Adwave Social Media Distribution Guide

Overview

This guide outlines the strategy, cadence, and content plan for distributing Adwave blog content across social media platforms: Instagram, Facebook, TikTok, X (Twitter), and LinkedIn.

Goal: Maximize reach and engagement from each published blog post by creating platform-optimized social content and images.

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Part 1: Platform Strategies

Instagram

Audience: SMB owners, marketers, creators, visual learners Tone: Inspirational, visual-first, behind-the-scenes, educational snippets Best for: Brand awareness, visual storytelling, community building

Content Formats

Posting Cadence

• Feed Posts: 4-5x per week
• Stories: Daily (2-3 stories per day)
• Reels: 3-4x per week
• Best Times: 11am-1pm, 7pm-9pm EST (weekdays)

Content Mix

• 40% Educational (tips, stats, how-to snippets)
• 30% Blog promotion (carousel summaries, link in bio)
• 20% Behind-the-scenes / Adwave product
• 10% User content / testimonials

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Facebook

Audience: Business owners 35+, local business communities, industry groups Tone: Conversational, helpful, community-focused Best for: Link sharing, community groups, local business targeting

Content Formats

Posting Cadence

• Feed Posts: 1-2x per day
• Stories: 3-5x per week
• Best Times: 9am-12pm, 3pm-4pm EST (weekdays)

Content Mix

• 50% Blog promotion with native summaries
• 25% Discussion starters / questions
• 15% Industry news / trends
• 10% Adwave product highlights

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TikTok

Audience: Younger business owners, creators, early adopters, Gen Z marketers Tone: Authentic, fast-paced, slightly irreverent, educational Best for: Viral reach, trend participation, myth-busting, quick tips

Content Formats

Posting Cadence

• Videos: 1-2x per day (minimum 5x per week)
• Best Times: 7am-9am, 12pm-3pm, 7pm-11pm EST

Content Types

• "Did you know?" facts from blog posts
• Myth-busting ("TV ads cost $50K?" No, here's the truth)
• Quick tips (30-60 seconds)
• Trend participation with marketing angle
• "POV: You're a small business owner who just discovered..."

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X (Twitter)

Audience: Marketers, industry professionals, news followers, tech-savvy SMBs Tone: Sharp, witty, conversational, thought-provoking Best for: Hot takes, stat sharing, thread content, real-time engagement

Content Formats

Posting Cadence

• Tweets: 3-5x per day
• Threads: 2-3x per week (from blog posts)
• Best Times: 8am-10am, 12pm-1pm EST

Content Mix

• 40% Stat snippets and insights
• 30% Thread breakdowns of blog posts
• 20% Hot takes and questions
• 10% Retweets/engagement with industry

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LinkedIn

Audience: B2B marketers, agency professionals, business decision-makers Tone: Professional, insightful, data-driven, thought leadership Best for: Long-form content, B2B targeting, professional credibility

Content Formats

Posting Cadence

• Posts: 1x per day (5x per week)
• Best Times: 7am-8am, 12pm, 5pm-6pm EST (Tue-Thu best)

Content Mix

• 50% Data-driven insights and stats
• 30% Blog post summaries with key takeaways
• 15% Thought leadership / industry commentary
• 5% Company updates / product news

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Part 2: Social Media Image Specifications

Quick Reference

Adwave Social Image Style

For social media, we adapt the blog image style with these modifications:

Square Format (Instagram/Facebook Feed)

• Simpler compositions that read at smaller sizes
• Larger, bolder text (min 60pt for headlines)
• Single focal point
• Brand colors: Teal (#57b4ad), Navy (#222239), Lime (#d7df27)
• Textured background optional

Vertical Format (Stories/Reels/TikTok)

• Hook at top third of frame
• Key message in center
• CTA at bottom
• Bold, short text only

Horizontal Format (X/LinkedIn)

• Left-aligned key visual
• Right-aligned text/stats
• Clean, professional feel
• Data visualizations work well

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Part 3: Content Distribution Calendar

Weekly Schedule Template

Blog Post Distribution Timing

When a new blog post publishes:

Day 1 (Publish Day):

• All platforms: Initial promotion post
• Instagram: Story teaser + feed carousel
• X: Thread breakdown
• LinkedIn: Long-form post

Day 3-4:

• Instagram: Reel with key insight
• TikTok: Quick tip video
• Facebook: Discussion question related to topic

Day 7:

• All platforms: "In case you missed it" post
• Different angle/stat from same article

Day 14+:

• Evergreen content rotation
• Quote cards, stat callouts

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Part 4: Published Posts - Social Content & Image Prompts

Below is the social media content plan for each published post, including:

• Hook: Opening line for social posts
• Key Stats/Quotes: Pullable content
• Image Prompt: Text-to-image prompt for social graphics

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April 2025

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1. TV Advertising for Political Campaigns

Published: April 16, 2025 | Category: Industries

Social Hook: "Political advertising isn't just for presidential campaigns anymore."

Key Talking Points:

• Local campaigns can now afford TV ads
• CTV targeting reaches specific voter demographics
• $50 minimum makes local races accessible

Image Prompt (Square 1:1):

Create a bold social media graphic for political advertising.

Background: Solid navy (#222239) with subtle texture.

Central elements: Stylized ballot box icon and TV screen icon side by side.

Text overlay: "YOUR LOCAL CAMPAIGN ON TV" in large bold white text. Below: "Starting at $50" in teal (#57b4ad).

Hand-drawn accents: Stars and voting check marks in lime (#d7df27).

Style: Clean, bold, high contrast for mobile viewing.

Format: Square 1080x1080px.

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2. CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2025

Published: April 18, 2025 | Category: Insights

Social Hook: "85% of US households now have a streaming device. Here's what that means for your marketing."

Key Stats to Pull:

• 85% US household CTV penetration
• $26B CTV ad spend in 2025
• 94% video completion rate
• $25 average CPM for SMBs

Instagram Carousel Topics (5-7 slides):

1. Cover: "25 CTV Stats You Need to Know"
2. Viewership stats (85% penetration)
3. Ad spend growth ($26B)
4. Performance metrics (94% completion)
5. SMB opportunity (avg CPM)
6. What this means for you
7. CTA: Link in bio

Image Prompt (Square 1:1 - Stats Card):

Create a data-focused social media graphic.

Background: Cream/off-white with subtle paper texture.

Central element: Large bold statistic "85%" in teal (#57b4ad).

Supporting text: "of US households have streaming TV" in navy (#222239).

Accent: Hand-drawn upward arrow in navy, lime (#d7df27) sparkles.

Small text at bottom: "CTV Stats 2025" with Adwave branding subtle.

Style: Clean, editorial, data-forward.

Format: Square 1080x1080px.

X Thread Outline:

1. "85% of US households have a streaming device. Let's talk about what this means for small business marketing. 🧵"
2. [Viewership stat]
3. [Ad spend stat]
4. [Performance stat]
5. [SMB opportunity]
6. "The barrier to entry? $50. Not $50,000."
7. [Link to full article]

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3. How to Advertise on Roku: The Complete Small Business Guide

Published: April 22, 2025 | Category: Guides

Social Hook: "Roku reaches 80M+ households. Here's how to put your business on their screens."

Key Talking Points:

• Roku market share and reach
• Step-by-step advertising process
• Cost expectations ($25-35 CPM)
• Targeting capabilities

Image Prompt (Square 1:1):

Create a platform guide social graphic.

Background: Textured off-white cardstock.

Central element: Stylized Roku remote and TV screen cutout, taped with teal (#57b4ad) washi tape.

Text overlay: "ROKU ADS 101" in bold navy (#222239) hand-drawn style.

Hand-drawn elements: Arrows pointing to "80M+ Households", dollar signs, play button icons.

Accent: Lime (#d7df27) highlights on key elements.

Format: Square 1080x1080px.

TikTok Script Idea: "POV: You just found out you can advertise on Roku for less than your monthly coffee budget. [Show Roku interface] Here's exactly how to do it..."

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4. AI TV Commercials: How Small Businesses Create Professional Ads in Minutes

Published: April 25, 2025 | Category: Insights

Social Hook: "Creating a TV commercial used to cost $50,000+. Now AI does it in 2 minutes."

Key Talking Points:

• AI-powered ad creation
• 2-minute generation time
• No production budget needed
• Professional broadcast quality

Image Prompt (Square 1:1):

Create a tech-forward social media graphic about AI ad creation.

Background: Dark navy (#222239) with subtle grid pattern.

Central element: Stylized AI brain icon connected to a TV screen, both glowing in teal (#57b4ad).

Text overlay: "AI MAKES YOUR TV AD" in bold white. Below: "2 Minutes. $0 Production." in lime (#d7df27).

Hand-drawn accents: Sparkles, lightning bolts, clock icon.

Style: Modern, techy, high contrast.

Format: Square 1080x1080px.

Reel/TikTok Concept: "What if I told you that you could create a professional TV commercial without: [X] A production company [X] A $50K budget [X] Weeks of work. Here's how AI changed everything..."

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5. TV Advertising for Dentists: The Complete Marketing Guide

Published: April 25, 2025 | Category: Industries

Social Hook: "The average dental practice sees 20+ new patients from a single TV campaign."

Key Talking Points:

• Dental industry TV advertising opportunity
• Trust-building through TV presence
• Local targeting for patient acquisition
• Budget-friendly entry point

Image Prompt (Square 1:1):

Create an industry-focused social graphic for dental practices.

Background: Textured off-white cardstock.

Central element: Photo-realistic dental office scene (clean, modern) in a "taped photo" frame with teal (#57b4ad) washi tape.

Hand-drawn overlays: Tooth icons, smiling face doodles, "+20 NEW PATIENTS" circled in navy (#222239).

Text: "DENTAL MARKETING" banner at top in navy.

Accents: Lime (#d7df27) checkmarks and stars.

Format: Square 1080x1080px.

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6. Your First TV Ad: A Step-by-Step Guide for Absolute Beginners

Published: April 29, 2025 | Category: Guides

Social Hook: "Your first TV ad in 10 minutes. No experience needed."

Key Talking Points:

• Beginner-friendly process
• Under 10 minutes total
• $50 starting budget
• AI handles the creative

Image Prompt (Square 1:1):

Create a how-to style social graphic.

Background: Textured cream cardstock.

Central elements: Three "sticky note" squares in a row, numbered 1-2-3, each taped with teal (#57b4ad) tape. Icons on each: 1) Website URL, 2) Magic wand/AI, 3) TV with play button.

Hand-drawn arrows connecting the steps in navy (#222239).

Text at top: "YOUR FIRST TV AD" in bold navy.
Text at bottom: "10 minutes. $50. Done." in smaller text.

Accents: Lime (#d7df27) "EASY!" label.

Format: Square 1080x1080px.

Instagram Carousel (5 slides):

1. "Your First TV Ad: A Complete Beginner's Guide"
2. Step 1: Enter your website URL
3. Step 2: AI creates your ad (2 min)
4. Step 3: Set targeting & budget ($50+)
5. Step 4: Launch and track results

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May 2025

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7. Case Study: How a Local Restaurant Built Brand Awareness with CTV

Published: May 2, 2025 | Category: Case Study

Social Hook: "Mountain Burger went from 'never heard of them' to 'I saw their ad on Hulu' in 30 days."

Key Stats:

• 40% increase in foot traffic
• Local household reach
• Brand awareness lift

Image Prompt (Square 1:1):

Create a case study success graphic.

Background: Textured off-white cardstock.

Central element: Photo of restaurant interior or burger (appetizing) in "taped photo" frame with teal (#57b4ad) washi tape.

Hand-drawn overlays: Big circle around "+40% FOOT TRAFFIC" in navy (#222239), upward trending arrow, stars, "SUCCESS" banner.

Celebration elements: Confetti doodles, sparkles in lime (#d7df27).

Format: Square 1080x1080px.

LinkedIn Post Angle: "Most restaurant owners think TV advertising is for McDonald's and Applebee's. Here's how a local burger joint proved them wrong with a $500 CTV campaign..."

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8. CTV vs. Meta Ads: Which Channel Delivers Better ROI for SMBs?

Published: May 6, 2025 | Category: Guides

Social Hook: "Facebook CPMs are up 40% since 2021. Meanwhile, TV is now $25 CPM. Let's compare."

Key Comparison Points:

• CPM comparison
• Completion rates (94% CTV vs 25% social)
• Brand recall
• Budget flexibility

Image Prompt (Square 1:1):

Create a comparison/versus style social graphic.

Background: Split down the middle, cream texture.

Left side: Meta/Facebook icon cutout taped with tape
Right side: TV icon cutout taped with teal tape

Center: Large hand-drawn "VS" in navy (#222239)

Hand-drawn elements: Checkmarks on CTV side, X marks or question marks on Meta side (subtle, not mean).

Text at bottom: "THE REAL COMPARISON" in bold.

Format: Square 1080x1080px.

X Thread Opener: "Facebook ads aren't broken. The game just changed. Here's how CTV compares for small businesses in 2025 🧵"

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9. Hulu Advertising for Small Business: Costs, Targeting & How to Start

Published: May 9, 2025 | Category: Guides

Social Hook: "Your ad. On Hulu. For $50. Here's how."

Key Talking Points:

• Hulu's premium audience
• Targeting options
• Cost breakdown
• How SMBs can access it

Image Prompt (Square 1:1):

Create a platform guide graphic for Hulu advertising.

Background: Textured cream cardstock.

Central element: Stylized living room scene with TV showing Hulu-style content, drawn as a cutout taped with teal (#57b4ad) tape.

Text overlay: "HULU ADS FOR SMBs" in bold navy (#222239).

Hand-drawn elements: Arrow pointing to TV saying "YOUR AD HERE", dollar sign icons, play buttons.

Accent: Lime (#d7df27) highlights.

Format: Square 1080x1080px.

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10. TV Advertising for Restaurants: The Complete Marketing Playbook

Published: May 13, 2025 | Category: Guides

Social Hook: "The restaurant next door just put an ad on ESPN. Here's their playbook."

Key Points:

• Restaurant-specific TV strategies
• Mealtime targeting
• Local radius targeting
• Creative best practices

Image Prompt (Square 1:1):

Create a restaurant industry playbook graphic.

Background: Textured off-white cardstock.

Central element: Appetizing food photo (professional quality) in taped frame with teal (#57b4ad) washi tape.

Hand-drawn overlays: Spatula, chef hat, plate icons sketched in navy (#222239). Banner reading "RESTAURANT TV PLAYBOOK".

Additional elements: Small TV icon, clock showing dinner time, local map pin.

Accents: Lime (#d7df27) sparkles near food.

Format: Square 1080x1080px.

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11. CTV Measurement 101: Tracking TV Ad Performance Like a Pro

Published: May 16, 2025 | Category: Guides

Social Hook: "TV ads aren't just 'spray and pray' anymore. Here's exactly what you can measure."

Key Metrics to Highlight:

• Impressions
• Completion rate
• Website attribution
• Geographic heatmaps

Image Prompt (Square 1:1):

Create a measurement/analytics focused graphic.

Background: Cream with subtle grid pattern.

Central elements: Cutout "dashboard" showing bar charts and metrics, taped with teal (#57b4ad) tape. Multiple data visualizations layered.

Hand-drawn overlays: Magnifying glass, checkmarks, arrows pointing to key metrics in navy (#222239).

Text: "MEASURE EVERYTHING" at top.

Key callout: "94% COMPLETION" circled.

Format: Square 1080x1080px.

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12. I Have $100 and 1 Hour: Here's My TV Advertising Strategy

Published: May 20, 2025 | Category: Using Adwave

Social Hook: "I had $100 and 1 hour. I put my business on TV. Here's exactly what happened."

Key Points:

• Real constraint-based strategy
• Step-by-step execution
• Results achieved
• Anyone can do this

Image Prompt (Square 1:1):

Create an urgent, challenge-style social graphic.

Background: Navy (#222239) solid with subtle texture.

Central elements: Large "$100" in teal (#57b4ad), clock showing "1 HOUR", TV icon.

Text: "THE $100 TV CHALLENGE" in bold white.

Hand-drawn elements: Arrows, exclamation marks, "GO!" callout in lime (#d7df27).

Style: Bold, urgent, action-oriented.

Format: Square 1080x1080px.

Reel/TikTok Script: "I had $100 and exactly 1 hour. Could I actually get my business on TV? [timer starts] Here's what happened..."

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13. Amazon Fire TV Advertising: Targeting, Costs & Getting Started

Published: May 23, 2025 | Category: Guides

Social Hook: "Amazon knows what you buy, watch, and search. Here's how to use that targeting for your ads."

Key Points:

• Amazon's data advantage
• Fire TV market share
• Targeting capabilities
• Getting started

Image Prompt (Square 1:1):

Create a platform guide graphic for Amazon Fire TV.

Background: Textured cream cardstock.

Central element: Stylized Fire TV stick and remote as "cutout" taped with teal (#57b4ad) tape.

Text: "AMAZON FIRE TV ADS" in bold navy (#222239).

Hand-drawn elements: Data/targeting icons, shopping cart, TV screen, arrows connecting concepts.

Accent: Lime (#d7df27) highlights on "TARGETING POWER".

Format: Square 1080x1080px.

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14. Case Study: How a Real Estate Agent Built Local Brand Authority with CTV

Published: May 27, 2025 | Category: Case Study

Social Hook: "Kenny went from 'just another realtor' to 'the agent I saw on TV' in his farm area."

Key Results:

• Farm area dominance
• Brand recognition lift
• Lead generation impact

Image Prompt (Square 1:1):

Create a real estate case study graphic.

Background: Textured off-white cardstock.

Central element: Professional photo of house with "SOLD" sign or realtor headshot in taped frame with teal (#57b4ad) tape.

Hand-drawn overlays: House icons, key symbols, "FARM AREA AUTHORITY" banner in navy (#222239), upward arrows.

Celebration: Stars and sparkles in lime (#d7df27).

Format: Square 1080x1080px.

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15. TV Ads for Home Service Businesses: HVAC, Plumbing & Contractor Guide

Published: May 30, 2025 | Category: Guides

Social Hook: "Homeowners hire contractors they've heard of. Here's how to be that contractor."

Key Points:

• Trust building for home services
• Seasonal timing strategies
• Local targeting
• Creative approaches

Image Prompt (Square 1:1):

Create a home services industry graphic.

Background: Textured cream cardstock.

Central element: Tools collage (wrench, hammer, HVAC unit icons) as cutouts taped with teal (#57b4ad) tape.

Hand-drawn overlays: House outline, checkmarks, "TRUSTED CONTRACTOR" banner in navy (#222239).

Text: "HOME SERVICES TV GUIDE" at top.

Accents: Lime (#d7df27) tool sparkles.

