Adwave Editorial Calendar 2025-2026

Note: For the complete workflow and quick reference, see CLAUDE.md (workspace instructions) first.

Priority: This calendar follows the 5-phase SEO strategy defined in CLAUDE.md.

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🚨 URGENT: Q1 2026 Stat Refresh Backlog

See calendar/stat-snapshot-calendar.md for full details. Q4 2025 data is now available. High-priority refreshes:

CRITICAL: Refreshes create NEW posts with new slugs. Do NOT update existing posts.

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Content Consolidation Queue

Cannibalized content has been consolidated via 301 redirects in CloudFront. See strategy/cannibalization-redirect-map.md for the full map (9 clusters, 43 redirects).

Pillar Articles Needing Link Enrichment

Competitive Gap Content (Priority)

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Overview

Date Range: April 16, 2025 - May 2, 2026 Total Articles: 288 Cadence: 1-2 articles per day (main post + Industry/Insights when available) Distribution: 5-phase SEO strategy for building topical authority

Note: Industry pages and Insights can share dates with main posts (Guides) since they serve different purposes. This compresses the calendar from June 19 to May 2.

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5-Phase SEO Strategy

This calendar organizes content by five strategic phases to build topical authority systematically.

Why This Order Matters

1. Phase 1 captures the largest audience (SMBs searching for general advertising help)
2. Phase 2 targets high-intent comparison shoppers ("best advertising for...")
3. Phase 3 builds topical authority in Adwave's core space (TV + industry)
4. Phase 4 expands reach with industry content (no TV modifier)
5. Phase 5 fills remaining gaps after authority is established

Related Documents

Note: Platform, industry, and political content briefs are now consolidated in the Content Briefs Library section below.

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Status Legend

• ✅ EntryID = Published with known Entry ID
• ✅ Published = Published but Entry ID needs lookup
• 📝 Drafted = Draft complete, not yet published
• 🔲 Brief = Brief only, not yet written

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Q2 2025 (April - June)

April 2025

May 2025

June 2025

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Q3 2025 (July - September)

July 2025

August 2025

September 2025

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Q4 2025 (October - December)

October 2025

November 2025

December 2025

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Q1 2026 (January - March)

January 2026

February 2026

Platform Pages (backdated, /resources/ path)

March 2026

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Q2 2026 (April - June)

April 2026

May 2026

June 2026

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H2 2026 Expansion — Jul through Dec 2026 (added 2026-05-06)

Added 2026-05-06. Editorial calendar previously ended at Jun 30, 2026. This expansion adds 6 months (~180 articles) targeting the highest-priority gaps from strategy/smb-resource-hub-strategy.md.

Phase taxonomy mapping (read this first)

This expansion uses the existing Phase 1-5 + Political taxonomy from CLAUDE.md. Strategic Pillar labels from strategy/smb-resource-hub-strategy.md (Pillar A multi-channel, Pillar D case studies, Pillar C data/benchmarks, Pillar E gated) map onto Phase 5 for editorial-calendar tagging purposes. The Pillar lens is a strategic framework; Phase is the operational tag the writing agent reads.

Strategic priorities driving H2 2026

1. Pillar A — Multi-channel channel guides (HIGHEST priority). Adwave is now multi-channel (TV/CTV + Google + YouTube + Meta + Reddit + display) but adwave.com has zero dedicated guides for the non-TV channels Adwave runs. Per the v2 boundary, these are now product-adjacent. Aggressive ramp in Jul-Sep.
2. Case study expansion. 4 case studies live; strategy says 30+. Push to 15+ by year-end. Multi-channel case studies are unique to Adwave (no single-channel competitor can produce them).
3. Competitor comparison pages. LOCALiQ, Hibu, Scorpion (multi-channel SMB ad platforms) — none yet covered. High-intent "alternative to" search traffic.
4. Glossary expansion. 1 page → 30+ pages by year-end. AI-Overview-resistant SEO surface area.
5. Industry vertical fill-in. 19 verticals; several thinly covered (legal, beauty-wellness, professional-services, fitness-recreation). Phase 3 + Phase 4 to fill in.
6. Political TV — midterm closing. Nov 3, 2026 election. Heavy political content Aug-Nov, then drop sharply.
7. Holiday & seasonal. Q4 2026 holiday push, Black Friday, year-end planning.

Cannibalization guardrails (CRITICAL — read before writing)

The Outrank off-plan drift period (Apr 27 - May 6, 2026) left 10 Outrank-published posts living on /resources/ that cover Adwave-territory topics. Adwave editorial must NOT duplicate these:

Also stay out of Outrank's reserved territory: organic local SEO, email marketing, organic social tactics, website/CRO, content marketing, customer retention basics, sales process, branding, business tools, PR. See the "Outrank boundary" guideline and calendar/v2/outrank-topics.md.

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July 2026 — Pillar A Launch + Q2 Stat Refresh + Multi-Channel Push

Theme: Build out the multi-channel pillar (Pillar A) at scale. Each non-TV channel gets at least one cornerstone guide. Q2 2026 stat refreshes (Apr-Jun 2026 data) run in parallel via calendar/stat-snapshot-calendar.md.

August 2026 — Industry & Multi-Channel Saturation + Midterm Ramp

Theme: Aggressive Phase 4 industry expansion plus the second wave of channel-specific Pillar A content (advanced topics, channel-vs-channel comparisons). Political ramp begins as midterm primary season ends.

September 2026 — Channel Deep Dives + Comparison Push + Glossary Sprint

Theme: Second-tier Pillar A content (channel-specific deep dives, costs, formats). Aggressive comparison-page push (LOCALiQ done in Jul, Hibu in Aug, Scorpion now). Glossary sprint to hit 20+ pages. Political content intensifies through October.

October 2026 — Holiday Prep + Q3 Stat Refresh + Election Closing

Theme: Holiday/Q4 advertising playbooks (Black Friday, Small Business Saturday, holiday creative). Q3 2026 stat refresh runs in stat-snapshot-calendar.md. Political content peaks pre-election. Comparison pages broadened.

November 2026 — Holiday Push + Post-Election Reset + 2027 Predictions

Theme: Holiday peak (Black Friday/Cyber Monday/Small Business Saturday). Post-midterm political wrap-up. Industry "best of" pieces and beginning of 2027 trend pieces. Comparison page push completes core multi-channel competitor set.

December 2026 — Holiday Closing + 2027 Predictions + Year-End Review

Theme: Final holiday push, year-end reviews, 2027 trend predictions, and Q1 2027 planning content. Glossary completion sprint. Annual stat-update content.

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Topic Cluster Reservoir (mine for fill-in / reschedule)

When a slot above needs to be replaced or a fill-in is needed, draw from these prioritized clusters. Each topic should be cross-checked against keywords/already-targeted.md before writing.

Pillar A: Multi-Channel Channel Guides (still under-covered)

Important constraint: Adwave runs ads on TV/CTV, Google Ads, YouTube, Facebook, Instagram, Reddit, and display. Pillar A articles must be about channels Adwave actually delivers — otherwise the "let Adwave handle it" CTA is misleading. Channels like TikTok, Pinterest, Snapchat, Spotify, LinkedIn, Microsoft Bing, and Apple Search are NOT in scope for Pillar A; they may be referenced in comparison/landscape pieces but not as primary topics with Adwave conversion CTAs.

