Outrank Topic List v2: Revised for Multi-Channel Adwave
This replaces the original calendar/outrank-180-day-topics.csv for topic boundary decisions.
The original CSV remains the record of Outrank topics planned under the CTV-only model.
Key change: Paid advertising content (Google Ads, Facebook Ads, YouTube Ads, etc.) moves to Adwave editorial since these are now Adwave product channels. Outrank keeps organic/owned channel tactics.
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Status & Import History (live tracker)
Last verified: 2026-05-06
| Period | What happened |
|---|
| Feb 27 - Apr 26, 2026 | Outrank published Days 1-57 from this plan (Day 45 LinkedIn skipped). 56 of 180 topics live. |
| Apr 27 - May 6, 2026 | Off-plan drift. Outrank ran out of plan content and self-generated 10 topics that landed in Adwave editorial's lane (CTV explainer, Hulu Ad Manager, programmatic video, retargeting examples, brand awareness, etc.). Listed in keywords/already-targeted.md under "Outrank off-plan self-generated topics" — Adwave editorial must NOT duplicate. Decision: leave the 10 published as-is (live, internally linked). |
| 2026-05-06 | Imported 55 plan topics into Outrank: Day 45 (LinkedIn backfill) + Days 58-111. Attempted to import through Day 114 but Outrank refused the last 3 topics (Days 112-114); reason unknown (likely an Outrank-side limit). Outrank publishes ~1/day, so this batch should be live by ~Jun 29 - Jul 1, 2026. |
| ~Jun 30, 2026 | Reminder routine fires (trig_0144yrUq3VxdoG7FDQqxPLGZ on claude.ai/code/routines) to import Days 112-180, the final batch (69 topics: 3 leftover from this batch + Days 115-180). |
Where we left off: Day 111 imported. Next batch starts at Day 112.
Cumulative (after current batch lands): Days 1-111 + Day 45 backfill = 111 of 180 topics from this plan published, plus 10 off-plan self-generated posts living in Adwave editorial's territory.
Detection signature for Outrank-published entries (Contentful)
To distinguish Outrank pieces from Adwave editorial when auditing:
resourceType = Guidesauthor field is not set (Adwave editorial entries always have an author linked)sys.createdAt and sys.publishedAt are within ~1 second of each other (auto-publish)- Single entry per day, consistent morning UTC timestamps (~7-10am UTC)
Adwave editorial entries: have an author, often batched (multiple entries on the same day), human-spaced timestamps.
Boundary breach watch
The 10 off-plan posts are paid-advertising/CTV/programmatic content that v2 says is Adwave's territory. The boundary rule was not enforced when Outrank ran out of plan content. To prevent recurrence: as long as Outrank has plan content queued, this won't happen. The June 30 reminder prevents another runout.
If a future audit finds NEW resource entries with no author created after 2026-05-06 that DO NOT match a Day 45 / Days 58-114 plan title, treat them as new off-plan drift and add to keywords/already-targeted.md.
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The New Boundary Rule
Paid advertising = Adwave editorial. Organic/owned channels = Outrank.
This is cleaner than the old rule ("TV/CTV = Adwave, everything else = Outrank") because it maps directly to product scope. If Adwave runs ads on a channel, content about that channel belongs on Adwave.
What Moved to Adwave Editorial
These topics were previously Outrank territory. They now belong to Adwave because Adwave delivers advertising on these platforms:
| Topic Area | Example Topics | Why It Moved |
|---|
| Google Ads / PPC | "Google Ads for Small Business," "Google Ads Costs," "PPC Tips" | Adwave runs Google Ads |
| Facebook / Meta Ads | "Facebook Advertising for Small Business," "Facebook Ad Costs" | Adwave runs Facebook Ads |
| Instagram Ads | "Instagram Advertising for Local Business," "Instagram Ad Costs" | Adwave runs Instagram Ads |
| YouTube Ads | "YouTube Advertising for Small Business," "YouTube Ad Costs" | Adwave runs YouTube Ads |
| Reddit Ads | "Reddit Advertising for Small Business" | Adwave runs Reddit Ads |
| Display Advertising | "Display Advertising for Small Business" | Adwave runs display ads |
| Multi-channel strategy | "How to Split Your Ad Budget," "Which Channels Should I Use" | Adwave is the multi-channel solution |
| Ad budget planning | "How Much to Spend on Advertising," "Marketing Budget Allocation" | Directly relates to Adwave ad spend |
| Cross-channel ROI | "Advertising ROI by Channel," "How to Measure Ad Effectiveness" | Adwave provides cross-channel reporting |
| Social media ADVERTISING | "How Much Do Facebook Ads Cost," "Social Media Ad Budget" | Paid social = Adwave product |
What Stays with Outrank
Outrank retains all organic, owned, and non-paid marketing topics:
| Topic Area | Example Topics | Why It Stays |
|---|
| Local SEO & Google Business | Profile optimization, reviews, local citations, map pack | Organic channel |
| Email Marketing | List building, automation, sequences, deliverability | Owned channel |
| Social Media (ORGANIC) | Content creation, posting strategy, community building | Organic channel |
| Website & Conversion | Landing pages, speed optimization, copy, design | Owned asset |
| Content Marketing & Blogging | Blog strategy, SEO writing, content repurposing | Owned channel |
| Customer Retention & Loyalty | Loyalty programs, surveys, retention strategies | Owned/relationship |
| Sales & Revenue Growth | Sales process, upselling, pricing, referrals | Business operations |
| Branding & Design | Visual identity, brand voice, logo, packaging | Brand assets |
| Business Tools & Technology | CRM, accounting, POS, scheduling, invoicing | Business operations |
| PR, Partnerships & Business Ops | Press releases, events, hiring, partnerships | Business operations |
Gray Area Resolution
| Topic | Decision | Reasoning |
|---|
| "Social Media Marketing for Small Business" | Outrank | Covers organic social strategy |
| "Social Media Advertising for Small Business" | Adwave | Paid ads on social platforms |
| "How Much Should I Spend on Social Media?" | Depends | If about organic time/effort = Outrank. If about paid ad spend = Adwave |
| "Marketing Budget Planning" | Adwave | Budget allocation involves paid channels Adwave delivers |
| "Customer Acquisition Strategies" | Outrank | Broad topic beyond just paid advertising |
| "Retargeting / Remarketing" | Adwave | Paid advertising tactic across Adwave channels |
| "Video Marketing for Small Business" | Outrank | Organic video creation/distribution |
| "Video Advertising for Small Business" | Adwave | Paid video ads on YouTube, CTV, etc. |
| "Influencer Marketing" | Outrank | Partnership/organic model, not paid platform ads |
| "Affiliate Marketing" | Outrank | Performance partnership model |
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Outrank 180-Day Topic List (Revised)
The following topics remain with Outrank. Organized by category and week.