Format: Square 1080x1080px.

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June 2025

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16. Live Sports Advertising for Local Businesses: A Practical Guide

Published: June 6, 2025 | Category: Guides

Social Hook: "Your ad during the game. On ESPN. For small business prices. It's real."

Key Points:

• Sports audience engagement
• Premium inventory access
• Local targeting during national games
• Budget-friendly entry

Image Prompt (Square 1:1):

Create a sports advertising graphic.

Background: Navy (#222239) with subtle stadium/field pattern.

Central elements: TV screen showing sports game icon, football/basketball icons as cutouts.

Text: "YOUR AD DURING THE GAME" in bold white. "On ESPN. Starting at $50." in teal (#57b4ad).

Hand-drawn elements: Play button, scoreboard graphic, crowd silhouette.

Accents: Lime (#d7df27) highlights on action elements.

Format: Square 1080x1080px.

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17. TV Advertising for Influencers: Growing Your Personal Brand Beyond Social

Published: June 10, 2025 | Category: Guides

Social Hook: "Social media made you. TV will legitimize you."

Key Points:

• Personal brand building
• Credibility through TV presence
• Reaching beyond social followers
• Creator economy opportunity

Image Prompt (Square 1:1):

Create an influencer/creator focused graphic.

Background: Gradient from navy (#222239) to teal (#57b4ad).

Central elements: Phone icon transitioning to TV screen, sparkle effects.

Text: "BEYOND SOCIAL" in bold white. "TV FOR CREATORS" below.

Hand-drawn elements: Star burst, upward arrows, "LEVEL UP" callout.

Style: Modern, trendy, creator-aesthetic.

Format: Square 1080x1080px.

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18. Pluto TV Advertising: Free Streaming Audiences on a Small Budget

Published: June 13, 2025 | Category: Guides

Social Hook: "Free streaming = engaged audiences who don't skip ads. Here's how to reach them."

Key Points:

• Pluto TV's free model
• Audience demographics
• High completion rates
• Budget-friendly access

Image Prompt (Square 1:1):

Create a Pluto TV platform guide graphic.

Background: Textured cream cardstock.

Central element: Retro TV icon with "FREE" badge, taped with teal (#57b4ad) tape.

Text: "PLUTO TV ADS" in bold navy (#222239). "Free Streaming. Captive Audience."

Hand-drawn elements: Dollar signs with crosses (free), eyeball icons for viewership, arrows.

Format: Square 1080x1080px.

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19. How to Advertise Your Local Business on a Budget (2025 Guide)

Published: June 15, 2025 | Category: Guides (SMB-First)

Social Hook: "You don't need a big budget. You need the right channels."

Key Points:

• Budget-friendly advertising options
• Channel comparison by cost
• ROI focus
• TV as accessible option

Image Prompt (Square 1:1):

Create a budget-focused advertising guide graphic.

Background: Textured off-white cardstock.

Central elements: Piggy bank icon and local business storefront as cutouts, taped with teal (#57b4ad) tape.

Text: "LOCAL ADS ON A BUDGET" in bold navy (#222239).

Hand-drawn elements: Dollar signs, local map pin, "2025 GUIDE" banner, arrows pointing to channels.

Accents: Lime (#d7df27) highlights on "BUDGET-FRIENDLY".

Format: Square 1080x1080px.

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20. Case Study: How a Dental Practice Built Local Awareness with CTV

Published: June 17, 2025 | Category: Case Study

Social Hook: "Kaimuki Dental went from 'where?' to 'I've seen them' in their neighborhood."

Key Results:

• Local awareness increase
• New patient acquisition
• Community recognition

Image Prompt (Square 1:1):

Create a dental practice case study graphic.

Background: Textured cream cardstock.

Central element: Modern dental office photo or smiling dentist in taped frame with teal (#57b4ad) tape.

Hand-drawn overlays: Tooth icons, smile doodles, "+NEW PATIENTS" circled, celebration stars in navy (#222239).

Text: "DENTAL SUCCESS STORY" banner.

Accents: Lime (#d7df27) sparkles.

Format: Square 1080x1080px.

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21. 7 Ways to Get More Customers (That Aren't Social Media)

Published: June 19, 2025 | Category: Guides (SMB-First)

Social Hook: "Posting 3x a day shouldn't be your only marketing strategy."

Key Points:

• Social media fatigue is real
• 7 alternative channels
• TV as surprise option
• Multi-channel approach

Image Prompt (Square 1:1):

Create a list-style social graphic.

Background: Navy (#222239) solid.

Central element: Large "7" in teal (#57b4ad) with glow effect.

Text: "WAYS TO GET CUSTOMERS" in bold white. "(Beyond Social Media)" smaller below.

Hand-drawn elements: Checkmarks, arrows, various channel icons sketched (email, TV, local, partnerships).

Accent: Lime (#d7df27) highlight on "BEYOND".

Style: Bold, listicle-friendly.

Format: Square 1080x1080px.

Instagram Carousel (8 slides):

1. "7 Ways to Get Customers (Beyond Social Media)"
2. Local SEO & Google Business
3. Email Marketing
4. Strategic Partnerships
5. Community Sponsorships
6. Google Local Service Ads
7. Streaming TV Advertising (the surprise)
8. Referral Programs + CTA

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22. CTV vs YouTube Ads: Which Delivers Better Results for Local Business?

Published: June 20, 2025 | Category: Guides

Social Hook: "YouTube vs. TV: One has a skip button. One doesn't."

Key Comparison:

• Completion rates
• Audience quality
• Cost comparison
• Use cases

Image Prompt (Square 1:1):

Create a comparison graphic for YouTube vs CTV.

Background: Split cream texture.

Left side: YouTube play button icon cutout
Right side: TV screen icon cutout
Both taped with tape (YouTube regular, CTV teal #57b4ad)

Center: "VS" in bold hand-drawn navy (#222239).

Key callouts: "Skip button?" with X on CTV side, "94% completion" circled.

Format: Square 1080x1080px.

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23. TV Advertising for Etsy Sellers: Growing Your Handmade Business

Published: June 24, 2025 | Category: Industries

Social Hook: "Your handmade products. On TV. It's not as crazy as it sounds."

Key Points:

• E-commerce/maker opportunity
• Brand building beyond marketplace
• Creative showcase
• Starting small

Image Prompt (Square 1:1):

Create an Etsy seller/maker focused graphic.

Background: Textured craft paper aesthetic.

Central elements: Handmade product icons (pottery, jewelry, art) as cutouts taped with teal (#57b4ad) tape.

Text: "HANDMADE ON TV" in bold navy (#222239) hand-lettered style.

Hand-drawn elements: Hearts, stars, craft supplies sketches, TV icon.

Accent: Lime (#d7df27) sparkles on products.

Style: Artisanal, warm, maker-friendly.

Format: Square 1080x1080px.

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24. The Ultimate Guide to CTV Ad Creative That Converts

Published: June 27, 2025 | Category: Guides

Social Hook: "Your ad runs on premium TV. Make sure your creative is premium too."

Key Points:

• Creative best practices
• What works on CTV
• Common mistakes
• AI creative tips

Image Prompt (Square 1:1):

Create a creative/design focused graphic.

Background: Textured cream cardstock.

Central elements: TV screen showing "YOUR AD" placeholder, surrounded by creative tools (paint brush, camera, pencil icons) as cutouts taped with teal (#57b4ad) tape.

Text: "CTV CREATIVE GUIDE" in bold navy (#222239).

Hand-drawn elements: Checkmarks for dos, X marks for don'ts, sparkles, arrows pointing to TV.

Format: Square 1080x1080px.

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July 2025

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25. TV Advertising for Vacation Rentals: VRBO & Airbnb Host Guide

Published: July 1, 2025 | Category: Industries

Social Hook: "Your vacation rental. On the screen of travelers planning their next trip."

Image Prompt (Square 1:1):

Create a vacation rental industry graphic.

Background: Textured off-white with subtle beach/travel elements.

Central element: Beautiful vacation property photo in taped frame with teal (#57b4ad) tape.

Hand-drawn overlays: Palm trees, suitcase icons, "BOOK NOW" banner in navy (#222239).

Text: "VACATION RENTAL TV ADS" at top.

Accents: Lime (#d7df27) sun and star elements.

Format: Square 1080x1080px.

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26. Facebook Ads Not Working? 7 Alternatives That Might Work Better

Published: July 3, 2025 | Category: Guides (SMB-First)

Social Hook: "You're not imagining it. Facebook ads have changed. Here's what to do about it."

Key Points:

• iOS changes impact
• Rising CPMs
• 7 alternative channels
• CTV as secret weapon

Image Prompt (Square 1:1):

Create a problem-solution style graphic.

Background: Navy (#222239) with subtle crack/broken pattern.

Central element: Facebook/Meta icon with "NOT WORKING?" text.

Lower section: "7 ALTERNATIVES" in bold teal (#57b4ad) with upward arrow.

Hand-drawn elements: Question marks, X marks, then checkmarks and arrows pointing forward.

Accent: Lime (#d7df27) on solution elements.

Style: Bold, attention-grabbing, problem-aware.

Format: Square 1080x1080px.

This is HIGH-VALUE content for social. Push heavily:

• TikTok: "POV: Your Facebook ads stopped working and you don't know why..."
• X Thread: Full breakdown of why + alternatives
• Instagram Carousel: Each alternative explained

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27. Peacock TV Advertising: Everything Small Businesses Need to Know

Published: July 8, 2025 | Category: Guides

Social Hook: "NBC content. Small business budget. Peacock makes it possible."

Image Prompt (Square 1:1):

Create a Peacock TV platform guide graphic.

Background: Textured cream cardstock.

Central element: Stylized peacock feather icon with TV screen, taped with teal (#57b4ad) tape.

Text: "PEACOCK ADS GUIDE" in bold navy (#222239).

Hand-drawn elements: NBC-related doodles, premium badge, arrows.

Format: Square 1080x1080px.

---

28. How Small Businesses Can Compete with Big Brands in 2025

Published: July 10, 2025 | Category: Guides (SMB-First)

Social Hook: "David vs. Goliath was never about size. It was about strategy."

Key Points:

• Level playing field
• Premium channels now accessible
• Local advantage
• Agility beats budget

Image Prompt (Square 1:1):

Create an underdog/competition style graphic.

Background: Navy (#222239) with subtle boxing ring or competition elements.

Central elements: Small "LOCAL BIZ" icon vs large "BIG BRAND" icon, David/Goliath inspired.

Text: "COMPETE WITH THE BIG BRANDS" in bold white. "2025 PLAYBOOK" in teal (#57b4ad).

Hand-drawn elements: Slingshot, trophy, victory crown, underlined "YOU CAN WIN".

Accent: Lime (#d7df27) on winning elements.

Format: Square 1080x1080px.

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29. How to Calculate Your TV Advertising ROI: A Practical Framework

Published: July 15, 2025 | Category: Guides

Social Hook: "TV advertising ROI isn't magic. It's math. Here's the framework."

Image Prompt (Square 1:1):

Create a calculator/ROI focused graphic.

Background: Cream with subtle grid pattern.

Central elements: Calculator icon, ROI formula visualization, bar chart showing return, all as cutouts taped with teal (#57b4ad) tape.

Text: "TV AD ROI" in large bold navy (#222239). "THE FORMULA" below.

Hand-drawn elements: Plus signs, equals sign, dollar signs, circled results.

Format: Square 1080x1080px.

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30. How to Build Brand Awareness for Your Small Business (Without a Big Budget)

Published: July 18, 2025 | Category: Guides (SMB-First)

Social Hook: "Brand awareness isn't just for Nike. Here's how to build it on a real budget."

Image Prompt (Square 1:1):

Create a brand building themed graphic.

Background: Textured cream cardstock.

Central elements: Small business storefront growing into larger presence, lightbulb icon, TV screen, all as layered cutouts with teal (#57b4ad) tape.

Text: "BUILD YOUR BRAND" in bold navy (#222239). "(Without the big budget)" smaller.

Hand-drawn elements: Upward growth arrows, sparkles, awareness waves radiating.

Accents: Lime (#d7df27) on growth elements.

Format: Square 1080x1080px.

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31. TV Advertising for Mobile Apps: CTV User Acquisition Strategies

Published: July 22, 2025 | Category: Industries

Social Hook: "Your app. On the biggest screen in the house. Here's the user acquisition playbook."

Image Prompt (Square 1:1):

Create a mobile app marketing graphic.

Background: Navy (#222239) with subtle tech pattern.

Central elements: Smartphone with app icon transitioning/connecting to TV screen.

Text: "APP + TV" in bold teal (#57b4ad). "USER ACQUISITION" below in white.

Hand-drawn elements: Download arrows, user icons, growth chart, QR code.

Format: Square 1080x1080px.

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32. How to Make Your Local Business Stand Out in a Crowded Market

Published: July 25, 2025 | Category: Guides (SMB-First)

Social Hook: "In a sea of local businesses, here's how to be the one people remember."

Image Prompt (Square 1:1):

Create a differentiation/standing out graphic.

Background: Cream with subtle crowd pattern fading.

Central element: Single bright storefront icon standing out from greyed-out competitors, taped with teal (#57b4ad) tape.

Text: "STAND OUT" in large bold navy (#222239). "In Your Local Market" below.

Hand-drawn elements: Spotlight effect, star bursts, arrows pointing to the standout.

Accent: Lime (#d7df27) glow on featured business.

Format: Square 1080x1080px.

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33. CTV Retargeting Explained: Reach Website Visitors on Their TV

Published: July 29, 2025 | Category: Guides

Social Hook: "They visited your website. Now they're watching Netflix. Reach them there."

Image Prompt (Square 1:1):

Create a retargeting concept graphic.

Background: Navy (#222239) with subtle connection lines.

Central elements: Laptop/website icon connected by dotted line to TV screen icon, both glowing teal (#57b4ad).

Text: "RETARGET ON TV" in bold white. "Website → Streaming" flow.

Hand-drawn elements: Follow/tracking arrows, user icon moving between devices.

Format: Square 1080x1080px.

---

August 2025

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34. The $50 Marketing Test: 5 Channels That Actually Reach New Customers

Published: August 1, 2025 | Category: Guides (SMB-First)

Social Hook: "What can $50 actually do for your marketing? More than you think."

Image Prompt (Square 1:1):

Create a budget challenge style graphic.

Background: Teal (#57b4ad) bold solid color.

Central element: Large "$50" in white, surrounded by 5 channel icons (including TV) in circles.

Text: "THE $50 TEST" at top in bold navy (#222239). "5 Channels. Real Results." below.

Hand-drawn elements: Checkmarks, arrows pointing to channels, "TRY IT" callout.

Style: Bold, challenge-oriented.

Format: Square 1080x1080px.

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35. Why Customers Trust Brands They See on TV (And How to Get There for Under $100)

Published: August 8, 2025 | Category: Insights (SMB-First)

Social Hook: "TV builds trust. Always has. Now you can afford it."

Key Insight:

• Psychology of TV credibility
• Trust signals
• Under $100 entry point

Image Prompt (Square 1:1):

Create a trust/credibility focused graphic.

Background: Textured cream cardstock.

Central elements: TV screen with trust badge/shield icon, "TRUSTED" seal, all taped with teal (#57b4ad) tape.

Text: "TV = TRUST" in large bold navy (#222239). "Under $100 to start" below.

Hand-drawn elements: Checkmarks, heart icons, handshake doodle, arrows.

Format: Square 1080x1080px.

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36. TV Advertising for Law Firms: Building Trust Through the Screen

Published: August 12, 2025 | Category: Industries

Social Hook: "When someone needs a lawyer, they call one they've heard of."

Image Prompt (Square 1:1):

Create a law firm industry graphic.

Background: Textured navy (#222239) with subtle professional pattern.

Central elements: Scales of justice icon, gavel, law books as cutouts on lighter background, taped with teal tape.

Text: "LAW FIRM TV ADS" in bold white. "Building Trust" below.

Hand-drawn elements: Trust shield, client testimonial icon, local map pin.

Format: Square 1080x1080px.

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37. Marketing Your Local Business Without Trying to Go Viral

Published: August 15, 2025 | Category: Guides (SMB-First)

Social Hook: "Going viral is overrated. Reaching your actual customers isn't."

Image Prompt (Square 1:1):

Create an anti-viral, pro-local graphic.

Background: Cream cardstock texture.

Central elements: "VIRAL" crossed out, "LOCAL REACH" circled, arrows pointing from one to other.

Text: "FORGET VIRAL" in navy (#222239). "Focus on Your Customers" in teal (#57b4ad).

Hand-drawn elements: X on viral, checkmark on local, target/bullseye on local customers.

Format: Square 1080x1080px.

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38. How to Market Your Business During Slow Seasons

Published: August 22, 2025 | Category: Guides (SMB-First)

Social Hook: "Slow season doesn't mean slow marketing. It means smart marketing."

Image Prompt (Square 1:1):

Create a seasonal strategy graphic.

Background: Textured cream with subtle calendar elements.

Central elements: Calendar showing "SLOW SEASON" transforming to "OPPORTUNITY", taped with teal (#57b4ad) tape.

Text: "SLOW SEASON STRATEGY" in bold navy (#222239).

Hand-drawn elements: Arrows showing transformation, lightbulb, upward trend line.

Accent: Lime (#d7df27) on opportunity elements.

Format: Square 1080x1080px.

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39. Seasonal TV Advertising Calendar: When to Run Campaigns for Maximum Impact

Published: August 26, 2025 | Category: Guides

Social Hook: "The best time to run TV ads isn't 'always.' Here's the calendar."

Image Prompt (Square 1:1):

Create a calendar/timing focused graphic.

Background: Cream with subtle calendar grid.

Central elements: 12-month calendar visualization with highlighted optimal periods, taped with teal (#57b4ad) tape.

Text: "TV AD TIMING" in bold navy (#222239). "When to Run" below.

Hand-drawn elements: Circled dates, arrows to key seasons, holiday icons.

Format: Square 1080x1080px.

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September 2025

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40. 2025 State of SMB TV Advertising Report

Published: September 2, 2025 | Category: Insights

Social Hook: "We surveyed 500+ SMBs about TV advertising. The results might surprise you."

Key Stats:

• SMB adoption rates
• Average budgets
• Results achieved
• Growth trends

Image Prompt (Square 1:1):

Create a report/research style graphic.

Background: Navy (#222239) with subtle data pattern.

Central elements: "2025 REPORT" document icon with Adwave branding, key stat callouts floating around it.

Text: "STATE OF SMB TV ADVERTISING" in bold white. Key stat: "[XX]% of SMBs..." in teal (#57b4ad).

Hand-drawn elements: Chart icons, magnifying glass, data points.