Topics still to write within Adwave's actual channel set:

• Google Search vs Google Display: When to Use Each
• YouTube In-Stream vs Bumper vs Discovery Ads (Adwave-deliverable formats)
• Facebook Ads Manager vs Adwave: When to DIY and When to Hand Off
• Instagram Reels Ads vs Stories Ads vs Feed Ads (Adwave-supported)
• Reddit Promoted Posts vs Display Ads
• Display Retargeting Strategies for SMBs
• Channel Mix Frameworks: Awareness vs Conversion vs Retargeting (Adwave channels)
• Multi-Channel Frequency Capping Across Platforms
• Cross-Channel Reporting Dashboards: What to Look at Weekly
• How Long Should You Wait Before Cutting an Underperforming Channel?
• The Real Cost of Managing Channels Yourself vs Using Adwave
• Cross-Channel Audience Sync: Reaching the Same Person on TV + Google + Facebook

For non-Adwave channels (TikTok, Pinterest, etc.): Write at most one "landscape" piece per channel ("TikTok Advertising for Small Business: Should You Test It?") with honest pros/cons and a CTA pointing to Adwave's actual channels for the bulk of the budget. Do NOT write costs/how-to/launch guides for channels Adwave doesn't run.

Phase 4: Industry Multi-Channel Guides (still untapped)

Verticals not yet covered: Funeral homes (planned), pawn shops (planned), check-cashing services, payday lending alternatives, mobile mechanics, locksmiths (planned), towing services, junk removal, gutter cleaning, pressure washing, fence builders, deck builders, pool service, irrigation, tree services, paving, masonry, drywall, painters, electricians (industry but new angles), staffing agencies, recruiters, business coaches, executive coaches, life coaches, nutritionists, dietitians, allergists, dermatologists, podiatrists, audiologists, speech therapists, occupational therapists, mental health practices, addiction recovery, weight loss programs, pediatric specialists, urology, gynecology, oral surgeons, periodontists, endodontists, music venues (small), comedy clubs, dance halls, wineries, breweries (industry pages partial), cideries, distilleries, cigar shops, smoke shops, bridal shops (planned), tuxedo rental, formalwear, costume shops (planned), maternity stores, baby stores, kids' clothing, consignment, thrift stores, antique shops, vintage shops, art galleries, framing shops, custom framing, stationery, gift shops, candle shops, bath & body, scent shops, kitchen & bath, lighting stores, rug stores, mattress retailers (already have one), patio furniture, outdoor power equipment, hardware stores, home improvement.

Industry Pages (Phase 3 — TV-specific, fill in /industries/ taxonomy gaps)

Verticals thin per audit: Beauty-Wellness sub-pages, Legal sub-pages (estate, IP, family), Professional Services (consulting, marketing agencies, IT services), Fitness-Recreation (CrossFit, yoga, climbing gyms, golf), Healthcare deeper sub-specialties.

Case Study Pipeline (target 15+ by year-end)

• Multi-channel by industry: dental, plumbing, HVAC, restaurants, retail, professional services, e-commerce, B2B SaaS, real estate, healthcare specialties
• Each follows format: lead with combined metric (e.g., "47% More Leads at Half the Cost"), highlight channel mix, include Adwave dashboard screenshot

Glossary Targets (still to write — already differentiated from blocked items)

CPM, OTT, AVOD vs SVOD, Ad Impressions, Dynamic Ad Insertion, Geotargeting, ROAS, Frequency Capping, Audience Targeting, Cross-Device Attribution, Dayparting, Reach vs Frequency, Brand Lift, Geo-Fencing, Lookalike Audience, Quality Score, Search Ad Relevance, Programmatic Bidding, Server-Side Ad Insertion, First-Party Data, Cohort Analysis, Incrementality Testing, MMM (Media Mix Modeling), Attribution Models (last-click, multi-touch, time-decay), View-Through Conversion, Click-Through Rate, Conversion Window, Pixel Tracking.

Comparison Pages (multi-channel SMB platforms)

Already done: MNTN, Vibe, tvScientific, Simulmedia Plan: LOCALiQ (Jul), Hibu (Aug), Scorpion (Sep), Constant Contact Ads (Oct), Mailchimp Ads (Nov), WordStream tools (Nov) Future: Microsoft Advertising vs Adwave, AdRoll, Perfect Audience, StackAdapt, Madhive

Political (Aug-Nov peak; minimal Dec onward)

• Issue advocacy strategy
• Get-out-the-vote (GOTV) tactics
• Down-ballot races
• Final-week creative refresh
• Election Day reach maximization
• Post-election attribution
• 2028 prep starts late November

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Known gaps in this H2 plan (need separate planning)

These are strategic priorities from smb-resource-hub-strategy.md that are NOT in the dated editorial calendar above. They live outside /resources/ (different content types or workstreams) and need their own plans.

1. Pillar E — Gated resources / lead magnets (/reports/). Strategy doc targets 15-20 over 12 months. Currently zero. Examples: "The Restaurant Owner's Multi-Channel Advertising Playbook" (PDF), "Multi-Channel Ad Budget Allocator" (spreadsheet), "Holiday Advertising Playbook" (PDF), "State of Small Business Advertising 2026" research report. Recommend: 6-8 by year-end. Owner: separate plan needed.

1. Interactive tools (/tools/). Strategy doc identifies 6+ tools (multi-channel ad budget allocator, channel quiz, CPM comparison, ROI calculator, ad reach estimator, ad readiness assessment). None exist yet. Recommend: 2-3 launched by year-end, starting with the Multi-Channel Ad Budget Allocator. Owner: separate plan + dev resources.

1. /learn/ structured learning paths. Strategy doc proposes 4 paths (advertising-101, multi-channel, TV advertising, measuring results). Curated sequences of existing content with light glue copy. Lower effort than new articles. Recommend: 1 path Q3, rest Q4-Q1. Owner: content team can curate.

1. /glossary/ standalone term pages (separate from editorial calendar entries). Strategy doc says expand to 50+ pages. The 22 glossary entries in this calendar are blog-format /resources/ posts. The strategy envisioned dedicated /glossary/[term] pages with a different layout. Decision needed: blog-format vs dedicated pages.

1. 2027 editorial calendar. This expansion ends Dec 31, 2026. By Q4 2026 a 2027 plan is needed. Recommended reminder: mid-Nov 2026 to start research, mid-Dec to commit a calendar.

1. The 10 Outrank off-plan posts (hulu-ad-manager, what-is-ctv-in-marketing, etc.) are live but orphaned in Adwave's content network. New articles in adjacent topics should consider linking to them as supporting content, even though Adwave editorial didn't author them.

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Content Distribution Summary

⚠️ Note (added 2026-05-06): The figures below are pre-H2-expansion (~348 articles, through Jun 30, 2026). The Jul-Dec 2026 expansion adds ~180 dated articles; the next time this summary is regenerated it should reflect ~528 total with heavier Phase 5 weighting (multi-channel, glossary, comparisons, case studies, Using Adwave all consolidate under Phase 5).

Updated Feb 2026: 10 cannibalized items removed and replaced with high-value gap content (case studies, Using Adwave, measurement, comparisons). See strategy/cannibalization-redirect-map.md for the full consolidation plan.

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Updated Feb 2026 (May/Jun expansion): 59 articles added for May-June 2026 to rebalance the content funnel. Heavy emphasis on MOFU content, Phase 2 "Best X" articles, case studies, Using Adwave guides, and political campaign content.

