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Adwave Blog Quality Checklist

Overview

Use this checklist before publishing any Adwave blog content. All items should pass before publication.

Pre-Writing Checks

Brief Verification

• [ ] Primary keyword identified and researched
• [ ] Secondary keywords listed (3-5)
• [ ] Target reader persona defined
• [ ] Search intent understood (informational/commercial/transactional)
• [ ] Competitor content reviewed for the keyword
• [ ] Outline approved or created

Research Requirements

• [ ] Statistics are recent (within 2 years, preferably current year)
• [ ] Sources are authoritative (no random blogs or forums)
• [ ] Claims are verifiable
• [ ] Platform-specific info is current (features change frequently)

Content Quality Checks

Voice & Tone

• [ ] Reads like "confident expert friend" (not salesy, not academic)
• [ ] Uses contractions naturally
• [ ] Speaks directly to "you"
• [ ] Technical terms are defined on first use
• [ ] Avoids jargon without explanation
• [ ] Acknowledges challenges before solutions
• [ ] Maintains optimistic but realistic tone

Accuracy

• [ ] All statistics cited with sources
• [ ] Platform features/costs verified as current
• [ ] No outdated information
• [ ] Competitor references are accurate and fair
• [ ] Adwave capabilities accurately represented
• [ ] No promises that can't be delivered

Readability

• [ ] Paragraphs are 2-4 sentences (5 max)
• [ ] Sentence variety (short punchy + longer explanatory)
• [ ] No walls of text
• [ ] Scannable with headings
• [ ] Key points accessible to skimmers

Value Delivery

• [ ] Answers the question the title promises
• [ ] Provides actionable information
• [ ] Reader can do something with this knowledge
• [ ] Doesn't just define—explains and applies
• [ ] Better/different than top-ranking competitors

Structure Checks

Opening (First 150 Words)

• [ ] Hooks reader immediately
• [ ] Addresses reader's pain point or curiosity
• [ ] Makes promise of what they'll learn
• [ ] Includes primary keyword naturally
• [ ] Sets up the rest of the article

Body

• [ ] Logical flow from section to section
• [ ] Each H2 delivers specific value
• [ ] Transitions between sections
• [ ] Appropriate use of lists, tables, callouts
• [ ] Examples are concrete (not abstract)
• [ ] Varies in structure (not all lists, not all paragraphs)

Closing

• [ ] Summarizes or reinforces key value
• [ ] Natural transition to CTA
• [ ] CTA connects to article topic
• [ ] Mentions Adwave appropriately
• [ ] Encouraging, not pushy

SEO Checks

On-Page Elements

• [ ] Title under 60 characters
• [ ] Primary keyword in title (near front)
• [ ] Meta description 150-155 characters
• [ ] Meta description includes primary keyword
• [ ] URL slug is short and keyword-focused
• [ ] H1 matches title tag

Headings

• [ ] One H1 only
• [ ] 4-7 H2 sections
• [ ] H2s are descriptive and scannable
• [ ] Keyword in at least one H2 (naturally)
• [ ] Proper hierarchy (no H3 before H2)

Links

• [ ] Minimum 4 internal links to relevant Adwave content (sitemap fetched first)
• [ ] External links to authoritative sources
• [ ] All links work (no 404s)
• [ ] External links open in new tab
• [ ] Anchor text is descriptive (not "click here")

Media

• [ ] AI-generated image text reviewed - all text checked for typos at 100% zoom
• [ ] No misspellings in any AI-generated image text
• [ ] Numbers correct in charts and infographics

• [ ] Featured image included
• [ ] Images have descriptive alt text
• [ ] Images are compressed for web
• [ ] At least one image per 500 words
• [ ] Screenshots are current/accurate

Technical

• [ ] Word count within target range for content type
• [ ] No duplicate content issues
• [ ] Schema markup considerations noted