Style: Authoritative, research-driven.

Format: Square 1080x1080px.

This is HERO content - push heavily across all platforms

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41. Marketing Your New Business in the First Year: A Complete Guide

Published: September 5, 2025 | Category: Guides (SMB-First)

Social Hook: "Year one marketing makes or breaks your business. Here's the playbook."

Image Prompt (Square 1:1):

Create a new business/startup journey graphic.

Background: Textured cream cardstock.

Central elements: "YEAR 1" large number, surrounded by marketing milestone icons, growth chart, taped elements.

Text: "FIRST YEAR MARKETING" in bold navy (#222239). "Complete Guide" below.

Hand-drawn elements: Journey path, milestone flags, upward arrows.

Accents: Lime (#d7df27) on achievement elements.

Format: Square 1080x1080px.

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42. Tubi Advertising for Small Business: Free Streaming on a Budget

Published: September 9, 2025 | Category: Guides

Social Hook: "Tubi has 74M+ monthly users. Here's how to reach them on a small budget."

Image Prompt (Square 1:1):

Create a Tubi platform guide graphic.

Background: Textured cream cardstock.

Central element: TV screen with "FREE STREAMING" badge, taped with teal (#57b4ad) tape.

Text: "TUBI ADS GUIDE" in bold navy (#222239). "Free Streaming Audiences" below.

Hand-drawn elements: Dollar signs crossed (free viewers), eyeball icons, large audience visualization.

Format: Square 1080x1080px.

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43. TV Advertising for Salons, Spas & Beauty Businesses

Published: September 12, 2025 | Category: Industries (SMB-First)

Social Hook: "Your salon deserves more than just Instagram. Here's the TV play."

Image Prompt (Square 1:1):

Create a beauty/salon industry graphic.

Background: Textured cream with subtle elegant pattern.

Central elements: Salon chair icon, beauty tools (scissors, makeup brush) as cutouts taped with teal (#57b4ad) tape.

Text: "BEAUTY TV ADS" in bold navy (#222239). "Salons. Spas. Med Spas."

Hand-drawn elements: Sparkles, transformation arrows, mirror icon.

Accent: Lime (#d7df27) sparkles.

Format: Square 1080x1080px.

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44. TV Advertising for E-commerce: Driving Online Sales Through the Big Screen

Published: September 16, 2025 | Category: Industries

Social Hook: "E-commerce + TV = the brand-building combo your Shopify store needs."

Image Prompt (Square 1:1):

Create an e-commerce/online retail graphic.

Background: Navy (#222239) with subtle shopping cart pattern.

Central elements: Shopping cart icon connected to TV screen, package/delivery icons.

Text: "E-COMMERCE ON TV" in bold teal (#57b4ad). "Drive Online Sales" in white.

Hand-drawn elements: Click icons, purchase arrows, growth chart.

Format: Square 1080x1080px.

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45. Google Ads vs Facebook Ads vs TV Advertising: Which Should You Choose?

Published: September 19, 2025 | Category: Guides (SMB-First)

Social Hook: "Google. Facebook. TV. You don't have to choose just one. But here's how they compare."

Image Prompt (Square 1:1):

Create a three-way comparison graphic.

Background: Cream with subtle division lines.

Central elements: Three icons (Google G, Facebook F, TV screen) in triangular arrangement, all as cutouts.

Text: "WHICH CHANNEL?" in bold navy (#222239). "The Comparison Guide" below.

Hand-drawn elements: VS markers, checkmarks, comparison arrows, "+" signs showing combination.

Format: Square 1080x1080px.

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46. TV Advertising for Retail Stores: Driving Foot Traffic

Published: September 26, 2025 | Category: Industries (SMB-First)

Social Hook: "The stores winning in 2025 aren't just online. They're on TV."

Image Prompt (Square 1:1):

Create a retail/foot traffic focused graphic.

Background: Textured cream cardstock.

Central elements: Retail storefront icon with foot traffic visualization (arrows/people going in), taped with teal (#57b4ad) tape.

Text: "RETAIL TV ADS" in bold navy (#222239). "Drive Foot Traffic" below.

Hand-drawn elements: Walking feet icons, arrows to store, shopping bags.

Format: Square 1080x1080px.

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47. TV Ads for Gyms & Fitness Studios: Driving New Memberships

Published: September 30, 2025 | Category: Industries

Social Hook: "January resolution crowd is coming. Is your gym ready to capture them?"

Image Prompt (Square 1:1):

Create a fitness/gym industry graphic.

Background: Energetic teal (#57b4ad) with subtle fitness pattern.

Central elements: Dumbbell, gym equipment icons, membership card, on lighter cutouts.

Text: "GYM TV ADS" in bold navy (#222239). "Drive Memberships" in white.

Hand-drawn elements: Flexing arm, running figure, upward growth arrow, calendar (New Year).

Format: Square 1080x1080px.

---

October 2025

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48. Black Friday & Holiday Advertising for Small Businesses

Published: October 3, 2025 | Category: Guides (SMB-First)

Social Hook: "Black Friday isn't just for big box stores. Here's the small business playbook."

Image Prompt (Square 1:1):

Create a Black Friday/holiday shopping graphic.

Background: Navy (#222239) with subtle shopping/sale pattern.

Central elements: Shopping bags, gift box, "BLACK FRIDAY" tag, TV screen showing ad.

Text: "BLACK FRIDAY PLAYBOOK" in bold white. "For Small Business" in lime (#d7df27).

Hand-drawn elements: Price tag, discount percentages, shopping cart, arrows.

Style: Urgent, sale-oriented.

Format: Square 1080x1080px.

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49. How AI is Revolutionizing TV Commercial Production

Published: October 7, 2025 | Category: Insights

Social Hook: "TV commercial production used to take weeks and $50K+. AI changed everything."

Image Prompt (Square 1:1):

Create an AI/technology forward graphic.

Background: Dark navy (#222239) with subtle circuit pattern.

Central elements: AI brain icon connected to TV production elements (camera, screen), glowing teal (#57b4ad).

Text: "AI + TV ADS" in bold white. "The Revolution" below.

Hand-drawn elements: Lightning bolts, sparkles, transformation arrows.

Format: Square 1080x1080px.

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50. TV Advertising for Insurance Agents: Building Local Trust

Published: October 10, 2025 | Category: Industries (SMB-First)

Social Hook: "Insurance is about trust. TV builds it faster than anything else."

Image Prompt (Square 1:1):

Create an insurance industry graphic.

Background: Textured cream with subtle protection/shield pattern.

Central elements: Shield/umbrella protection icon, family silhouette, insurance policy, taped with teal (#57b4ad) tape.

Text: "INSURANCE TV ADS" in bold navy (#222239). "Build Local Trust" below.

Hand-drawn elements: Checkmarks, trust badge, local map pin, handshake.

Format: Square 1080x1080px.

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51. Holiday TV Advertising Playbook for Small Businesses

Published: October 14, 2025 | Category: Guides

Social Hook: "The holiday shopping window is narrow. Here's how to make every ad dollar count."

Image Prompt (Square 1:1):

Create a holiday advertising playbook graphic.

Background: Festive but professional, cream with subtle holiday elements.

Central elements: Gift box, calendar showing Nov-Dec, TV screen, shopping bag cutouts taped with teal (#57b4ad) tape.

Text: "HOLIDAY TV PLAYBOOK" in bold navy (#222239).

Hand-drawn elements: Snowflakes, stars, calendar circles, timeline arrows.

Accent: Lime (#d7df27) on key dates.

Format: Square 1080x1080px.

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52. Is TV Advertising Worth It? A Real Cost-Benefit Analysis for SMBs

Published: October 17, 2025 | Category: Guides (SMB-First)

Social Hook: "Is TV advertising worth it? Here's the honest math."

Image Prompt (Square 1:1):

Create a cost-benefit analysis graphic.

Background: Cream with subtle scale/balance pattern.

Central elements: Balance scale with "COST" on one side and "BENEFIT" on other, taped with teal (#57b4ad) tape.

Text: "IS TV WORTH IT?" in bold navy (#222239). "The Real Analysis" below.

Hand-drawn elements: Dollar signs, checkmarks, calculator, arrows showing value.

Format: Square 1080x1080px.

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53. CTV Targeting Options Explained: Demographics, Interests & Behaviors

Published: October 21, 2025 | Category: Guides

Social Hook: "TV advertising isn't one-size-fits-all anymore. Here's how targeting works."

Image Prompt (Square 1:1):

Create a targeting/segmentation focused graphic.

Background: Navy (#222239) with subtle target pattern.

Central elements: Target/bullseye icon with audience segments radiating out, TV screen in center.

Text: "CTV TARGETING" in bold teal (#57b4ad). "Hit Your Exact Audience" in white.

Hand-drawn elements: Audience icons, demographic symbols, interest icons, arrows.

Format: Square 1080x1080px.

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54. Opening a Second Location? How to Market Your Business Expansion

Published: October 24, 2025 | Category: Guides (SMB-First)

Social Hook: "Location #2 is exciting. But does anyone know it's opening?"

Image Prompt (Square 1:1):

Create a business expansion/growth graphic.

Background: Textured cream cardstock.

Central elements: Two storefront icons (original + new location), growth arrow connecting them, "NOW OPEN" banner, taped with teal (#57b4ad) tape.

Text: "SECOND LOCATION" in bold navy (#222239). "Marketing Your Expansion" below.

Hand-drawn elements: Map pins, expansion arrows, celebration elements.

Accent: Lime (#d7df27) on new location.

Format: Square 1080x1080px.

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55. TV Advertising for Auto Dealerships: Driving Showroom Traffic

Published: October 28, 2025 | Category: Industries

Social Hook: "The best dealerships don't wait for customers to walk in. They bring them in."

Image Prompt (Square 1:1):

Create an auto dealership industry graphic.

Background: Textured cream with subtle automotive pattern.

Central elements: Car silhouette, dealership lot icon, "SALE" flags, TV screen, taped with teal (#57b4ad) tape.

Text: "DEALERSHIP TV ADS" in bold navy (#222239). "Drive Showroom Traffic" below.

Hand-drawn elements: Car keys, steering wheel, arrows pointing to lot.

Format: Square 1080x1080px.

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56. TV Advertising for Pet Businesses: Grooming, Boarding & Veterinary

Published: October 31, 2025 | Category: Industries (SMB-First)

Social Hook: "Pet parents will do anything for their fur babies. Including watching your ad."

Image Prompt (Square 1:1):

Create a pet business industry graphic.

Background: Textured cream with subtle paw print pattern.

Central elements: Dog/cat silhouettes, pet grooming tools, veterinary cross, taped with teal (#57b4ad) tape.

Text: "PET BIZ TV ADS" in bold navy (#222239). "Grooming. Boarding. Vet."

Hand-drawn elements: Paw prints, hearts, pet bowl icon.

Accent: Lime (#d7df27) on hearts.

Format: Square 1080x1080px.

---

November 2025

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57. CTV Advertising Benchmarks: What Good Performance Looks Like

Published: November 4, 2025 | Category: Insights

Social Hook: "Is your CTV campaign performing well? Here are the benchmarks to measure against."

Image Prompt (Square 1:1):

Create a benchmarks/metrics focused graphic.

Background: Cream with subtle dashboard pattern.

Central elements: Performance gauge/meter showing good range, bar chart with benchmark line, taped with teal (#57b4ad) tape.

Text: "CTV BENCHMARKS" in bold navy (#222239). "What Good Looks Like" below.

Hand-drawn elements: Checkmarks on good metrics, target lines, arrows.

Key callout: "94% COMPLETION" circled.

Format: Square 1080x1080px.

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58. TV Advertising Mistakes to Avoid: Lessons from Small Businesses

Published: November 7, 2025 | Category: Guides (SMB-First)

Social Hook: "Learn from other SMBs' mistakes. Here's what NOT to do with TV ads."

Image Prompt (Square 1:1):

Create a mistakes/warnings style graphic.

Background: Navy (#222239) with subtle caution pattern.

Central elements: Warning triangle icon, X marks, but also checkmarks showing the right way.

Text: "TV AD MISTAKES" in bold white. "What to Avoid" in teal (#57b4ad).

Hand-drawn elements: X marks on mistakes, checkmarks on solutions, arrows showing correction.

Style: Educational, warning-but-helpful tone.

Format: Square 1080x1080px.

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59. Small Business Saturday 2025: How to Make Your Ad Stand Out

Published: November 11, 2025 | Category: Guides (SMB-First)

Social Hook: "Small Business Saturday is coming. Is your marketing ready?"

Image Prompt (Square 1:1):

Create a Small Business Saturday promotional graphic.

Background: Teal (#57b4ad) bold color.

Central elements: "SMALL BUSINESS SATURDAY" badge, shopping bag, local storefront icon, date callout.

Text: "STAND OUT" in bold navy (#222239). "Nov 30, 2025" in white.

Hand-drawn elements: Stars, celebration confetti, shopping elements.

Style: Celebratory, event-focused.

Format: Square 1080x1080px.

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60. TV Advertising for Wedding & Event Businesses

Published: November 14, 2025 | Category: Industries (SMB-First)

Social Hook: "Engaged couples are planning their big day. Is your venue on their radar?"

Image Prompt (Square 1:1):

Create a wedding/events industry graphic.

Background: Elegant cream with subtle celebration pattern.

Central elements: Wedding rings, event venue silhouette, champagne glasses, taped with teal (#57b4ad) tape.

Text: "WEDDING BIZ TV ADS" in bold navy (#222239). "Events. Venues. Planning."

Hand-drawn elements: Hearts, confetti, celebration sparkles.

Accent: Lime (#d7df27) on celebration elements.

Format: Square 1080x1080px.

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61. TV Advertising for Medical Practices: HIPAA-Compliant Strategies

Published: November 18, 2025 | Category: Guides

Social Hook: "Yes, you can advertise your medical practice on TV. Here's how to do it right."

Image Prompt (Square 1:1):

Create a medical practice advertising graphic.

Background: Clean, clinical white/cream with subtle medical pattern.

Central elements: Medical cross, stethoscope, doctor silhouette, "HIPAA COMPLIANT" badge, taped with teal (#57b4ad) tape.

Text: "MEDICAL PRACTICE TV ADS" in bold navy (#222239).

Hand-drawn elements: Checkmarks, trust badge, patient icons.

Format: Square 1080x1080px.

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62. Year-End Marketing Push: Getting Results Before December 31

Published: November 21, 2025 | Category: Guides (SMB-First)

Social Hook: "40 days left in the year. Here's how to make them count."

Image Prompt (Square 1:1):

Create an urgent year-end push graphic.

Background: Navy (#222239) with countdown/timer pattern.

Central elements: Calendar showing December 31, countdown clock, "FINAL PUSH" banner.

Text: "YEAR-END MARKETING" in bold teal (#57b4ad). "Make It Count" in white.

Hand-drawn elements: Clock hands, urgency arrows, calendar circles.

Style: Urgent, action-oriented.

Format: Square 1080x1080px.

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63. 2026 Marketing Resolutions: Planning Your Best Year Yet

Published: November 25, 2025 | Category: Insights (SMB-First)

Social Hook: "New Year. New marketing strategy. Here's how to plan for 2026."

Image Prompt (Square 1:1):

Create a New Year planning/resolutions graphic.

Background: Cream with subtle celebration confetti.

Central elements: "2026" large numbers, checklist/resolution list, lightbulb, taped with teal (#57b4ad) tape.

Text: "MARKETING RESOLUTIONS" in bold navy (#222239). "Plan Your Best Year" below.

Hand-drawn elements: Checkmarks, goal flags, upward arrows.

Accent: Lime (#d7df27) sparkles.

Format: Square 1080x1080px.

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64. 2026 TV Advertising Predictions: What's Next for Small Business

Published: November 28, 2025 | Category: Insights

Social Hook: "What's coming for TV advertising in 2026? Here's our take."

Image Prompt (Square 1:1):

Create a predictions/future-looking graphic.

Background: Navy (#222239) with subtle futuristic pattern.

Central elements: Crystal ball or telescope icon, "2026" numbers, trend lines pointing upward, taped elements.

Text: "2026 PREDICTIONS" in bold teal (#57b4ad). "TV Advertising Trends" in white.

Hand-drawn elements: Question marks becoming exclamation marks, forward arrows, sparkles.

Format: Square 1080x1080px.

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Part 5: Content Repurposing Templates

Blog Post → Social Content Workflow

For each published blog post, create:

1. Instagram Carousel (5-7 slides)

- Cover with hook - 3-5 key points (one per slide) - CTA slide

1. X Thread (5-8 tweets)

- Hook tweet - Key points broken into tweets - Link tweet

1. TikTok/Reel Script (30-60 sec)

- Hook (first 3 seconds) - 2-3 quick points - CTA

1. LinkedIn Post (150-300 words)

- Hook paragraph - Key insight - Discussion question - Link

1. Facebook Post (2-3 paragraphs)

- Conversational opener - Value summary - Link with context

Evergreen Rotation

After initial push, rotate evergreen content monthly:

• Statistics posts: Quarterly refresh
• How-to guides: Monthly rotation
• Industry posts: Rotate by season/relevance
• Case studies: Quarterly feature

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Part 6: Hashtag Strategy

Primary Brand Hashtags

• #Adwave
• #TVAdvertising
• #CTVads
• #StreamingTV

Category Hashtags

For SMB Content:

• #SmallBusiness
• #SmallBusinessTips
• #SmallBusinessMarketing
• #Entrepreneur
• #LocalBusiness
• #SmallBizLife

For Marketing Content:

• #MarketingTips
• #DigitalMarketing
• #Advertising
• #MarketingStrategy
• #GrowYourBusiness

For Industry-Specific:

• #RestaurantMarketing
• #DentalMarketing
• #RealEstateMarketing
• #RetailMarketing
• [Industry-specific tags]

Platform-Specific Notes

• Instagram: 5-10 relevant hashtags in caption or first comment
• TikTok: 3-5 hashtags, include trending when relevant
• LinkedIn: 3-5 professional hashtags only
• X: 1-2 hashtags max, or none if tweet is cleaner
• Facebook: Minimal hashtags (0-2)

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Quick Reference: Post Type → Platform Priority

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Notes

Timing Considerations

• Post blog promotion within 24 hours of publish
• Vary posting times to reach different time zones
• Use scheduling tools (Buffer, Later, Hootsuite)
• Monitor engagement and adjust timing

Engagement Best Practices

• Respond to comments within 2 hours when possible
• Ask questions in posts to drive engagement
• Engage with industry content daily
• Share/repost customer content when available

Analytics to Track

• Engagement rate by platform
• Click-through to blog
• Best performing post types
• Optimal posting times
• Audience growth

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Merged from strategy/social-media-guide.md during the Library consolidation (2026-07-05). The source document is archived; this is now the canonical home for its content.

