Stat Snapshot Pages Calendar & Tracker

Note: For the complete workflow and quick reference, see CLAUDE.md (workspace instructions). For detailed writing guidelines, see strategy/stat-snapshot-writing-guidelines.md.

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🚨 ACTIVE REFRESH QUEUE (Check First!)

H2 2026 Stat Snapshot Plan (added 2026-05-06)

Strategic context: Stat snapshots have been the highest-ROI content format per the user. They drive recurring traffic via the quarterly refresh cycle (each refresh = a NEW post with new slug, original kept live). Plan below covers Q2 2026 → Q4 2026 refreshes plus net-new pages targeting the multi-channel platform expansion (Adwave's unique cross-channel data).

Q2 2026 Refresh Cycle — July 2026 (Q1 2026 data → published as Q2 2026 stamp)

Data availability: Q1 2026 Nielsen Gauge data publishes mid-April through mid-July 2026 (March Gauge was delayed per MediaPost — now likely consolidated). Mid-July refresh window opens with Q1 data + emerging Q2 indicators.

Q2 2026 Refresh Total: 15 high-traffic pages.

Q3 2026 Refresh Cycle — October 2026 (Q2 2026 data, election-window context)

Data availability: Q2 2026 Nielsen + eMarketer data ready mid-September. Refresh window Oct 1-15.

Q3 2026 Refresh Total: 10 highest-priority pages.

Q4 2026 / Q1 2027 Major Annual Refresh — January 2027

Data availability: Q4 2026 + full-year 2026 data publishes mid-January 2027. This is the annual flagship refresh.

Note: Tier 1 starts mid-January (not early) because Nielsen Gauge Q4/full-year data publishes ~Jan 15 each year (matches Q1 2026 refresh pattern that started Jan 14, 2026).

Q1 2027 Refresh Total: 22 pages (annual flagship).

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Net-New Stat Snapshot Ideas (added 2026-05-06)

The multi-channel platform expansion (Adwave is now TV + Google + YouTube + Meta + Reddit + display) unlocks proprietary cross-channel SMB performance data nobody else has. These are high-value net-new stat pages targeting search demand the existing CTV-focused inventory doesn't address.

Multi-Channel Benchmark Stats (NEW — Pillar C content per smb-resource-hub-strategy.md)

Industry-Specific CTV Benchmarks (NEW)

Demographic & Behavior Stats (NEW)

2026 Election + Political Stats (TIME-LIMITED)

AI / Ad-Tech Stats (NEW — emerging category)

Recommended priority sequence (Jul-Dec 2026):

1. Q2 refresh batch (Jul) — non-negotiable, recurring revenue
2. Multi-channel benchmark stats (Q3) — strategic, leverage Adwave's unique data
3. Q3 refresh batch (Oct) — recurring
4. Election stats (Nov-Dec) — time-limited window
5. Industry CTV benchmarks (Q4) — supports Pillar B industry pages
6. Demographic deep-dives (slot in as opportunity allows)

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Audit-Driven Refresh: Aggregate Stats Roundup (May 2026)

The April 2026 SEO audit flagged /resources/ctv-advertising-statistics-2025 (2,090 monthly impressions) as needing refresh. Per stat snapshot rules, this becomes a NEW post pulling from the already-published Q1 2026 individual snapshots.

Predecessor: Entry 4gSanCALcGGp7RM6XqAhdI (slug ctv-advertising-statistics-2025) — leave published, do not retitle.

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Q1 2026 Major Annual Refresh - NOW DUE (January 2026)

Q4 2025 data is now available (mid-January 2026). These pages need refreshing with latest data.

CRITICAL: Refreshes Create NEW Posts

DO NOT update existing posts. Each refresh is a brand new article with:

• New slug indicating data vintage (e.g., youtube-tv-viewing-share-q4-2025 for Q4 2025 data)
• New Contentful entry
• New statistics entries
• Original posts remain live for historical record

Slug naming convention: The quarter in the slug indicates when the DATA is from, not when the post is published. December 2025 data = Q4 2025 slug.

Q1 2026 Refresh Queue (April 2026) — ACTIVE

Based on Jan+Feb Nielsen Gauge data + eMarketer Dec 2025 forecast. March 2026 Gauge delayed until September per MediaPost.

Q4 2025 Refresh (January 2026) — COMPLETE

Tier 1: Highest Priority (Nielsen Gauge / Platform Share)

Tier 2: High Priority (Market Size / Ad Spend)

Tier 3: Medium Priority (Consumer Behavior)

Total Q1 2026 Refresh Posts Needed: 12 high-priority + additional lower-priority pages

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Overview

Total Original Pages: 78 new pages (80 total, 2 already exist) Publication Window: April 18, 2025 → January 23, 2026 Frequency: ~2 pages per week (every 3-4 days) Quarterly Refresh Cycle: Creates NEW posts each quarter (see backlog above)

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⛔ MANDATORY: QC Checklist Required

Every stat snapshot post MUST complete the full QC checklist in strategy/stat-snapshot-writing-guidelines.md (QC Checklist section) BEFORE publishing.

Do not publish posts that fail any verification check. Fix issues before publishing, not after.

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Publishing Standards Checklist

Every stat snapshot page must meet these standards before marked as fully compliant:

• [ ] Word count: 3,000-4,000 words (hard minimum 3,000) — verify with wc -w
• [ ] Prose-first: Minimal bullet lists, prose explanations
• [ ] Images: 4 minimum (1 hero + 3 body) — all uploaded before publishing
• [ ] Internal links: 8-12 minimum — fetch sitemap first
• [ ] Statistics boxes: 3 stats embedded at top
• [ ] All 11 sections: Present and substantive (see QC checklist for minimums)
• [ ] Sources: 5+ unique sources with working links — NO unsourced statistics
• [ ] AI scrubbed: No emdashes, no AI telltale words — search before publishing

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✅ Compliance Status Update

Status as of 2025-12-19: ALL PUBLISHED POSTS FULLY COMPLIANT! ✅

All 76 published stat snapshot pages meet all quality standards.

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Phase 1: Q2 2025 (April 18 - June 30)

Priority: Foundation Pages (High Search Volume + Strong Adwave Connection)

Q2 2025 Total: 21 pages (all with body images complete)

Note: minimum-tv-advertising-budget was moved from stat snapshots to editorial content (regular Guides post) as it's not a data-focused stat snapshot page.

Pre-Existing Pages (Updated)

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Phase 2: Q3 2025 (July 1 - September 30)

Priority: Platform Deep Dives + Consumer Behavior + Industry Metrics

Q3 2025 Total: 26 pages

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Phase 3: Q4 2025 (October 1 - December 15)

Priority: Demographics + Industry Verticals + Comparisons + Predictions

Q4 2025 Total: 24 pages

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Phase 4: Q1 2026 (December 18, 2025 - January 23, 2026)

Priority: High-Value Data Points + Market Context

These 7 new pages fill gaps identified in the content audit and address high-search-volume topics.

Q1 2026 Total: 7 pages

Page Briefs

75. How much does a Super Bowl commercial cost?

Statistics Boxes (3 required):

Data Sources: Sports Business Journal, NFL media reports, AdAge, Kantar Adwave Angle: "You don't need a Super Bowl budget to reach TV viewers. Same screens, starting at $50."

Suggested FAQs:

1. How much did a Super Bowl ad cost 10 years ago?
2. What's included in the $7 million price tag?
3. How do Super Bowl ad costs compare to regular TV advertising?
4. Can small businesses afford TV advertising at all?
5. What's the cheapest way to advertise on TV in 2025?

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76. How many small businesses are in the U.S.?

Statistics Boxes (3 required):

Data Sources: SBA Office of Advocacy, U.S. Census Bureau, Bureau of Labor Statistics Adwave Angle: "TV advertising is now accessible to all 33 million small businesses, not just the Fortune 500."

Suggested FAQs:

1. What counts as a small business in the U.S.?
2. How many new small businesses start each year?
3. What percentage of small businesses fail in their first year?
4. Which states have the most small businesses?
5. How much do small businesses spend on advertising?
6. What advertising channels do small businesses use most?

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77. How many people use Netflix's ad-supported plan?

Statistics Boxes (3 required):

Data Sources: Netflix earnings calls, company announcements, Variety, The Information Adwave Angle: "Premium viewers on premium platforms are now reachable by advertisers of all sizes."

Suggested FAQs:

1. When did Netflix launch its ad-supported tier?
2. How many ads do Netflix viewers see per hour?
3. What types of ads run on Netflix?
4. How does Netflix's ad reach compare to other streamers?
5. Can small businesses advertise on Netflix?
6. What's the CPM for Netflix advertising?

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78. How many ad-supported viewers do Disney's services reach?

Statistics Boxes (3 required):

Data Sources: Disney earnings calls, company announcements, Variety, Wall Street Journal Adwave Angle: "Reach Disney audiences (families, sports fans, entertainment seekers) without Disney-sized budgets."

Suggested FAQs:

1. When did Disney+ add an ad-supported tier?
2. How many ads do Disney+ viewers see?
3. What's the difference between Hulu and Disney+ ad inventory?
4. Can advertisers target specific Disney content?
5. How does Disney's ad reach compare to Netflix?
6. What's the minimum budget to advertise on Disney platforms?