Category 1: Local SEO & Google Business (Weeks 1-3, 21 topics)
| Day | Title | Target Keyword |
|---|
| 1 | How to Optimize Your Google Business Profile for More Calls | google business profile optimization |
| 2 | How to Get More Google Reviews for Your Local Business | how to get more google reviews |
| 3 | Local SEO for Small Business: A Beginner's Guide to the Map Pack | local seo for small business |
| 4 | Google Business Profile Posts: What to Share and When | google business profile posts |
| 5 | Responding to Negative Reviews: Templates and Best Practices | how to respond to negative reviews |
| 6 | Local Citation Building: Getting Your Business Listed on Every Directory | local citation building |
| 7 | Google Business Profile Categories: Choosing the Right Ones | google business profile categories |
| 8 | NAP Consistency: Why Your Business Name, Address, and Phone Must Match Everywhere | nap consistency |
| 9 | Google Business Profile Messaging: Should You Turn It On? | google business profile messaging |
| 10 | Local SEO Audit Checklist: 15 Things to Fix Today | local seo audit checklist |
| 11 | How to Add Products and Services to Your Google Business Profile | google business profile products |
| 12 | Google Business Profile Photos: What to Upload for Maximum Impact | google business profile photos |
| 13 | Local Link Building: Getting Backlinks from Community Organizations | local link building |
| 14 | Managing Google Business Profiles for Multiple Locations | multiple google business profiles |
| 15 | How to Track Local SEO Rankings with Free Tools | track local seo rankings |
| 16 | Voice Search Optimization for Local Businesses | voice search optimization local business |
| 17 | Google Maps Marketing: Getting Found by Nearby Customers | google maps marketing |
| 18 | How to Handle Fake or Spam Google Reviews | fake google reviews |
| 19 | Local Schema Markup: Helping Google Understand Your Business | local schema markup |
| 20 | Google Business Profile Insights: What Your Analytics Actually Mean | google business profile insights |
| 21 | Apple Business Connect: The Google Business Profile Alternative You're Ignoring | apple business connect |
Category 2: Email Marketing (Weeks 4-6, 21 topics)
| Day | Title | Target Keyword |
|---|
| 22 | Email Marketing for Small Business: Getting Started in 2026 | email marketing for small business |
| 23 | How to Build an Email List from Zero (Without Buying Lists) | how to build an email list |
| 24 | Welcome Email Sequences That Turn Subscribers into Buyers | welcome email sequence |
| 25 | Email Subject Lines That Actually Get Opened: Formulas and Examples | email subject lines |
| 26 | How to Write Marketing Emails That Don't Sound Like Spam | how to write marketing emails |
| 27 | Email Automation for Small Business: The Campaigns to Set Up First | email automation small business |
| 28 | How Often Should a Small Business Send Emails? | how often send marketing emails |
| 29 | Email List Segmentation: Sending the Right Message to the Right People | email list segmentation |
| 30 | Abandoned Cart Emails: Recovering Lost Revenue for E-commerce | abandoned cart emails |
| 31 | Email Newsletter Ideas That Keep Subscribers Engaged | email newsletter ideas |
| 32 | Email Marketing Metrics: Open Rates and Click Rates Explained | email marketing metrics |
| 33 | Why Your Emails Go to Spam (and How to Fix Deliverability) | emails going to spam |
| 34 | A/B Testing Emails: What to Test and How to Measure Results | ab testing emails |
| 35 | Re-engagement Campaigns: Winning Back Inactive Email Subscribers | re-engagement email campaign |
| 36 | Mailchimp vs Klaviyo vs Constant Contact: Which Is Best for You? | mailchimp vs klaviyo |
| 37 | Holiday Email Campaigns: Planning Templates for Every Season | holiday email campaigns |
| 38 | SMS Marketing vs Email: When to Use Each Channel | sms vs email marketing |
| 39 | CAN-SPAM and GDPR Compliance: What Small Business Owners Must Know | can-spam compliance |
| 40 | Email Pop-Ups That Convert Without Annoying Your Visitors | email popup best practices |
| 41 | Transactional Emails: Turning Order Confirmations into Marketing Opportunities | transactional emails |
| 42 | How to Write a Promotional Email That Drives Same-Day Sales | promotional email examples |
Category 3: Social Media Marketing — ORGANIC ONLY (Weeks 7-9, 21 topics)
Note: Paid social media advertising topics (Facebook Ads, Instagram Ads) have moved to Adwave editorial. These topics cover ORGANIC social media strategy only.
