promote Your Small Business (Without Breaking the Bank) briefs/2026-02-03-how-to-promote-small-business.md
Startup Advertising Ideas: Getting Your First Customers briefs/2026-01-24-startup-advertising-ideas.md
TV Advertising for Franchises briefs/2026-01-29-tv-advertising-franchises.md
Tourism Marketing for Small Cities and Destinations briefs/2026-01-21-tourism-marketing-small-cities.md
TV Advertising for Concert Venues briefs/2026-01-22-tv-advertising-concert-venues.md
How to Get More Patients for Your Medical Practice briefs/2026-01-14-get-more-patients-medical-practice.md
TV Advertising for Youth Sports Leagues & Clubs briefs/2026-01-15-tv-advertising-youth-sports.md
Contractor Lead Generation: Getting More Home Improvement Jobs briefs/2026-01-10-contractor-lead-generation.md
TV Advertising for Pool & Spa Companies briefs/2026-01-08-tv-advertising-pool-spa.md
Marketing Ideas for Small Business: 20 Tactics That Work briefs/2026-01-07-marketing-ideas-small-business.md
How to Grow Your Small Business in 2026 briefs/2026-01-02-how-to-grow-small-business.md
Small Business Marketing Strategies for 2026 briefs/2025-12-30-small-business-marketing-strategies.md
2025 in Review: What Worked for Small Business Advertising briefs/2025-12-31-small-business-advertising-review-2025.md
Local Advertising Ideas That Beat Social Media briefs/2025-12-27-local-advertising-ideas.md
How to Advertise a Grand Opening (And Pack the House) briefs/2025-12-23-how-to-advertise-grand-opening.md
The Best Local Advertising Channels for Small Business in 2026 briefs/2025-12-16-best-local-advertising-channels.md
How to Increase Foot Traffic to Your Store briefs/2025-12-19-increase-foot-traffic-store.md
Free Advertising Ideas for Small Business (That Really Work) briefs/2025-12-12-free-advertising-small-business.md
TV Advertising for Nonprofits briefs/2025-12-11-tv-advertising-nonprofits.md
How to Attract Local Customers to Your Business briefs/2025-12-09-how-to-attract-local-customers.md
TV Advertising for Bars & Nightlife briefs/2025-12-08-tv-advertising-bars-nightlife.md
15 Small Business Advertising Ideas That Actually Work briefs/2025-12-05-small-business-advertising-ideas.md
TV Advertising for Entertainment Venues briefs/2025-12-04-tv-advertising-entertainment-venues.md
TV Advertising for Used Car Lots briefs/2025-12-02-tv-advertising-used-car-lots.md
How to Market Your Small Business: The Complete 2026 Guide briefs/2025-12-02-how-to-market-small-business.md
TV Advertising for Flooring Companies briefs/2025-11-27-tv-advertising-flooring-companies.md
Marketing Resolutions for 2026: What Smart Small Businesses Are Planning briefs/2025-11-25-new-year-marketing-resolutions.md
2026 TV Advertising Predictions: What's Next for Small Business briefs/2025-11-28-tv-advertising-predictions-2026.md
The Year-End Marketing Push: Finishing 2025 Strong briefs/2025-11-21-year-end-marketing-push-guide.md
TV Advertising for Tire Shops briefs/2025-11-24-tv-advertising-tire-shops.md
TV Advertising for Medical Practices: The HIPAA-Compliant Marketing Guide briefs/2025-11-18-tv-advertising-medical-practices.md
TV Advertising for Optometrists & Eye Care Practices briefs/2025-11-20-tv-advertising-optometrists.md
How to Choose a CTV Advertising Platform: A Small Business Guide briefs/2025-11-18-how-to-choose-ctv-advertising-platform.md
Small Business Saturday TV Advertising: Your Complete Campaign Guide briefs/2025-11-11-small-business-saturday-tv-advertising.md