By Phase

By Category

By Funnel Stage

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Target Keywords by Phase

Phase 1 Keywords (SMB Broad - No TV)

Full list: See keywords/phase1-smb-broad.md (1,000+ keywords)

Phase 2 Keywords (Best X)

Phase 3 Keywords (TV + Industry)

Full list: See keywords/phase3-tv-industry.md (261 keyword clusters)

Phase 4 Keywords (Industry - No TV)

Full list: See keywords/phase4-industry-no-tv.md (247 keywords)

Phase 5 Keywords (General TV/CTV)

Already targeted: See keywords/already-targeted.md (158 unique keywords)

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Notes

Posts That Should NOT Have StatisticGroups

The following editorial posts should NOT have statisticGroup embeds. These are regular Guides/Insights content, not stat snapshot data pages:

Note: Stat snapshot pages are tracked in calendar/stat-snapshot-calendar.md.

Case Study Customer Interviews Needed

1. Mountain Burger (Restaurant case study - May 2)
2. Kaimuki Dental (Dental case study - June 17)

Survey Required

• 2025 State of SMB TV Advertising Report (September 2)
• Platform: Pollfish or Prolific
• Sample: 500+ SMB marketers
• Budget: $3,000-5,000
• Lead time: 4-6 weeks before publish date

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Content Briefs Library

This section contains detailed briefs organized by content type. Reference these when writing scheduled content.

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Platform & Technical Content Briefs

Source: Consolidated from SEO Content Plan 2026

Purpose: Detailed briefs for platform guides, technical definitions, and gap-closing articles

Strategic Context

Adwave has zero rankings for high-intent keywords. Competitors dominate:

SMB Focus Principles

Every article must speak directly to small business owners.

Content Requirements (All Platform/Technical Articles)

Word Counts by Content Type

Existing Content (Do Not Duplicate)

Based on sitemap analysis, these pages already exist:

Definition Pages:

• ✅ /resources/what-is-ott-advertising
• ✅ /resources/what-is-connected-tv-advertising
• ✅ /resources/what-is-cpm-in-advertising
• ✅ /resources/what-is-reach-in-advertising
• ✅ /resources/what-is-dynamic-ad-insertion

Cost & Pricing:

• ✅ /resources/tv-advertising-cost
• ✅ /resources/how-much-do-tv-advertisements-cost
• ✅ /resources/cable-tv-advertising-rates
• ✅ /resources/tv-advertising-cpm-by-platform

Platform Comparisons:

• ✅ /resources/best-programmatic-advertising-platforms
• ✅ /resources/best-streaming-tv-advertising-platforms
• ✅ /resources/best-self-serve-ctv-advertising-platforms
• ✅ /resources/hulu-advertising-small-business

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Brief: What Is VOD (Video on Demand)?

Meta Description: VOD (Video on Demand) lets viewers watch content anytime. Learn about AVOD, SVOD, TVOD and where small businesses can advertise affordably.

Required Structure:

H1: What Is VOD? Types of Video on Demand Explained
H2: What Does VOD Mean? (featured snippet definition)
H2: The Three Types of VOD Explained
  H3: AVOD (Ad-Supported Video on Demand)
  H3: SVOD (Subscription Video on Demand)
  H3: TVOD (Transactional Video on Demand)
H2: Where Can Small Businesses Advertise on VOD?
H2: VOD Advertising Costs for Small Budgets
H2: How to Access VOD Inventory Without an Agency
H2: Common questions answered (4–5 FAQs)
CTA: Start advertising on VOD platforms with Adwave

Internal Links: /resources/what-is-ott-advertising, /resources/tv-advertising-cost, /resources/best-streaming-tv-advertising-platforms, /resources/tv-advertising-for-small-business

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Brief: MVPD vs. vMVPD Explained

Meta Description: MVPD vs vMVPD: What's the difference? Learn how these TV distribution models work and why vMVPDs matter for small business advertisers.

SMB Angle:

• Why this matters: vMVPDs let you buy local TV spots without cable company minimums
• Reach cord-cutters who still watch "cable" content
• Lower minimums than traditional cable buys

Required Structure:

H1: MVPD vs. vMVPD: What Small Business Advertisers Need to Know
H2: What Is an MVPD? (definition for snippet)
H2: What Is a vMVPD?
H2: MVPD vs. vMVPD: Key Differences
H2: Why vMVPDs Matter for Small Business Advertising
H2: How to Advertise on vMVPDs
H2: Common questions answered
CTA: Access vMVPD inventory through Adwave

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Brief: Tubi Advertising Guide

Meta Description: Learn how to advertise on Tubi, the free streaming platform with 80M+ users. Complete guide to Tubi ad costs, targeting, and getting started for small businesses.

SMB Angle:

• Why Tubi is the "smart budget choice" — CPMs of $15-25 vs $35-50 on premium
• Real example: "A local gym running Tubi ads in their city for $100/week"
• No $500 minimums like Roku Direct — start at $50 with Adwave
• Target Tubi viewers in YOUR zip code

Required Structure:

H1: Tubi Advertising: A Guide for Small Businesses
H2: Does Tubi Have Ads? (Yes, and That's Good for You)
H2: Understanding Tubi's Audience and Reach
H2: Tubi Advertising Costs: What Small Businesses Pay
H2: Who Can You Reach on Tubi?
H2: Targeting Options on Tubi
H2: Creating Ads That Work on Tubi
H2: How to Access Tubi Inventory (Direct vs. Programmatic)
H2: Measuring Your Tubi Campaign
H2: Common questions answered
CTA: Access Tubi through Adwave ($50 minimum)

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Brief: Pluto TV Advertising Guide

Meta Description: Advertise on Pluto TV and reach 80M+ viewers for free. Learn Pluto TV ad costs, targeting, and how to get started without an agency.

SMB Angle:

• Pluto viewers skew older — great for service businesses (HVAC, legal, healthcare)
• "Linear-style" experience = high completion rates (viewers don't skip)
• Budget example: "Reach 10,000 local households for under $500"

Required Structure:

H1: Pluto TV Advertising: Reaching 80+ Million Viewers on a Budget
H2: How Does Pluto TV Work? (and Why Viewers Accept Ads)
H2: Pluto TV Advertising Costs for Small Businesses
H2: Who Watches Pluto TV? (Demographics)
H2: Targeting Options on Pluto TV
H2: Creating Effective Pluto TV Ads
H2: How to Access Pluto TV Inventory
H2: Measuring Your Pluto TV Campaign
H2: Common questions answered
CTA: Start advertising on Pluto TV

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Brief: Netflix Advertising Guide

Meta Description: Can small businesses advertise on Netflix? Yes, through programmatic buying. Learn Netflix ad costs, minimums, and how to access inventory.

SMB Angle:

• Reality check: Netflix Direct is NOT for small businesses ($10K+ minimums)
• The workaround: Buying Netflix inventory programmatically (no minimums)
• When Netflix makes sense vs. when Tubi/Pluto are smarter choices
• Budget guidance: "Don't blow your whole budget on prestige — diversify"

Required Structure:

H1: Netflix Advertising for Small Businesses: What You Need to Know
H2: Can Small Businesses Advertise on Netflix?
H2: Netflix Advertising Costs and Minimums
H2: Who Watches Netflix Ads? (The Ad-Supported Tier)
H2: Targeting Options on Netflix
H2: How to Access Netflix Inventory Without an Agency
H2: Netflix vs. AVOD Platforms: Which Is Better for Small Budgets?
H2: Creating Ads That Work on Netflix
H2: Common questions answered
CTA: Access Netflix inventory through Adwave

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Brief: Roku Advertising Guide

Meta Description: Three ways to advertise on Roku: OneView, Roku Ad Manager ($500 min), or programmatic ($50 min). Complete guide for small businesses.