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79. How many Americans see ads on Prime Video each month?

Statistics Boxes (3 required):

Data Sources: Amazon announcements, eMarketer, The Information, Variety Adwave Angle: "Amazon Prime viewers, one of the most valuable audiences in streaming, are now reachable through CTV advertising."

Suggested FAQs:

1. When did Amazon add ads to Prime Video?
2. How many ads do Prime Video viewers see per hour?
3. Can you opt out of Prime Video ads?
4. How does Prime Video's ad reach compare to Netflix and Disney+?
5. What targeting options are available on Prime Video?
6. Can small businesses advertise on Prime Video?

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80. How many FAST channels exist?

Statistics Boxes (3 required):

Data Sources: FAST Company research, Variety, Next TV, Parks Associates Adwave Angle: "More channels means more ad inventory, which means better prices and more options for small business advertisers."

Suggested FAQs:

1. What does FAST stand for in streaming?
2. What's the difference between FAST and AVOD?
3. Which FAST platforms have the most viewers?
4. How do FAST channels make money?
5. Are FAST channel ads effective?
6. What's the average CPM on FAST channels?

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81. How big is CTV compared with social and online video?

Statistics Boxes (3 required):

Data Sources: eMarketer, IAB Video Ad Spend Report, GroupM, Magna Global Adwave Angle: "CTV is the biggest screen in digital video advertising. Your customers are watching on the biggest screen in their home."

Suggested FAQs:

1. Is CTV advertising bigger than YouTube advertising?
2. How fast is CTV ad spending growing?
3. What percentage of digital video spend goes to CTV?
4. How does CTV compare to social media advertising?
5. Which digital video channel has the best ROI?
6. Can small businesses afford CTV advertising?

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Summary Statistics

Compliance Breakdown (76 Published Pages)

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Data Availability Logic

Key principle: Data for a quarter is typically available ~2-4 weeks after the quarter ends.

Data Guidelines by Publication Period

April - June 2025 (Q2 publications):

• Available data: Q1 2025, 2024 full-year
• NOT available: Q2 2025 (still in progress)
• Phrase as: "Q1 2025 data shows..." or "2024 data indicates..."

July - September 2025 (Q3 publications):

• Available data: Q2 2025, H1 2025, 2024
• NOT available: Q3 2025 (still in progress)
• Phrase as: "H1 2025 data shows..." or "Q2 2025 figures..."

October - December 2025 (Q4 publications):

• Available data: Q3 2025, YTD 2025, 2024
• NOT available: Q4 2025 (still in progress)
• Phrase as: "Q3 2025 data shows..." or "Through Q3 2025..."

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Date Marking Strategy

Initial Publish Titles

Pages published in Q2 2025 (April-June) use this format:

• Title: "What share of TV viewing is streaming? (Q2 2025)"
• Slug: us-tv-viewing-share-streaming (no date in slug for evergreen URL)

Pages published in Q3 2025 (July-September):

• Title: "What is YouTube's share of TV viewing? (Q3 2025)"

Pages published in Q4 2025 (October-December):

• Title: "How big is the CTV advertising market? (Q4 2025)"

Quarterly Refresh Titles

When refreshing, update the title AND content:

• Q3 Refresh: "What share of TV viewing is streaming? (Q3 2025 Update)"
• Q4 Refresh: "What share of TV viewing is streaming? (Q4 2025 Update)"
• Q1 2026 Refresh: "What share of TV viewing is streaming? (Q1 2026 Update)"

In-Content Date References

Always include these in the body:

• "As of [Month] 2025, streaming accounts for..."
• "Source: Nielsen Gauge, [Month] 2025"
• "Last updated: [Date]"

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Quarterly Refresh Schedule

CRITICAL: Refreshes create NEW posts with NEW slugs. Do NOT update existing posts.

Each refresh post needs: new slug (add -q3-2025), new Contentful entry, new statistics.

Original posts remain live for historical record.

Q3 2025 Refresh (July 1-15) — SKIPPED, ROLLED INTO Q1 2026

Create NEW posts for Q2 topics with Q3 data. Use slug format: original-slug-q3-2025.

Q3 Refresh: 10 pages (first 10 published)

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Q4 2025 Refresh (October 1-15) — SKIPPED, ROLLED INTO Q1 2026

Create NEW posts for Q2 + Q3 topics with Q4 data. Use slug format: original-slug-q4-2025.

Q2 Pages (Second Refresh):

Q3 Pages (First Refresh):

Q4 Refresh: 14 pages total

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Q1 2026 Refresh (January 1-31) — ACTIVE NOW

Major annual refresh. Create NEW posts with Q4 2025 / full year 2025 data. Use slug format: original-slug-q4-2025

See top of this document for priority queue and tracking.

Priority for Q1 2026:

1. Platform share pages (Nielsen Gauge) — highest traffic
2. Market size/spend pages (new annual forecasts available)
3. Consumer behavior pages (cord cutting, subscriptions)
4. Prediction pages (update forecasts with actual 2025 data)

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Summary by Month

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Posts Moved OUT of Stat Snapshots

The following posts were originally planned or mistakenly treated as stat snapshots but are regular editorial content (Guides/Insights). They should NOT have statisticGroup embeds:

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Update Log

Latest change

  # Stat Snapshot Pages Calendar & Tracker
  
- > **Note:** For the complete workflow and quick reference, see `strategy/agent-context.md`. For detailed writing guidelines, see `strategy/stat-snapshot-writing-guidelines.md`.
+ > **Note:** For the complete workflow and quick reference, see `CLAUDE.md` (workspace instructions). For detailed writing guidelines, see `strategy/stat-snapshot-writing-guidelines.md`.
  
  ---
  
  ## 🚨 ACTIVE REFRESH QUEUE (Check First!)
  
  ### H2 2026 Stat Snapshot Plan (added 2026-05-06)
  
  > **Strategic context:** Stat snapshots have been the highest-ROI content format per the user. They drive recurring traffic via the quarterly refresh cycle (each refresh = a NEW post with new slug, original kept live). Plan below covers Q2 2026 → Q4 2026 refreshes plus net-new pages targeting the multi-channel platform expansion (Adwave's unique cross-channel data).
  
  #### Q2 2026 Refresh Cycle — July 2026 (Q1 2026 data → published as Q2 2026 stamp)
  
  **Data availability:** Q1 2026 Nielsen Gauge data publishes mid-April through mid-July 2026 (March Gauge was delayed per MediaPost — now likely consolidated). Mid-July refresh window opens with Q1 data + emerging Q2 indicators.
  
  | Page (Predecessor Slug) | New Slug | Pub Target | Status |
  |-------------------------|----------|------------|--------|
  | YouTube TV viewing share | `youtube-tv-viewing-share-q2-2026` | Jul 7 | 🔲 |
  | Cable vs streaming viewing share | `cable-vs-streaming-viewing-share-q2-2026` | Jul 8 | 🔲 |
  | Netflix TV viewing share | `netflix-tv-viewing-share-q2-2026` | Jul 9 | 🔲 |
  | Most watched streaming service | `most-watched-streaming-service-q2-2026` | Jul 10 | 🔲 |
  | Broadcast TV viewing share | `broadcast-tv-viewing-share-q2-2026` | Jul 11 | 🔲 |
  | CTV advertising market size | `ctv-advertising-market-size-q2-2026` | Jul 14 | 🔲 |
  | Cord cutting statistics | `cord-cutting-statistics-q2-2026` | Jul 15 | 🔲 |
  | Disney+ TV viewing share | `disney-plus-tv-viewing-share-q2-2026` | Jul 16 | 🔲 |
  | Hulu TV viewing share | `hulu-tv-viewing-share-q2-2026` | Jul 17 | 🔲 |
  | Amazon Prime TV viewing share | `amazon-prime-tv-viewing-share-q2-2026` | Jul 18 | 🔲 |
  | Roku TV viewing share | `roku-tv-viewing-share-q2-2026` | Jul 21 | 🔲 |
  | Tubi TV viewing share | `tubi-tv-viewing-share-q2-2026` | Jul 22 | 🔲 |
  | Peacock TV viewing share | `peacock-tv-viewing-share-q2-2026` | Jul 23 | 🔲 |
  | Average CTV CPM | `average-ctv-cpm-q2-2026` | Jul 24 | 🔲 |
  | Smart TV household penetration | `smart-tv-household-penetration-q2-2026` | Jul 28 | 🔲 |
  
  **Q2 2026 Refresh Total:** 15 high-traffic pages.
  
  #### Q3 2026 Refresh Cycle — October 2026 (Q2 2026 data, election-window context)
  
  **Data availability:** Q2 2026 Nielsen + eMarketer data ready mid-September. Refresh window Oct 1-15.
  
  | Page (Predecessor Slug) | New Slug | Pub Target | Status |
  |-------------------------|----------|------------|--------|
  | YouTube TV viewing share | `youtube-tv-viewing-share-q3-2026` | Oct 5 | 🔲 |
  | Netflix TV viewing share | `netflix-tv-viewing-share-q3-2026` | Oct 6 | 🔲 |
  | Cable vs streaming viewing share | `cable-vs-streaming-viewing-share-q3-2026` | Oct 7 | 🔲 |
  | Most watched streaming service | `most-watched-streaming-service-q3-2026` | Oct 8 | 🔲 |
  | CTV advertising market size | `ctv-advertising-market-size-q3-2026` | Oct 9 | 🔲 |
  | Streaming TV ad spend | `streaming-tv-ad-spend-q3-2026` | Oct 12 | 🔲 |
  | Cord cutting statistics | `cord-cutting-statistics-q3-2026` | Oct 13 | 🔲 |
  | Disney+ TV viewing share | `disney-plus-tv-viewing-share-q3-2026` | Oct 14 | 🔲 |
  | Hulu TV viewing share | `hulu-tv-viewing-share-q3-2026` | Oct 15 | 🔲 |
  | Average CTV CPM | `average-ctv-cpm-q3-2026` | Oct 16 | 🔲 |
  