Adwave Social Media Guide

Complete reference for social media content creation, visual styles, and workflow.

For scheduling and distribution strategy, see: social-media-distribution-guide.md

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Table of Contents

1. Content Framework
2. Platform-Specific Formulas
3. Visual Styles
4. Image Specifications
5. Complete Workflow
6. Quality Checklist

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1. Content Framework

The Core Rule: "Value + Adwave"

Every social post must include TWO elements:

Adwave Key Messages (Use At Least One Per Post)

Supporting Messages:

• No production budget needed
• Launch in under 10 minutes
• 100+ premium channels (NBC, Hulu, ESPN)
• No agency required
• Create from just your website URL

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2. Platform-Specific Formulas

Instagram Carousel (7 Slides)

Slide 6 Template:

THE ADWAVE ADVANTAGE

[Relevant differentiator for this article topic]

Examples:
- "AI creates your ad from your website. No production needed."
- "Start with $50. Not $50,000."
- "Same channels as Nike and Coca-Cola."

X/Twitter Thread

Standard Adwave Close (add to every thread):

The best part? You don't need $50K or an agency.

Adwave creates professional TV ads with AI and runs them on 100+ channels.

Starting at $50.

Try it: adwave.com

LinkedIn

Formula: Insight + Reflection + Adwave Angle + CTA

[Educational hook from article]

[2-3 key takeaways]

Here's what most people don't realize: [Adwave differentiator]

[Soft CTA: "Curious how it works?" or "See how Adwave makes this accessible"]

Link: adwave.com/resources/[slug]

Facebook

Formula: Relatable Problem + Solution + Adwave as Enabler

[Relatable pain point or question]

Here's what we found: [Key takeaways]

The game-changer? [Adwave capability]

Full guide + try it yourself: [link]

TikTok/Reel Script

Structure:

• 0-3s: Hook (problem or surprising fact)
• 3-20s: Key content from article
• 20-30s: "Here's the secret..." (Adwave solution)
• 30-45s: Show how easy it is (Adwave demo/capability)
• 45-60s: CTA with Adwave

Always end with:

"TV ads. Starting at $50. Link in bio."

CTA Templates

---

3. Visual Styles

All styles use brand colors:

• Navy: #222239
• Teal: #57b4ad
• Lime: #d7df27
• Cream/Off-white: #f5f3ef

Style 1: Digital Scrapbook

Best For: Platform guides, case studies, how-to content, industry playbooks Vibe: Handmade, approachable, warm

Characteristics:

• Textured cardstock/paper backgrounds (cream, off-white)
• "Cutout" illustrations taped with teal washi tape
• Hand-drawn marker overlays (arrows, circles, underlines)
• Sticky notes, polaroid-style photos

Prompt Template:

Create a [platform] graphic in the Digital Scrapbook social style.

BACKGROUND: Textured [cream/off-white/navy] cardstock with subtle paper grain.

CENTRAL COMPOSITION:
- A "cutout" illustration of [main visual] 
- Taped down with strips of teal (#57b4ad) washi tape at corners
- Subtle drop shadow for depth

TEXT ELEMENT:
- [Main headline] in bold navy (#222239) hand-lettered style
- [Subtext] in smaller teal (#57b4ad)

HAND-DRAWN OVERLAYS in navy (#222239):
- Sketchy arrows connecting elements
- Small relevant doodles: [specific icons]
- Imperfect, marker-style lines

ACCENT ELEMENTS:
- Lime (#d7df27) sparkles and highlights

Format: [dimensions]

Style 2: Bold Editorial

Best For: Statistics, data insights, thought leadership, announcements Vibe: Authoritative, clean, modern

Characteristics:

• Solid color backgrounds (navy or teal)
• Large, bold typography as hero element
• High contrast white text on dark backgrounds
• Minimal illustration, maximum typography impact

Prompt Template:

Create a Bold Editorial style social graphic.

BACKGROUND: Solid [navy (#222239) / teal (#57b4ad)] with subtle texture.

TYPOGRAPHY-FOCUSED:
- Large hero stat or headline: "[TEXT]" in bold white, oversized (fills 60% of frame)
- Supporting text below in [contrasting color]
- Clean sans-serif typography feel

GEOMETRIC ACCENTS:
- Simple shapes in lime (#d7df27)
- Subtle grid or line pattern in background (10% opacity)

Style: Magazine cover aesthetic, high impact, stop-scroll bold.

Format: [dimensions]

Style 3: Tech Gradient

Best For: AI content, innovation topics, product features, tech messaging Vibe: Modern, futuristic, premium

Characteristics:

• Gradient backgrounds (navy to teal)
• Glowing elements and subtle light effects
• Clean, futuristic iconography
• Glass morphism or floating elements

Prompt Template:

Create a Tech Gradient style social graphic.

BACKGROUND: Smooth gradient from navy (#222239) to teal (#57b4ad), with subtle glow effects.

CENTRAL ELEMENTS:
- [Main icon/visual] with glowing edges in lime (#d7df27)
- Floating/glass morphism effect
- Clean, minimal, futuristic aesthetic

TEXT:
- "[Headline]" in bold white, modern sans-serif
- Glowing or highlighted key words

Style: Premium tech product aesthetic, Apple-inspired clean minimalism.

Format: [dimensions]

Style 4: Warm Photography Overlay

Best For: Case studies, testimonials, restaurant/retail, human stories Vibe: Authentic, warm, aspirational

Characteristics:

• Real photography as base
• Warm color overlay or gradient
• Text overlays with semi-transparent backing
• Human subjects when possible

Prompt Template:

Create a Warm Photography Overlay style social graphic.

BASE IMAGE: [Description of photo scene]

OVERLAY:
- Warm gradient overlay at bottom (navy #222239 at 70% opacity fading to transparent)
- OR side panel in teal (#57b4ad) covering 40% for text

TEXT ON OVERLAY:
- "[Headline]" in bold white
- "[Subtext]" in cream or lime (#d7df27)

Style: Lifestyle magazine, Instagram influencer aesthetic, authentic warmth.

Format: [dimensions]

Style 5: Retro Pop

Best For: Myth-busting, "Did you know?", TikTok thumbnails, engagement posts Vibe: Playful, bold, attention-grabbing

Characteristics:

• Bold, flat color blocks
• Retro/90s inspired shapes (squiggles, stars)
• Playful typography (mixed weights, slight rotation)
• Sticker/badge aesthetic

Prompt Template:

Create a Retro Pop style social graphic.

BACKGROUND: Bold flat [lime (#d7df27) / teal (#57b4ad)] with geometric pattern in navy (#222239).

CENTRAL ELEMENTS:
- [Main visual] in a retro badge/sticker style with bold outline
- Pop art inspired, flat color fills
- Playful, slightly tilted arrangement

TEXT:
- "[Headline]" in bold, chunky typography, navy (#222239)
- Sticker-style text badges

ACCENT ELEMENTS:
- Stars, exclamation marks, arrows in contrasting colors
- Bold outlines on everything

Style: 90s nostalgia meets modern branding.

Format: [dimensions]

Style Selection Matrix

---

4. Image Specifications

Dimensions by Platform

Format-Specific Guidelines

Square (1080x1080):

• Single focal point
• Larger text (min 60pt headlines)
• High contrast for mobile
• Simpler compositions

Horizontal (1200x627-675):

• Left visual, right text (or centered)
• More space for detail
• Data visualizations work well
• Professional feel

Vertical (1080x1920):

• Hook at top third
• Key message in center
• CTA at bottom
• Bold, short text only

File Requirements

• Format: PNG for graphics, JPEG for photos
• Max size: 500KB (compress if needed)
• Text limit: Under 20 words per image
• Verify: Check at 100% zoom for typos

---

5. Complete Workflow

Quick Start

# Generate social posts + image prompts for an article
npm run generate-social -- "drafts/YYYY-MM-DD-article-slug.md"

Output:

social/[slug]/
├── instagram.md              # Carousel content + 7 image prompts
├── x-twitter.md              # Thread + 1 image prompt
├── linkedin.md               # Post + 1 image prompt
├── facebook.md               # Post + 1 image prompt
├── tiktok-reel.md            # Script + 1 image prompt
├── README.md                 # Summary
└── images/                   # Generated images (11 total)
    ├── instagram-carousel-1.png through instagram-carousel-7.png (1080x1080)
    ├── x-twitter.png (1200x675)
    ├── linkedin.png (1200x627)
    ├── facebook.png (1200x630)
    └── tiktok-thumbnail.png (1080x1920)

Step-by-Step Process

Step 1: Generate Content

npm run generate-social -- "drafts/article-slug.md"

Step 2: Generate Images

For each prompt in the generated .md files, use nano-banana:

Tool: mcp_nano-banana_generate_image
Prompt: [exact prompt from file]

Save to: social/[slug]/images/[filename].png

Step 3: Verify

• [ ] All 5 platform files exist
• [ ] All 11 images generated
• [ ] Brand colors only (navy, teal, lime, cream)
• [ ] Text readable and correct
• [ ] Dimensions match specs

Step 4: Post

• Copy content from .md files
• Upload images
• Schedule per distribution guide

Image Generation Sequence

1. Instagram carousel slides 1-7 (sequential)
2. X/Twitter image
3. LinkedIn image
4. Facebook image
5. TikTok thumbnail

Error Recovery

If image fails to generate:

1. Retry with same prompt
2. If still fails, simplify prompt
3. Continue with other images, return later

If colors are wrong:

• Use mcp_nano-banana_continue_editing
• Prompt: "Change all colors to only use navy (#222239), teal (#57b4ad), lime (#d7df27), and cream background"

If text has typos:

• Use mcp_nano-banana_continue_editing
• Prompt: "Fix the text to say '[correct text]'"

---

6. Quality Checklist

Before Posting

Content:

• [ ] Value delivered (reader learns something)
• [ ] Adwave mentioned (at least once in body, once in CTA)
• [ ] Key differentiator included ($50 minimum, AI creation, or premium channels)
• [ ] Clear CTA (what should they do next?)
• [ ] Link included

Images:

• [ ] Correct dimensions
• [ ] Brand colors only (navy, teal, lime, cream)
• [ ] Text minimal (under 20 words)
• [ ] Text readable at thumbnail size
• [ ] No typos (verified at 100% zoom)

Hashtag Strategy

Always include:

#Adwave #TVAdvertising #CTVads

Add based on content:

#SmallBusinessTips #SmallBusiness #Entrepreneur #LocalBusiness
#MarketingTips #DigitalMarketing #SmallBusinessMarketing

Platform-specific:

• Instagram: 5-10 hashtags, include location when relevant
• LinkedIn: 3-5 professional hashtags
• TikTok: 3-5 hashtags, include trending
• X: 1-2 max, or none
• Facebook: 0-2 minimal

---

Quick Reference

Content Tie-Ins by Article Type

Monthly Style Rotation Target

• Digital Scrapbook: 30%
• Bold Editorial: 25%
• Warm Photography: 20%
• Tech Gradient: 15%
• Retro Pop: 10%

---

Last Updated: December 19, 2025

Latest change

  # Adwave Social Media Distribution Guide
  
  ## Overview
  
  This guide outlines the strategy, cadence, and content plan for distributing Adwave blog content across social media platforms: **Instagram, Facebook, TikTok, X (Twitter), and LinkedIn**.
  
  **Goal:** Maximize reach and engagement from each published blog post by creating platform-optimized social content and images.
  
  ---
  
  ## Part 1: Platform Strategies
  
  ### Instagram
  
  **Audience:** SMB owners, marketers, creators, visual learners
  **Tone:** Inspirational, visual-first, behind-the-scenes, educational snippets
  **Best for:** Brand awareness, visual storytelling, community building
  
  #### Content Formats
  | Format | Specs | Use Case |
  |--------|-------|----------|
  | **Feed Post (Carousel)** | 1080x1080px (1:1) | Educational content, stat highlights, tips |
  | **Feed Post (Single)** | 1080x1080px (1:1) | Quote cards, single stat callouts |
  | **Reels** | 1080x1920px (9:16) | Quick tips, myth-busting, behind-the-scenes |
  | **Stories** | 1080x1920px (9:16) | Blog post teasers, polls, link stickers |
  
  #### Posting Cadence
  - **Feed Posts:** 4-5x per week
  - **Stories:** Daily (2-3 stories per day)
  - **Reels:** 3-4x per week
  - **Best Times:** 11am-1pm, 7pm-9pm EST (weekdays)
  
  #### Content Mix
  - 40% Educational (tips, stats, how-to snippets)
  - 30% Blog promotion (carousel summaries, link in bio)
  - 20% Behind-the-scenes / Adwave product
  - 10% User content / testimonials
  
  ---
  
  ### Facebook
  
  **Audience:** Business owners 35+, local business communities, industry groups
  **Tone:** Conversational, helpful, community-focused
  **Best for:** Link sharing, community groups, local business targeting
  
  #### Content Formats
  | Format | Specs | Use Case |
  |--------|-------|----------|
  | **Link Post** | 1200x630px (1.91:1) | Blog post promotion |
  | **Image Post** | 1080x1080px (1:1) | Stats, quotes, tips |
  | **Video** | 1280x720px (16:9) | Explainers, testimonials |
  | **Stories/Reels** | 1080x1920px (9:16) | Quick tips, teasers |
  
  #### Posting Cadence
  - **Feed Posts:** 1-2x per day
  - **Stories:** 3-5x per week
  - **Best Times:** 9am-12pm, 3pm-4pm EST (weekdays)
  
  #### Content Mix
  - 50% Blog promotion with native summaries
  - 25% Discussion starters / questions
  - 15% Industry news / trends
  - 10% Adwave product highlights
  
  ---
  
  ### TikTok
  
  **Audience:** Younger business owners, creators, early adopters, Gen Z marketers
  **Tone:** Authentic, fast-paced, slightly irreverent, educational
  **Best for:** Viral reach, trend participation, myth-busting, quick tips
  
  #### Content Formats
  | Format | Specs | Use Case |
  |--------|-------|----------|
  | **Video** | 1080x1920px (9:16) | All content |
  
  #### Posting Cadence
  - **Videos:** 1-2x per day (minimum 5x per week)
  - **Best Times:** 7am-9am, 12pm-3pm, 7pm-11pm EST
  
  #### Content Types
  - "Did you know?" facts from blog posts
  - Myth-busting ("TV ads cost $50K?" No, here's the truth)
  - Quick tips (30-60 seconds)
  - Trend participation with marketing angle
  - "POV: You're a small business owner who just discovered..."
  
  ---
  
  ### X (Twitter)
  
  **Audience:** Marketers, industry professionals, news followers, tech-savvy SMBs
  **Tone:** Sharp, witty, conversational, thought-provoking
  **Best for:** Hot takes, stat sharing, thread content, real-time engagement
  
  #### Content Formats
  | Format | Specs | Use Case |
  |--------|-------|----------|
  | **Image Post** | 1200x675px (16:9) | Stats, quotes, tips |
  | **Thread** | Text + images | Blog post breakdowns |
  | **Text Only** | N/A | Hot takes, questions, engagement |
  
  #### Posting Cadence
  - **Tweets:** 3-5x per day
  - **Threads:** 2-3x per week (from blog posts)
  - **Best Times:** 8am-10am, 12pm-1pm EST
  
  #### Content Mix
  - 40% Stat snippets and insights
  - 30% Thread breakdowns of blog posts
  - 20% Hot takes and questions
  - 10% Retweets/engagement with industry
  
  ---
  
  ### LinkedIn
  
  **Audience:** B2B marketers, agency professionals, business decision-makers
  **Tone:** Professional, insightful, data-driven, thought leadership
  **Best for:** Long-form content, B2B targeting, professional credibility
  
  #### Content Formats
  | Format | Specs | Use Case |
  |--------|-------|----------|
  | **Article** | Long-form | Repurposed blog posts |
  | **Image Post** | 1200x627px (1.91:1) | Stats, insights, tips |
  | **Carousel (PDF)** | 1080x1080px or 1080x1350px | Multi-slide breakdowns |
  | **Video** | 1920x1080px (16:9) | Thought leadership |
  
  #### Posting Cadence
  - **Posts:** 1x per day (5x per week)
  - **Best Times:** 7am-8am, 12pm, 5pm-6pm EST (Tue-Thu best)
  
  #### Content Mix
  - 50% Data-driven insights and stats
  - 30% Blog post summaries with key takeaways
  - 15% Thought leadership / industry commentary
  - 5% Company updates / product news
  
  ---
  
  ## Part 2: Social Media Image Specifications
  
  ### Quick Reference
  
  | Platform | Feed | Stories/Reels | Link Preview |
  |----------|------|---------------|--------------|
  | Instagram | 1080x1080 (1:1) | 1080x1920 (9:16) | N/A |
  | Facebook | 1080x1080 (1:1) | 1080x1920 (9:16) | 1200x630 |
  | TikTok | N/A | 1080x1920 (9:16) | N/A |
  | X/Twitter | 1200x675 (16:9) | N/A | 1200x628 |
  | LinkedIn | 1200x627 (1.91:1) | N/A | 1200x627 |
  
  ### Adwave Social Image Style
  
  For social media, we adapt the blog image style with these modifications:
  
  #### Square Format (Instagram/Facebook Feed)
  - Simpler compositions that read at smaller sizes
  - Larger, bolder text (min 60pt for headlines)
  - Single focal point
  - Brand colors: Teal (#57b4ad), Navy (#222239), Lime (#d7df27)
  - Textured background optional
  
  #### Vertical Format (Stories/Reels/TikTok)
  - Hook at top third of frame
  - Key message in center
  - CTA at bottom
  - Bold, short text only
  
  #### Horizontal Format (X/LinkedIn)
  - Left-aligned key visual
  - Right-aligned text/stats
  - Clean, professional feel
  - Data visualizations work well
  
  ---
  
  ## Part 3: Content Distribution Calendar
  
  ### Weekly Schedule Template
  
  | Day | Instagram | Facebook | TikTok | X | LinkedIn |
  |-----|-----------|----------|--------|---|----------|
  | **Monday** | Carousel (Blog #1) | Link Post (Blog #1) | Video (Tip from Blog #1) | Thread (Blog #1) | Article/Post (Blog #1) |
  | **Tuesday** | Reel (Quick tip) | Discussion post | Video (Myth-bust) | Stats tweet | Insight post |
  | **Wednesday** | Single image (Stat) | Link Post (Blog #2) | Video (Did you know) | Hot take | Carousel |
  | **Thursday** | Carousel (Blog #2) | Industry news | Video (POV) | Thread (Blog #2) | Blog summary |
  | **Friday** | Reel (Behind scenes) | Community question | Video (Trend) | Engagement tweet | Thought leadership |
  | **Saturday** | Story only | Light post | Video (Weekend tip) | Light | Skip |
  | **Sunday** | Story only | Skip | Video | Skip | Skip |
  