SMB Angle:

• Roku Ad Manager's $500 minimum is a barrier for testing
• How to access Roku inventory without the minimum
• Real comparison: What you get for $500 on Roku Direct vs. $500 on Adwave

Required Structure:

H1: Roku Advertising for Small Businesses: Skip the $500 Minimum
H2: Understanding Roku's Advertising Options
  H3: Roku OneView (Enterprise)
  H3: Roku Ad Manager (Self-Serve)
  H3: Programmatic Access (Platforms like Adwave)
H2: Roku Advertising Costs Compared
H2: Who Watches Roku? (Audience Insights)
H2: Targeting Options on Roku
H2: Creating Ads for Roku Viewers
H2: How to Get Started Without the $500 Minimum
H2: Common questions answered
CTA: Access Roku inventory for $50

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Brief: CTV Retargeting Guide

Meta Description: Retarget your website visitors on their TV. Learn how CTV retargeting works, why it outperforms display, and how to set it up.

SMB Angle:

• "Your website visitors, now on their TV" — simple explanation
• How it works: pixel on your site → visitor watches Hulu → sees your ad
• Budget guidance: Retargeting is MORE efficient than prospecting
• Example: "A local gym retargets website visitors who didn't sign up"

Required Structure:

H1: CTV Retargeting: How to Re-Engage Website Visitors on TV
H2: What Is Retargeting? (definition for snippet)
H2: How CTV Retargeting Works (step-by-step)
H2: Why Retarget on TV Instead of Display Ads?
H2: Setting Up CTV Retargeting for Your Business
H2: CTV Retargeting Budget Tips for Small Businesses
H2: Measuring Retargeting Campaign Performance
H2: Common questions answered
CTA: Set up CTV retargeting with Adwave

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Brief: What Are FAST Channels?

Meta Description: FAST channels are Free Ad-Supported Streaming TV. Learn which FAST platforms exist, why viewers love them, and how to advertise.

SMB Angle:

• Why FAST matters: 80M+ viewers who ACCEPT ads for free content
• FAST viewers skew budget-conscious — perfect for local services
• Lower CPMs than premium platforms ($15-25 vs $35-50)

Required Structure:

H1: What Are FAST Channels? Free Streaming TV Explained
H2: What Does FAST Mean? (definition for snippet)
H2: Major FAST Channels (Tubi, Pluto, Roku Channel, Freevee)
H2: Why FAST Channels Matter for Advertisers
H2: FAST Channel Advertising Costs
H2: Who Watches FAST Channels?
H2: How to Advertise on FAST Channels
H2: Common questions answered
CTA: Start advertising on FAST channels

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Brief: Linear TV vs. Connected TV

Meta Description: Linear TV vs. CTV: Which is better for small businesses? Compare costs, targeting, and measurement to make the right choice.

SMB Angle:

• Why CTV wins for small budgets (no $10K minimums)
• Targeting: Linear = broad demographics, CTV = precise geo/interest
• Measurement: Linear = estimate, CTV = actual impressions
• Recommendation: Start with CTV, add linear later if budget grows

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Brief: Geotargeting for TV Advertising

Meta Description: Target TV ads by zip code, radius, or DMA. Learn how geotargeting works on CTV and how to reach customers near your business.

SMB Angle:

• This is THE advantage for local businesses
• "Draw a circle around your store" — 5 mile, 10 mile, 25 mile radius
• Zip code targeting for service areas
• Real example: "A pizza shop targets only the 3 zip codes they deliver to"

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Brief: Video Marketing for Small Business

Meta Description: Video marketing helps small businesses build trust and drive sales. Learn which video channels work best for your budget, from social to TV.

SMB Angle:

• Video marketing isn't just YouTube and TikTok—TV is accessible too
• Budget breakdown: What $500/month gets you on each video channel
• "Your customer's journey: phone → laptop → TV"
• How CTV completes the video marketing mix

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Brief: How to Get More Customers (2026)

Meta Description: Learn proven ways to get more customers for your small business in 2026. From local marketing to TV advertising, find what works for your budget.

SMB Angle:

• Meet searchers where they are: overwhelmed, budget-conscious, skeptical
• Honest assessment of all channels (social, SEO, PPC, local, TV)
• The surprise: TV is now accessible ($50 minimum)
• Why customers trust businesses they see on TV

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Page Updates Required

These existing pages need optimization:

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Industry Vertical Content Briefs

Source: Consolidated from Vertical Content Plan

Purpose: Guidelines for industry-specific TV advertising guides

Content Themes by Industry

Professional Services Theme

Angle: Building trust and credibility through TV presence

• Accountants, Financial Advisors, Law Firms, Insurance
• Key message: "Clients trust professionals they see on TV"

Home Services Theme

Angle: Being top-of-mind when homeowners need help

• Roofing, Landscaping, Solar, Handymen, HVAC, Plumbing
• Key message: "Be the first name they think of"

Healthcare Theme

Angle: Building patient trust and community presence

• Dentists, Veterinary, Physical Therapy, Chiropractors, Medical
• Key message: "Patients choose providers they recognize"

Family & Education Theme

Angle: Reaching parents where they're watching

• Tutoring, Dance, Music, Youth Sports, Martial Arts
• Key message: "Parents trust brands they see on TV"

Retail & Consumer Theme

Angle: Driving consideration for major purchases

• Furniture, Mattress, Flooring, Auto
• Key message: "TV builds desire for big-ticket items"

Entertainment & Events Theme

Angle: Creating buzz and driving ticket sales

• Entertainment Venues, Concerts, Festivals, Events
• Key message: "Fill seats with TV advertising"

Community & Nonprofit Theme

Angle: Building awareness and driving donations/engagement

• Nonprofits, Churches, Community Organizations
• Key message: "TV gives your cause a voice"

Industry Article Requirements

Each industry post should include:

1. Industry-specific challenges and opportunities
2. Budget guidance for that industry (% of revenue)
3. Seasonal timing considerations
4. Target audience demographics
5. Creative recommendations (what works in ads)
6. Case examples or success stories
7. FAQ section with industry-specific questions

Industry Coverage Status

Internal Linking Strategy

Each industry post should link to:

• The corresponding Adwave industry page (if exists)
• Related industry posts (e.g., chiropractors → medical practices)
• General CTV/TV advertising resources
• Relevant platform guides

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Political Advertising Content Briefs

Source: Consolidated from Political Advertising Plan 2026

Purpose: Briefs for political advertising content targeting 2026 midterms

Market Opportunity

2026 Midterm Spending Projections (AdImpact):

• Total political ad spend: $10.8 billion (most expensive midterm ever)
• CTV/streaming spend: $2.5 billion (fastest-growing category)
• House & Senate races: $5 billion (nearly half of all spending)

Why This Matters for Adwave:

1. Massive budget influx — Campaigns will spend billions on TV/CTV
2. Self-serve opportunity — Down-ballot candidates can't afford agencies
3. Geographic targeting — Critical for district-level races
4. Fast turnaround — Campaigns need rapid creative production

Target Keywords (Political)

Political Content Requirements

All political articles must include:

1. Disclaimer: Standard political advertising disclosure
2. Compliance section: FCC rules, disclaimers, record-keeping
3. Budget ranges: Realistic cost expectations for different race types
4. Timeline guidance: When to start advertising before election day
5. Internal links: Connect to existing political campaign content

Sources to Cite

• AdImpact political projections
• FCC political broadcasting rules
• Wesleyan Media Project data
• Kantar/CMAG political ad tracking
• OpenSecrets campaign finance data

Regulatory Notes

• Political ads require "paid for by" disclaimers
• Candidates get "lowest unit rate" on broadcast TV (not streaming)
• PACs and issue groups have different rules than candidates
• Some platforms have political ad restrictions

Political Article Briefs

Brief: Political TV Advertising Guide

Brief: Political Advertising Costs

Brief: CTV Advertising for Political Campaigns

Brief: Programmatic Political Advertising

Brief: Down-Ballot Advertising

Brief: Political Ad Rates 2026

Brief: Political Media Buying 101

Brief: How to Advertise a Political Campaign

Remaining Political Articles (Unpublished)

---

Glossary Expansion (Individual Term Pages)

Goal: Create standalone /glossary/[term] pages for high-search-volume terms.

These become SEO landing pages targeting "what is X" queries.

Requires: New Jekyll generator plugin, new content entries (resourceType TBD or genericPage).

---

Stat Snapshot Content

Note: Stat snapshot pages are a separate content type with unique requirements.

Full details: See stat-snapshot-calendar.md for complete schedule and briefs.

Stat snapshots are data-focused pages requiring:

• 3,000-4,000 words
• 3 statistics boxes at the top
• 11 mandatory sections
• Quarterly refresh cycle
• ~2 pages per week publishing cadence

This content type is tracked separately due to its distinct requirements and refresh schedule.

Latest change

  # Adwave Editorial Calendar 2025-2026
  
- > **Note:** For the complete workflow and quick reference, see `strategy/agent-context.md` first.
- > **Priority:** This calendar follows the 5-phase SEO strategy defined in `CLAUDE.md`. See `strategy/playbook-alignment.md` for how phases map to old terminology.
+ > **Note:** For the complete workflow and quick reference, see `CLAUDE.md` (workspace instructions) first.
+ > **Priority:** This calendar follows the 5-phase SEO strategy defined in `CLAUDE.md`.
  
  ---
  
  ## 🚨 URGENT: Q1 2026 Stat Refresh Backlog
  
  **See `calendar/stat-snapshot-calendar.md` for full details.** Q4 2025 data is now available. High-priority refreshes:
  
  | Priority | Title | New Slug | Status |
  |----------|-------|----------|--------|
  | 🔴 High | YouTube TV viewing share | `youtube-tv-viewing-share-q4-2025` | ✅ Published |
  | 🔴 High | Netflix TV viewing share | `netflix-tv-viewing-share-q4-2025` | ✅ Published |
  | 🔴 High | Cable vs streaming viewing share | `cable-vs-streaming-viewing-share-q4-2025` | ✅ Published |
  | 🔴 High | Most watched streaming service | `most-watched-streaming-service-q4-2025` | ✅ Published |
  | 🟡 Medium | CTV advertising market size | `ctv-advertising-market-size-q4-2025` | ✅ Published |
  | 🟡 Medium | Streaming TV ad spend | `streaming-tv-ad-spend-q4-2025` | ✅ Published |
  | 🟡 Medium | CTV advertising 2026 update | `ctv-advertising-2026-update` | ✅ Published |
  | 🟢 Lower | Cord cutting statistics | `cord-cutting-statistics-q4-2025` | ✅ Published |
  
  **CRITICAL:** Refreshes create **NEW posts** with new slugs. Do NOT update existing posts.
  
  ---
  
  ## Content Consolidation Queue
  
  > Cannibalized content has been consolidated via 301 redirects in CloudFront. See `strategy/cannibalization-redirect-map.md` for the full map (9 clusters, 43 redirects).
  
  ### Pillar Articles Needing Link Enrichment
  
  | Pillar URL | Target Links | Status |
  |------------|-------------|--------|
  | `/resources/what-is-connected-tv-advertising` | 15+ internal links | ✅ Done (15 links) |
  | `/resources/tv-advertising-cpm-by-platform` | 15+ internal links | ✅ Done (36 links) |
  | `/resources/how-to-buy-tv-advertising` | 15+ internal links | ✅ Done (17 links) |
  
  ### Competitive Gap Content (Priority)
  
  | Gap | Content Needed | Status |
  |-----|---------------|--------|
  | Case studies with metrics | 6-8 new case studies | 🔲 In calendar (May-Jun) |
  | E-commerce/DTC deep-dives | 3-4 articles | 🔲 In calendar |
  | Attribution/measurement | 3 articles | 🔲 In calendar |
  | Competitor comparison pages | 4 head-to-head at `/compare/` | ✅ Published (Feb 26) — MNTN: `63Zb1JM6IAg0a8sn0NSRZo`, Vibe: `1xWLWU6KUEtUQmswjQeLZQ`, TVScientific: `5XEF765X2g1jF05glgMG4A`, Simulmedia: `OOc1CWS2XAawCGWcNlLU3` |
  | Channel pages | 13 at `/channels/` | 🔲 Scheduled (Feb 01-13, backdated) |
  
  ---
  
  ## Overview
  
  **Date Range:** April 16, 2025 - May 2, 2026
  **Total Articles:** 288
  **Cadence:** 1-2 articles per day (main post + Industry/Insights when available)
  **Distribution:** 5-phase SEO strategy for building topical authority
  
  > **Note:** Industry pages and Insights can share dates with main posts (Guides) since they serve different purposes. This compresses the calendar from June 19 to May 2.
  
  ---
  
  ## 5-Phase SEO Strategy
  
  This calendar organizes content by **five strategic phases** to build topical authority systematically.
  
  | Phase | Focus | Priority | Conversion | Reference |
  |-------|-------|----------|------------|-----------|
  | **Phase 1** | SMB advertising (broad, no "TV") | High volume, TOFU | Lower | `keywords/phase1-smb-broad.md` |
  | **Phase 2** | "Best X" content | High intent | Medium | `keywords/already-targeted.md` |
  | **Phase 3** | TV advertising + SMB industry | Highest conversion | Highest | `keywords/phase3-tv-industry.md` |
  | **Phase 4** | Advertising + SMB type (no TV) | Higher volume | Medium | `keywords/phase4-industry-no-tv.md` |
  | **Phase 5** | General TV advertising | Gap-fill | Medium | `keywords/already-targeted.md` |
  
  ### Why This Order Matters
  
  1. **Phase 1** captures the largest audience (SMBs searching for general advertising help)
  2. **Phase 2** targets high-intent comparison shoppers ("best advertising for...")
  3. **Phase 3** builds topical authority in Adwave's core space (TV + industry)
  4. **Phase 4** expands reach with industry content (no TV modifier)
  5. **Phase 5** fills remaining gaps after authority is established
  
  ### Related Documents
  
  | Document | Purpose |
  |----------|---------|
  | **`strategy/organic-search-playbook.md`** | Full SEO strategy and 5-phase approach |
  | **`stat-snapshot-calendar.md`** | Stat snapshot schedule and tracking (separate content type) |
- | **`strategy/comparison-post-strategy.md`** | Writing guidelines for comparison posts |
+ | **`strategy/content-playbooks.md`** (Comparison Post Strategy section) | Writing guidelines for comparison posts |
  
  > **Note:** Platform, industry, and political content briefs are now consolidated in the [Content Briefs Library](#content-briefs-library) section below.
  