  **Q3 2026 Refresh Total:** 10 highest-priority pages.
  
  #### Q4 2026 / Q1 2027 Major Annual Refresh — January 2027
  
  **Data availability:** Q4 2026 + full-year 2026 data publishes mid-January 2027. This is the annual flagship refresh.
  
  | Tier | Pages | Refresh Window | Status |
  |------|-------|---------------|--------|
  | Tier 1 (highest traffic) | 12 platform-share + market-size pages | Jan 14-23, 2027 | 🔲 |
  | Tier 2 (consumer behavior) | 6 cord-cutting/subscription/CPM pages | Jan 24-31, 2027 | 🔲 |
  | Tier 3 (predictions/forecasts) | 4 forecast pages updated with full-year actuals | Feb 1-7, 2027 | 🔲 |
  
  **Note:** Tier 1 starts mid-January (not early) because Nielsen Gauge Q4/full-year data publishes ~Jan 15 each year (matches Q1 2026 refresh pattern that started Jan 14, 2026).
  
  **Q1 2027 Refresh Total:** 22 pages (annual flagship).
  
  ---
  
  ### Net-New Stat Snapshot Ideas (added 2026-05-06)
  
  The multi-channel platform expansion (Adwave is now TV + Google + YouTube + Meta + Reddit + display) unlocks **proprietary cross-channel SMB performance data nobody else has**. These are high-value net-new stat pages targeting search demand the existing CTV-focused inventory doesn't address.
  
  #### Multi-Channel Benchmark Stats (NEW — Pillar C content per smb-resource-hub-strategy.md)
  
  | Title (proposed) | Target Slug | Priority | Best Pub Quarter |
  |------------------|-------------|----------|------------------|
  | Average CPM by Channel for Small Business (2026) | `average-cpm-by-channel-smb` | ⭐⭐⭐ High | Q3 2026 |
  | Average CPA by Channel for Small Business (2026) | `average-cpa-by-channel-smb` | ⭐⭐⭐ High | Q3 2026 |
  | Average ROAS by Channel for Small Business (2026) | `average-roas-by-channel-smb` | ⭐⭐⭐ High | Q3 2026 |
  | How Multi-Channel Campaigns Outperform Single-Channel for SMBs | `multi-channel-vs-single-channel-roi` | ⭐⭐ Medium | Q4 2026 |
  | What $500 Buys You Across TV + Google + Facebook | `500-dollar-multi-channel-reach` | ⭐⭐ Medium | Q4 2026 |
  | Average Customer Acquisition Cost by Industry & Channel | `cac-by-industry-and-channel` | ⭐⭐ Medium | Q1 2027 |
  | Multi-Channel Frequency Optimization for SMBs | `multi-channel-frequency-benchmarks` | ⭐ Lower | Q1 2027 |
  
  #### Industry-Specific CTV Benchmarks (NEW)
  
  | Title (proposed) | Target Slug | Priority |
  |------------------|-------------|----------|
  | Average CTV CPM for Restaurants | `restaurant-ctv-cpm-benchmark` | ⭐⭐ Medium |
  | Average CTV CPM for Auto Dealers | `auto-dealer-ctv-cpm-benchmark` | ⭐⭐ Medium |
  | Average CTV CPM for Home Services | `home-services-ctv-cpm-benchmark` | ⭐⭐ Medium |
  | Average CTV CPM for Healthcare | `healthcare-ctv-cpm-benchmark` | ⭐⭐ Medium |
  | Average CTV CPA by Industry | `ctv-cpa-by-industry` | ⭐⭐ Medium |
  
  #### Demographic & Behavior Stats (NEW)
  
  | Title (proposed) | Target Slug | Priority |
  |------------------|-------------|----------|
  | How Do Latinx Households Watch TV? (Hispanic Streaming Stats 2026) | `hispanic-streaming-statistics` | ⭐⭐ Medium |
  | Streaming Habits of Americans 50+ | `streaming-habits-50-plus` | ⭐⭐ Medium |
  | How Many TVs Per U.S. Household? | `tvs-per-household-statistics` | ⭐ Lower |
  | What Percentage of TV Viewing Happens On-Demand vs Live? | `on-demand-vs-live-tv-viewing` | ⭐⭐ Medium |
  | How Many Streaming Services Do Americans Pay For Now? (2026 Update) | `streaming-services-per-household-2026` | ⭐⭐ Medium |
  
  #### 2026 Election + Political Stats (TIME-LIMITED)
  
  | Title (proposed) | Target Slug | Priority | Window |
  |------------------|-------------|----------|--------|
  | 2026 Midterm Political Ad Spending: CTV vs Linear | `2026-midterm-ctv-vs-linear-spend` | ⭐⭐⭐ Very High (post-election) | Nov-Dec 2026 |
  | Political Ad Spend on Streaming: 2026 Election Final Numbers | `2026-political-streaming-ad-spend` | ⭐⭐⭐ Very High | Nov-Dec 2026 |
  | Down-Ballot CTV Spending in 2026 | `2026-down-ballot-ctv-spend` | ⭐⭐ Medium | Dec 2026 |
  
  #### AI / Ad-Tech Stats (NEW — emerging category)
  
  | Title (proposed) | Target Slug | Priority |
  |------------------|-------------|----------|
  | What Percentage of TV Ads Use AI Creative? (2026) | `ai-creative-tv-ads-statistics` | ⭐⭐ Medium |
  | How Much CTV Ad Spending Is Programmatic in 2026? | `programmatic-ctv-spend-share-2026` | ⭐⭐ Medium |
  | FAST Channel Growth: 2026 vs 2024 | `fast-channel-growth-2026` | ⭐ Lower (refresh) |
  | AI Targeting in CTV: Adoption and Effectiveness | `ai-targeting-ctv-adoption` | ⭐ Lower |
  
  **Recommended priority sequence (Jul-Dec 2026):**
  1. Q2 refresh batch (Jul) — non-negotiable, recurring revenue
  2. Multi-channel benchmark stats (Q3) — strategic, leverage Adwave's unique data
  3. Q3 refresh batch (Oct) — recurring
  4. Election stats (Nov-Dec) — time-limited window
  5. Industry CTV benchmarks (Q4) — supports Pillar B industry pages
  6. Demographic deep-dives (slot in as opportunity allows)
  
  ---
  
  ### Audit-Driven Refresh: Aggregate Stats Roundup (May 2026)
  
  The April 2026 SEO audit flagged `/resources/ctv-advertising-statistics-2025`
  (2,090 monthly impressions) as needing refresh. Per stat snapshot rules, this
  becomes a NEW post pulling from the already-published Q1 2026 individual
  snapshots.
  
  | Page | New Slug | Brief | Status |
  |------|----------|-------|--------|
  | CTV Advertising Statistics (aggregate roundup) | `ctv-advertising-statistics-2026` | `briefs/2026-05-15-ctv-advertising-statistics-2026.md` | 📋 Brief queued |
  
  **Predecessor:** Entry `4gSanCALcGGp7RM6XqAhdI` (slug `ctv-advertising-statistics-2025`) — leave published, do not retitle.
  
  ---
  
  **Q1 2026 Major Annual Refresh - NOW DUE (January 2026)**
  
  Q4 2025 data is now available (mid-January 2026). These pages need refreshing with latest data.
  
  ### CRITICAL: Refreshes Create NEW Posts
  
  **DO NOT update existing posts.** Each refresh is a brand new article with:
  - New slug indicating **data vintage** (e.g., `youtube-tv-viewing-share-q4-2025` for Q4 2025 data)
  - New Contentful entry
  - New statistics entries
  - Original posts remain live for historical record
  
  **Slug naming convention:** The quarter in the slug indicates when the DATA is from, not when the post is published. December 2025 data = Q4 2025 slug.
  