  ### Blog Post Distribution Timing
  
  When a new blog post publishes:
  
  **Day 1 (Publish Day):**
  - All platforms: Initial promotion post
  - Instagram: Story teaser + feed carousel
  - X: Thread breakdown
  - LinkedIn: Long-form post
  
  **Day 3-4:**
  - Instagram: Reel with key insight
  - TikTok: Quick tip video
  - Facebook: Discussion question related to topic
  
  **Day 7:**
  - All platforms: "In case you missed it" post
  - Different angle/stat from same article
  
  **Day 14+:**
  - Evergreen content rotation
  - Quote cards, stat callouts
  
  ---
  
  ## Part 4: Published Posts - Social Content & Image Prompts
  
  Below is the social media content plan for each published post, including:
  - **Hook:** Opening line for social posts
  - **Key Stats/Quotes:** Pullable content
  - **Image Prompt:** Text-to-image prompt for social graphics
  
  ---
  
  ### April 2025
  
  ---
  
  #### 1. TV Advertising for Political Campaigns
  **Published:** April 16, 2025 | **Category:** Industries
  
  **Social Hook:** "Political advertising isn't just for presidential campaigns anymore."
  
  **Key Talking Points:**
  - Local campaigns can now afford TV ads
  - CTV targeting reaches specific voter demographics
  - $50 minimum makes local races accessible
  
  **Image Prompt (Square 1:1):**
  ```
  Create a bold social media graphic for political advertising.
  
  Background: Solid navy (#222239) with subtle texture.
  
  Central elements: Stylized ballot box icon and TV screen icon side by side.
  
  Text overlay: "YOUR LOCAL CAMPAIGN ON TV" in large bold white text. Below: "Starting at $50" in teal (#57b4ad).
  
  Hand-drawn accents: Stars and voting check marks in lime (#d7df27).
  
  Style: Clean, bold, high contrast for mobile viewing.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 2. CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2025
  **Published:** April 18, 2025 | **Category:** Insights
  
  **Social Hook:** "85% of US households now have a streaming device. Here's what that means for your marketing."
  
  **Key Stats to Pull:**
  - 85% US household CTV penetration
  - $26B CTV ad spend in 2025
  - 94% video completion rate
  - $25 average CPM for SMBs
  
  **Instagram Carousel Topics (5-7 slides):**
  1. Cover: "25 CTV Stats You Need to Know"
  2. Viewership stats (85% penetration)
  3. Ad spend growth ($26B)
  4. Performance metrics (94% completion)
  5. SMB opportunity (avg CPM)
  6. What this means for you
  7. CTA: Link in bio
  
  **Image Prompt (Square 1:1 - Stats Card):**
  ```
  Create a data-focused social media graphic.
  
  Background: Cream/off-white with subtle paper texture.
  
  Central element: Large bold statistic "85%" in teal (#57b4ad).
  
  Supporting text: "of US households have streaming TV" in navy (#222239).
  
  Accent: Hand-drawn upward arrow in navy, lime (#d7df27) sparkles.
  
  Small text at bottom: "CTV Stats 2025" with Adwave branding subtle.
  
  Style: Clean, editorial, data-forward.
  
  Format: Square 1080x1080px.
  ```
  
  **X Thread Outline:**
  1. "85% of US households have a streaming device. Let's talk about what this means for small business marketing. 🧵"
  2. [Viewership stat]
  3. [Ad spend stat]
  4. [Performance stat]
  5. [SMB opportunity]
  6. "The barrier to entry? $50. Not $50,000."
  7. [Link to full article]
  
  ---
  
  #### 3. How to Advertise on Roku: The Complete Small Business Guide
  **Published:** April 22, 2025 | **Category:** Guides
  
  **Social Hook:** "Roku reaches 80M+ households. Here's how to put your business on their screens."
  
  **Key Talking Points:**
  - Roku market share and reach
  - Step-by-step advertising process
  - Cost expectations ($25-35 CPM)
  - Targeting capabilities
  
  **Image Prompt (Square 1:1):**
  ```
  Create a platform guide social graphic.
  
  Background: Textured off-white cardstock.
  
  Central element: Stylized Roku remote and TV screen cutout, taped with teal (#57b4ad) washi tape.
  
  Text overlay: "ROKU ADS 101" in bold navy (#222239) hand-drawn style.
  
  Hand-drawn elements: Arrows pointing to "80M+ Households", dollar signs, play button icons.
  
  Accent: Lime (#d7df27) highlights on key elements.
  
  Format: Square 1080x1080px.
  ```
  
  **TikTok Script Idea:**
  "POV: You just found out you can advertise on Roku for less than your monthly coffee budget. [Show Roku interface] Here's exactly how to do it..."
  
  ---
  
  #### 4. AI TV Commercials: How Small Businesses Create Professional Ads in Minutes
  **Published:** April 25, 2025 | **Category:** Insights
  
  **Social Hook:** "Creating a TV commercial used to cost $50,000+. Now AI does it in 2 minutes."
  
  **Key Talking Points:**
  - AI-powered ad creation
  - 2-minute generation time
  - No production budget needed
  - Professional broadcast quality
  
  **Image Prompt (Square 1:1):**
  ```
  Create a tech-forward social media graphic about AI ad creation.
  
  Background: Dark navy (#222239) with subtle grid pattern.
  
  Central element: Stylized AI brain icon connected to a TV screen, both glowing in teal (#57b4ad).
  
  Text overlay: "AI MAKES YOUR TV AD" in bold white. Below: "2 Minutes. $0 Production." in lime (#d7df27).
  
  Hand-drawn accents: Sparkles, lightning bolts, clock icon.
  
  Style: Modern, techy, high contrast.
  
  Format: Square 1080x1080px.
  ```
  
  **Reel/TikTok Concept:**
  "What if I told you that you could create a professional TV commercial without: [X] A production company [X] A $50K budget [X] Weeks of work. Here's how AI changed everything..."
  
  ---
  
  #### 5. TV Advertising for Dentists: The Complete Marketing Guide
  **Published:** April 25, 2025 | **Category:** Industries
  
  **Social Hook:** "The average dental practice sees 20+ new patients from a single TV campaign."
  
  **Key Talking Points:**
  - Dental industry TV advertising opportunity
  - Trust-building through TV presence
  - Local targeting for patient acquisition
  - Budget-friendly entry point
  
  **Image Prompt (Square 1:1):**
  ```
  Create an industry-focused social graphic for dental practices.
  
  Background: Textured off-white cardstock.
  
  Central element: Photo-realistic dental office scene (clean, modern) in a "taped photo" frame with teal (#57b4ad) washi tape.
  
  Hand-drawn overlays: Tooth icons, smiling face doodles, "+20 NEW PATIENTS" circled in navy (#222239).
  
  Text: "DENTAL MARKETING" banner at top in navy.
  
  Accents: Lime (#d7df27) checkmarks and stars.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 6. Your First TV Ad: A Step-by-Step Guide for Absolute Beginners
  **Published:** April 29, 2025 | **Category:** Guides
  
  **Social Hook:** "Your first TV ad in 10 minutes. No experience needed."
  
  **Key Talking Points:**
  - Beginner-friendly process
  - Under 10 minutes total
  - $50 starting budget
  - AI handles the creative
  
  **Image Prompt (Square 1:1):**
  ```
  Create a how-to style social graphic.
  
  Background: Textured cream cardstock.
  
  Central elements: Three "sticky note" squares in a row, numbered 1-2-3, each taped with teal (#57b4ad) tape. Icons on each: 1) Website URL, 2) Magic wand/AI, 3) TV with play button.
  
  Hand-drawn arrows connecting the steps in navy (#222239).
  
  Text at top: "YOUR FIRST TV AD" in bold navy.
  Text at bottom: "10 minutes. $50. Done." in smaller text.
  
  Accents: Lime (#d7df27) "EASY!" label.
  
  Format: Square 1080x1080px.
  ```
  
  **Instagram Carousel (5 slides):**
  1. "Your First TV Ad: A Complete Beginner's Guide"
  2. Step 1: Enter your website URL
  3. Step 2: AI creates your ad (2 min)
  4. Step 3: Set targeting & budget ($50+)
  5. Step 4: Launch and track results
  
  ---
  
  ### May 2025
  
  ---
  
  #### 7. Case Study: How a Local Restaurant Built Brand Awareness with CTV
  **Published:** May 2, 2025 | **Category:** Case Study
  
  **Social Hook:** "Mountain Burger went from 'never heard of them' to 'I saw their ad on Hulu' in 30 days."
  
  **Key Stats:**
  - 40% increase in foot traffic
  - Local household reach
  - Brand awareness lift
  
  **Image Prompt (Square 1:1):**
  ```
  Create a case study success graphic.
  
  Background: Textured off-white cardstock.
  
  Central element: Photo of restaurant interior or burger (appetizing) in "taped photo" frame with teal (#57b4ad) washi tape.
  
  Hand-drawn overlays: Big circle around "+40% FOOT TRAFFIC" in navy (#222239), upward trending arrow, stars, "SUCCESS" banner.
  
  Celebration elements: Confetti doodles, sparkles in lime (#d7df27).
  
  Format: Square 1080x1080px.
  ```
  
  **LinkedIn Post Angle:**
  "Most restaurant owners think TV advertising is for McDonald's and Applebee's. Here's how a local burger joint proved them wrong with a $500 CTV campaign..."
  
  ---
  
  #### 8. CTV vs. Meta Ads: Which Channel Delivers Better ROI for SMBs?
  **Published:** May 6, 2025 | **Category:** Guides
  
  **Social Hook:** "Facebook CPMs are up 40% since 2021. Meanwhile, TV is now $25 CPM. Let's compare."
  
  **Key Comparison Points:**
  - CPM comparison
  - Completion rates (94% CTV vs 25% social)
  - Brand recall
  - Budget flexibility
  
  **Image Prompt (Square 1:1):**
  ```
  Create a comparison/versus style social graphic.
  
  Background: Split down the middle, cream texture.
  
  Left side: Meta/Facebook icon cutout taped with tape
  Right side: TV icon cutout taped with teal tape
  
  Center: Large hand-drawn "VS" in navy (#222239)
  
  Hand-drawn elements: Checkmarks on CTV side, X marks or question marks on Meta side (subtle, not mean).
  
  Text at bottom: "THE REAL COMPARISON" in bold.
  
  Format: Square 1080x1080px.
  ```
  
  **X Thread Opener:**
  "Facebook ads aren't broken. The game just changed. Here's how CTV compares for small businesses in 2025 🧵"
  
  ---
  
  #### 9. Hulu Advertising for Small Business: Costs, Targeting & How to Start
  **Published:** May 9, 2025 | **Category:** Guides
  
  **Social Hook:** "Your ad. On Hulu. For $50. Here's how."
  
  **Key Talking Points:**
  - Hulu's premium audience
  - Targeting options
  - Cost breakdown
  - How SMBs can access it
  
  **Image Prompt (Square 1:1):**
  ```
  Create a platform guide graphic for Hulu advertising.
  
  Background: Textured cream cardstock.
  
  Central element: Stylized living room scene with TV showing Hulu-style content, drawn as a cutout taped with teal (#57b4ad) tape.
  
  Text overlay: "HULU ADS FOR SMBs" in bold navy (#222239).
  
  Hand-drawn elements: Arrow pointing to TV saying "YOUR AD HERE", dollar sign icons, play buttons.
  
  Accent: Lime (#d7df27) highlights.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 10. TV Advertising for Restaurants: The Complete Marketing Playbook
  **Published:** May 13, 2025 | **Category:** Guides
  
  **Social Hook:** "The restaurant next door just put an ad on ESPN. Here's their playbook."
  
  **Key Points:**
  - Restaurant-specific TV strategies
  - Mealtime targeting
  - Local radius targeting
  - Creative best practices
  
  **Image Prompt (Square 1:1):**
  ```
  Create a restaurant industry playbook graphic.
  
  Background: Textured off-white cardstock.
  
  Central element: Appetizing food photo (professional quality) in taped frame with teal (#57b4ad) washi tape.
  
  Hand-drawn overlays: Spatula, chef hat, plate icons sketched in navy (#222239). Banner reading "RESTAURANT TV PLAYBOOK".
  
  Additional elements: Small TV icon, clock showing dinner time, local map pin.
  
  Accents: Lime (#d7df27) sparkles near food.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 11. CTV Measurement 101: Tracking TV Ad Performance Like a Pro
  **Published:** May 16, 2025 | **Category:** Guides
  
  **Social Hook:** "TV ads aren't just 'spray and pray' anymore. Here's exactly what you can measure."
  
  **Key Metrics to Highlight:**
  - Impressions
  - Completion rate
  - Website attribution
  - Geographic heatmaps
  
  **Image Prompt (Square 1:1):**
  ```
  Create a measurement/analytics focused graphic.
  
  Background: Cream with subtle grid pattern.
  
  Central elements: Cutout "dashboard" showing bar charts and metrics, taped with teal (#57b4ad) tape. Multiple data visualizations layered.
  
  Hand-drawn overlays: Magnifying glass, checkmarks, arrows pointing to key metrics in navy (#222239).
  
  Text: "MEASURE EVERYTHING" at top.
  
  Key callout: "94% COMPLETION" circled.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 12. I Have $100 and 1 Hour: Here's My TV Advertising Strategy
  **Published:** May 20, 2025 | **Category:** Using Adwave
  
  **Social Hook:** "I had $100 and 1 hour. I put my business on TV. Here's exactly what happened."
  
  **Key Points:**
  - Real constraint-based strategy
  - Step-by-step execution
  - Results achieved
  - Anyone can do this
  
  **Image Prompt (Square 1:1):**
  ```
  Create an urgent, challenge-style social graphic.
  
  Background: Navy (#222239) solid with subtle texture.
  
  Central elements: Large "$100" in teal (#57b4ad), clock showing "1 HOUR", TV icon.
  
  Text: "THE $100 TV CHALLENGE" in bold white.
  
  Hand-drawn elements: Arrows, exclamation marks, "GO!" callout in lime (#d7df27).
  
  Style: Bold, urgent, action-oriented.
  
  Format: Square 1080x1080px.
  ```
  
  **Reel/TikTok Script:**
  "I had $100 and exactly 1 hour. Could I actually get my business on TV? [timer starts] Here's what happened..."
  
  ---
  
  #### 13. Amazon Fire TV Advertising: Targeting, Costs & Getting Started
  **Published:** May 23, 2025 | **Category:** Guides
  
  **Social Hook:** "Amazon knows what you buy, watch, and search. Here's how to use that targeting for your ads."
  
  **Key Points:**
  - Amazon's data advantage
  - Fire TV market share
  - Targeting capabilities
  - Getting started
  
  **Image Prompt (Square 1:1):**
  ```
  Create a platform guide graphic for Amazon Fire TV.
  
  Background: Textured cream cardstock.
  
  Central element: Stylized Fire TV stick and remote as "cutout" taped with teal (#57b4ad) tape.
  
  Text: "AMAZON FIRE TV ADS" in bold navy (#222239).
  
  Hand-drawn elements: Data/targeting icons, shopping cart, TV screen, arrows connecting concepts.
  
  Accent: Lime (#d7df27) highlights on "TARGETING POWER".
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 14. Case Study: How a Real Estate Agent Built Local Brand Authority with CTV
  **Published:** May 27, 2025 | **Category:** Case Study
  
  **Social Hook:** "Kenny went from 'just another realtor' to 'the agent I saw on TV' in his farm area."
  
  **Key Results:**
  - Farm area dominance
  - Brand recognition lift
  - Lead generation impact
  
  **Image Prompt (Square 1:1):**
  ```
  Create a real estate case study graphic.
  
  Background: Textured off-white cardstock.
  
  Central element: Professional photo of house with "SOLD" sign or realtor headshot in taped frame with teal (#57b4ad) tape.
  
  Hand-drawn overlays: House icons, key symbols, "FARM AREA AUTHORITY" banner in navy (#222239), upward arrows.
  
  Celebration: Stars and sparkles in lime (#d7df27).
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 15. TV Ads for Home Service Businesses: HVAC, Plumbing & Contractor Guide
  **Published:** May 30, 2025 | **Category:** Guides
  
  **Social Hook:** "Homeowners hire contractors they've heard of. Here's how to be that contractor."
  
  **Key Points:**
  - Trust building for home services
  - Seasonal timing strategies
  - Local targeting
  - Creative approaches
  
  **Image Prompt (Square 1:1):**
  ```
  Create a home services industry graphic.
  
  Background: Textured cream cardstock.
  
  Central element: Tools collage (wrench, hammer, HVAC unit icons) as cutouts taped with teal (#57b4ad) tape.
  
  Hand-drawn overlays: House outline, checkmarks, "TRUSTED CONTRACTOR" banner in navy (#222239).
  
  Text: "HOME SERVICES TV GUIDE" at top.
  
  Accents: Lime (#d7df27) tool sparkles.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  ### June 2025
  
  ---
  
  #### 16. Live Sports Advertising for Local Businesses: A Practical Guide
  **Published:** June 6, 2025 | **Category:** Guides
  
  **Social Hook:** "Your ad during the game. On ESPN. For small business prices. It's real."
  
  **Key Points:**
  - Sports audience engagement
  - Premium inventory access
  - Local targeting during national games
  - Budget-friendly entry
  
  **Image Prompt (Square 1:1):**
  ```
  Create a sports advertising graphic.
  
  Background: Navy (#222239) with subtle stadium/field pattern.
  
  Central elements: TV screen showing sports game icon, football/basketball icons as cutouts.
  
  Text: "YOUR AD DURING THE GAME" in bold white. "On ESPN. Starting at $50." in teal (#57b4ad).
  
  Hand-drawn elements: Play button, scoreboard graphic, crowd silhouette.
  
  Accents: Lime (#d7df27) highlights on action elements.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 17. TV Advertising for Influencers: Growing Your Personal Brand Beyond Social
  **Published:** June 10, 2025 | **Category:** Guides
  
  **Social Hook:** "Social media made you. TV will legitimize you."
  
  **Key Points:**
  - Personal brand building
  - Credibility through TV presence
  - Reaching beyond social followers
  - Creator economy opportunity
  
  **Image Prompt (Square 1:1):**
  ```
  Create an influencer/creator focused graphic.
  
  Background: Gradient from navy (#222239) to teal (#57b4ad).
  
  Central elements: Phone icon transitioning to TV screen, sparkle effects.
  