  ---
  
  ## Status Legend
  
  - ✅ `EntryID` = Published with known Entry ID
  - ✅ Published = Published but Entry ID needs lookup
  - 📝 Drafted = Draft complete, not yet published
  - 🔲 Brief = Brief only, not yet written
  
  ---
  
  ## Q2 2025 (April - June)
  
  ### April 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Apr 16 | TV Advertising for Political Campaigns | Industries | TOFU | Phase 3 | ✅ `1sBcMYsFWbON00XkiBSGea` |
  | Apr 18 | CTV Advertising Statistics: 25 Numbers Every Marketer Needs in 2025 | Insights | TOFU | Phase 5 | ✅ `4gSanCALcGGp7RM6XqAhdI` |
  | Apr 18 | Introducing Adwave: Revolutionizing TV Advertising for SMBs | News | TOFU | Phase 5 | ✅ `1jvJhIF43ujcKfQ8zRkLrD` |
  | Apr 22 | How to Advertise on Roku: The Complete Small Business Guide | Guides | TOFU | Phase 5 | ✅ `1HeA0UVn4OSfEtoibGJ37u` |
  | Apr 25 | AI TV Commercials: How Small Businesses Create Professional Ads in Minutes | Guides | TOFU | Phase 3 | ✅ `4Yf4F9Rr47Z4CP6zqopp0V` |
  | Apr 25 | TV Advertising for Dentists | Industries | TOFU | Phase 3 | ✅ `4DdxIIZghrqF2EXrf49T8B` |
  | Apr 29 | Your First TV Ad: A Step-by-Step Guide for Absolute Beginners | Guides | TOFU | Phase 3 | ✅ `3HkaaVoqVyhQOqBFYk9l5j` |
  
  ### May 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | May 02 | Case Study: How a Local Restaurant Built Brand Awareness with CTV | Case Study | MOFU | Phase 5 | ✅ `72433CN0bCnNuXGrT5VBAS` |
  | May 05 | Why We Built a Chat-Based Video Editor | News | TOFU | Phase 5 | ✅ `4QtP8Y1nhhifhR794FEFhj` |
  | May 06 | CTV vs. Meta Ads: Which Channel Delivers Better ROI for SMBs? | Guides | MOFU | Phase 5 | ✅ `5CyI3yew8BvBGs1GyhKQAC` |
  | May 09 | Hulu Advertising for Small Business: Costs, Targeting & How to Start | Guides | TOFU | Phase 5 | ✅ `55JTP1khmF0aS29OOSyJFe` |
  | May 13 | TV Advertising for Restaurants: The Complete Marketing Playbook | Guides | TOFU | Phase 3 | ✅ `ZqJgEjrcxbNTntkSh7Grs` |
  | May 15 | TV Advertising for Plumbers | Industries | TOFU | Phase 3 | ✅ `4jhAIhM86TCiP7fC5pi29h` |
  | May 16 | CTV Measurement 101: Tracking TV Ad Performance Like a Pro | Guides | MOFU | Phase 5 | ✅ `YGxc76sqjOiePZpJkO7kP` |
  | May 20 | I Have $100 and 1 Hour: Here's My TV Advertising Strategy | Using Adwave | TOFU | Phase 3 | ✅ `55UvvpSM3Kb1YfZ948f989` |
  | May 23 | Amazon Fire TV Advertising: Targeting, Costs & Getting Started | Guides | TOFU | Phase 5 | ✅ `1ZKXVFljVKS4590N6qbO57` |
  | May 27 | Case Study: How a Real Estate Agent Built Local Brand Authority with CTV | Case Study | MOFU | Phase 5 | ✅ `7fNBxV1THgMBUlBIGksi1I` |
  | May 30 | TV Ads for Home Service Businesses: HVAC, Plumbing & Contractor Guide | Guides | TOFU | Phase 3 | ✅ `3EFV1zGJ32JfdTNCcropJo` |
  
  ### June 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Jun 06 | Live Sports Advertising for Local Businesses: A Practical Guide | Guides | TOFU | Phase 5 | ✅ `58k55v6J7eTI9U8WDloqL` |
  | Jun 10 | TV Advertising for Influencers: Growing Your Personal Brand Beyond Social | Guides | TOFU | Phase 3 | ✅ `6jUoZK233DSfgA4I9sICoT` |
  | Jun 13 | Pluto TV Advertising: Free Streaming Audiences on a Small Budget | Guides | TOFU | Phase 5 | ✅ `6S3cLE73zMvPfJITeXPuQd` |
  | Jun 15 | How to Advertise Your Local Business on a Budget (2025 Guide) | Guides | TOFU | Phase 1 | ✅ `1OZH64d3aWf0XRGthGivqa` |
  | Jun 16 | What is the Minimum Budget for TV Advertising? | Guides | TOFU | Phase 5 | ✅ Published |
  | Jun 17 | Case Study: How a Dental Practice Built Local Awareness with CTV | Case Study | MOFU | Phase 5 | ✅ `1N1z9vZO3BiTMXV4biRZSl` |
  | Jun 19 | TV Advertising for Electricians | Industries | TOFU | Phase 3 | ✅ `32loR6reXvYyZlTIQolk1s` |
  | Jun 19 | 7 Ways to Get More Customers (That Aren't Social Media) | Guides | TOFU | Phase 1 | ✅ `6PJTuifWjlBu1KJtAiGGJD` |
  | Jun 20 | CTV vs YouTube Ads: Which Delivers Better Results for Local Business? | Guides | MOFU | Phase 5 | ✅ `3JvSzlJeNnQZmdEXIL1eDJ` |
  | Jun 24 | TV Advertising for Etsy Sellers: Growing Your Handmade Business | Industries | TOFU | Phase 3 | ✅ `24ZQThbulxZ8kQL3ucRrJ0` |
  | Jun 27 | The Ultimate Guide to CTV Ad Creative That Converts | Guides | MOFU | Phase 5 | ✅ `5Lh0TpY6afhueoLRNUFCVt`
  
  ---
  
  ## Q3 2025 (July - September)
  
  ### July 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Jul 01 | TV Advertising for Vacation Rentals: VRBO & Airbnb Host Guide | Industries | TOFU | Phase 3 | ✅ Published |
  | Jul 03 | Facebook Ads Not Working? 7 Alternatives That Might Work Better | Guides | MOFU | Phase 1 | ✅ Published |
  | Jul 08 | Peacock TV Advertising: Everything Small Businesses Need to Know | Guides | TOFU | Phase 5 | ✅ Published |
  | Jul 10 | How Small Businesses Can Compete with Big Brands in 2025 | Guides | TOFU | Phase 1 | ✅ Published |
  | Jul 15 | How to Calculate Your TV Advertising ROI: A Practical Framework | Guides | MOFU | Phase 5 | ✅ Published |
  | Jul 18 | How to Build Brand Awareness for Your Small Business (Without a Big Budget) | Guides | TOFU | Phase 1 | ✅ Published |
  | Jul 22 | TV Advertising for Mobile Apps: CTV User Acquisition Strategies | Industries | TOFU | Phase 3 | ✅ Published |
  | Jul 24 | TV Advertising for HVAC Companies | Industries | TOFU | Phase 3 | ✅ `1m71Rt4nZLZouIbu7YB7a2` |
  | Jul 25 | How to Make Your Local Business Stand Out in a Crowded Market | Guides | TOFU | Phase 1 | ✅ Published |
  | Jul 29 | CTV Retargeting Explained: Reach Website Visitors on Their TV | Guides | MOFU | Phase 5 | ✅ Published |
  