TV Advertising for Wedding & Event Businesses briefs/2025-11-14-tv-advertising-wedding-events.md
TV Advertising for Car Washes briefs/2025-11-10-tv-advertising-car-washes.md
Self-Serve CTV Advertising Platforms Compared: Finding the Right Fit for Your Budget briefs/2025-11-11-self-serve-ctv-advertising-platforms-compared.md
7 TV Advertising Mistakes Small Businesses Make (And How to Avoid Them) briefs/2025-11-07-tv-advertising-mistakes-avoid.md
TV Advertising for Music Schools & Lesson Studios briefs/2025-11-06-tv-advertising-music-schools.md
CTV Advertising Benchmarks: What Good Performance Looks Like briefs/2025-11-04-ctv-advertising-benchmarks.md
Brief: Best Streaming TV Advertising Platforms in 2025 briefs/2025-11-04-best-streaming-tv-advertising-platforms.md
TV Advertising for Mattress Stores briefs/2025-10-30-tv-advertising-mattress-stores.md
TV Advertising for Pet Businesses briefs/2025-10-31-tv-advertising-pet-businesses.md
TV Advertising for Auto Dealerships briefs/2025-10-28-tv-advertising-auto-dealerships.md
TV Advertising for Hotels & Boutique Lodging briefs/2025-10-27-tv-advertising-hotels-lodging.md
Marketing a Second Location: How to Launch Your Expansion Successfully briefs/2025-10-24-opening-second-location-marketing.md
CTV Targeting Options Explained: Demographics, Interests & Behaviors briefs/2025-10-21-ctv-targeting-options-guide.md
TV Advertising for Auto Custom Shops briefs/2025-10-23-tv-advertising-auto-custom-shops.md
Holiday TV Advertising Playbook for Small Businesses briefs/2025-10-14-holiday-tv-advertising-playbook.md
TV Advertising for Martial Arts Academies briefs/2025-10-16-tv-advertising-martial-arts.md
Is TV Advertising Worth It for Small Businesses? An Honest Answer briefs/2025-10-17-is-tv-advertising-worth-it.md
TV Advertising for Dance Studios briefs/2025-10-09-tv-advertising-dance-studios.md
TV Advertising for Insurance Agents briefs/2025-10-10-tv-advertising-insurance-agents.md
Best Advertising for Restaurants in 2025 briefs/2025-10-08-best-advertising-for-restaurants.md
Black Friday & Cyber Monday TV Advertising: The Small Business Playbook briefs/2025-10-03-black-friday-tv-advertising-guide.md
How AI is Revolutionizing TV Commercial Production briefs/2025-10-07-ai-tv-commercial-production.md
TV Advertising for Coffee Shops & Cafes briefs/2025-10-02-tv-advertising-coffee-shops-cafes.md
TV Advertising for Gyms & Fitness Studios briefs/2025-09-30-tv-advertising-gyms-fitness.md
TV Advertising for Retail Stores briefs/2025-09-26-tv-advertising-retail-stores.md
Google Ads vs. Facebook Ads vs. TV Ads: Where Should You Spend Your Budget? briefs/2025-09-19-google-ads-vs-facebook-ads-vs-tv.md
TV Advertising for Furniture Stores briefs/2025-09-25-tv-advertising-furniture-stores.md
TV Advertising for E-commerce & DTC Brands briefs/2025-09-16-tv-advertising-ecommerce-industry.md
TV Advertising for Physical Therapy Centers briefs/2025-09-18-tv-advertising-physical-therapy.md
TV Advertising for Salons & Spas briefs/2025-09-12-tv-advertising-salons-spas-beauty.md
TV Advertising for E-commerce: The DTC Brand's Guide to CTV briefs/2025-09-16-tv-advertising-ecommerce-guide.md
TV Advertising for Boutiques & Apparel Stores briefs/2025-09-08-tv-advertising-boutiques-apparel.md
Tubi Advertising for Small Business: Free Streaming on a Budget briefs/2025-09-09-tubi-advertising-small-business.md
TV Advertising for Preschools & Childcare Centers briefs/2025-09-05-tv-advertising-preschools-childcare.md