  Text: "BEYOND SOCIAL" in bold white. "TV FOR CREATORS" below.
  
  Hand-drawn elements: Star burst, upward arrows, "LEVEL UP" callout.
  
  Style: Modern, trendy, creator-aesthetic.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 18. Pluto TV Advertising: Free Streaming Audiences on a Small Budget
  **Published:** June 13, 2025 | **Category:** Guides
  
  **Social Hook:** "Free streaming = engaged audiences who don't skip ads. Here's how to reach them."
  
  **Key Points:**
  - Pluto TV's free model
  - Audience demographics
  - High completion rates
  - Budget-friendly access
  
  **Image Prompt (Square 1:1):**
  ```
  Create a Pluto TV platform guide graphic.
  
  Background: Textured cream cardstock.
  
  Central element: Retro TV icon with "FREE" badge, taped with teal (#57b4ad) tape.
  
  Text: "PLUTO TV ADS" in bold navy (#222239). "Free Streaming. Captive Audience."
  
  Hand-drawn elements: Dollar signs with crosses (free), eyeball icons for viewership, arrows.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 19. How to Advertise Your Local Business on a Budget (2025 Guide)
  **Published:** June 15, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "You don't need a big budget. You need the right channels."
  
  **Key Points:**
  - Budget-friendly advertising options
  - Channel comparison by cost
  - ROI focus
  - TV as accessible option
  
  **Image Prompt (Square 1:1):**
  ```
  Create a budget-focused advertising guide graphic.
  
  Background: Textured off-white cardstock.
  
  Central elements: Piggy bank icon and local business storefront as cutouts, taped with teal (#57b4ad) tape.
  
  Text: "LOCAL ADS ON A BUDGET" in bold navy (#222239).
  
  Hand-drawn elements: Dollar signs, local map pin, "2025 GUIDE" banner, arrows pointing to channels.
  
  Accents: Lime (#d7df27) highlights on "BUDGET-FRIENDLY".
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 20. Case Study: How a Dental Practice Built Local Awareness with CTV
  **Published:** June 17, 2025 | **Category:** Case Study
  
  **Social Hook:** "Kaimuki Dental went from 'where?' to 'I've seen them' in their neighborhood."
  
  **Key Results:**
  - Local awareness increase
  - New patient acquisition
  - Community recognition
  
  **Image Prompt (Square 1:1):**
  ```
  Create a dental practice case study graphic.
  
  Background: Textured cream cardstock.
  
  Central element: Modern dental office photo or smiling dentist in taped frame with teal (#57b4ad) tape.
  
  Hand-drawn overlays: Tooth icons, smile doodles, "+NEW PATIENTS" circled, celebration stars in navy (#222239).
  
  Text: "DENTAL SUCCESS STORY" banner.
  
  Accents: Lime (#d7df27) sparkles.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 21. 7 Ways to Get More Customers (That Aren't Social Media)
  **Published:** June 19, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Posting 3x a day shouldn't be your only marketing strategy."
  
  **Key Points:**
  - Social media fatigue is real
  - 7 alternative channels
  - TV as surprise option
  - Multi-channel approach
  
  **Image Prompt (Square 1:1):**
  ```
  Create a list-style social graphic.
  
  Background: Navy (#222239) solid.
  
  Central element: Large "7" in teal (#57b4ad) with glow effect.
  
  Text: "WAYS TO GET CUSTOMERS" in bold white. "(Beyond Social Media)" smaller below.
  
  Hand-drawn elements: Checkmarks, arrows, various channel icons sketched (email, TV, local, partnerships).
  
  Accent: Lime (#d7df27) highlight on "BEYOND".
  
  Style: Bold, listicle-friendly.
  
  Format: Square 1080x1080px.
  ```
  
  **Instagram Carousel (8 slides):**
  1. "7 Ways to Get Customers (Beyond Social Media)"
  2. Local SEO & Google Business
  3. Email Marketing
  4. Strategic Partnerships
  5. Community Sponsorships
  6. Google Local Service Ads
  7. Streaming TV Advertising (the surprise)
  8. Referral Programs + CTA
  
  ---
  
  #### 22. CTV vs YouTube Ads: Which Delivers Better Results for Local Business?
  **Published:** June 20, 2025 | **Category:** Guides
  
  **Social Hook:** "YouTube vs. TV: One has a skip button. One doesn't."
  
  **Key Comparison:**
  - Completion rates
  - Audience quality
  - Cost comparison
  - Use cases
  
  **Image Prompt (Square 1:1):**
  ```
  Create a comparison graphic for YouTube vs CTV.
  
  Background: Split cream texture.
  
  Left side: YouTube play button icon cutout
  Right side: TV screen icon cutout
  Both taped with tape (YouTube regular, CTV teal #57b4ad)
  
  Center: "VS" in bold hand-drawn navy (#222239).
  
  Key callouts: "Skip button?" with X on CTV side, "94% completion" circled.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 23. TV Advertising for Etsy Sellers: Growing Your Handmade Business
  **Published:** June 24, 2025 | **Category:** Industries
  
  **Social Hook:** "Your handmade products. On TV. It's not as crazy as it sounds."
  
  **Key Points:**
  - E-commerce/maker opportunity
  - Brand building beyond marketplace
  - Creative showcase
  - Starting small
  
  **Image Prompt (Square 1:1):**
  ```
  Create an Etsy seller/maker focused graphic.
  
  Background: Textured craft paper aesthetic.
  
  Central elements: Handmade product icons (pottery, jewelry, art) as cutouts taped with teal (#57b4ad) tape.
  
  Text: "HANDMADE ON TV" in bold navy (#222239) hand-lettered style.
  
  Hand-drawn elements: Hearts, stars, craft supplies sketches, TV icon.
  
  Accent: Lime (#d7df27) sparkles on products.
  
  Style: Artisanal, warm, maker-friendly.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 24. The Ultimate Guide to CTV Ad Creative That Converts
  **Published:** June 27, 2025 | **Category:** Guides
  
  **Social Hook:** "Your ad runs on premium TV. Make sure your creative is premium too."
  
  **Key Points:**
  - Creative best practices
  - What works on CTV
  - Common mistakes
  - AI creative tips
  
  **Image Prompt (Square 1:1):**
  ```
  Create a creative/design focused graphic.
  
  Background: Textured cream cardstock.
  
  Central elements: TV screen showing "YOUR AD" placeholder, surrounded by creative tools (paint brush, camera, pencil icons) as cutouts taped with teal (#57b4ad) tape.
  
  Text: "CTV CREATIVE GUIDE" in bold navy (#222239).
  
  Hand-drawn elements: Checkmarks for dos, X marks for don'ts, sparkles, arrows pointing to TV.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  ### July 2025
  
  ---
  
  #### 25. TV Advertising for Vacation Rentals: VRBO & Airbnb Host Guide
  **Published:** July 1, 2025 | **Category:** Industries
  
  **Social Hook:** "Your vacation rental. On the screen of travelers planning their next trip."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a vacation rental industry graphic.
  
  Background: Textured off-white with subtle beach/travel elements.
  
  Central element: Beautiful vacation property photo in taped frame with teal (#57b4ad) tape.
  
  Hand-drawn overlays: Palm trees, suitcase icons, "BOOK NOW" banner in navy (#222239).
  
  Text: "VACATION RENTAL TV ADS" at top.
  
  Accents: Lime (#d7df27) sun and star elements.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 26. Facebook Ads Not Working? 7 Alternatives That Might Work Better
  **Published:** July 3, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "You're not imagining it. Facebook ads have changed. Here's what to do about it."
  
  **Key Points:**
  - iOS changes impact
  - Rising CPMs
  - 7 alternative channels
  - CTV as secret weapon
  
  **Image Prompt (Square 1:1):**
  ```
  Create a problem-solution style graphic.
  
  Background: Navy (#222239) with subtle crack/broken pattern.
  
  Central element: Facebook/Meta icon with "NOT WORKING?" text.
  
  Lower section: "7 ALTERNATIVES" in bold teal (#57b4ad) with upward arrow.
  
  Hand-drawn elements: Question marks, X marks, then checkmarks and arrows pointing forward.
  
  Accent: Lime (#d7df27) on solution elements.
  
  Style: Bold, attention-grabbing, problem-aware.
  
  Format: Square 1080x1080px.
  ```
  
  **This is HIGH-VALUE content for social. Push heavily:**
  - TikTok: "POV: Your Facebook ads stopped working and you don't know why..."
  - X Thread: Full breakdown of why + alternatives
  - Instagram Carousel: Each alternative explained
  
  ---
  
  #### 27. Peacock TV Advertising: Everything Small Businesses Need to Know
  **Published:** July 8, 2025 | **Category:** Guides
  
  **Social Hook:** "NBC content. Small business budget. Peacock makes it possible."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a Peacock TV platform guide graphic.
  
  Background: Textured cream cardstock.
  
  Central element: Stylized peacock feather icon with TV screen, taped with teal (#57b4ad) tape.
  
  Text: "PEACOCK ADS GUIDE" in bold navy (#222239).
  
  Hand-drawn elements: NBC-related doodles, premium badge, arrows.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 28. How Small Businesses Can Compete with Big Brands in 2025
  **Published:** July 10, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "David vs. Goliath was never about size. It was about strategy."
  
  **Key Points:**
  - Level playing field
  - Premium channels now accessible
  - Local advantage
  - Agility beats budget
  
  **Image Prompt (Square 1:1):**
  ```
  Create an underdog/competition style graphic.
  
  Background: Navy (#222239) with subtle boxing ring or competition elements.
  
  Central elements: Small "LOCAL BIZ" icon vs large "BIG BRAND" icon, David/Goliath inspired.
  
  Text: "COMPETE WITH THE BIG BRANDS" in bold white. "2025 PLAYBOOK" in teal (#57b4ad).
  
  Hand-drawn elements: Slingshot, trophy, victory crown, underlined "YOU CAN WIN".
  
  Accent: Lime (#d7df27) on winning elements.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 29. How to Calculate Your TV Advertising ROI: A Practical Framework
  **Published:** July 15, 2025 | **Category:** Guides
  
  **Social Hook:** "TV advertising ROI isn't magic. It's math. Here's the framework."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a calculator/ROI focused graphic.
  
  Background: Cream with subtle grid pattern.
  
  Central elements: Calculator icon, ROI formula visualization, bar chart showing return, all as cutouts taped with teal (#57b4ad) tape.
  
  Text: "TV AD ROI" in large bold navy (#222239). "THE FORMULA" below.
  
  Hand-drawn elements: Plus signs, equals sign, dollar signs, circled results.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 30. How to Build Brand Awareness for Your Small Business (Without a Big Budget)
  **Published:** July 18, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Brand awareness isn't just for Nike. Here's how to build it on a real budget."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a brand building themed graphic.
  
  Background: Textured cream cardstock.
  
  Central elements: Small business storefront growing into larger presence, lightbulb icon, TV screen, all as layered cutouts with teal (#57b4ad) tape.
  
  Text: "BUILD YOUR BRAND" in bold navy (#222239). "(Without the big budget)" smaller.
  
  Hand-drawn elements: Upward growth arrows, sparkles, awareness waves radiating.
  
  Accents: Lime (#d7df27) on growth elements.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 31. TV Advertising for Mobile Apps: CTV User Acquisition Strategies
  **Published:** July 22, 2025 | **Category:** Industries
  
  **Social Hook:** "Your app. On the biggest screen in the house. Here's the user acquisition playbook."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a mobile app marketing graphic.
  
  Background: Navy (#222239) with subtle tech pattern.
  
  Central elements: Smartphone with app icon transitioning/connecting to TV screen.
  
  Text: "APP + TV" in bold teal (#57b4ad). "USER ACQUISITION" below in white.
  
  Hand-drawn elements: Download arrows, user icons, growth chart, QR code.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 32. How to Make Your Local Business Stand Out in a Crowded Market
  **Published:** July 25, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "In a sea of local businesses, here's how to be the one people remember."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a differentiation/standing out graphic.
  
  Background: Cream with subtle crowd pattern fading.
  
  Central element: Single bright storefront icon standing out from greyed-out competitors, taped with teal (#57b4ad) tape.
  
  Text: "STAND OUT" in large bold navy (#222239). "In Your Local Market" below.
  
  Hand-drawn elements: Spotlight effect, star bursts, arrows pointing to the standout.
  
  Accent: Lime (#d7df27) glow on featured business.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 33. CTV Retargeting Explained: Reach Website Visitors on Their TV
  **Published:** July 29, 2025 | **Category:** Guides
  
  **Social Hook:** "They visited your website. Now they're watching Netflix. Reach them there."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a retargeting concept graphic.
  
  Background: Navy (#222239) with subtle connection lines.
  
  Central elements: Laptop/website icon connected by dotted line to TV screen icon, both glowing teal (#57b4ad).
  
  Text: "RETARGET ON TV" in bold white. "Website → Streaming" flow.
  
  Hand-drawn elements: Follow/tracking arrows, user icon moving between devices.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  ### August 2025
  
  ---
  
  #### 34. The $50 Marketing Test: 5 Channels That Actually Reach New Customers
  **Published:** August 1, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "What can $50 actually do for your marketing? More than you think."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a budget challenge style graphic.
  
  Background: Teal (#57b4ad) bold solid color.
  
  Central element: Large "$50" in white, surrounded by 5 channel icons (including TV) in circles.
  
  Text: "THE $50 TEST" at top in bold navy (#222239). "5 Channels. Real Results." below.
  
  Hand-drawn elements: Checkmarks, arrows pointing to channels, "TRY IT" callout.
  
  Style: Bold, challenge-oriented.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 35. Why Customers Trust Brands They See on TV (And How to Get There for Under $100)
  **Published:** August 8, 2025 | **Category:** Insights (SMB-First)
  
  **Social Hook:** "TV builds trust. Always has. Now you can afford it."
  
  **Key Insight:**
  - Psychology of TV credibility
  - Trust signals
  - Under $100 entry point
  
  **Image Prompt (Square 1:1):**
  ```
  Create a trust/credibility focused graphic.
  
  Background: Textured cream cardstock.
  
  Central elements: TV screen with trust badge/shield icon, "TRUSTED" seal, all taped with teal (#57b4ad) tape.
  
  Text: "TV = TRUST" in large bold navy (#222239). "Under $100 to start" below.
  
  Hand-drawn elements: Checkmarks, heart icons, handshake doodle, arrows.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 36. TV Advertising for Law Firms: Building Trust Through the Screen
  **Published:** August 12, 2025 | **Category:** Industries
  
  **Social Hook:** "When someone needs a lawyer, they call one they've heard of."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a law firm industry graphic.
  
  Background: Textured navy (#222239) with subtle professional pattern.
  
  Central elements: Scales of justice icon, gavel, law books as cutouts on lighter background, taped with teal tape.
  
  Text: "LAW FIRM TV ADS" in bold white. "Building Trust" below.
  
  Hand-drawn elements: Trust shield, client testimonial icon, local map pin.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 37. Marketing Your Local Business Without Trying to Go Viral
  **Published:** August 15, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Going viral is overrated. Reaching your actual customers isn't."
  
  **Image Prompt (Square 1:1):**
  ```
  Create an anti-viral, pro-local graphic.
  
  Background: Cream cardstock texture.
  
  Central elements: "VIRAL" crossed out, "LOCAL REACH" circled, arrows pointing from one to other.
  
  Text: "FORGET VIRAL" in navy (#222239). "Focus on Your Customers" in teal (#57b4ad).
  
  Hand-drawn elements: X on viral, checkmark on local, target/bullseye on local customers.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 38. How to Market Your Business During Slow Seasons
  **Published:** August 22, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Slow season doesn't mean slow marketing. It means smart marketing."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a seasonal strategy graphic.
  
  Background: Textured cream with subtle calendar elements.
  
  Central elements: Calendar showing "SLOW SEASON" transforming to "OPPORTUNITY", taped with teal (#57b4ad) tape.
  
  Text: "SLOW SEASON STRATEGY" in bold navy (#222239).
  
  Hand-drawn elements: Arrows showing transformation, lightbulb, upward trend line.
  
  Accent: Lime (#d7df27) on opportunity elements.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 39. Seasonal TV Advertising Calendar: When to Run Campaigns for Maximum Impact
  **Published:** August 26, 2025 | **Category:** Guides
  
  **Social Hook:** "The best time to run TV ads isn't 'always.' Here's the calendar."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a calendar/timing focused graphic.
  
  Background: Cream with subtle calendar grid.
  
  Central elements: 12-month calendar visualization with highlighted optimal periods, taped with teal (#57b4ad) tape.
  
  Text: "TV AD TIMING" in bold navy (#222239). "When to Run" below.
  
  Hand-drawn elements: Circled dates, arrows to key seasons, holiday icons.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  ### September 2025
  
  ---
  
  #### 40. 2025 State of SMB TV Advertising Report
  **Published:** September 2, 2025 | **Category:** Insights
  
  **Social Hook:** "We surveyed 500+ SMBs about TV advertising. The results might surprise you."
  
  **Key Stats:**
  - SMB adoption rates
  - Average budgets
  - Results achieved
  - Growth trends
  
  **Image Prompt (Square 1:1):**
  ```
  Create a report/research style graphic.
  
  Background: Navy (#222239) with subtle data pattern.
  
  Central elements: "2025 REPORT" document icon with Adwave branding, key stat callouts floating around it.
  
  Text: "STATE OF SMB TV ADVERTISING" in bold white. Key stat: "[XX]% of SMBs..." in teal (#57b4ad).
  
  Hand-drawn elements: Chart icons, magnifying glass, data points.
  
  Style: Authoritative, research-driven.
  