  ### August 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Aug 01 | The $50 Marketing Test: 5 Channels That Actually Reach New Customers | Guides | TOFU | Phase 1 | ✅ Published |
  | Aug 08 | Why Customers Trust Brands They See on TV (And How to Get There for Under $100) | Insights | MOFU | Phase 1 | ✅ Published |
  | Aug 12 | TV Advertising for Law Firms: Building Trust Through the Screen | Industries | TOFU | Phase 3 | ✅ Published |
  | Aug 15 | Marketing Your Local Business Without Trying to Go Viral | Guides | TOFU | Phase 1 | ✅ Published |
  | Aug 19 | TV Advertising for Med Spas | Industries | TOFU | Phase 3 | ✅ `7zrrw0Uhu467wbOAWQAHyS` |
  | Aug 22 | How to Market Your Business During Slow Seasons | Guides | TOFU | Phase 1 | ✅ Published |
  | Aug 26 | Seasonal TV Advertising Calendar: When to Run Campaigns for Maximum Impact | Guides | MOFU | Phase 3 | ✅ Published |
  
  ### September 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Sep 02 | 2025 State of SMB TV Advertising Report | Insights | TOFU | Phase 3 | ✅ Published |
  | Sep 05 | Marketing Your New Business in the First Year: A Complete Guide | Guides | TOFU | Phase 1 | ✅ Published |
  | Sep 08 | TV Advertising for Boutiques & Apparel | Industries | TOFU | Phase 3 | ✅ `20tfwt6meLSmJGDuPzojNV` |
  | Sep 09 | Tubi Advertising for Small Business: Free Streaming on a Budget | Guides | TOFU | Phase 5 | ✅ Published |
  | Sep 12 | TV Advertising for Salons, Spas & Beauty Businesses | Industries | TOFU | Phase 1 | ✅ Published |
  | Sep 16 | TV Advertising for E-commerce: Driving Online Sales Through the Big Screen | Industries | TOFU | Phase 3 | ✅ Published |
  | Sep 19 | Google Ads vs Facebook Ads vs TV Advertising: Which Should You Choose? | Guides | MOFU | Phase 1 | ✅ Published |
  | Sep 26 | TV Advertising for Retail Stores: Driving Foot Traffic | Industries | TOFU | Phase 1 | ✅ Published |
  | Sep 30 | TV Ads for Gyms & Fitness Studios: Driving New Memberships | Industries | TOFU | Phase 3 | ✅ Published |
  | Sep 30 | TV Advertising for Cleaning Services | Industries | TOFU | Phase 3 | ✅ `2iPM4a4rQAjy5EBD0hlcys` (added to calendar 2026-06-06; was scheduled Jun 10 2026, already live) |
  
  ---
  
  ## Q4 2025 (October - December)
  
  ### October 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Oct 01 | TV Advertising That Fits Your Budget—Starting at $50 | Insights | TOFU | Phase 3 | ✅ `6oHTKSEE0aRJdJX9up94nj` |
  | Oct 02 | TV Advertising for Coffee Shops & Cafes | Industries | TOFU | Phase 3 | ✅ `1z3cwPp7c6n03SKo9QinlW` |
  | Oct 03 | Black Friday & Holiday Advertising for Small Businesses | Guides | TOFU | Phase 1 | ✅ Published |
  | Oct 07 | How AI is Revolutionizing TV Commercial Production | Insights | TOFU | Phase 3 | ✅ `3DQwSLJYpiLvreFZCX37j6` |
  | Oct 10 | TV Advertising for Insurance Agents: Building Local Trust | Industries | TOFU | Phase 1 | ✅ Published |
  | Oct 14 | Holiday TV Advertising Playbook for Small Businesses | Guides | MOFU | Phase 3 | ✅ Published |
  | Oct 17 | Is TV Advertising Worth It? A Real Cost-Benefit Analysis for SMBs | Guides | MOFU | Phase 1 | ✅ `WMq79EZZ8hzhfLFcEStGO` |
  | Oct 21 | CTV Targeting Options Explained: Demographics, Interests & Behaviors | Guides | MOFU | Phase 5 | ✅ Published |
  | Oct 21 | Small Business Truth: Social Scrolls Fade, TV Builds Trust | Insights | TOFU | Phase 3 | ✅ `3QjDL3pU0x9cVadss6Fonq` |
  | Oct 24 | Opening a Second Location? How to Market Your Business Expansion | Guides | TOFU | Phase 1 | ✅ Published |
  | Oct 27 | TV Advertising for Hotels & Lodging | Industries | TOFU | Phase 3 | ✅ `1JozPn32z6iWpnOngDSQOR` |
  | Oct 28 | TV Advertising for Auto Dealerships: Driving Showroom Traffic | Industries | TOFU | Phase 3 | ✅ Published |
  | Oct 31 | TV Advertising for Pet Businesses: Grooming, Boarding & Veterinary | Industries | TOFU | Phase 1 | ✅ Published |
  
  ### November 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Nov 04 | CTV Advertising Benchmarks: What Good Performance Looks Like | Insights | MOFU | Phase 5 | ✅ Published |
  | Nov 04 | Best Streaming TV Advertising Platforms in 2025 | Guides | MOFU | Phase 5 | ✅ `29HrqNgEwZDLHsc7EMfB94` |
  | Nov 07 | TV Advertising Mistakes to Avoid: Lessons from Small Businesses | Guides | MOFU | Phase 1 | ✅ Published |
  | Nov 10 | TV Advertising for Car Washes | Industries | TOFU | Phase 3 | ✅ `4V7TXFq4QeASHswT0VmNlz` |
  | Nov 11 | Small Business Saturday 2025: How to Make Your Ad Stand Out | Guides | TOFU | Phase 1 | ✅ Published |
  | Nov 11 | Best Self-Serve CTV Advertising Platforms for Small Business (2025) | Guides | MOFU | Phase 5 | ✅ `6HS3wHAiHr407SeU9qBj5I` |
  | Nov 14 | TV Advertising for Wedding & Event Businesses | Industries | TOFU | Phase 1 | ✅ Published |
  | Nov 18 | Best CTV Advertising Platform for Small Business: How to Choose (2025) | Guides | MOFU | Phase 5 | ✅ `6IROapgBdQeODNAzswDDQi` |
  | Nov 18 | TV Advertising for Medical Practices: HIPAA-Compliant Strategies | Guides | TOFU | Phase 3 | ✅ Published |
  | Nov 21 | Year-End Marketing Push: Getting Results Before December 31 | Guides | TOFU | Phase 1 | ✅ `5UcwJblA0l0pRcq7uidh2Z` |
  | Nov 24 | TV Advertising for Tire Shops | Industries | TOFU | Phase 3 | ✅ `T3z0ElAcCy35GURHnVcWd` |
  | Nov 25 | 2026 Marketing Resolutions: Planning Your Best Year Yet | Insights | TOFU | Phase 1 | ✅ `2IcecNlwI4PK0cAz1a7QtP` |
  | Nov 28 | 2026 TV Advertising Predictions: What's Next for Small Business | Insights | TOFU | Phase 3 | ✅ `6VzdyqGAox6aFHw3O4bUH8` |
  