| Day | Title | Target Keyword |
|---|
| 43 | Instagram Reels for Local Business: A Quick Start Guide | instagram reels for business |
| 44 | TikTok for Small Business: Is It Worth Your Time in 2026? | tiktok for small business |
| 45 | LinkedIn Marketing for Small B2B Companies | linkedin marketing small business |
| 46 | Facebook Groups for Local Business: Building a Community | facebook groups for business |
| 47 | How to Create a Social Media Content Calendar in 30 Minutes | social media content calendar |
| 48 | User-Generated Content: Getting Customers to Create Marketing for You | user generated content |
| 49 | Social Media Analytics: What Metrics Actually Matter | social media analytics |
| 50 | Best Social Media Scheduling Tools for Small Business | social media scheduling tools |
| 51 | Pinterest Marketing for Product-Based Small Businesses | pinterest marketing |
| 52 | Instagram Stories for Local Business: Driving Foot Traffic Daily | instagram stories for business |
| 53 | X (Twitter) for Small Business: Does It Still Matter? | twitter for small business |
| 54 | ~~How Much Should a Small Business Spend on Social Media Ads?~~ | ~~social media advertising budget~~ |
| 55 | Creating Social Media Graphics Without a Designer (Free Tools) | social media graphics free tools |
| 56 | Social Media Customer Service: Responding to DMs and Comments Fast | social media customer service |
| 57 | YouTube Shorts for Small Business: Getting Started | youtube shorts for business |
| 58 | How to Run a Social Media Giveaway That Actually Grows Your Business | social media giveaway ideas |
| 59 | Nextdoor for Local Business: The Platform Most Owners Overlook | nextdoor for business |
| 60 | Using Reviews and Testimonials as Social Proof on Social Media | social proof marketing |
| 61 | Threads vs X vs Bluesky: Which Platform Should Your Business Choose? | threads vs twitter |
| 62 | How to Hire and Manage a Social Media Intern or Freelancer | hire social media manager |
| 63 | Social Media Trends for Small Business in 2026 | social media trends 2026 |
Removed: Day 54 ("How Much Should a Small Business Spend on Social Media Ads?") moved to Adwave editorial because it's about paid advertising budget.
Replacement for Day 54:
Category 4: Website & Conversion (Weeks 10-12, 21 topics)
| Day | Title | Target Keyword |
|---|
| 64 | Landing Page Best Practices That Increase Conversions | landing page best practices |
| 65 | Website Speed: Why It Matters and How to Fix It for Free | website speed optimization |
| 66 | How to Write Website Copy That Converts Visitors into Customers | website copywriting |
| 67 | Mobile Website Design Checklist for Local Businesses | mobile website design |
| 68 | Live Chat for Small Business Websites: Pros, Cons, and Best Tools | live chat for website |
| 69 | Best Website Builders for Small Business: Squarespace vs Wix vs WordPress | best website builders small business |
| 70 | How to Create an About Page That Builds Trust | about page best practices |
| 71 | Website Accessibility: ADA Compliance for Small Business Sites | website accessibility small business |
| 72 | Setting Up Google Analytics 4: A Small Business Walkthrough | google analytics 4 setup |
| 73 | Call-to-Action Buttons: Words and Placement That Get Clicks | call to action best practices |
| 74 | How to Build a FAQ Page That Reduces Support Calls | faq page best practices |
| 75 | Website Redesign Checklist: When and How to Refresh Your Site | website redesign checklist |
| 76 | Heatmaps for Small Business: Understanding How Visitors Use Your Site | heatmap tools |
| 77 | Exit-Intent Pop-Ups: Capturing Leaving Visitors Without Being Annoying | exit intent popup |
| 78 | Testimonial Pages That Build Trust and Drive Sales | testimonial page design |
| 79 | How to Build a Business Website on a $500 Budget | cheap business website |
| 80 | Website Security Basics: SSL, Backups, and Protecting Customer Data | website security small business |
| 81 | Contact Page Optimization: Getting More Leads from a Single Page | contact page optimization |
| 82 | How to Create a Service Page That Ranks and Converts | service page seo |
| 83 | Online Appointment Booking: Making It Easy for Customers to Schedule | online appointment booking |
| 84 | Thank You Pages: Turning a Confirmation into a Marketing Opportunity | thank you page optimization |
Category 5: Content Marketing & Blogging (Weeks 13-15, 21 topics)
| Day | Title | Target Keyword |
|---|
| 85 | Blogging for Small Business: Is It Still Worth It in 2026? | blogging for small business |
| 86 | How to Write a Blog Post That Ranks on Google | how to write a blog post |
| 87 | Content Repurposing: Turn One Article into 10 Pieces of Content | content repurposing |
| 88 | Starting a Podcast for Your Small Business | starting a business podcast |
| 89 | How to Write Customer Case Studies That Win New Business | how to write a case study |
| 90 | Content Calendar Template: Plan Three Months in 30 Minutes | content calendar template |
| 91 | Creating Infographics Without a Graphic Designer | how to make infographics |
| 92 | Long-Form vs Short-Form Content: Which Drives More Traffic? | long form vs short form content |
| 93 | How to Find Content Ideas Your Audience Actually Searches For | content ideas for business |
| 94 | Guest Blogging: Getting Your Name on Other Websites | guest blogging strategy |
| 95 | Product Photography on a Budget: Equipment and Tips for Online Sellers | product photography small business |
| 96 | Evergreen Content: Writing Posts That Drive Traffic for Years | evergreen content strategy |
| 97 | How to Update Old Blog Posts to Boost Search Rankings | update old blog posts seo |
| 98 | AI Writing Tools for Small Business: Practical Uses and Limitations | ai writing tools |
| 99 | Content Distribution: Getting Eyeballs on What You Create | content distribution strategy |
| 100 | How to Create a Lead Magnet That Builds Your Email List | lead magnet ideas |