  ### Q1 2026 Refresh Queue (April 2026) — ACTIVE
  Based on Jan+Feb Nielsen Gauge data + eMarketer Dec 2025 forecast. March 2026 Gauge delayed until September per MediaPost.
  
  | Page | New Slug | Entry ID | Pub Date | Status |
  |------|----------|----------|----------|--------|
  | YouTube TV viewing share | `youtube-tv-viewing-share-q1-2026` | 11cZqoiuxqDuaFnWAoGtQR | Apr 22 | ✅ Published |
  | Cable vs streaming viewing share | `cable-vs-streaming-viewing-share-q1-2026` | 7xpYNsJO4XQUEsH9xSxNeb | Apr 23 | ✅ Published |
  | Netflix TV viewing share | `netflix-tv-viewing-share-q1-2026` | 1WmOGozS6XXsSGpsfLmGuV | Apr 24 | ✅ Published |
  | Most watched streaming service | `most-watched-streaming-service-q1-2026` | 7DKq7gVLKGpinu5S9zuSUh | Apr 25 | ✅ Published |
  | Broadcast TV viewing share | `broadcast-tv-viewing-share-q1-2026` | 3AdJn194ylYtIcoangozeh | Apr 26 | ✅ Published |
  | CTV advertising market size | `ctv-advertising-market-size-q1-2026` | 1aMJTtxCMEBggkWrmueRmZ | Apr 28 | ✅ Published |
  | Cord cutting statistics | `cord-cutting-statistics-q1-2026` | 5Fn8scCVZnT3hk6OjFnzFZ | Apr 29 | ✅ Published |
  | Disney+ TV viewing share | `disney-plus-tv-viewing-share-q1-2026` | 68UZS26Ay8NX0rKfNh0Sor | Apr 30 | ✅ Published |
  
  ### Q4 2025 Refresh (January 2026) — COMPLETE
  
  ### Tier 1: Highest Priority (Nielsen Gauge / Platform Share)
  | Page | New Slug | Entry ID | Pub Date | Status |
  |------|----------|----------|----------|--------|
  | YouTube TV viewing share | `youtube-tv-viewing-share-q4-2025` | 1cyh1frFWSpB16RBm0Hgvp | Jan 14 | ✅ Published |
  | Netflix TV viewing share | `netflix-tv-viewing-share-q4-2025` | 1AmmFrNOfjrKybQ19T7xd7 | Jan 16 | ✅ Published |
  | Cable vs streaming viewing share | `cable-vs-streaming-viewing-share-q4-2025` | 74jZr59vhvVi6WZs3PhYt2 | Jan 18 | ✅ Published |
  | Most watched streaming service | `most-watched-streaming-service-q4-2025` | 4BUha5zuSYBkZJ6SIA6kGl | Jan 21 | ✅ Published |
  | Broadcast TV viewing share | `broadcast-tv-viewing-share-q4-2025` | 6WJu9csDquVOPCLSU5liuI | Jan 24 | ✅ Published |
  | Disney+ TV viewing share | `disney-plus-tv-viewing-share-q4-2025` | 3JQIKj1XLZqo3g3GObyoSF | Jan 27 | ✅ Published |
  
  ### Tier 2: High Priority (Market Size / Ad Spend)
  | Page | New Slug | Entry ID | Pub Date | Status |
  |------|----------|----------|----------|--------|
  | CTV advertising market size | `ctv-advertising-market-size-q4-2025` | cbnGcaGWTz3ggSFqkDGgv | Jan 29 | ✅ Published |
  | Streaming TV ad spend | `streaming-tv-ad-spend-q4-2025` | 1Mtd2w4vWvzVd7FzYzZzrt | Jan 31 | ✅ Published |
  | CTV advertising forecast 2026 | `ctv-advertising-2026-update` | 611dUi0Odhyu2YZqNEWlvC | Feb 3 | ✅ Published |
  
  ### Tier 3: Medium Priority (Consumer Behavior)
  | Page | Original Slug | New Slug | Entry ID | Status |
  |------|---------------|----------|----------|--------|
  | Cord cutting statistics | `cord-cutting-statistics` | `cord-cutting-statistics-q4-2025` | 3r89JdtOup7n8VzOePquKP | ✅ Published |
  | Average CTV CPM | `average-ctv-cpm` | `average-ctv-cpm-q4-2025` | 5iqcscKnDKbRt1hVJyPGHh | ✅ Published |
  | Average streaming subscriptions | `average-streaming-subscriptions` | `average-streaming-subscriptions-q4-2025` | 5d2tRQmF7IR9uGhzNKhDFb | ✅ Published |
  
  **Total Q1 2026 Refresh Posts Needed:** 12 high-priority + additional lower-priority pages
  
  ---
  
  ## Overview
  
  **Total Original Pages:** 78 new pages (80 total, 2 already exist)
  **Publication Window:** April 18, 2025 → January 23, 2026
  **Frequency:** ~2 pages per week (every 3-4 days)
  **Quarterly Refresh Cycle:** Creates NEW posts each quarter (see backlog above)
  
  ---
  
  ## ⛔ MANDATORY: QC Checklist Required
  
- **Every stat snapshot post MUST complete the full QC checklist in `strategy/stat-snapshot-qc-checklist.md` BEFORE publishing.**
+ **Every stat snapshot post MUST complete the full QC checklist in `strategy/stat-snapshot-writing-guidelines.md` (QC Checklist section) BEFORE publishing.**
  
  Do not publish posts that fail any verification check. Fix issues before publishing, not after.
  
  ---
  
  ## Publishing Standards Checklist
  
  Every stat snapshot page must meet these standards before marked as fully compliant:
  
  - [ ] **Word count:** 3,000-4,000 words (hard minimum 3,000) — verify with `wc -w`
  - [ ] **Prose-first:** Minimal bullet lists, prose explanations
  - [ ] **Images:** 4 minimum (1 hero + 3 body) — all uploaded before publishing
  - [ ] **Internal links:** 8-12 minimum — fetch sitemap first
  - [ ] **Statistics boxes:** 3 stats embedded at top
  - [ ] **All 11 sections:** Present and substantive (see QC checklist for minimums)
  - [ ] **Sources:** 5+ unique sources with working links — NO unsourced statistics
  - [ ] **AI scrubbed:** No emdashes, no AI telltale words — search before publishing
  
  ---
  
  ## ✅ Compliance Status Update
  
  **Status as of 2025-12-19:** ALL PUBLISHED POSTS FULLY COMPLIANT! ✅
  
  | Standard | Current Status |
  |----------|---------------|
  | Word count (3,000+) | ✅ **All 76 pages compliant** |
  | Statistics boxes | ✅ All 76 pages compliant |
  | Hero image | ✅ All 76 pages compliant |
  | **Body images (3-4)** | ✅ **All 76 pages compliant** |
  | Internal links (8-12) | ✅ All 76 pages compliant |
  | 11 sections | ✅ All 76 pages compliant |
  
  **All 76 published stat snapshot pages meet all quality standards.**
  
  ---
  
  ## Phase 1: Q2 2025 (April 18 - June 30)
  
  ### Priority: Foundation Pages (High Search Volume + Strong Adwave Connection)
  
  | # | Publish Date | Page Title (Q2 2025) | Slug | Entry ID | Status | Word Count | Images | Notes |
  |---|-------------|---------------------|------|----------|--------|------------|--------|-------|
  | 3 | Apr 18, 2025 | What is YouTube's share of TV viewing? | `youtube-tv-viewing-share` | 6coIzWGaI5c4ZdmctXFoX5 | ✅ Published | 3,101 | ✅ Hero + 3 body | |
  | 4 | Apr 21, 2025 | What is Netflix's share of TV viewing? | `netflix-tv-viewing-share` | 4VHRdtZFYyYapfDtTDo4pV | ✅ Published | 3,093 | ✅ Hero + 3 body | |
  | 24 | Apr 24, 2025 | How many Americans have cut the cord? | `cord-cutting-statistics` | KIk37Q87oTdsH8tZsMeFS | ✅ Published | 3,032 | ✅ Hero + 3 body | |
  | 43 | Apr 28, 2025 | How much does a local TV ad cost? | `local-tv-ad-cost` | 45aaws5UBEatRqQxruEe12 | ✅ Published | 3,051 | ✅ Hero + 3 body | |
  | 19 | May 1, 2025 | What is the average CTV CPM? | `average-ctv-cpm` | 6TgIhxFhFOjYyCQoMWCutm | ✅ Published | 3,068 | ✅ Hero + 3 body | |
  | 26 | May 5, 2025 | How many streaming subscriptions does the average American have? | `average-streaming-subscriptions` | 5xc8YOE8EowR2oyqshclnG | ✅ Published | 3,031 | ✅ Hero + 3 body | |
  | 5 | May 8, 2025 | How much TV viewing is cable vs streaming? | `cable-vs-streaming-viewing-share` | 7x6eCb2UhdQT2jxJhbDo7h | ✅ Published | 3,138 | ✅ Hero + 3 body | |
  | 16 | May 12, 2025 | How big is the CTV advertising market? | `ctv-advertising-market-size` | 53ROt2W8lCcPG4zErS6bPt | ✅ Published | 3,327 | ✅ Hero + 3 body | |
  | 15 | May 15, 2025 | Which streaming service has the most viewers? | `most-watched-streaming-service` | cxEUOvWMPJsAVNuQWHTeh | ✅ Published | 3,210 | ✅ Hero + 3 body | |
  | 34 | May 19, 2025 | How many U.S. homes have a smart TV? | `smart-tv-household-penetration` | aLhxUnT5syxI7rdEZge1u | ✅ Published | 3,210 | ✅ Hero + 3 body | |
  | 6 | May 22, 2025 | What is Hulu's share of TV viewing? | `hulu-tv-viewing-share` | 3ZoKl1amHdyGbKBlVmdDKq | ✅ Published | 3,151 | ✅ Hero + 3 body | |
  | 7 | May 26, 2025 | What is Amazon Prime's share of TV? | `amazon-prime-tv-viewing-share` | 3Pwzb39C4r06nBLkfaDxEg | ✅ Published | 3,176 | ✅ Hero + 3 body | |
  | 8 | May 29, 2025 | What is Roku's share of TV viewing? | `roku-tv-viewing-share` | RAQY4HFi32O1bNPsoFgMI | ✅ Published | 3,144 | ✅ Hero + 3 body | |
  | 17 | Jun 2, 2025 | How fast is CTV advertising growing? | `ctv-advertising-growth-rate` | kOffWWwfJ3c3HKjxtCcJW | ✅ Published | 3,146 | ✅ Hero + 3 body | |
  | 44 | Jun 5, 2025 | How much does a streaming TV ad cost? | `streaming-tv-ad-cost` | iL4wumZ8NILKITnLLJLSr | ✅ Published | 3,140 | ✅ Hero + 3 body | |
  | 29 | Jun 9, 2025 | How many Americans watch ad-supported streaming? | `ad-supported-streaming-viewers` | 66ZrzazPnSFWoPmlENhLs6 | ✅ Published | 3,137 | ✅ Hero + 3 body | |
  | 35 | Jun 12, 2025 | How many Americans have a Roku device? | `roku-device-ownership` | 6siAPT8S7PdNDVV0bQoV9i | ✅ Published | 3,097 | ✅ Hero + 3 body | |
  | 9 | Jun 19, 2025 | What is Tubi's share of TV viewing? | `tubi-tv-viewing-share` | 5wbD20gCahAfh9dd2RaLRp | ✅ Published | 3,038 | ✅ Hero + 3 body | |
  | 10 | Jun 23, 2025 | What is Peacock's share of TV viewing? | `peacock-tv-viewing-share` | 60vuEKSSTquyjuvHRui4PY | ✅ Published | 3,045 | ✅ Hero + 3 body | |
  | 42 | Jun 26, 2025 | What is CTV household penetration? | `ctv-household-penetration` | 5HCIz0Ggo83fG0NMKSmHAl | ✅ Published | 3,009 | ✅ Hero + 3 body | |
  | 28 | Jun 30, 2025 | How many hours do Americans watch TV per day? | `average-daily-tv-viewing-time` | 1vzV43igjqzaonAweQZmzs | ✅ Published | 3,500+ | ✅ Hero + 3 body | |
  