Adwave Integration Checks

Mentions

• [ ] 2-3 Adwave mentions in body (not just CTA)
• [ ] Mentions are natural, not forced
• [ ] Accurate representation of features
• [ ] Positioned as option, not only option (usually)
• [ ] Connects to article's specific topic

Competitive Positioning

• [ ] Fair to competitors (if mentioned)
• [ ] Highlights genuine differentiators
• [ ] Doesn't make unprovable "best" claims
• [ ] Acknowledges when competitors may be better fit

CTA

• [ ] Present and clear
• [ ] Conversational tone
• [ ] Connected to article topic
• [ ] Not aggressive/pushy
• [ ] Provides clear next step

Category-Specific Checks

Case Study

• [ ] Specific metrics included (with realistic expectations)
• [ ] Customer quote(s) included
• [ ] Before/after or baseline established
• [ ] Strategy explained clearly
• [ ] Transferable lessons highlighted
• [ ] Customer approved publication
• [ ] Honest framing of CTV as awareness channel

Guides

• [ ] Actionable steps or clear takeaways
• [ ] Platform-specific info verified as current (if applicable)
• [ ] Comparison criteria consistent and fair (if comparison)
• [ ] "Best for" recommendations clear (if comparison)
• [ ] Sources cited for competitive info (if comparison)

Industries

• [ ] Industry-specific considerations covered
• [ ] Industry Type and Subindustry Type specified
• [ ] Relevant regulations mentioned (if applicable)
• [ ] Seasonal factors addressed
• [ ] Realistic expectations set for the industry
• [ ] Industry-specific examples and case references used

Insights

• [ ] All statistics have authoritative sources
• [ ] Data is recent (current year ideal)
• [ ] Context provided for numbers
• [ ] Organized logically (not random dump)
• [ ] Clear point of view for thought leadership pieces
• [ ] Predictions backed by trends/data

News

• [ ] Accurate announcement details
• [ ] Clear value proposition for users
• [ ] No hype without substance
• [ ] Links to relevant product pages

Using Adwave

• [ ] Step-by-step instructions included
• [ ] Screenshots/visuals of Adwave interface (if applicable)
• [ ] Specific Adwave features accurately described
• [ ] Realistic budget/timeline expectations
• [ ] Clear outcomes reader can expect

Comparison/Competitor Content

• [ ] Neutral and factual tone throughout
• [ ] All 6 Adwave differentiators included (see adwave-competitor-content.mdc)
• [ ] Competitor strengths fairly acknowledged
• [ ] No disparaging language about competitors
• [ ] Feature comparison table included
• [ ] Use cases clearly defined for each option
• [ ] Soft CTA (educational, not aggressive)
• [ ] Accurate descriptions of competitor capabilities
• [ ] SEO intent validates comparison content need
• [ ] "Where competitor may be better fit" section included

Final Review Questions

Ask these questions before publishing:

1. Would I share this? If you saw this article, would you send it to a colleague or friend who asked about this topic?

1. Does this answer the searcher's question? Someone who Googled this keyword—does this article give them what they wanted?

1. Is this better than what's ranking? Look at the top 3 results for the target keyword. Is our article genuinely better, or just different?

1. Would a smart businessperson trust this? Does this feel authoritative and credible, or like marketing fluff?

1. Is Adwave represented fairly? Are we being honest about what we can and can't do? Would a customer feel misled?

1. Is there a clear next step? Does the reader know what to do after reading this?

Post-Publication Checks

Within 24 Hours

• [ ] Article indexed in Google (site:adwave.com/resources/[slug])
• [ ] Links all work
• [ ] Images display correctly
• [ ] Social sharing works
• [ ] Mobile rendering looks good

Within 1 Week

• [ ] Monitor for ranking movement
• [ ] Check for any technical issues
• [ ] Note any feedback/comments

Ongoing

• [ ] Update statistics annually
• [ ] Refresh if platform features change
• [ ] Update if Adwave capabilities change
• [ ] Check competitive landscape for changes

Version history

• v1 · 6/20/2026, 3:11:54 AM · migration import