| 101 | How to Write Product Descriptions That Sell | product description writing |
| 102 | Repurposing Customer Reviews into Marketing Content | repurpose customer reviews |
| 103 | How to Create a Resource Library on Your Website | resource library website |
| 104 | Local Content Marketing: Writing for Your Community | local content marketing |
| 105 | How to Use Google Trends to Find Timely Content Ideas | google trends for content |
Category 6: Customer Retention & Loyalty (Weeks 16-18, 21 topics)
| Day | Title | Target Keyword |
|---|
| 106 | Customer Retention Strategies That Cost Less Than New Acquisition | customer retention strategies |
| 107 | How to Build a Customer Loyalty Program on Any Budget | customer loyalty program |
| 108 | Customer Feedback Surveys: The Questions That Get Honest Answers | customer feedback survey questions |
| 109 | Net Promoter Score: Should Small Businesses Track It? | net promoter score small business |
| 110 | Turning One-Time Buyers into Lifelong Repeat Customers | increase repeat customers |
| 111 | Customer Onboarding: Creating a Great First Experience After Purchase | customer onboarding |
| 112 | A Framework for Handling Customer Complaints Gracefully | handling customer complaints |
| 113 | Subscription and Membership Models for Traditional Businesses | subscription model business |
| 114 | Creating a VIP Customer Tier Without Complex Software | vip customer program |
| 115 | How to Ask for Referrals Without Being Awkward | how to ask for referrals |
| 116 | Customer Appreciation Ideas That Cost Under $50 | customer appreciation ideas |
| 117 | Exit Surveys: Learning Why Customers Leave (and How to Stop It) | exit survey questions |
| 118 | Win-Back Campaigns: Re-engaging Customers Who Haven't Bought in Months | win back customers |
| 119 | How to Build an Online Community Around Your Brand | build brand community |
| 120 | Surprise and Delight: Small Gestures That Create Brand Advocates | surprise and delight marketing |
| 121 | Customer Journey Mapping for Small Business: A Simple Framework | customer journey mapping |
| 122 | How to Create a Customer Advisory Board | customer advisory board |
| 123 | Loyalty Email Sequences: Keeping Customers Engaged Post-Purchase | loyalty email sequence |
| 124 | How to Measure Customer Satisfaction Without Expensive Tools | measure customer satisfaction |
| 125 | The Real Cost of Losing a Customer: Why Retention Matters More Than You Think | cost of customer churn |
| 126 | Birthday and Anniversary Marketing: Automated Personal Touches | birthday marketing automation |
Category 7: Sales & Revenue Growth (Weeks 19-20, 14 topics)
| Day | Title | Target Keyword |
|---|
| 127 | Creating a Repeatable Sales Process for Your Small Business | sales process small business |
| 128 | How to Upsell and Cross-Sell Without Feeling Pushy | upselling and cross selling |
| 129 | Pricing Strategies for Small Business: A Complete Guide | pricing strategies small business |
| 130 | How to Build a Referral Program That Actually Drives Growth | referral program ideas |
| 131 | Cold Email Outreach: Templates That Get Replies in 2026 | cold email templates |
| 132 | Writing Business Proposals That Win More Deals | how to write a business proposal |
| 133 | Consultative Selling for Service-Based Small Businesses | consultative selling |
| 134 | Creating Package Deals and Bundles That Increase Average Order Value | product bundling strategy |
| 135 | Seasonal Sales Strategies: Promotional Planning That Works | seasonal sales promotions |
| 136 | How to Follow Up with Leads Without Being Annoying | lead follow up |
| 137 | Sales Scripts for Small Business: Frameworks That Feel Natural | sales scripts small business |
| 138 | How to Handle Price Objections with Confidence | handling price objections |
| 139 | Revenue Diversification: Adding New Income Streams | revenue diversification |
| 140 | How to Set Realistic Sales Goals for Your Small Business | sales goals small business |
Category 8: Branding & Design (Weeks 21-22, 14 topics)
| Day | Title | Target Keyword |
|---|
| 141 | Creating a Visual Identity for Your Business on a Budget | visual identity business |
| 142 | How to Choose Brand Colors That Resonate with Your Audience | brand colors |
| 143 | Writing a Brand Story That Connects with Customers | brand story examples |
| 144 | DIY Logo Design: Best Free and Paid Tools | logo design tools |
| 145 | Brand Consistency: Keeping Your Look and Message Aligned Everywhere | brand consistency |
| 146 | How to Define Your Brand Voice and Tone | brand voice |
| 147 | Brand Photography: Getting Professional Images on a Small Budget | brand photography budget |
| 148 | When and How to Rebrand Your Small Business | rebranding small business |
| 149 | Business Card Design Tips That Make a Lasting Impression | business card design |
| 150 | How to Create a Brand Style Guide (Even as a One-Person Business) | brand style guide |
| 151 | Packaging Design Basics for Small Business Products | packaging design small business |
| 152 | The Psychology of Color in Marketing and Branding | color psychology marketing |
| 153 | Vehicle Wraps and Signage: Mobile Branding for Local Businesses | vehicle wraps advertising |
| 154 | Choosing a Business Name: Tips for Memorability, Search, and Trademarks | how to choose a business name |
Category 9: Business Tools & Technology (Weeks 23-24, 14 topics)
| Day | Title | Target Keyword |
|---|
| 155 | Best CRM Software for Small Business in 2026 | best crm small business |
| 156 | Canva for Business: Creating Professional Marketing Materials | canva for business |
| 157 | How to Use AI Tools for Small Business Marketing | ai tools small business |
| 158 | Best Project Management Tools for Small Teams | project management tools small business |
| 159 | QuickBooks vs Xero vs FreshBooks: Accounting Software Compared | quickbooks vs xero |
| 160 | Best Point-of-Sale Systems for Small Retailers | best pos systems |
| 161 | Inventory Management Tools for Small Business | inventory management software |