  **Q2 2025 Total: 21 pages (all with body images complete)**
  
  > **Note:** `minimum-tv-advertising-budget` was moved from stat snapshots to editorial content (regular Guides post) as it's not a data-focused stat snapshot page.
  
  ### Pre-Existing Pages (Updated)
  
  | # | Page Title | Slug | Entry ID | Status | Word Count | Images | Notes |
  |---|-----------|------|----------|--------|------------|--------|-------|
  | 1 | What share of TV viewing is streaming? | `us-tv-viewing-share-streaming` | 3NqkLUSZ1laLYmUdTMJyPq | ✅ Published | 3,200+ | ✅ Hero + 3 body | |
  | 2 | What percentage of U.S. TV is ad-supported? | `us-tv-ad-supported-share-q2-2025` | 6IjjVuxNEagItr9mXePlra | ✅ Published | 3,200+ | ✅ Hero + 3 body | |
  
  ---
  
  ## Phase 2: Q3 2025 (July 1 - September 30)
  
  ### Priority: Platform Deep Dives + Consumer Behavior + Industry Metrics
  
  | # | Publish Date | Page Title (Q3 2025) | Slug | Entry ID | Status | Word Count | Notes |
  |---|-------------|---------------------|------|----------|--------|------------|-------|
  | 11 | Jul 3, 2025 | What percentage of TV is broadcast? | `broadcast-tv-viewing-share` | 2Gjt9m956fVZ1hmo5f0XUD | ✅ Published | 3,518 | ✅ Hero + 4 body |
  | 12 | Jul 7, 2025 | What is Disney+'s share of TV viewing? | `disney-plus-tv-viewing-share` | 26o3h0qqmwGQhmfIgJD3Sw | ✅ Published | 3,036 | ✅ Hero + 4 body |
  | 13 | Jul 10, 2025 | What is Max's share of TV viewing? | `max-hbo-tv-viewing-share` | 7HiCHkweyeROFyvzQbwBJc | ✅ Published | 3,292 | ✅ Hero + 3 body |
  | 14 | Jul 14, 2025 | What is Pluto TV's share of viewing? | `pluto-tv-viewing-share` | Yfke4T3bhvo0zhMpAoK1z | ✅ Published | 3,375 | ✅ Hero + 3 body |
  | 18 | Jul 17, 2025 | How much do advertisers spend on streaming TV? | `streaming-tv-ad-spend` | 5tWNlLrQ4BC4k8AJe9IlnB | ✅ Published | 3,268 | ✅ Hero + 3 body |
  | 20 | Jul 21, 2025 | How much of TV ad spend is CTV? | `ctv-share-of-tv-ad-spend` | 1aP08I77kZAI8qqV4L4w3N | ✅ Published | 3,014 | ✅ Hero + 3 body |
  | 21 | Jul 24, 2025 | How many CTV ads run on ad-supported tiers? | `ad-supported-streaming-ad-volume` | 7azXiYV914btyNEmMwpiUu | ✅ Published | 3,064 | ✅ Hero + 3 body |
  | 22 | Jul 28, 2025 | What is programmatic TV ad spending? | `programmatic-tv-ad-spend` | 2Nd4npx7uTOPpXB9ZdNi2R | ✅ Published | 3,283 | ✅ Hero + 3 body |
  | 23 | Jul 31, 2025 | How much do small businesses spend on TV ads? | `small-business-tv-ad-spending` | 4EmIngnrVQOHQzd4l1VR4T | ✅ Published | 3,022 | ✅ Hero + 3 body |
  | 25 | Aug 4, 2025 | How many U.S. households have cable TV? | `us-cable-tv-households` | 2OM1yjxGHCy48Z71shsEhX | ✅ Published | 3,133 | ✅ Hero + 3 body |
  | 27 | Aug 7, 2025 | How much do Americans spend on streaming? | `average-streaming-spending` | 3zWW1P2ajZrbglvzOEU0Et | ✅ Published | 3,009 | ✅ Hero + 3 body |
  | 30 | Aug 11, 2025 | What percentage of streaming is free (FAST)? | `free-streaming-fast-viewing-share` | 4aWvqrI5GuBujYusLxq3ae | ✅ Published | 3,389 | ✅ Hero + 4 body |
  | 31 | Aug 14, 2025 | How much primetime TV is streaming? | `primetime-streaming-share` | 63w2oO59QhHDVwyges8uxU | ✅ Published | 3,001 | ✅ Hero + 3 body |
  | 32 | Aug 18, 2025 | Do more people stream on mobile or TV? | `streaming-device-usage-tv-vs-mobile` | 4SAJH2yBKRAcU4aNEMHrwq | ✅ Published | 3,000+ | ✅ Hero + 3 body (expanded) |
  | 33 | Aug 21, 2025 | What percentage of TV viewing is live sports? | `live-sports-tv-viewing-share` | 5jilSwfCdjutSAyvS9LvDa | ✅ Published | 3,000+ | ✅ Hero + 3 body (expanded) |
  | 36 | Aug 25, 2025 | How many Americans have Amazon Fire TV? | `amazon-fire-tv-ownership` | 4K9Yah4RRJUlbkNC4jeisg | ✅ Published | 3,000+ | ✅ Hero + 3 body (expanded) |
  | 37 | Aug 28, 2025 | How many U.S. households have Netflix? | `netflix-subscriber-count-us` | obu5O56tHwGtpP4uo62uR | ✅ Published | 3,000+ | ✅ Hero + 3 body (expanded) |
  | 38 | Sep 1, 2025 | How many Americans use YouTube on TV? | `youtube-tv-usage-statistics` | 28NB2oMpCAJOqfwH3A9MZG | ✅ Published | 3,000+ | ✅ Hero + 3 body (expanded) |
  | 39 | Sep 4, 2025 | How many people have Hulu? | `hulu-subscriber-count` | 6dJdMzqWXkUgTLqmb499uG | ✅ Published | 3,000+ | ✅ Hero + 3 body (expanded) |
  | 40 | Sep 8, 2025 | How many households have Peacock? | `peacock-subscriber-count` | 711fLFXOYZu7Ikoygn289z | ✅ Published | 3,000+ | ✅ Hero + 3 body (expanded) |
  | 41 | Sep 11, 2025 | How many people use free streaming services? | `free-streaming-service-users` | 6UYnjH3S07qlRkUmJxLnHb | ✅ Published | 3,038 | ✅ Hero + 3 body |
  | 46 | Sep 15, 2025 | What is the average TV ad completion rate? | `tv-ad-completion-rate` | 7D4Iu0seJH2wkElj8aOqHn | ✅ Published | 3,334 | ✅ Hero + 3 body |
  | 47 | Sep 18, 2025 | How effective is TV advertising vs digital? | `tv-advertising-effectiveness` | 1YUuCvlZReddViWWYz6gI | ✅ Published | 3,530 | ✅ Hero + 3 body |
  | 48 | Sep 22, 2025 | What is the average TV ad CPM by platform? | `tv-advertising-cpm-by-platform` | 6kLFpGV8UrSYPl9RtM98tB | ✅ Published | 3,553 | ✅ Hero + 3 body |
  | 49 | Sep 25, 2025 | How long should a TV commercial be? | `optimal-tv-commercial-length` | 5Yb0oGm0ahyGqzZu5VTjt1 | ✅ Published | 3,655 | ✅ Hero + 3 body |
  | 50 | Sep 29, 2025 | What is TV ad reach vs social media? | `tv-advertising-reach-vs-social` | qJoqIj7OYGsx8ut5pggUb | ✅ Published | 3,910 | ✅ Hero + 3 body |
  