Marketing Your New Business: A First-Year Survival Guide briefs/2025-09-05-marketing-new-business-first-year.md
TV Advertising for Handymen & Remodeling Contractors briefs/2025-09-04-tv-advertising-handyman-remodeling.md
TV Advertising for Trade Schools & Vocational Programs briefs/2025-09-02-tv-advertising-trade-schools-vocational.md
2025 State of SMB TV Advertising Report briefs/2025-09-02-state-of-smb-tv-advertising-2025.md
TV Advertising for Auto Repair Shops briefs/2025-08-28-tv-advertising-auto-repair.md
TV Advertising for Driving Schools briefs/2025-08-28-tv-advertising-driving-schools.md
TV Advertising for Art Schools & Creative Studios briefs/2025-08-25-tv-advertising-art-schools-studios.md
Seasonal TV Advertising Calendar: When to Run Campaigns for Maximum Impact briefs/2025-08-26-seasonal-tv-advertising-calendar.md
TV Advertising for Tutoring & Learning Centers briefs/2025-08-21-tv-advertising-tutoring-centers.md
Slow Season Marketing: How to Keep Customers Coming When Business Slows Down briefs/2025-08-22-slow-season-marketing-strategies.md
TV Advertising for Med Spas briefs/2025-08-19-tv-advertising-med-spas.md
Marketing Your Local Business Without Trying to Go Viral briefs/2025-08-15-marketing-without-going-viral.md
TV Advertising for Chiropractors briefs/2025-08-14-tv-advertising-chiropractors.md
TV Advertising for Law Firms briefs/2025-08-12-tv-advertising-law-firms-industry.md
TV Advertising for Law Firms: The Complete Compliance & Strategy Guide briefs/2025-08-12-tv-advertising-law-firms.md
Why Customers Trust Brands They See on TV (And How to Get There for Under $100) briefs/2025-08-08-why-customers-trust-tv-brands.md
CTV Retargeting Explained: Reach Website Visitors on Their TV briefs/2025-07-29-ctv-retargeting-guide.md
TV Advertising for Solar Installation Companies briefs/2025-08-07-tv-advertising-solar-installation.md
The $50 Marketing Test: 5 Channels That Actually Reach New Customers briefs/2025-08-01-50-dollar-marketing-test-new-customers.md
TV Advertising for HVAC Companies briefs/2025-07-24-tv-advertising-hvac.md
How to Make Your Local Business Stand Out in a Crowded Market briefs/2025-07-25-stand-out-local-business-crowded-market.md
How to Build Brand Awareness for Your Small Business (Without a Big Budget) briefs/2025-07-18-build-brand-awareness-small-business.md
TV Advertising for Mobile Apps: CTV User Acquisition Strategies briefs/2025-07-22-tv-advertising-mobile-apps-ctv.md
TV Advertising for Landscaping & Lawn Care Companies briefs/2025-07-17-tv-advertising-landscaping.md
How to Calculate Your TV Advertising ROI: A Practical Framework briefs/2025-07-15-tv-advertising-roi-calculation.md
Peacock TV Advertising: Everything Small Businesses Need to Know briefs/2025-07-08-peacock-tv-advertising-guide.md
How Small Businesses Can Compete with Big Brands in 2025 briefs/2025-07-10-small-business-compete-big-brands.md
TV Advertising for Vacation Rentals briefs/2025-07-01-tv-advertising-vacation-rentals-airbnb.md
Facebook Ads Not Working? 7 Alternatives That Might Work Better briefs/2025-07-03-facebook-ads-not-working-alternatives.md
TV Advertising for Etsy Sellers: Growing Your Handmade Business briefs/2025-06-24-tv-advertising-etsy-sellers.md
The Ultimate Guide to CTV Ad Creative That Converts briefs/2025-06-27-ctv-ad-creative-best-practices.md
TV Advertising for Streamers & Gaming Creators briefs/2025-06-22-tv-advertising-streamers-twitch.md