| 162 | Best Appointment Scheduling Software for Service Businesses | appointment scheduling software |
| 163 | How to Set Up a Business Phone System (VoIP vs Traditional) | business phone system |
| 164 | Payment Processing Compared: Square vs Stripe vs PayPal | square vs stripe |
| 165 | Best Free Marketing Tools for Small Business | free marketing tools |
| 166 | How to Use Zapier to Automate Repetitive Business Tasks | zapier automation |
| 167 | Best Help Desk and Support Software for Small Business | help desk software |
| 168 | Best Invoicing Software for Freelancers and Small Business | invoicing software |
Category 10: PR, Partnerships & Business Ops (Weeks 25-26, 14 topics)
| Day | Title | Target Keyword |
|---|
| 169 | How to Write a Press Release That Gets Local Media Attention | how to write a press release |
| 170 | Getting Featured in Local Newspapers and Online Publications | local media coverage |
| 171 | Community Sponsorship: Building Goodwill and Brand Awareness | community sponsorship |
| 172 | Strategic Partnerships: Co-Marketing Ideas for Small Businesses | co-marketing partnerships |
| 173 | How to Host a Business Event on a Budget | business event planning |
| 174 | Joining Local Business Associations: Is the Membership Worth It? | business associations |
| 175 | Speaking Engagements: Positioning Yourself as a Local Expert | speaking engagements business |
| 176 | Trade Shows for Small Business: Maximizing Your ROI | trade show tips |
| 177 | Hiring Your First Employee: A Small Business Checklist | hiring first employee |
| 178 | Cash Flow Management for Small Business: Avoiding the Cash Crunch | cash flow management |
| 179 | When to Raise Your Prices (and How to Tell Customers) | how to raise prices |
| 180 | Outsourcing for Small Business: What to Delegate First | outsourcing small business |
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Summary of Changes from v1
| Change | Detail |
|---|
| Topics removed (moved to Adwave) | Day 54 (social media ad budget) removed. All paid advertising topics now Adwave editorial. |
| Topics replaced | Day 54 replaced with organic social media ROI topic |
| Boundary rule | Old: "Not TV/CTV = Outrank." New: "Not paid advertising = Outrank." |
| Total topics | 180 (unchanged count, 1 topic swapped) |
| Categories affected | Category 3 (Social Media) lost 1 paid topic. All other categories unchanged. |
Topics That Could Migrate Later
If Adwave's product scope expands further (e.g., into SEO services, email marketing automation), additional Outrank topics would migrate. For now, the boundary is stable:
- Adwave = paid advertising (TV, Google, YouTube, Facebook, Instagram, Reddit, display)
- Outrank = everything else (SEO, email, organic social, content, retention, sales, branding, tools, PR, ops)
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Days 181-360 Extension Plan (added 2026-05-06)
Why: The original 180-day plan exhausts at Day 180 (~Sep-Oct 2026 if Outrank stays daily after the May 6 batch lands). This extension provides another 6 months of organic/owned-channel content. Same boundary rule (paid = Adwave, organic/owned = Outrank).
Strategy: Three-quarters extend existing categories with deeper/advanced topics (avoiding duplication of Days 1-180). One-quarter introduces NEW clusters where SMB demand has matured: customer experience, community/brand building, AI for organic marketing.
Cannibalization guard: Each topic in this section was checked against Days 1-180 to confirm no duplicate. Avoid generic "what is X" duplicates already covered in the original plan.
Cluster A: Local SEO & Google Business — Advanced (Days 181-195, 15 topics)
| Day | Title | Target Keyword |
|---|
| 181 | Optimizing for Google AI Overviews: What Local Businesses Need to Know | google ai overviews local business |
| 182 | Geo-Grid Rank Tracking: Mapping Your Local Visibility Block-by-Block | geo grid rank tracking |
| 183 | Bing Places vs Google Business Profile: Why You Need Both | bing places vs google business profile |
| 184 | Service-Area Business GBP: Maximizing Visibility Without a Storefront | service area business google profile |
| 185 | Google Business Profile Q&A: Owning the Customer Conversation | google business profile q and a |
| 186 | Local Search Intent: Mapping Keywords to Customer Stages | local search intent |
| 187 | How to Audit a Multi-Location Local SEO Footprint | multi location local seo audit |
| 188 | Reputation Management for Service Businesses: A 2027 Playbook | reputation management for service businesses |
| 189 | Hyperlocal Content: Writing for a Single Neighborhood or ZIP Code | hyperlocal content marketing |
| 190 | Removing False Negative Reviews: A Step-by-Step Process | how to remove negative google reviews |
| 191 | Google Business Profile API for Multi-Location Brands | google business profile api |
| 192 | Local Knowledge Panels: How to Influence What Google Shows | local knowledge panel optimization |
| 193 | Yelp for Service Businesses: Is It Still Worth Claiming Your Listing? | yelp for service businesses |
| 194 | Local Schema Beyond LocalBusiness: Service, Product, and Event Markup | local business schema markup |
| 195 | Google Maps Promoted Pins: The Pros, Cons, and Alternatives | google maps promoted pins |
Cluster B: Email Marketing — Advanced & Lifecycle (Days 196-210, 15 topics)
| Day | Title | Target Keyword |
|---|
| 196 | Email Lifecycle Marketing: Mapping Every Customer Touch | email lifecycle marketing |
| 197 | Behavioral Email Triggers: 12 Automations Every SMB Should Run | behavioral email triggers |
| 198 | RFM Segmentation: Recency, Frequency, Monetary for Small Business | rfm segmentation small business |
| 199 | Email Personalization Beyond First Names: Tactical Examples | email personalization examples |
| 200 | Email Deliverability Deep Dive: SPF, DKIM, DMARC for Non-Technical Owners | email spf dkim dmarc |
| 201 | Cold Email Compliance in 2027: Updated Rules for Outreach | cold email compliance |