  **Q3 2025 Total: 26 pages**
  
  ---
  
  ## Phase 3: Q4 2025 (October 1 - December 15)
  
  ### Priority: Demographics + Industry Verticals + Comparisons + Predictions
  
  | # | Publish Date | Page Title (Q4 2025) | Slug | Entry ID | Status | Word Count | Notes |
  |---|-------------|---------------------|------|----------|--------|------------|-------|
  | 51 | Oct 2, 2025 | How much TV do millennials watch? | `millennial-tv-viewing-habits` | 73yn8NoysPf3jN7IO7FLAT | ✅ Published | 3,356 | ✅ Hero + 3 body |
  | 52 | Oct 6, 2025 | How much TV do Gen Z watch? | `gen-z-tv-viewing-habits` | 6X6pEwpEdkPDHurPyyfnJu | ✅ Published | 3,212 | ✅ Hero + 3 body |
  | 53 | Oct 9, 2025 | Do boomers watch more TV than younger generations? | `baby-boomer-tv-viewing` | 5DGirDI6MFegcIhtMO1xfu | ✅ Published | 3,234 | ✅ Hero + 3 body |
  | 54 | Oct 13, 2025 | What income groups watch the most TV? | `tv-viewing-by-income` | 2pNfASrWR3PFbIo29cAc0C | ✅ Published | 3,182 | ✅ Hero + 3 body |
  | 55 | Oct 16, 2025 | Do cord cutters watch more or less TV? | `cord-cutter-viewing-time` | 32zxUK7s0riAj0O1LrIueX | ✅ Published | 3,177 | ✅ Hero + 3 body |
  | 56 | Oct 20, 2025 | What percentage of sports fans watch streaming? | `sports-fans-streaming-statistics` | 1rg6OilJdWHDl4XZC5T15w | ✅ Published | 3,187 | ✅ Hero + 3 body |
  | 57 | Oct 23, 2025 | How do urban vs rural viewers differ? | `urban-rural-tv-viewing-differences` | 4hh40pDjq8g5hxLzNNfkg7 | ✅ Published | 3,245 | ✅ Hero + 3 body |
  | 58 | Oct 27, 2025 | How effective is TV advertising for restaurants? | `restaurant-tv-advertising-effectiveness` | 4zRF6h9cyFfrgxrhk0fxeh | ✅ Published | 3,203 | ✅ Hero + 3 body |
  | 59 | Oct 30, 2025 | How much do real estate agents spend on TV? | `real-estate-tv-advertising-spend` | 6igN3oSzpe70dDf7Rw5KcR | ✅ Published | 3,202 | ✅ Hero + 3 body |
  | 60 | Nov 3, 2025 | Is TV advertising effective for local businesses? | `local-business-tv-advertising-effectiveness` | y4a1ARypglpWs6s3IIOnk | ✅ Published | 3,193 | ✅ Hero + 3 body |
  | 61 | Nov 6, 2025 | How much do car dealers spend on TV ads? | `auto-dealer-tv-advertising-spend` | 45p7BJCLEHooRhhrRaUfnN | ✅ Published | 3,183 | ✅ Hero + 3 body |
  | 62 | Nov 10, 2025 | Do consumers trust TV ads more than digital? | `consumer-trust-tv-vs-digital-ads` | 70tdJTGlnUMyZvUQaCnbbv | ✅ Published | 3,173 | ✅ Hero + 3 body |
  | 63 | Nov 13, 2025 | How effective is TV for brand awareness? | `tv-brand-awareness-effectiveness` | 1gW55cK9wkjDQmOL62RI4Q | ✅ Published | 3,098 | ✅ Hero + 3 body |
  | 64 | Nov 17, 2025 | Netflix vs YouTube: Which has more viewers? | `netflix-vs-youtube-viewers` | 3RAy5KvjO3iOjKA3VTHLVo | ✅ Published | 3,056 | ✅ Hero + 3 body |
  | 65 | Nov 20, 2025 | Cable vs streaming: Which has more viewers? | `cable-vs-streaming-viewers` | 258yVZCytMFakoFLSK2aBg | ✅ Published | 3,032 | ✅ Hero + 3 body |
  | 66 | Nov 24, 2025 | CTV vs linear TV: What's the difference? | `ctv-vs-linear-tv-difference` | 7haHFidN2fsAmqOlj4jhnk | ✅ Published | 3,014 | ✅ Hero + 3 body |
  | 67 | Nov 27, 2025 | AVOD vs SVOD: Which is growing faster? | `avod-vs-svod-growth` | 4wDW7Jeffl6vyDqPS1nJCn | ✅ Published | 3,200+ | ✅ Hero + 4 body |
  | 68 | Dec 1, 2025 | Hulu vs Peacock: Which has more viewers? | `hulu-vs-peacock-viewers` | 6Ad8rLiueYb9tZbnWuwbsF | ✅ Published | 3,000+ | ✅ Hero + 4 body |
  | 69 | Dec 4, 2025 | Free streaming vs paid: Market share comparison | `free-vs-paid-streaming-share` | 7jHv1SqcVq1AMKwzbnA1AZ | ✅ Published | 3,000+ | ✅ Hero + 4 body |
  | 70 | Dec 8, 2025 | Will streaming overtake cable completely? | `streaming-overtake-cable-prediction` | 71HUEjmystKN7Msbpfc8Al | ✅ Published | 3,200+ | ✅ Hero + 4 body |
  | 71 | Dec 10, 2025 | How big will CTV advertising be in 2026? | `ctv-advertising-forecast-2026` | 2BZkXeHXk4OAfpjJ8Ya6L1 | ✅ Published | 3,232 | ✅ Hero + 4 body |
  | 72 | Dec 11, 2025 | Are TV advertising costs going up or down? | `tv-advertising-cost-trends` | 5Le6GdtXLG4TTzBk87ywxX | ✅ Published | 3,215 | ✅ Hero + 3 body |
  | 73 | Dec 12, 2025 | Is cord cutting slowing down? | `cord-cutting-trend-2025` | 6sXFTqTD8pNvq7HRuf8Z9n | ✅ Published | 3,252 | ✅ Hero + 2 body |
  | 74 | Dec 14, 2025 | Will ad-supported streaming keep growing? | `ad-supported-streaming-future` | 4QYggP4wdoSu4A6S3714NO | ✅ Published | 3,223 | ✅ Hero + 2 body |
  
  **Q4 2025 Total: 24 pages**
  
  ---
  
  ## Phase 4: Q1 2026 (December 18, 2025 - January 23, 2026)
  
  ### Priority: High-Value Data Points + Market Context
  
  These 7 new pages fill gaps identified in the content audit and address high-search-volume topics.
  
  | # | Publish Date | Page Title (Q1 2026) | Slug | Entry ID | Status | Word Count | Notes |
  |---|-------------|---------------------|------|----------|--------|------------|-------|
  | 75 | Jan 26, 2026 | How much does a Super Bowl commercial cost? | `super-bowl-commercial-cost` | 3LjCfeFANX4puR7LhYIr8n | ✅ Published | 3,500+ | High traffic; contrast to $50 CTV minimum |
  | 76 | Nov 14, 2025 | How many small businesses are in the U.S.? | `us-small-business-count` | 78D2CUhO88Hm65KbpcL8Zg | ✅ Published | 5,471 | ✅ Hero + 4 body |
  | 77 | Nov 18, 2025 | How many people use Netflix's ad-supported plan? | `netflix-ad-tier-subscribers` | 4A9BmpNtUAS18mchJ7qRsw | ✅ Published | 3,495 | ✅ Hero + 3 body |
  | 78 | Jan 2, 2026 | How many ad-supported viewers do Disney's services reach? | `disney-ad-supported-viewers-157m` | 1uY1qF6aDpI9ceHJq1NlGS | ✅ Published | 3,000+ | Disney+/Hulu combined ad reach |
  | 79 | Jan 9, 2026 | How many Americans see ads on Prime Video each month? | `prime-video-ad-viewers` | 7rxsyK1W2Ba30enPkWJT3L | ✅ Published | 3,000+ | Prime Video ad reach since 2024 launch |
  | 80 | Jan 16, 2026 | How many FAST channels exist? | `fast-channel-count` | 5faZo099OfLLmz5E7KYceW | ✅ Published | 3,138 | ✅ Hero + 3 body; 1,900+ channels |
  | 81 | Jan 23, 2026 | How big is CTV compared with social and online video? | `ctv-vs-social-video-comparison` | xKhn7wcLBa1GJuwZ9SfmQ | ✅ Published | 3,489 | ✅ Hero + 3 body; CTV vs social vs digital |
  
  **Q1 2026 Total: 7 pages**
  
  ### Page Briefs
  
  #### 75. How much does a Super Bowl commercial cost?
  
  **Statistics Boxes (3 required):**
  | Stat | Number | Text |
  |------|--------|------|
  | 1 | $7M+ | Cost of 30-second Super Bowl ad (2025) |
  | 2 | $50M+ | Total cost including production & media |
  | 3 | $50 | Minimum to start CTV advertising with Adwave |
  
  **Data Sources:** Sports Business Journal, NFL media reports, AdAge, Kantar
  **Adwave Angle:** "You don't need a Super Bowl budget to reach TV viewers. Same screens, starting at $50."
  