TV Advertising for Travel Bloggers & Creators briefs/2025-06-20-tv-advertising-travel-bloggers.md
TV Advertising for Electricians briefs/2025-06-19-tv-advertising-electricians.md
CTV vs YouTube Ads: Which Delivers Better Results for Local Business? briefs/2025-06-20-ctv-vs-youtube-ads-comparison.md
TV Advertising for Podcasters briefs/2025-06-18-tv-advertising-podcasters.md
7 Ways to Get More Customers (That Aren't Social Media) briefs/2025-06-19-get-more-customers-beyond-social-media.md
Case Study: How a Dental Practice Built Local Awareness with CTV Advertising briefs/2025-06-17-dental-practice-ctv-case-study.md
How to Advertise Your Local Business on a Budget (2025 Guide) briefs/2025-06-15-how-to-advertise-local-business-budget.md
TV Advertising for Content Creators briefs/2025-06-15-tv-advertising-content-creators.md
TV Advertising for Roofing Companies briefs/2025-06-12-tv-advertising-roofing-companies.md
Pluto TV Advertising: Free Streaming Audiences on a Small Budget briefs/2025-06-13-pluto-tv-advertising-guide.md
TV Advertising for Influencers: Growing Your Personal Brand Beyond Social briefs/2025-06-10-tv-advertising-influencers-creators.md
Live Sports Advertising for Local Businesses: A Practical Guide briefs/2025-06-06-live-sports-advertising-local-business.md
TV Ads for Home Service Businesses: HVAC, Plumbing & Contractor Guide briefs/2025-05-30-home-services-tv-advertising.md
TV Advertising for Financial Advisors briefs/2025-06-05-tv-advertising-financial-advisors.md
Amazon Fire TV Advertising: Targeting, Costs & Getting Started briefs/2025-05-23-amazon-fire-tv-advertising-guide.md
Case Study: How a Real Estate Agent Built Local Brand Authority with CTV briefs/2025-05-27-real-estate-ctv-case-study.md
I Have $100 and 1 Hour: Here's My TV Advertising Strategy briefs/2025-05-20-100-dollar-tv-advertising-strategy.md
CTV Measurement 101: Tracking TV Ad Performance Like a Pro briefs/2025-05-16-ctv-measurement-attribution-guide.md
TV Advertising for Accountants & CPAs briefs/2025-05-22-tv-advertising-accountants.md
TV Advertising for Restaurants briefs/2025-05-13-tv-advertising-restaurants.md
TV Advertising for Plumbers briefs/2025-05-15-tv-advertising-plumbers.md
Hulu Advertising for Small Business: Costs, Targeting & How to Start briefs/2025-05-09-hulu-advertising-small-business.md
TV Advertising for Restaurants: The Complete Marketing Playbook briefs/2025-05-13-tv-advertising-restaurants-guide.md
TV Advertising for Veterinary Practices briefs/2025-05-08-tv-advertising-veterinary.md
CTV vs. Meta Ads: Which Channel Delivers Better ROI for SMBs? briefs/2025-05-06-ctv-vs-meta-ads-comparison.md
Case Study: How a Local Restaurant Built Brand Awareness with CTV Ads briefs/2025-05-02-restaurant-ctv-case-study.md
Your First TV Ad: A Step-by-Step Guide for Absolute Beginners briefs/2025-04-29-first-tv-ad-beginners-guide.md
TV Advertising for Dentists briefs/2025-04-25-tv-advertising-dentists.md
AI TV Commercials: How Small Businesses Create Professional Ads in Minutes briefs/2025-04-25-ai-tv-commercials-small-business.md
How to Advertise on Roku: The Complete Small Business Guide briefs/2025-04-22-roku-advertising-small-business.md
TV Advertising for Political Campaigns: A Modern Candidate's Guide briefs/2025-04-15-tv-advertising-political-campaigns.md
CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2025 briefs/2025-04-18-ctv-advertising-statistics-2025.md