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7 Ways to Get More Customers (That Aren't Social Media)

briefs/2025-06-19-get-more-customers-beyond-social-media.md · brief · 1 versions

7 Ways to Get More Customers (That Aren't Social Media)

Article Brief

Publish Date: 2025-06-19 URL Slug: get-more-customers-beyond-social-media Category: Guides Funnel Stage: TOFU Strategy: SMB-First Target Word Count: 1,800-2,200

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Subtitle

Because posting three times a day shouldn't be your only marketing strategy

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Target Reader

Small business owner who's exhausted by the social media hamster wheel. They post regularly but aren't seeing results. They're searching for "how to get more customers" or "marketing ideas beyond social media." They want alternatives but don't know what's actually effective. Budget: $100-500/month.

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Keywords

Primary Keyword: "how to get more customers"

Secondary Keywords:

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Search Intent

Informational—seeking actionable alternatives to their current (failing) social media strategy.

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Article Outline

  1. Introduction: The social media fatigue is real (and you're not alone)

- 60% of SMBs say "finding new customers" is their #1 challenge - Social media organic reach has declined 50%+ since 2020

  1. H2: Why Social Media Isn't Enough Anymore

- Algorithm changes favor paid over organic - Your customers are spread across too many platforms - Time investment vs. actual customer acquisition

  1. H2: Channel #1 - Local SEO & Google Business Profile

- The "near me" search opportunity - Quick wins for local visibility - Cost: Free

  1. H2: Channel #2 - Email Marketing to Your Existing Database

- Your customers already want to hear from you - Reactivating past customers - Cost: Free-$50/month

  1. H2: Channel #3 - Strategic Partnerships & Cross-Promotion

- Finding complementary local businesses - How to structure win-win partnerships - Cost: Free

  1. H2: Channel #4 - Community Sponsorships & Events

- Local visibility with built-in trust - Events, sports teams, charities - Cost: $100-500

  1. H2: Channel #5 - Google Local Service Ads

- Pay-per-lead, not per-click - Best for service businesses - Cost: $50-300/month

  1. H2: Channel #6 - Streaming TV Advertising (Yes, Really)

- The channel you thought you couldn't afford - How CTV brought TV to small business budgets - Starting at $50, AI creates the ad - 94% completion rate vs. skippable social ads - Cost: $50-500/month

  1. H2: Channel #7 - Referral Programs That Actually Work

- Why existing customers are your best salespeople - Simple referral system setup - Cost: Cost of referral incentive

  1. H2: Building Your Multi-Channel Strategy

- Don't put all eggs in one basket - Starting with 2-3 channels - How to measure what's working

  1. CTA: Ready to try the channel you didn't know was possible? Start with Adwave.

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Adwave Integration Notes

Streaming TV is positioned as Channel #6—the "surprise" option. Build it up: "There's one channel that most small businesses assume is off-limits..." The reveal should challenge their assumptions. Emphasize that this isn't their grandfather's TV advertising. Keep Adwave mention natural, not forced. The article should provide genuine value across all 7 channels.

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Research Sources

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Competitive Context

"How to get more customers" has massive search volume but most content is generic or focuses only on digital. This piece provides a mix of channels including the unexpected (TV), giving it a genuine differentiator.

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Pre-Writing Checklist

Draft Checklist

Quality Checklist

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