  **Suggested FAQs:**
  1. How much did a Super Bowl ad cost 10 years ago?
  2. What's included in the $7 million price tag?
  3. How do Super Bowl ad costs compare to regular TV advertising?
  4. Can small businesses afford TV advertising at all?
  5. What's the cheapest way to advertise on TV in 2025?
  
  ---
  
  #### 76. How many small businesses are in the U.S.?
  
  **Statistics Boxes (3 required):**
  | Stat | Number | Text |
  |------|--------|------|
  | 1 | 33.2M | Small businesses in the United States (2025) |
  | 2 | 99.9% | Share of all U.S. businesses that are small |
  | 3 | 46% | U.S. workforce employed by small businesses |
  
  **Data Sources:** SBA Office of Advocacy, U.S. Census Bureau, Bureau of Labor Statistics
  **Adwave Angle:** "TV advertising is now accessible to all 33 million small businesses, not just the Fortune 500."
  
  **Suggested FAQs:**
  1. What counts as a small business in the U.S.?
  2. How many new small businesses start each year?
  3. What percentage of small businesses fail in their first year?
  4. Which states have the most small businesses?
  5. How much do small businesses spend on advertising?
  6. What advertising channels do small businesses use most?
  
  ---
  
  #### 77. How many people use Netflix's ad-supported plan?
  
  **Statistics Boxes (3 required):**
  | Stat | Number | Text |
  |------|--------|------|
  | 1 | 70M+ | Monthly active users on Netflix ad tier (2025) |
  | 2 | 40% | New signups choosing ad-supported plan |
  | 3 | $6.99/mo | Netflix ad tier subscription price |
  
  **Data Sources:** Netflix earnings calls, company announcements, Variety, The Information
  **Adwave Angle:** "Premium viewers on premium platforms are now reachable by advertisers of all sizes."
  
  **Suggested FAQs:**
  1. When did Netflix launch its ad-supported tier?
  2. How many ads do Netflix viewers see per hour?
  3. What types of ads run on Netflix?
  4. How does Netflix's ad reach compare to other streamers?
  5. Can small businesses advertise on Netflix?
  6. What's the CPM for Netflix advertising?
  
  ---
  
  #### 78. How many ad-supported viewers do Disney's services reach?
  
  **Statistics Boxes (3 required):**
  | Stat | Number | Text |
  |------|--------|------|
  | 1 | 157M+ | Global ad-supported viewers across Disney services |
  | 2 | 50M+ | Monthly viewers on Hulu (ad-supported) |
  | 3 | 112M | Disney+ subscribers with ad tier option |
  
  **Data Sources:** Disney earnings calls, company announcements, Variety, Wall Street Journal
  **Adwave Angle:** "Reach Disney audiences (families, sports fans, entertainment seekers) without Disney-sized budgets."
  
  **Suggested FAQs:**
  1. When did Disney+ add an ad-supported tier?
  2. How many ads do Disney+ viewers see?
  3. What's the difference between Hulu and Disney+ ad inventory?
  4. Can advertisers target specific Disney content?
  5. How does Disney's ad reach compare to Netflix?
  6. What's the minimum budget to advertise on Disney platforms?
  
  ---
  
  #### 79. How many Americans see ads on Prime Video each month?
  
  **Statistics Boxes (3 required):**
  | Stat | Number | Text |
  |------|--------|------|
  | 1 | 115M+ | U.S. viewers seeing Prime Video ads monthly |
  | 2 | ~10% | Viewers who pay extra to skip ads |
  | 3 | Jan 2024 | When Prime Video ads launched in U.S. |
  
  **Data Sources:** Amazon announcements, eMarketer, The Information, Variety
  **Adwave Angle:** "Amazon Prime viewers, one of the most valuable audiences in streaming, are now reachable through CTV advertising."
  
  **Suggested FAQs:**
  1. When did Amazon add ads to Prime Video?
  2. How many ads do Prime Video viewers see per hour?
  3. Can you opt out of Prime Video ads?
  4. How does Prime Video's ad reach compare to Netflix and Disney+?
  5. What targeting options are available on Prime Video?
  6. Can small businesses advertise on Prime Video?
  
  ---
  
  #### 80. How many FAST channels exist?
  
  **Statistics Boxes (3 required):**
  | Stat | Number | Text |
  |------|--------|------|
  | 1 | 1,800+ | FAST channels available across platforms (2025) |
  | 2 | 4x | Growth in FAST channels since 2020 |
  | 3 | $12B+ | FAST advertising market size |
  
  **Data Sources:** FAST Company research, Variety, Next TV, Parks Associates
  **Adwave Angle:** "More channels means more ad inventory, which means better prices and more options for small business advertisers."
  
  **Suggested FAQs:**
  1. What does FAST stand for in streaming?
  2. What's the difference between FAST and AVOD?
  3. Which FAST platforms have the most viewers?
  4. How do FAST channels make money?
  5. Are FAST channel ads effective?
  6. What's the average CPM on FAST channels?
  
  ---
  
  #### 81. How big is CTV compared with social and online video?
  
  **Statistics Boxes (3 required):**
  | Stat | Number | Text |
  |------|--------|------|
  | 1 | $33B | U.S. CTV ad spending (2025) |
  | 2 | $20B | Social video ad spending (2025) |
  | 3 | 65% | CTV ad spend growth vs 2022 |
  
  **Data Sources:** eMarketer, IAB Video Ad Spend Report, GroupM, Magna Global
  **Adwave Angle:** "CTV is the biggest screen in digital video advertising. Your customers are watching on the biggest screen in their home."
  
  **Suggested FAQs:**
  1. Is CTV advertising bigger than YouTube advertising?
  2. How fast is CTV ad spending growing?
  3. What percentage of digital video spend goes to CTV?
  4. How does CTV compare to social media advertising?
  5. Which digital video channel has the best ROI?
  6. Can small businesses afford CTV advertising?
  
  ---
  
  ## Summary Statistics
  
  | Status | Count |
  |--------|-------|
  | ✅ Published (fully compliant) | 76 |
  | 🔲 Not Started | 4 |
  | **Total** | **80** |
  
  ### Compliance Breakdown (76 Published Pages)
  
  | Requirement | Compliant | Non-Compliant |
  |-------------|-----------|---------------|
  | Word count (3,000+) | **76** | **0** |
  | Statistics boxes | 76 | 0 |
  | Hero image | 76 | 0 |
  | Body images (3-4) | **76** | **0** |
  | Internal links (8-12) | 76 | 0 |
  | 11 sections | 76 | 0 |
  
  ---
  
  ## Data Availability Logic
  
  **Key principle:** Data for a quarter is typically available ~2-4 weeks after the quarter ends.
  
  | Quarter | Covers | Data Available |
  |---------|--------|----------------|
  | Q1 2025 | Jan-Mar | Mid-April 2025 |
  | Q2 2025 | Apr-Jun | Mid-July 2025 |
  | Q3 2025 | Jul-Sep | Mid-October 2025 |
  | Q4 2025 | Oct-Dec | Mid-January 2026 |
  
  ### Data Guidelines by Publication Period
  
  **April - June 2025 (Q2 publications):**
  - Available data: Q1 2025, 2024 full-year
  - NOT available: Q2 2025 (still in progress)
  - Phrase as: "Q1 2025 data shows..." or "2024 data indicates..."
  
  **July - September 2025 (Q3 publications):**
  - Available data: Q2 2025, H1 2025, 2024
  - NOT available: Q3 2025 (still in progress)
  - Phrase as: "H1 2025 data shows..." or "Q2 2025 figures..."
  
  **October - December 2025 (Q4 publications):**
  - Available data: Q3 2025, YTD 2025, 2024
  - NOT available: Q4 2025 (still in progress)
  - Phrase as: "Q3 2025 data shows..." or "Through Q3 2025..."
  
  ---
  
  ## Date Marking Strategy
  
  ### Initial Publish Titles
  Pages published in Q2 2025 (April-June) use this format:
  - **Title:** "What share of TV viewing is streaming? (Q2 2025)"
  - **Slug:** `us-tv-viewing-share-streaming` (no date in slug for evergreen URL)
  
  Pages published in Q3 2025 (July-September):
  - **Title:** "What is YouTube's share of TV viewing? (Q3 2025)"
  
  Pages published in Q4 2025 (October-December):
  - **Title:** "How big is the CTV advertising market? (Q4 2025)"
  
  ### Quarterly Refresh Titles
  When refreshing, update the title AND content:
  - **Q3 Refresh:** "What share of TV viewing is streaming? (Q3 2025 Update)"
  - **Q4 Refresh:** "What share of TV viewing is streaming? (Q4 2025 Update)"
  - **Q1 2026 Refresh:** "What share of TV viewing is streaming? (Q1 2026 Update)"
  
  ### In-Content Date References
  Always include these in the body:
  - "As of [Month] 2025, streaming accounts for..."
  - "Source: Nielsen Gauge, [Month] 2025"
  - "Last updated: [Date]"
  
  ---
  
  ## Quarterly Refresh Schedule
  
  > **CRITICAL:** Refreshes create **NEW posts with NEW slugs**. Do NOT update existing posts.
  > Each refresh post needs: new slug (add `-q3-2025`), new Contentful entry, new statistics.
  > Original posts remain live for historical record.
  