  Format: Square 1080x1080px.
  ```
  
  **This is HERO content - push heavily across all platforms**
  
  ---
  
  #### 41. Marketing Your New Business in the First Year: A Complete Guide
  **Published:** September 5, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Year one marketing makes or breaks your business. Here's the playbook."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a new business/startup journey graphic.
  
  Background: Textured cream cardstock.
  
  Central elements: "YEAR 1" large number, surrounded by marketing milestone icons, growth chart, taped elements.
  
  Text: "FIRST YEAR MARKETING" in bold navy (#222239). "Complete Guide" below.
  
  Hand-drawn elements: Journey path, milestone flags, upward arrows.
  
  Accents: Lime (#d7df27) on achievement elements.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 42. Tubi Advertising for Small Business: Free Streaming on a Budget
  **Published:** September 9, 2025 | **Category:** Guides
  
  **Social Hook:** "Tubi has 74M+ monthly users. Here's how to reach them on a small budget."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a Tubi platform guide graphic.
  
  Background: Textured cream cardstock.
  
  Central element: TV screen with "FREE STREAMING" badge, taped with teal (#57b4ad) tape.
  
  Text: "TUBI ADS GUIDE" in bold navy (#222239). "Free Streaming Audiences" below.
  
  Hand-drawn elements: Dollar signs crossed (free viewers), eyeball icons, large audience visualization.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 43. TV Advertising for Salons, Spas & Beauty Businesses
  **Published:** September 12, 2025 | **Category:** Industries (SMB-First)
  
  **Social Hook:** "Your salon deserves more than just Instagram. Here's the TV play."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a beauty/salon industry graphic.
  
  Background: Textured cream with subtle elegant pattern.
  
  Central elements: Salon chair icon, beauty tools (scissors, makeup brush) as cutouts taped with teal (#57b4ad) tape.
  
  Text: "BEAUTY TV ADS" in bold navy (#222239). "Salons. Spas. Med Spas."
  
  Hand-drawn elements: Sparkles, transformation arrows, mirror icon.
  
  Accent: Lime (#d7df27) sparkles.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 44. TV Advertising for E-commerce: Driving Online Sales Through the Big Screen
  **Published:** September 16, 2025 | **Category:** Industries
  
  **Social Hook:** "E-commerce + TV = the brand-building combo your Shopify store needs."
  
  **Image Prompt (Square 1:1):**
  ```
  Create an e-commerce/online retail graphic.
  
  Background: Navy (#222239) with subtle shopping cart pattern.
  
  Central elements: Shopping cart icon connected to TV screen, package/delivery icons.
  
  Text: "E-COMMERCE ON TV" in bold teal (#57b4ad). "Drive Online Sales" in white.
  
  Hand-drawn elements: Click icons, purchase arrows, growth chart.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 45. Google Ads vs Facebook Ads vs TV Advertising: Which Should You Choose?
  **Published:** September 19, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Google. Facebook. TV. You don't have to choose just one. But here's how they compare."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a three-way comparison graphic.
  
  Background: Cream with subtle division lines.
  
  Central elements: Three icons (Google G, Facebook F, TV screen) in triangular arrangement, all as cutouts.
  
  Text: "WHICH CHANNEL?" in bold navy (#222239). "The Comparison Guide" below.
  
  Hand-drawn elements: VS markers, checkmarks, comparison arrows, "+" signs showing combination.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 46. TV Advertising for Retail Stores: Driving Foot Traffic
  **Published:** September 26, 2025 | **Category:** Industries (SMB-First)
  
  **Social Hook:** "The stores winning in 2025 aren't just online. They're on TV."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a retail/foot traffic focused graphic.
  
  Background: Textured cream cardstock.
  
  Central elements: Retail storefront icon with foot traffic visualization (arrows/people going in), taped with teal (#57b4ad) tape.
  
  Text: "RETAIL TV ADS" in bold navy (#222239). "Drive Foot Traffic" below.
  
  Hand-drawn elements: Walking feet icons, arrows to store, shopping bags.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 47. TV Ads for Gyms & Fitness Studios: Driving New Memberships
  **Published:** September 30, 2025 | **Category:** Industries
  
  **Social Hook:** "January resolution crowd is coming. Is your gym ready to capture them?"
  
  **Image Prompt (Square 1:1):**
  ```
  Create a fitness/gym industry graphic.
  
  Background: Energetic teal (#57b4ad) with subtle fitness pattern.
  
  Central elements: Dumbbell, gym equipment icons, membership card, on lighter cutouts.
  
  Text: "GYM TV ADS" in bold navy (#222239). "Drive Memberships" in white.
  
  Hand-drawn elements: Flexing arm, running figure, upward growth arrow, calendar (New Year).
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  ### October 2025
  
  ---
  
  #### 48. Black Friday & Holiday Advertising for Small Businesses
  **Published:** October 3, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Black Friday isn't just for big box stores. Here's the small business playbook."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a Black Friday/holiday shopping graphic.
  
  Background: Navy (#222239) with subtle shopping/sale pattern.
  
  Central elements: Shopping bags, gift box, "BLACK FRIDAY" tag, TV screen showing ad.
  
  Text: "BLACK FRIDAY PLAYBOOK" in bold white. "For Small Business" in lime (#d7df27).
  
  Hand-drawn elements: Price tag, discount percentages, shopping cart, arrows.
  
  Style: Urgent, sale-oriented.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 49. How AI is Revolutionizing TV Commercial Production
  **Published:** October 7, 2025 | **Category:** Insights
  
  **Social Hook:** "TV commercial production used to take weeks and $50K+. AI changed everything."
  
  **Image Prompt (Square 1:1):**
  ```
  Create an AI/technology forward graphic.
  
  Background: Dark navy (#222239) with subtle circuit pattern.
  
  Central elements: AI brain icon connected to TV production elements (camera, screen), glowing teal (#57b4ad).
  
  Text: "AI + TV ADS" in bold white. "The Revolution" below.
  
  Hand-drawn elements: Lightning bolts, sparkles, transformation arrows.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 50. TV Advertising for Insurance Agents: Building Local Trust
  **Published:** October 10, 2025 | **Category:** Industries (SMB-First)
  
  **Social Hook:** "Insurance is about trust. TV builds it faster than anything else."
  
  **Image Prompt (Square 1:1):**
  ```
  Create an insurance industry graphic.
  
  Background: Textured cream with subtle protection/shield pattern.
  
  Central elements: Shield/umbrella protection icon, family silhouette, insurance policy, taped with teal (#57b4ad) tape.
  
  Text: "INSURANCE TV ADS" in bold navy (#222239). "Build Local Trust" below.
  
  Hand-drawn elements: Checkmarks, trust badge, local map pin, handshake.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 51. Holiday TV Advertising Playbook for Small Businesses
  **Published:** October 14, 2025 | **Category:** Guides
  
  **Social Hook:** "The holiday shopping window is narrow. Here's how to make every ad dollar count."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a holiday advertising playbook graphic.
  
  Background: Festive but professional, cream with subtle holiday elements.
  
  Central elements: Gift box, calendar showing Nov-Dec, TV screen, shopping bag cutouts taped with teal (#57b4ad) tape.
  
  Text: "HOLIDAY TV PLAYBOOK" in bold navy (#222239).
  
  Hand-drawn elements: Snowflakes, stars, calendar circles, timeline arrows.
  
  Accent: Lime (#d7df27) on key dates.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 52. Is TV Advertising Worth It? A Real Cost-Benefit Analysis for SMBs
  **Published:** October 17, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Is TV advertising worth it? Here's the honest math."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a cost-benefit analysis graphic.
  
  Background: Cream with subtle scale/balance pattern.
  
  Central elements: Balance scale with "COST" on one side and "BENEFIT" on other, taped with teal (#57b4ad) tape.
  
  Text: "IS TV WORTH IT?" in bold navy (#222239). "The Real Analysis" below.
  
  Hand-drawn elements: Dollar signs, checkmarks, calculator, arrows showing value.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 53. CTV Targeting Options Explained: Demographics, Interests & Behaviors
  **Published:** October 21, 2025 | **Category:** Guides
  
  **Social Hook:** "TV advertising isn't one-size-fits-all anymore. Here's how targeting works."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a targeting/segmentation focused graphic.
  
  Background: Navy (#222239) with subtle target pattern.
  
  Central elements: Target/bullseye icon with audience segments radiating out, TV screen in center.
  
  Text: "CTV TARGETING" in bold teal (#57b4ad). "Hit Your Exact Audience" in white.
  
  Hand-drawn elements: Audience icons, demographic symbols, interest icons, arrows.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 54. Opening a Second Location? How to Market Your Business Expansion
  **Published:** October 24, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Location #2 is exciting. But does anyone know it's opening?"
  
  **Image Prompt (Square 1:1):**
  ```
  Create a business expansion/growth graphic.
  
  Background: Textured cream cardstock.
  
  Central elements: Two storefront icons (original + new location), growth arrow connecting them, "NOW OPEN" banner, taped with teal (#57b4ad) tape.
  
  Text: "SECOND LOCATION" in bold navy (#222239). "Marketing Your Expansion" below.
  
  Hand-drawn elements: Map pins, expansion arrows, celebration elements.
  
  Accent: Lime (#d7df27) on new location.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 55. TV Advertising for Auto Dealerships: Driving Showroom Traffic
  **Published:** October 28, 2025 | **Category:** Industries
  
  **Social Hook:** "The best dealerships don't wait for customers to walk in. They bring them in."
  
  **Image Prompt (Square 1:1):**
  ```
  Create an auto dealership industry graphic.
  
  Background: Textured cream with subtle automotive pattern.
  
  Central elements: Car silhouette, dealership lot icon, "SALE" flags, TV screen, taped with teal (#57b4ad) tape.
  
  Text: "DEALERSHIP TV ADS" in bold navy (#222239). "Drive Showroom Traffic" below.
  
  Hand-drawn elements: Car keys, steering wheel, arrows pointing to lot.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 56. TV Advertising for Pet Businesses: Grooming, Boarding & Veterinary
  **Published:** October 31, 2025 | **Category:** Industries (SMB-First)
  
  **Social Hook:** "Pet parents will do anything for their fur babies. Including watching your ad."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a pet business industry graphic.
  
  Background: Textured cream with subtle paw print pattern.
  
  Central elements: Dog/cat silhouettes, pet grooming tools, veterinary cross, taped with teal (#57b4ad) tape.
  
  Text: "PET BIZ TV ADS" in bold navy (#222239). "Grooming. Boarding. Vet."
  
  Hand-drawn elements: Paw prints, hearts, pet bowl icon.
  
  Accent: Lime (#d7df27) on hearts.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  ### November 2025
  
  ---
  
  #### 57. CTV Advertising Benchmarks: What Good Performance Looks Like
  **Published:** November 4, 2025 | **Category:** Insights
  
  **Social Hook:** "Is your CTV campaign performing well? Here are the benchmarks to measure against."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a benchmarks/metrics focused graphic.
  
  Background: Cream with subtle dashboard pattern.
  
  Central elements: Performance gauge/meter showing good range, bar chart with benchmark line, taped with teal (#57b4ad) tape.
  
  Text: "CTV BENCHMARKS" in bold navy (#222239). "What Good Looks Like" below.
  
  Hand-drawn elements: Checkmarks on good metrics, target lines, arrows.
  
  Key callout: "94% COMPLETION" circled.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 58. TV Advertising Mistakes to Avoid: Lessons from Small Businesses
  **Published:** November 7, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Learn from other SMBs' mistakes. Here's what NOT to do with TV ads."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a mistakes/warnings style graphic.
  
  Background: Navy (#222239) with subtle caution pattern.
  
  Central elements: Warning triangle icon, X marks, but also checkmarks showing the right way.
  
  Text: "TV AD MISTAKES" in bold white. "What to Avoid" in teal (#57b4ad).
  
  Hand-drawn elements: X marks on mistakes, checkmarks on solutions, arrows showing correction.
  
  Style: Educational, warning-but-helpful tone.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 59. Small Business Saturday 2025: How to Make Your Ad Stand Out
  **Published:** November 11, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "Small Business Saturday is coming. Is your marketing ready?"
  
  **Image Prompt (Square 1:1):**
  ```
  Create a Small Business Saturday promotional graphic.
  
  Background: Teal (#57b4ad) bold color.
  
  Central elements: "SMALL BUSINESS SATURDAY" badge, shopping bag, local storefront icon, date callout.
  
  Text: "STAND OUT" in bold navy (#222239). "Nov 30, 2025" in white.
  
  Hand-drawn elements: Stars, celebration confetti, shopping elements.
  
  Style: Celebratory, event-focused.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 60. TV Advertising for Wedding & Event Businesses
  **Published:** November 14, 2025 | **Category:** Industries (SMB-First)
  
  **Social Hook:** "Engaged couples are planning their big day. Is your venue on their radar?"
  
  **Image Prompt (Square 1:1):**
  ```
  Create a wedding/events industry graphic.
  
  Background: Elegant cream with subtle celebration pattern.
  
  Central elements: Wedding rings, event venue silhouette, champagne glasses, taped with teal (#57b4ad) tape.
  
  Text: "WEDDING BIZ TV ADS" in bold navy (#222239). "Events. Venues. Planning."
  
  Hand-drawn elements: Hearts, confetti, celebration sparkles.
  
  Accent: Lime (#d7df27) on celebration elements.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 61. TV Advertising for Medical Practices: HIPAA-Compliant Strategies
  **Published:** November 18, 2025 | **Category:** Guides
  
  **Social Hook:** "Yes, you can advertise your medical practice on TV. Here's how to do it right."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a medical practice advertising graphic.
  
  Background: Clean, clinical white/cream with subtle medical pattern.
  
  Central elements: Medical cross, stethoscope, doctor silhouette, "HIPAA COMPLIANT" badge, taped with teal (#57b4ad) tape.
  
  Text: "MEDICAL PRACTICE TV ADS" in bold navy (#222239).
  
  Hand-drawn elements: Checkmarks, trust badge, patient icons.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 62. Year-End Marketing Push: Getting Results Before December 31
  **Published:** November 21, 2025 | **Category:** Guides (SMB-First)
  
  **Social Hook:** "40 days left in the year. Here's how to make them count."
  
  **Image Prompt (Square 1:1):**
  ```
  Create an urgent year-end push graphic.
  
  Background: Navy (#222239) with countdown/timer pattern.
  
  Central elements: Calendar showing December 31, countdown clock, "FINAL PUSH" banner.
  
  Text: "YEAR-END MARKETING" in bold teal (#57b4ad). "Make It Count" in white.
  
  Hand-drawn elements: Clock hands, urgency arrows, calendar circles.
  
  Style: Urgent, action-oriented.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 63. 2026 Marketing Resolutions: Planning Your Best Year Yet
  **Published:** November 25, 2025 | **Category:** Insights (SMB-First)
  
  **Social Hook:** "New Year. New marketing strategy. Here's how to plan for 2026."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a New Year planning/resolutions graphic.
  
  Background: Cream with subtle celebration confetti.
  
  Central elements: "2026" large numbers, checklist/resolution list, lightbulb, taped with teal (#57b4ad) tape.
  
  Text: "MARKETING RESOLUTIONS" in bold navy (#222239). "Plan Your Best Year" below.
  
  Hand-drawn elements: Checkmarks, goal flags, upward arrows.
  
  Accent: Lime (#d7df27) sparkles.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  #### 64. 2026 TV Advertising Predictions: What's Next for Small Business
  **Published:** November 28, 2025 | **Category:** Insights
  
  **Social Hook:** "What's coming for TV advertising in 2026? Here's our take."
  
  **Image Prompt (Square 1:1):**
  ```
  Create a predictions/future-looking graphic.
  
  Background: Navy (#222239) with subtle futuristic pattern.
  
  Central elements: Crystal ball or telescope icon, "2026" numbers, trend lines pointing upward, taped elements.
  
  Text: "2026 PREDICTIONS" in bold teal (#57b4ad). "TV Advertising Trends" in white.
  
  Hand-drawn elements: Question marks becoming exclamation marks, forward arrows, sparkles.
  
  Format: Square 1080x1080px.
  ```
  
  ---
  
  ## Part 5: Content Repurposing Templates
  
  ### Blog Post → Social Content Workflow
  
  For each published blog post, create:
  
  1. **Instagram Carousel (5-7 slides)**
     - Cover with hook
     - 3-5 key points (one per slide)
     - CTA slide
  
  2. **X Thread (5-8 tweets)**
     - Hook tweet
     - Key points broken into tweets
     - Link tweet
  
  3. **TikTok/Reel Script (30-60 sec)**
     - Hook (first 3 seconds)
     - 2-3 quick points
     - CTA
  
  4. **LinkedIn Post (150-300 words)**
     - Hook paragraph
     - Key insight
     - Discussion question
     - Link
  
  5. **Facebook Post (2-3 paragraphs)**
     - Conversational opener
     - Value summary
     - Link with context
  
  ### Evergreen Rotation
  
  After initial push, rotate evergreen content monthly:
  - Statistics posts: Quarterly refresh
  - How-to guides: Monthly rotation
  - Industry posts: Rotate by season/relevance
  - Case studies: Quarterly feature
  
  ---
  
  ## Part 6: Hashtag Strategy
  
  ### Primary Brand Hashtags
  - #Adwave
  - #TVAdvertising
  - #CTVads
  - #StreamingTV
  
  ### Category Hashtags
  
  **For SMB Content:**
  - #SmallBusiness
  - #SmallBusinessTips
  - #SmallBusinessMarketing
  - #Entrepreneur
  - #LocalBusiness
  - #SmallBizLife
  
  **For Marketing Content:**
  - #MarketingTips
  - #DigitalMarketing
  - #Advertising
  - #MarketingStrategy
  - #GrowYourBusiness
  
  **For Industry-Specific:**
  - #RestaurantMarketing
  - #DentalMarketing
  - #RealEstateMarketing
  - #RetailMarketing
  - [Industry-specific tags]
  
  ### Platform-Specific Notes
  
  - **Instagram:** 5-10 relevant hashtags in caption or first comment
  - **TikTok:** 3-5 hashtags, include trending when relevant
  - **LinkedIn:** 3-5 professional hashtags only
  - **X:** 1-2 hashtags max, or none if tweet is cleaner
  - **Facebook:** Minimal hashtags (0-2)
  
  ---
  
  ## Quick Reference: Post Type → Platform Priority
  
  | Post Type | Best Platforms | Format |
  |-----------|---------------|--------|
  | Statistics/Data | LinkedIn, X | Thread, Carousel |
  | How-To Guides | Instagram, TikTok | Carousel, Video |
  | Case Studies | LinkedIn, Facebook | Long post, Story |
  | Industry Guides | LinkedIn, Facebook | Article, Thread |
  | Comparisons | X, Instagram | Thread, Carousel |
  | Quick Tips | TikTok, Instagram | Reel, Story |
  | Insights/Predictions | LinkedIn, X | Article, Thread |
  
  ---
  
  ## Notes
  
  ### Timing Considerations
  - Post blog promotion within 24 hours of publish
  - Vary posting times to reach different time zones
  - Use scheduling tools (Buffer, Later, Hootsuite)
  - Monitor engagement and adjust timing
  
  ### Engagement Best Practices
  - Respond to comments within 2 hours when possible
  - Ask questions in posts to drive engagement
  - Engage with industry content daily
  - Share/repost customer content when available
  
  ### Analytics to Track
  - Engagement rate by platform
  - Click-through to blog
  - Best performing post types
  - Optimal posting times
  - Audience growth
  
