Case Study: How a Restaurant Chain Scaled with Multi-Market CTV
briefs/2026-06-12-restaurant-chain-multi-market-ctv-case-study.md · brief · 1 versions
Case Study: How a Restaurant Chain Scaled with Multi-Market CTV
Publish Date: 2026-06-12 | Slug: restaurant-chain-multi-market-ctv-case-study (verified) Category: Case Study | Funnel: MOFU | Author: Jestin McCarthy Word Target: 1,400-1,900 | Title year: No | Hero: NO text (case study)
Differentiation
restaurant-ctv-case-study = single restaurant. THIS = multi-location chain scaling test-market → 3 metros. Composite/anonymized per house case study style (like Westridge Counsel).
Story (internally consistent numbers)
"Harvest Table Kitchen", casual-dining chain, 11 locations across 3 metros.
- Baseline: same-store visits flat YoY (+1%), digital mix $14K/month chainwide
- Phase 1 (90-day single-market test): $3,000/month in home metro (5 locations). Result: +11% same-store visits vs +1.5% in unadvertised metros (control), branded search +24% in test metro
- Phase 2 (rollout): $8,500/month across all 3 metros, weighted to weakest market, 6 months
- Results: +16% chainwide same-store visits vs prior year; cost per incremental visit $2.10; est. incremental revenue $46K/month vs $8.5K spend (~5.4x); weakest market grew fastest (+21%)
- Lessons: control-market measurement, market weighting, creative localization (one brand spot + per-metro tag), QR code limited-time offer redemptions as direct signal
Internal links
/resources/restaurant-ctv-case-study, /resources/tv-advertising-restaurants-guide, /resources/best-advertising-restaurants, /resources/ctv-advertising-drives-foot-traffic-physical-stores
Version history
- v1 · 6/20/2026, 3:11:54 AM · migration import