| 202 | Email Frequency Optimization: How Often Is Too Often? | email frequency optimization |
| 203 | Cart Abandonment vs Browse Abandonment: When to Use Each Email | cart abandonment vs browse abandonment |
| 204 | Reactivation Sequences: 12-Email Win-Back Programs That Work | email reactivation sequence |
| 205 | Email Newsletter Strategy for Service Businesses (No Products to Sell) | newsletter for service business |
| 206 | Birthday & Anniversary Triggers: The Easiest Personalization Win | birthday email automation |
| 207 | Email Coupons vs Loyalty Points: Which Drives More Repeat Purchase? | email coupons vs loyalty points |
| 208 | Email Heatmaps: What Your Click Patterns Are Telling You | email heatmap analysis |
| 209 | SMS + Email Cross-Channel Sequences for Small Business | sms and email marketing |
| 210 | Reactivation List Hygiene: When to Cut a Subscriber Loose | email list hygiene |
Cluster C: Organic Social — Deeper Tactics (Days 211-225, 15 topics)
| Day | Title | Target Keyword |
|---|
| 211 | Founder-Led Content: Why Putting Owners on Camera Beats Studio Content | founder led content marketing |
| 212 | Behind-the-Scenes Content for Service Businesses: 30-Day Idea Bank | behind the scenes content ideas |
| 213 | Employee Advocacy on Social: Building a Team Posting Culture | employee advocacy social media |
| 214 | Short-Form Video Scripting: A Hook-First Framework | short form video scripting |
| 215 | Local Hashtag Strategy: Finding the Tags That Actually Drive Reach | local hashtag strategy |
| 216 | TikTok SEO for Local Businesses: Beyond the Algorithm | tiktok seo local business |
| 217 | Pinterest Trends for Product Brands: Quarterly Discovery Workflow | pinterest trends for product brands |
| 218 | Community-Led Growth: Turning Customers into Marketers | community led growth |
| 219 | Threads vs Bluesky vs X: A 2027 Update for Small Business | threads vs bluesky vs x |
| 220 | Going Live: When Streaming for Your Business Is Worth It | small business live streaming |
| 221 | Comments as Content: Building Reach Through Replies | comments as content marketing |
| 222 | LinkedIn Newsletter for Small Business B2B | linkedin newsletter b2b |
| 223 | Visual Templates for Non-Designers: Tools and Frameworks | visual templates for non designers |
| 224 | Social Media Content Audits: Quarterly Review Process | social media content audit |
| 225 | When to Quit a Social Platform: A Decision Framework for SMBs | when to quit social media platform |
Cluster D: Website & Conversion — UX & Microcopy (Days 226-240, 15 topics)
| Day | Title | Target Keyword |
|---|
| 226 | Microcopy That Converts: Tiny Words With Outsized Impact | website microcopy that converts |
| 227 | Form Optimization: Cutting Fields That Cost You Leads | form optimization conversions |
| 228 | Mobile-First Design: What Has Changed in 2027 | mobile first website design |
| 229 | Page Templates for Small Business: 8 You'll Use Every Month | small business page templates |
| 230 | Dark Patterns to Avoid: When CRO Becomes Customer Hostility | dark patterns in web design |
| 231 | A/B Testing on a Small Traffic Site: When and How | a b testing low traffic |
| 232 | Customer Reviews on Product Pages: Display Patterns That Convert | customer reviews on product pages |
| 233 | Pricing Page Design: Showing or Hiding Prices Strategically | pricing page design |
| 234 | Booking & Appointment Page UX for Service Businesses | appointment booking page design |
| 235 | Trust Signals: Awards, Certifications, and Social Proof Placement | trust signals on website |
| 236 | Navigation Architecture: Mega Menus vs Simple Menus | website navigation architecture |
| 237 | Hero Section Design: 8 Patterns That Outperform | website hero section design |
| 238 | Cookie Banners and Privacy Compliance in 2027 | cookie banner compliance |
| 239 | 404 Page Optimization: Turning Lost Visitors Into Recovered Leads | 404 page best practices |
| 240 | Site Search: Why Most Small Business Sites Need It | small business site search |
Cluster E: Content Marketing — AI & Discovery (Days 241-255, 15 topics)
| Day | Title | Target Keyword |
|---|
| 241 | Optimizing Content for AI Overviews: A 2027 Methodology | content optimization ai overviews |
| 242 | Zero-Click Search: Designing Content That Wins When Users Don't Click | zero click search strategy |
| 243 | Topic Cluster Architecture: Building Topical Authority Systematically | topic cluster seo |
| 244 | Content Audits: A Quarterly Process for SMB Blogs | content audit small business |
| 245 | Repurposing One Article into 12+ Assets: A Reusable Template | content repurposing template |
| 246 | Semantic SEO for Small Business: Beyond Keyword Stuffing | semantic seo small business |
| 247 | Internal Linking Strategy: Where Most Small Business Blogs Fail | internal linking strategy |
| 248 | Pillar Pages and Cluster Posts: Building the SMB Hub Model | pillar page strategy |
| 249 | Programmatic Content Pages: Templated Pages at Scale (Carefully) | programmatic seo small business |
| 250 | Content Refresh Schedule: When to Update vs Replace vs Retire | when to update old content |
| 251 | E-E-A-T for Small Business: Showing Experience Without Hiring a CMO | eeat for small business |
| 252 | FAQ Schema and Answer-Engine Optimization | faq schema seo |
| 253 | Long-Tail Keyword Research for Niche Businesses | long tail keyword research |
| 254 | Content Distribution Outside Search: Newsletter, Communities, Partnerships | content distribution beyond search |
| 255 | Annual Content Strategy Doc: A 1-Page Template for SMB Owners | content strategy document |
Cluster F: Customer Experience & Service (Days 256-270, 15 topics) — NEW
| Day | Title | Target Keyword |
|---|
| 256 | Designing a 5-Star Customer Experience for Service Businesses | five star customer experience design |
| 257 | Service Recovery: Turning Complaints Into Loyalty Moments | service recovery framework |
| 258 | Customer Journey Mapping: A 90-Minute Owner Workshop | customer journey mapping workshop |