+ 
+ ---
+ 
+ > **Merged from `strategy/social-media-guide.md`** during the Library consolidation (2026-07-05). The source document is archived; this is now the canonical home for its content.
+ 
+ # Adwave Social Media Guide
+ 
+ > **Complete reference for social media content creation, visual styles, and workflow.**
+ > 
+ > For scheduling and distribution strategy, see: `social-media-distribution-guide.md`
+ 
+ ---
+ 
+ ## Table of Contents
+ 1. [Content Framework](#1-content-framework)
+ 2. [Platform-Specific Formulas](#2-platform-specific-formulas)
+ 3. [Visual Styles](#3-visual-styles)
+ 4. [Image Specifications](#4-image-specifications)
+ 5. [Complete Workflow](#5-complete-workflow)
+ 6. [Quality Checklist](#6-quality-checklist)
+ 
+ ---
+ 
+ ## 1. Content Framework
+ 
+ ### The Core Rule: "Value + Adwave"
+ 
+ **Every social post must include TWO elements:**
+ 
+ | Element | What It Is | Example |
+ |---------|-----------|---------|
+ | **Value** | Educational content (tip, stat, insight) | "85% of US households stream TV" |
+ | **Adwave Connection** | How Adwave makes this accessible | "TV ads starting at $50 with Adwave" |
+ 
+ ### Adwave Key Messages (Use At Least One Per Post)
+ 
+ | Message | Use When |
+ |---------|----------|
+ | **"TV ads starting at $50"** | Budget, cost, affordability content |
+ | **"AI creates your ad in minutes"** | Creative, production, getting started |
+ | **"Same channels as national brands"** | Credibility, competition, brand building |
+ 
+ **Supporting Messages:**
+ - No production budget needed
+ - Launch in under 10 minutes
+ - 100+ premium channels (NBC, Hulu, ESPN)
+ - No agency required
+ - Create from just your website URL
+ 
+ ---
+ 
+ ## 2. Platform-Specific Formulas
+ 
+ ### Instagram Carousel (7 Slides)
+ 
+ | Slide | Content |
+ |-------|---------|
+ | 1 (Cover) | Hook + "powered by Adwave" or logo watermark |
+ | 2-5 | Key points with Adwave tie-in on at least 2 slides |
+ | 6 | "The Adwave Advantage" (how Adwave solves this) |
+ | 7 (CTA) | "Try Adwave - TV ads from $50 → Link in bio" |
+ 
+ **Slide 6 Template:**
+ ```
+ THE ADWAVE ADVANTAGE
+ 
+ [Relevant differentiator for this article topic]
+ 
+ Examples:
+ - "AI creates your ad from your website. No production needed."
+ - "Start with $50. Not $50,000."
+ - "Same channels as Nike and Coca-Cola."
+ ```
+ 
+ ### X/Twitter Thread
+ 
+ | Tweet | Content |
+ |-------|---------|
+ | 1 | Hook |
+ | 2-5 | Key points (include at least 1 Adwave mention) |
+ | 6 | "Here's the thing: Adwave makes this possible for any budget." |
+ | Final | "Try it: [link] - TV ads starting at $50" |
+ 
+ **Standard Adwave Close (add to every thread):**
+ ```
+ The best part? You don't need $50K or an agency.
+ 
+ Adwave creates professional TV ads with AI and runs them on 100+ channels.
+ 
+ Starting at $50.
+ 
+ Try it: adwave.com
+ ```
+ 
+ ### LinkedIn
+ 
+ **Formula:** Insight + Reflection + Adwave Angle + CTA
+ 
+ ```
+ [Educational hook from article]
+ 
+ [2-3 key takeaways]
+ 
+ Here's what most people don't realize: [Adwave differentiator]
+ 
+ [Soft CTA: "Curious how it works?" or "See how Adwave makes this accessible"]
+ 
+ Link: adwave.com/resources/[slug]
+ ```
+ 
+ ### Facebook
+ 
+ **Formula:** Relatable Problem + Solution + Adwave as Enabler
+ 
+ ```
+ [Relatable pain point or question]
+ 
+ Here's what we found: [Key takeaways]
+ 
+ The game-changer? [Adwave capability]
+ 
+ Full guide + try it yourself: [link]
+ ```
+ 
+ ### TikTok/Reel Script
+ 
+ **Structure:**
+ - **0-3s:** Hook (problem or surprising fact)
+ - **3-20s:** Key content from article
+ - **20-30s:** "Here's the secret..." (Adwave solution)
+ - **30-45s:** Show how easy it is (Adwave demo/capability)
+ - **45-60s:** CTA with Adwave
+ 
+ **Always end with:**
+ ```
+ "TV ads. Starting at $50. Link in bio."
+ ```
+ 
+ ### CTA Templates
+ 
+ | Strength | Use For | Examples |
+ |----------|---------|----------|
+ | **Soft** | Educational content | "See how it works → adwave.com" |
+ | **Medium** | Actionable content | "Ready to try? TV ads from $50 → [link]" |
+ | **Strong** | Promotional content | "Launch your TV campaign today → adwave.com" |
+ 
+ ---
+ 
+ ## 3. Visual Styles
+ 
+ **All styles use brand colors:**
+ - Navy: `#222239`
+ - Teal: `#57b4ad`
+ - Lime: `#d7df27`
+ - Cream/Off-white: `#f5f3ef`
+ 
+ ### Style 1: Digital Scrapbook
+ 
+ **Best For:** Platform guides, case studies, how-to content, industry playbooks
+ **Vibe:** Handmade, approachable, warm
+ 
+ **Characteristics:**
+ - Textured cardstock/paper backgrounds (cream, off-white)
+ - "Cutout" illustrations taped with teal washi tape
+ - Hand-drawn marker overlays (arrows, circles, underlines)
+ - Sticky notes, polaroid-style photos
+ 
+ **Prompt Template:**
+ ```
+ Create a [platform] graphic in the Digital Scrapbook social style.
+ 
+ BACKGROUND: Textured [cream/off-white/navy] cardstock with subtle paper grain.
+ 
+ CENTRAL COMPOSITION:
+ - A "cutout" illustration of [main visual] 
+ - Taped down with strips of teal (#57b4ad) washi tape at corners
+ - Subtle drop shadow for depth
+ 
+ TEXT ELEMENT:
+ - [Main headline] in bold navy (#222239) hand-lettered style
+ - [Subtext] in smaller teal (#57b4ad)
+ 
+ HAND-DRAWN OVERLAYS in navy (#222239):
+ - Sketchy arrows connecting elements
+ - Small relevant doodles: [specific icons]
+ - Imperfect, marker-style lines
+ 
+ ACCENT ELEMENTS:
+ - Lime (#d7df27) sparkles and highlights
+ 
+ Format: [dimensions]
+ ```
+ 
+ ### Style 2: Bold Editorial
+ 
+ **Best For:** Statistics, data insights, thought leadership, announcements
+ **Vibe:** Authoritative, clean, modern
+ 
+ **Characteristics:**
+ - Solid color backgrounds (navy or teal)
+ - Large, bold typography as hero element
+ - High contrast white text on dark backgrounds
+ - Minimal illustration, maximum typography impact
+ 
+ **Prompt Template:**
+ ```
+ Create a Bold Editorial style social graphic.
+ 
+ BACKGROUND: Solid [navy (#222239) / teal (#57b4ad)] with subtle texture.
+ 
+ TYPOGRAPHY-FOCUSED:
+ - Large hero stat or headline: "[TEXT]" in bold white, oversized (fills 60% of frame)
+ - Supporting text below in [contrasting color]
+ - Clean sans-serif typography feel
+ 
+ GEOMETRIC ACCENTS:
+ - Simple shapes in lime (#d7df27)
+ - Subtle grid or line pattern in background (10% opacity)
+ 
+ Style: Magazine cover aesthetic, high impact, stop-scroll bold.
+ 
+ Format: [dimensions]
+ ```
+ 
+ ### Style 3: Tech Gradient
+ 
+ **Best For:** AI content, innovation topics, product features, tech messaging
+ **Vibe:** Modern, futuristic, premium
+ 
+ **Characteristics:**
+ - Gradient backgrounds (navy to teal)
+ - Glowing elements and subtle light effects
+ - Clean, futuristic iconography
+ - Glass morphism or floating elements
+ 
+ **Prompt Template:**
+ ```
+ Create a Tech Gradient style social graphic.
+ 
+ BACKGROUND: Smooth gradient from navy (#222239) to teal (#57b4ad), with subtle glow effects.
+ 
+ CENTRAL ELEMENTS:
+ - [Main icon/visual] with glowing edges in lime (#d7df27)
+ - Floating/glass morphism effect
+ - Clean, minimal, futuristic aesthetic
+ 
+ TEXT:
+ - "[Headline]" in bold white, modern sans-serif
+ - Glowing or highlighted key words
+ 
+ Style: Premium tech product aesthetic, Apple-inspired clean minimalism.
+ 
+ Format: [dimensions]
+ ```
+ 
+ ### Style 4: Warm Photography Overlay
+ 
+ **Best For:** Case studies, testimonials, restaurant/retail, human stories
+ **Vibe:** Authentic, warm, aspirational
+ 
+ **Characteristics:**
+ - Real photography as base
+ - Warm color overlay or gradient
+ - Text overlays with semi-transparent backing
+ - Human subjects when possible
+ 
+ **Prompt Template:**
+ ```
+ Create a Warm Photography Overlay style social graphic.
+ 
+ BASE IMAGE: [Description of photo scene]
+ 
+ OVERLAY:
+ - Warm gradient overlay at bottom (navy #222239 at 70% opacity fading to transparent)
+ - OR side panel in teal (#57b4ad) covering 40% for text
+ 
+ TEXT ON OVERLAY:
+ - "[Headline]" in bold white
+ - "[Subtext]" in cream or lime (#d7df27)
+ 
+ Style: Lifestyle magazine, Instagram influencer aesthetic, authentic warmth.
+ 
+ Format: [dimensions]
+ ```
+ 
+ ### Style 5: Retro Pop
+ 
+ **Best For:** Myth-busting, "Did you know?", TikTok thumbnails, engagement posts
+ **Vibe:** Playful, bold, attention-grabbing
+ 
+ **Characteristics:**
+ - Bold, flat color blocks
+ - Retro/90s inspired shapes (squiggles, stars)
+ - Playful typography (mixed weights, slight rotation)
+ - Sticker/badge aesthetic
+ 
+ **Prompt Template:**
+ ```
+ Create a Retro Pop style social graphic.
+ 
+ BACKGROUND: Bold flat [lime (#d7df27) / teal (#57b4ad)] with geometric pattern in navy (#222239).
+ 
+ CENTRAL ELEMENTS:
+ - [Main visual] in a retro badge/sticker style with bold outline
+ - Pop art inspired, flat color fills
+ - Playful, slightly tilted arrangement
+ 
+ TEXT:
+ - "[Headline]" in bold, chunky typography, navy (#222239)
+ - Sticker-style text badges
+ 
+ ACCENT ELEMENTS:
+ - Stars, exclamation marks, arrows in contrasting colors
+ - Bold outlines on everything
+ 
+ Style: 90s nostalgia meets modern branding.
+ 
+ Format: [dimensions]
+ ```
+ 
+ ### Style Selection Matrix
+ 
+ | Content Type | Primary Style | Secondary Style |
+ |-------------|---------------|-----------------|
+ | Platform Guides (Roku, Hulu) | Digital Scrapbook | Tech Gradient |
+ | Statistics/Data | Bold Editorial | Digital Scrapbook |
+ | Case Studies | Warm Photography | Digital Scrapbook |
+ | AI/Tech Topics | Tech Gradient | Bold Editorial |
+ | Industry (Restaurant, Retail) | Warm Photography | Digital Scrapbook |
+ | How-To/Tutorial | Digital Scrapbook | Bold Editorial |
+ | Myth-Busting | Retro Pop | Bold Editorial |
+ | TikTok Thumbnails | Retro Pop | Tech Gradient |
+ | LinkedIn Thought Leadership | Bold Editorial | Tech Gradient |
+ 
+ ---
+ 
+ ## 4. Image Specifications
+ 
+ ### Dimensions by Platform
+ 
+ | Platform | Feed | Stories/Reels | Link Preview |
+ |----------|------|---------------|--------------|
+ | **Instagram** | 1080x1080 (1:1) | 1080x1920 (9:16) | N/A |
+ | **Facebook** | 1080x1080 (1:1) | 1080x1920 (9:16) | 1200x630 |
+ | **TikTok** | N/A | 1080x1920 (9:16) | N/A |
+ | **X/Twitter** | 1200x675 (16:9) | N/A | 1200x628 |
+ | **LinkedIn** | 1200x627 (1.91:1) | N/A | 1200x627 |
+ 
+ ### Format-Specific Guidelines
+ 
+ **Square (1080x1080):**
+ - Single focal point
+ - Larger text (min 60pt headlines)
+ - High contrast for mobile
+ - Simpler compositions
+ 
+ **Horizontal (1200x627-675):**
+ - Left visual, right text (or centered)
+ - More space for detail
+ - Data visualizations work well
+ - Professional feel
+ 
+ **Vertical (1080x1920):**
+ - Hook at top third
+ - Key message in center
+ - CTA at bottom
+ - Bold, short text only
+ 
+ ### File Requirements
+ 
+ - **Format:** PNG for graphics, JPEG for photos
+ - **Max size:** 500KB (compress if needed)
+ - **Text limit:** Under 20 words per image
+ - **Verify:** Check at 100% zoom for typos
+ 
+ ---
+ 
+ ## 5. Complete Workflow
+ 
+ ### Quick Start
+ 
+ ```bash
+ # Generate social posts + image prompts for an article
+ npm run generate-social -- "drafts/YYYY-MM-DD-article-slug.md"
+ ```
+ 
+ **Output:**
+ ```
+ social/[slug]/
+ ├── instagram.md              # Carousel content + 7 image prompts
+ ├── x-twitter.md              # Thread + 1 image prompt
+ ├── linkedin.md               # Post + 1 image prompt
+ ├── facebook.md               # Post + 1 image prompt
+ ├── tiktok-reel.md            # Script + 1 image prompt
+ ├── README.md                 # Summary
+ └── images/                   # Generated images (11 total)
+     ├── instagram-carousel-1.png through instagram-carousel-7.png (1080x1080)
+     ├── x-twitter.png (1200x675)
+     ├── linkedin.png (1200x627)
+     ├── facebook.png (1200x630)
+     └── tiktok-thumbnail.png (1080x1920)
+ ```
+ 
+ ### Step-by-Step Process
+ 
+ **Step 1: Generate Content**
+ ```bash
+ npm run generate-social -- "drafts/article-slug.md"
+ ```
+ 
+ **Step 2: Generate Images**
+ 
+ For each prompt in the generated `.md` files, use nano-banana:
+ ```
+ Tool: mcp_nano-banana_generate_image
+ Prompt: [exact prompt from file]
+ ```
+ 
+ Save to: `social/[slug]/images/[filename].png`
+ 
+ **Step 3: Verify**
+ - [ ] All 5 platform files exist
+ - [ ] All 11 images generated
+ - [ ] Brand colors only (navy, teal, lime, cream)
+ - [ ] Text readable and correct
+ - [ ] Dimensions match specs
+ 
+ **Step 4: Post**
+ - Copy content from `.md` files
+ - Upload images
+ - Schedule per distribution guide
+ 
+ ### Image Generation Sequence
+ 
+ 1. Instagram carousel slides 1-7 (sequential)
+ 2. X/Twitter image
+ 3. LinkedIn image
+ 4. Facebook image
+ 5. TikTok thumbnail
+ 
+ ### Error Recovery
+ 
+ **If image fails to generate:**
+ 1. Retry with same prompt
+ 2. If still fails, simplify prompt
+ 3. Continue with other images, return later
+ 
+ **If colors are wrong:**
+ - Use `mcp_nano-banana_continue_editing`
+ - Prompt: "Change all colors to only use navy (#222239), teal (#57b4ad), lime (#d7df27), and cream background"
+ 
+ **If text has typos:**
+ - Use `mcp_nano-banana_continue_editing`
+ - Prompt: "Fix the text to say '[correct text]'"
+ 
+ ---
+ 
+ ## 6. Quality Checklist
+ 
+ ### Before Posting
+ 
+ **Content:**
+ - [ ] Value delivered (reader learns something)
+ - [ ] Adwave mentioned (at least once in body, once in CTA)
+ - [ ] Key differentiator included ($50 minimum, AI creation, or premium channels)
+ - [ ] Clear CTA (what should they do next?)
+ - [ ] Link included
+ 
+ **Images:**
+ - [ ] Correct dimensions
+ - [ ] Brand colors only (navy, teal, lime, cream)
+ - [ ] Text minimal (under 20 words)
+ - [ ] Text readable at thumbnail size
+ - [ ] No typos (verified at 100% zoom)
+ 
+ ### Hashtag Strategy
+ 
+ **Always include:**
+ ```
+ #Adwave #TVAdvertising #CTVads
+ ```
+ 
+ **Add based on content:**
+ ```
+ #SmallBusinessTips #SmallBusiness #Entrepreneur #LocalBusiness
+ #MarketingTips #DigitalMarketing #SmallBusinessMarketing
+ ```
+ 
+ **Platform-specific:**
+ - **Instagram:** 5-10 hashtags, include location when relevant
+ - **LinkedIn:** 3-5 professional hashtags
+ - **TikTok:** 3-5 hashtags, include trending
+ - **X:** 1-2 max, or none
+ - **Facebook:** 0-2 minimal
+ 
+ ---
+ 
+ ## Quick Reference
+ 
+ ### Content Tie-Ins by Article Type
+ 
+ | Article Type | Lead With | Adwave Angle | CTA |
+ |--------------|-----------|--------------|-----|
+ | Budget/Cost | "$50 minimum" | Democratizing TV | "See what $50 gets you" |
+ | Platform (Roku, Hulu) | Premium inventory | "Runs on 100+ channels" | "Get on [platform] today" |
+ | Industry (Restaurant, etc.) | Industry-specific results | "Built for businesses like yours" | "See how [industry] uses Adwave" |
+ | Comparison (CTV vs Meta) | Fair comparison | "Try CTV without big commitment" | "Test it for $50" |
+ | How-To/Getting Started | Simplicity and speed | "AI does the hard part" | "Create your ad in 2 minutes" |
+ 
+ ### Monthly Style Rotation Target
+ 
+ - Digital Scrapbook: 30%
+ - Bold Editorial: 25%
+ - Warm Photography: 20%
+ - Tech Gradient: 15%
+ - Retro Pop: 10%
+ 
+ ---
+ 
+ **Last Updated:** December 19, 2025
+ 

Version history

• v2 · 7/5/2026, 6:30:28 PM · Library consolidation: merged social-media-guide.md into this document
• v1 · 6/20/2026, 3:11:54 AM · migration import