  ### Q3 2025 Refresh (July 1-15) — SKIPPED, ROLLED INTO Q1 2026
  Create NEW posts for Q2 topics with Q3 data. Use slug format: `original-slug-q3-2025`.
  
  | Original Pub | Page | Refresh Date | Status |
  |-------------|------|--------------|--------|
  | Apr 18 | YouTube TV viewing share | Jul 1, 2025 | 🔲 |
  | Apr 21 | Netflix TV viewing share | Jul 2, 2025 | 🔲 |
  | Apr 24 | Cord cutting statistics | Jul 3, 2025 | 🔲 |
  | Apr 28 | Local TV ad cost | Jul 4, 2025 | 🔲 |
  | May 1 | Average CTV CPM | Jul 7, 2025 | 🔲 |
  | May 5 | Average streaming subscriptions | Jul 8, 2025 | 🔲 |
  | May 8 | Cable vs streaming viewing share | Jul 9, 2025 | 🔲 |
  | May 12 | CTV advertising market size | Jul 10, 2025 | 🔲 |
  | May 15 | Most watched streaming service | Jul 11, 2025 | 🔲 |
  | May 19 | Smart TV household penetration | Jul 14, 2025 | 🔲 |
  
  **Q3 Refresh: 10 pages (first 10 published)**
  
  ---
  
  ### Q4 2025 Refresh (October 1-15) — SKIPPED, ROLLED INTO Q1 2026
  Create NEW posts for Q2 + Q3 topics with Q4 data. Use slug format: `original-slug-q4-2025`.
  
  **Q2 Pages (Second Refresh):**
  | Original Pub | Page | Refresh Date | Status |
  |-------------|------|--------------|--------|
  | Apr 18 | YouTube TV viewing share | Oct 1, 2025 | 🔲 |
  | Apr 21 | Netflix TV viewing share | Oct 1, 2025 | 🔲 |
  | Apr 24 | Cord cutting statistics | Oct 2, 2025 | 🔲 |
  | May 1 | Average CTV CPM | Oct 2, 2025 | 🔲 |
  | May 8 | Cable vs streaming viewing share | Oct 3, 2025 | 🔲 |
  | May 12 | CTV advertising market size | Oct 3, 2025 | 🔲 |
  | May 15 | Most watched streaming service | Oct 6, 2025 | 🔲 |
  
  **Q3 Pages (First Refresh):**
  | Original Pub | Page | Refresh Date | Status |
  |-------------|------|--------------|--------|
  | Jul 3 | Broadcast TV viewing share | Oct 7, 2025 | 🔲 |
  | Jul 7 | Disney+ TV viewing share | Oct 7, 2025 | 🔲 |
  | Jul 17 | Streaming TV ad spend | Oct 8, 2025 | 🔲 |
  | Jul 31 | Small business TV ad spending | Oct 8, 2025 | 🔲 |
  | Aug 4 | US cable TV households | Oct 9, 2025 | 🔲 |
  | Aug 11 | FAST streaming share | Oct 9, 2025 | 🔲 |
  | Sep 15 | TV ad completion rate | Oct 10, 2025 | 🔲 |
  
  **Q4 Refresh: 14 pages total**
  
  ---
  
  ### Q1 2026 Refresh (January 1-31) — ACTIVE NOW
  Major annual refresh. Create NEW posts with Q4 2025 / full year 2025 data.
  Use slug format: `original-slug-q4-2025`
  
  **See top of this document for priority queue and tracking.**
  
  **Priority for Q1 2026:**
  1. Platform share pages (Nielsen Gauge) — highest traffic
  2. Market size/spend pages (new annual forecasts available)
  3. Consumer behavior pages (cord cutting, subscriptions)
  4. Prediction pages (update forecasts with actual 2025 data)
  
  ---
  
  ## Summary by Month
  
  | Month | New Pages | Refreshes | Total Work |
  |-------|----------|-----------|------------|
  | April 2025 | 4 | 0 | 4 |
  | May 2025 | 10 | 0 | 10 |
  | June 2025 | 8 | 0 | 8 |
  | July 2025 | 9 | 10 | 19 |
  | August 2025 | 9 | 0 | 9 |
  | September 2025 | 8 | 0 | 8 |
  | October 2025 | 8 | 14 | 22 |
  | November 2025 | 9 | 0 | 9 |
  | December 2025 | 9 | 0 | 9 |
  | January 2026 | 5 | 0 | 5 |
  | **TOTAL** | **79** | **24** | **103** |
  
  ---
  
  ## Posts Moved OUT of Stat Snapshots
  
  The following posts were originally planned or mistakenly treated as stat snapshots but are regular editorial content (Guides/Insights). They should NOT have statisticGroup embeds:
  
  | Slug | Reason | New Location |
  |------|--------|--------------|
  | `minimum-tv-advertising-budget` | Budget guide, not data-focused | Editorial Calendar (Jun 16, 2025) |
  | `marketing-resolutions-2026` | Planning/strategy piece | Editorial Calendar (Nov 25, 2025) |
  | `tv-advertising-predictions-2026` | Predictions/thought leadership | Editorial Calendar (Nov 28, 2025) |
  | `small-business-advertising-review-2025` | Year-in-review piece | Editorial Calendar (Dec 31, 2025) |
  | `is-tv-advertising-worth-it` | Cost-benefit analysis guide | Editorial Calendar (Oct 17, 2025) |
  | `ai-tv-commercial-production` | Production guide, not data-focused | Editorial Calendar (Apr 25, 2025) |
  | `small-business-tv-ads-vs-social` | Comparison guide, not stat snapshot | Editorial Calendar |
  | `tv-advertising-pricing-plans` | Pricing guide, not stat snapshot | Editorial Calendar |
  
  ---
  
  ## Update Log
  
  | Date | Entry | Action | Notes |
  |------|-------|--------|-------|
  | 2025-12-15 | All 23 published pages | Content expanded to 3,000+ words | Verified word counts |
  | 2025-12-16 | Calendar consolidation | Merged calendar and tracker files | Single source of truth |
  | 2025-12-16 | Standards compliance review | Audited all 23 published pages against standards | Found body images missing from all entries |
  | 2025-12-17 | Added 7 new stat pages | Phase 4 (Q1 2026) created | Super Bowl cost, SMB count, Netflix/Disney/Prime ad tiers, FAST channels, CTV vs social video |
  | 2025-12-17 | Body image audit | Added body images to 12 Q2 posts | YouTube, Netflix, cord-cutting, local TV cost, CPM, subscriptions, cable vs streaming, CTV market, most watched, smart TV, Hulu, Amazon Prime |
  | 2025-12-17 | File consolidation | Merged stat-snapshot-date-schedule.md into calendar | Data availability logic added, redundant file deleted |
  | 2025-12-17 | Body image audit complete | Added body images to remaining 11 posts | Roku, CTV growth, streaming cost, ad-supported viewers, Roku ownership, min budget, Tubi, Peacock, CTV penetration, US streaming share, US ad-supported share |
  | 2025-12-17 | Word count expansion complete | Expanded 4 posts to 3,000+ words | CTV share of TV ad spend (3,014), ad-supported ad volume (3,064), programmatic TV (3,283), small business TV (3,022) |
  | 2025-12-19 | Published posts #71-74 | Created and published 4 new stat snapshot posts | CTV forecast 2026, TV cost trends, cord cutting trend, ad-supported streaming future |
  | 2025-12-19 | Published post #76 | Created and published US small business count | 36.2M small businesses, 3,598 words, hero + 4 body images |
  | 2025-12-19 | Published post #77 | Created and published Netflix ad tier subscribers | 190M viewers, 3,495 words, hero + 3 body images |
  | 2025-12-19 | Updated post #76 | Expanded US small business count with detailed breakdown | Now 5,471 words with revenue buckets and size tiers |
  | 2025-12-19 | Fixed stats groups | Added missing stats groups to posts #67, #68, #69 | Created 9 statistics and 3 statisticGroup entries |
  | 2025-12-29 | Removed non-stat posts | Moved `minimum-tv-advertising-budget` to editorial calendar | Was entry #45, not data-focused |
  | 2025-12-29 | Audit & cleanup | Documented 8 posts that should NOT have statisticGroups | See "Posts Moved OUT of Stat Snapshots" section |
  | 2026-01-29 | Q4 2025 refresh | Published cord-cutting-statistics-q4-2025 | 3,764 words, hero + 3 body images, stats group embedded |
  

Version history

• v2 · 7/5/2026, 6:30:28 PM · Library consolidation: repointed references from merged/archived docs to their new homes
• v1 · 6/20/2026, 3:11:54 AM · migration import