| 259 | First Impression Audit: Walking Through Your Business as a Customer | first impression audit |
| 260 | Wait Time Psychology: Reducing Perceived Wait Without Going Faster | reducing perceived wait time |
| 261 | Customer Effort Score: The Metric That Predicts Loyalty | customer effort score |
| 262 | Magic Moments: Designing Surprise Touches at Scale | customer magic moments |
| 263 | Handling Difficult Customers: De-Escalation for Service Teams | de-escalating difficult customers |
| 264 | Customer Service Phone Scripts (and When to Throw Them Out) | customer service phone scripts |
| 265 | Live Chat Best Practices for SMBs Without Big Support Teams | live chat best practices smb |
| 266 | Service Level Agreements for Small Business: Do You Need Them? | sla for small business |
| 267 | Customer Health Scores: A Simple Model for Service Businesses | customer health score model |
| 268 | Building a Customer Community: Forums, Groups, and Beyond | building customer community |
| 269 | Voice of Customer Programs: Listening at Scale for SMBs | voice of customer program |
| 270 | The Customer Success Playbook for Service Businesses | customer success for service business |
Cluster G: Community & Brand Building (Days 271-285, 15 topics) — NEW
| Day | Title | Target Keyword |
|---|
| 271 | Local Sponsorship Strategy: Picking Causes That Drive Brand Lift | local sponsorship strategy |
| 272 | Mission-Driven Marketing for Small Business | mission driven marketing |
| 273 | Cause Partnerships: Pairing With Nonprofits Without Looking Cynical | cause partnership marketing |
| 274 | Founder Story Marketing: Crafting Your Origin Narrative | founder story marketing |
| 275 | Building a Brand With No Marketing Budget: Reputation-First | building brand without budget |
| 276 | Hosting Local Events: A 2027 Guide for Service Businesses | hosting local events for business |
| 277 | Charity Drives That Move the Needle: Designing Real Impact | charity drive marketing |
| 278 | Corporate Social Responsibility for Small Business | csr for small business |
| 279 | Sustainability Marketing: Authentic Claims in 2027 | sustainability marketing small business |
| 280 | Community Programs: Free Classes, Workshops, and Open Houses | community programs marketing |
| 281 | Local Influencer Partnerships: Beyond Pay-to-Post | local influencer partnerships |
| 282 | Memberships & Loyalty Programs as Brand Builders | brand loyalty programs |
| 283 | The Press Release Replacement: Direct-to-Audience Announcements | direct to audience announcements |
| 284 | Brand Voice for Family-Owned Businesses | family business brand voice |
| 285 | The 30-Mile Brand: Building Recognition Within Your Service Area | local brand recognition |
Cluster H: AI for Small Business — Organic Side (Days 286-297, 12 topics) — NEW
| Day | Title | Target Keyword |
|---|
| 286 | AI Tools for Small Business in 2027: A Practical Audit | ai tools small business 2027 |
| 287 | AI for Customer Service: Chatbots Worth Setting Up | ai chatbot small business |
| 288 | AI for Email Subject Lines: Tools, Tests, and Lift | ai email subject lines |
| 289 | AI Image Generation for Local Business Marketing | ai image generation marketing |
| 290 | AI Content Briefs: Saving Hours on SEO Writing | ai content brief workflow |
| 291 | AI for Customer Reviews: Auto-Respond or Stay Hands-On? | ai for customer reviews |
| 292 | AI Voice Cloning: Practical Uses for Service Businesses | ai voice cloning small business |
| 293 | AI Note-Taking and Meeting Recap for Sales | ai meeting recap |
| 294 | AI-Generated Knowledge Bases: Turning Email Threads Into FAQs | ai knowledge base |
| 295 | AI for Inventory and Demand Forecasting (Small Retail) | ai demand forecasting small business |
| 296 | AI Coding and Workflow Automation for Owners | ai automation for small business |
| 297 | AI Risks for Small Business: Privacy, Hallucination, and Lock-In | ai risks small business |
Cluster I: Pricing & Revenue Strategy (Days 298-309, 12 topics)
| Day | Title | Target Keyword |
|---|
| 298 | Value-Based Pricing for Service Businesses | value based pricing services |
| 299 | Subscription Models for Traditional Businesses (Lawn, Cleaning, Etc.) | subscription model traditional business |
| 300 | Tiered Pricing Design: Good-Better-Best for Small Business | tiered pricing design |
| 301 | Annual vs Monthly Pricing: When to Push Each | annual vs monthly pricing |
| 302 | Pricing Anchoring: Showing the High-End First | pricing anchoring |
| 303 | When to Discount and When to Hold Firm | when to discount pricing |
| 304 | Bundle Design: Packaging Services for Higher Tickets | service bundle design |
| 305 | Hourly vs Project Pricing: A Decision Framework | hourly vs project pricing |
| 306 | Raising Prices Without Losing Customers (2027 Update) | how to raise prices 2027 |
| 307 | Customer Lifetime Value: Calculating It for Service Businesses | clv service business |
| 308 | Win-Back Pricing: Special Offers for Lapsed Customers | win back pricing strategy |
| 309 | Pricing Pages: Mistakes That Cost You Conversions | pricing page mistakes |
Cluster J: Hiring & Team Operations (Days 310-321, 12 topics)
| Day | Title | Target Keyword |
|---|
| 310 | Your First Hire: A Decision Framework for Service Businesses | first hire small business |
| 311 | Contractors vs Employees: 2027 Tax and Compliance Guide | contractor vs employee classification |
| 312 | Remote Hiring for Small Business: Where to Find Good Candidates | remote hiring small business |
| 313 | Onboarding Checklist for New Hires (First 30 Days) | new hire onboarding checklist |
| 314 | Employee Handbook Essentials for Sub-50 Teams | small business employee handbook |
| 315 | Team Culture Without Office Perks: How Owners Compete | small business team culture |
| 316 | Performance Reviews That Don't Suck (Quarterly Cadence) | performance review cadence |
| 317 | Compensation Bands for Small Service Businesses | compensation bands small business |
| 318 | When to Promote vs When to Hire Outside | promote vs hire outside |
| 319 | Firing Well: Handling Difficult Departures | how to fire someone gracefully |
| 320 | Building a Bench: Recruiting Even When You're Not Hiring | recruiting bench small business |
| 321 | Team Retreats and Offsites for Small Companies | small business team retreat |
Cluster K: Productivity & Operations for Owners (Days 322-333, 12 topics)
| Day | Title | Target Keyword |
|---|
| 322 | The Owner's Calendar: Time Blocking for Multi-Role Founders | owner time blocking |
| 323 | SOPs for Small Business: A Lightweight Template | small business sop template |
| 324 | Delegation Frameworks: What to Hand Off and When | delegation frameworks |
| 325 | Vendor Management for Owners (Beyond the Big Software) | small business vendor management |
| 326 | Inbox Zero for Owners: A Realistic Process | inbox zero for owners |
| 327 | Weekly Owner Reviews: A 30-Minute Process | weekly owner review |
| 328 | Quarterly Planning for Sub-10 Person Teams | quarterly planning small business |
| 329 | Owner Health: Avoiding Burnout in Year 3-5 | small business owner burnout |
| 330 | Process Documentation: When to Write It vs Record It | process documentation |
| 331 | Project Management for Service Businesses | project management service business |
| 332 | Meeting-Less Days: Designing Heads-Down Time | meeting free days |
| 333 | Owner Dashboards: 5 Numbers to Watch Every Monday | small business owner dashboard |
Cluster L: Year-End & Annual Planning (Days 334-343, 10 topics)
| Day | Title | Target Keyword |
|---|
| 334 | Year-End Financial Review for Small Business | year end financial review |
| 335 | Annual Goal Setting: OKRs vs SMART Goals for SMBs | okrs vs smart goals |
| 336 | 2028 Planning: Building Your Annual Operating Plan | annual operating plan small business |
| 337 | Customer Win-Back Campaigns for January Restart | january win back campaign |
| 338 | New Year Pricing Adjustments: Communication Templates | new year price increase |
| 339 | Q1 Marketing Calendar: A Month-by-Month Outline | q1 marketing calendar |
| 340 | January Goal-Setting With Customers (Wellness, Tax, etc.) | january customer goal setting |
| 341 | Year-End Inventory Audits: Lessons for the Year Ahead | year end inventory audit |
| 342 | Customer Survey Cadence: Annual vs Quarterly vs Monthly | customer survey cadence |
| 343 | Annual Review of Tools, Subscriptions, and Vendors | annual subscription audit |
Cluster M: Resilience & Recovery (Days 344-353, 10 topics)
| Day | Title | Target Keyword |
|---|
| 344 | Slow Season Survival: Cash Flow Strategies for Seasonal Business | seasonal business cash flow |
| 345 | When Sales Drop: A Diagnostic Framework for Owners | small business sales decline |
| 346 | Recession Playbook: What Past Downturns Taught SMBs | small business recession playbook |
| 347 | Pivoting Your Business: When and How | small business pivot strategy |
| 348 | Customer Churn Recovery: Getting Lost Customers Back | customer churn recovery |
| 349 | Rebuilding After a Bad Online Review Storm | recovering from negative reviews |
| 350 | Post-Crisis Comeback: Reopening After a Disruption | small business reopening strategy |
| 351 | Diversifying Revenue Streams Without Losing Focus | revenue stream diversification |
| 352 | Mental Resilience for Owners: Real Tactics, Not Platitudes | small business owner mental resilience |
| 353 | Selling vs Closing: When to Exit a Small Business | when to sell small business |
Cluster N: Cyclical Refreshers & Annual Topics (Days 354-360, 7 topics)
| Day | Title | Target Keyword |
|---|
| 354 | Reviewing Your Customer Personas: An Annual Process | customer persona annual review |
| 355 | Marketing Stack Audit: What to Keep, Cut, or Switch | marketing stack audit |
| 356 | Annual Brand Review: Has Your Brand Drifted? | annual brand review |
| 357 | Competitive Landscape Refresh for Small Business | annual competitive analysis |
| 358 | Annual Customer Win-Back: Reactivation Campaigns That Work | annual customer win back |
| 359 | Year-End Team Recognition Done Right | year end team recognition |
| 360 | The Owner's Annual Checklist: 25 Items Before You Start the New Year | owner annual checklist |
Notes on the v3 extension
- All 180 topics were checked against Days 1-180 to confirm no exact-title duplicate. Some are evolutions ("Email Marketing for Small Business: Getting Started in 2026" → "Email Lifecycle Marketing" / "Behavioral Email Triggers"), which is intentional — different keyword surface and customer stage.
- Three new clusters (F: Customer Experience, G: Community/Brand, H: AI for Business) reflect SMB market shifts: customer experience as a competitive moat, brand-as-distribution, and AI as a productivity layer.
- Boundary discipline: Every topic stays in organic/owned channel territory. AI cluster is explicitly non-paid (no AI ad creation, no AI ad targeting — those would be Adwave editorial).
- When the May 6 batch + Days 112-180 are exhausted (~Sep-Oct 2026): Start importing Cluster A (Days 181-195), then proceed sequentially. The June 30 reminder routine has been re-scoped to handle Days 112-180; a second reminder should be set when Days 112-180 are exhausted.
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Cross-Reference Rules
When Outrank publishes content about organic channels, it should naturally reference Adwave for the paid advertising component:
| Outrank Topic | Adwave Cross-Reference |
|---|
| "Local SEO for Small Business" | "For paid local advertising across TV, Google, and Facebook, see Adwave" |
| "Instagram Reels for Local Business" (organic) | "For paid Instagram advertising, see [Adwave Instagram Ads guide]" |
| "Email Marketing for Small Business" | "Complement email with paid advertising across channels via Adwave" |
| "Social Media Content Calendar" | "For paid social advertising strategy, see [Adwave multi-channel guide]" |
This creates a natural funnel from Outrank's organic/owned content to Adwave's paid advertising platform.