  ### December 2025
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Dec 02 | How to Market Your Small Business: The Complete 2026 Guide | Guides | TOFU | Phase 1 | ✅ `5BpZa3fprsqreO6AwpqR2w` |
  | Dec 02 | TV Advertising for Used Car Lots | Industries | TOFU | Phase 3 | ✅ `2Nt06vihqtG9pvnNLYTPxX` |
  | Dec 04 | TV Advertising for Entertainment Venues | Industries | TOFU | Phase 3 | ✅ `5FQBkGdDjKl365saZ1eA7Q` |
  | Dec 05 | 15 Small Business Advertising Ideas That Actually Work | Guides | TOFU | Phase 1 | ✅ `5ibKqStobrT66MmnFvgL3H` |
  | Dec 08 | TV Advertising for Bars & Nightlife | Industries | TOFU | Phase 3 | ✅ `3ihb4e0H8ipQejdqVJguIz` |
  | Dec 09 | How to Attract Local Customers to Your Business | Guides | TOFU | Phase 1 | ✅ `sqy74eCnmF04MawE1V65b` |
  | Dec 11 | TV Advertising for Nonprofits & Charities | Industries | TOFU | Phase 3 | ✅ `2IRpOD6c0vlZQPiDe1JwgH` |
  | Dec 12 | Free Advertising Ideas for Small Business (That Really Work) | Guides | TOFU | Phase 1 | ✅ `4ri8c1Yl1SMpPqUR19Mb4q` |
  | Dec 12 | Brand vs Performance Marketing | Guides | MOFU | Phase 5 | ✅ `4NUSMN9Kew3RGqx59xfL9b` |
  | Dec 13 | AVOD vs SVOD: Streaming Monetization Guide | Guides | TOFU | Phase 5 | ✅ `4Mplf4umejuDqJGx3I0XqA` |
  | Dec 14 | Lower Funnel Marketing Guide | Guides | MOFU | Phase 5 | ✅ `2GDPBJIC68vmLDSfT6lUEv` |
  | Dec 15 | What Is Reach in Advertising? | Guides | TOFU | Phase 5 | ✅ `3hFIsHjairmoZM9vGiOoD8` |
  | Dec 16 | The Best Local Advertising Channels for Small Business in 2026 | Guides | TOFU | Phase 1 | ✅ `6dIbhdvg9PRwfC6jsgfq7h` |
  | Dec 16 | Small Business Growth Strategies 2025 | Guides | TOFU | Phase 5 | ✅ `12VcPYJ3hPd6vXE1HV0K2c` |
  | Dec 17 | What Is OTT Advertising? | Guides | TOFU | Phase 5 | ✅ `iWcx8lqFDRm9PFbRl1mAi` |
  | Dec 18 | Your AI Video Editor Just Got Smarter: Agentic Editing | News | TOFU | Phase 5 | ✅ `52yAWxD49quwleKPBABFaU` |
  | Dec 18 | How to Make Marketing Videos That Convert | Guides | TOFU | Phase 5 | ✅ `1NCzHzg6yjORO9hD32pEid` |
  | Dec 19 | How to Increase Foot Traffic to Your Store | Guides | TOFU | Phase 1 | ✅ `6lSmuMWqE3Gd6PkIyg5PMD` |
  | Dec 19 | Multi-Channel Marketing Approach for SMBs | Guides | MOFU | Phase 5 | ✅ `2hIkGdEyOXepR1gkCYseft` |
  | Dec 20 | In-Stream Advertising: Mastering High-Impact Campaigns | Guides | MOFU | Phase 5 | ✅ `4u77ZrnsfhyTKsxfcOiLoL` |
  | Dec 21 | Commercials on Hulu: A Practical Guide | Guides | TOFU | Phase 5 | ✅ `3Ehlx3RRG6wt63Cp2uF2Qf` |
  | Dec 22 | CTV Advertising Platforms Guide | Guides | MOFU | Phase 5 | ✅ `2Up1IPoELk1mUmgaEnxVkV` |
  | Dec 23 | How to Advertise a Grand Opening (And Pack the House) | Guides | TOFU | Phase 1 | ✅ `78PPeczmyHmhwzU5E6zjrA` |
  | Dec 23 | TV Advertising Cost: A Modern Guide | Guides | TOFU | Phase 5 | ✅ `6HD8eIbDhkGYsogoi51B2a` |
  | Dec 24 | Self-Serve Advertising Platforms Guide | Guides | MOFU | Phase 5 | ✅ `3aHI31KZv6AiWNy169YpyR` |
  | Dec 25 | How to Measure Advertising Effectiveness | Guides | MOFU | Phase 5 | ✅ `19jrEtFvuZodUxELaqBbax` |
  | Dec 26 | TV Advertising for Attorneys: Winning Local Clients | Industries | TOFU | Phase 5 | ✅ `4i1yqVA5yt2Ogn1k03ScQ7` |
  | Dec 27 | Local Advertising Ideas That Beat Social Media | Guides | TOFU | Phase 1 | ✅ `7EeE2XBAlpmUjqfzjkCVpL` |
  | Dec 27 | Advertise on Local TV: Budget-Smart Guide | Guides | TOFU | Phase 5 | ✅ `3PESroBHZhCgkcRDI1l9Mt` |
  | Dec 28 | How Much Do TV Advertisements Cost | Guides | TOFU | Phase 5 | ✅ `6uYV6ssb9UqLl0MsteyAsw` |
  | Dec 29 | Advertise on Cable TV: A Simple Guide | Guides | TOFU | Phase 5 | ✅ `4Qa2RhAtwgin24boyl6Zzq` |
  | Dec 30 | Small Business Marketing Strategies for 2026 | Guides | TOFU | Phase 1 | ✅ `241QRWePTKClFVwhLbzy1W` |
  | Dec 30 | How to Make a Commercial: A Practical Guide | Guides | TOFU | Phase 5 | ✅ `5UnMTPHh9sXB7swfxlQXC7` |
  | Dec 31 | 2025 in Review: What Worked for Small Business Advertising | Insights | TOFU | Phase 3 | ✅ `1Etwp1qQZbJUTdtx9K89UZ` |
  | Dec 31 | 10 Iconic TV Ad Examples That SMBs Can Recreate | Guides | TOFU | Phase 5 | ✅ `4MDmy9zCSuM7LeSI8O057c` |
  
  ---
  
  ## Q1 2026 (January - March)
  
  ### January 2026
  
  | Date | Title | Category | Funnel | Phase | Status |
  |------|-------|----------|--------|-------|--------|
  | Jan 01 | What Is VOD? Types of Video on Demand Explained | Guides | TOFU | Phase 5 | ✅ `TqEmIY0Otmtl96gYuFmP6` |
  | Jan 01 | How to Advertise on Television: Your Small Business Playbook | Guides | TOFU | Phase 5 | ✅ `6Sp7cWvymWNEiXKd7o0ReY` |
  | Jan 02 | How to Grow Your Small Business in 2026 | Guides | TOFU | Phase 1 | ✅ `2aMiPgCmhZyThC1Dq0vWrU` |
  | Jan 02 | Best Programmatic Advertising Platforms for SMBs | Guides | MOFU | Phase 5 | ✅ `6pUHO3Eyi06GlRRnn0JwZw` |
  | Jan 03 | MVPD vs vMVPD: What Small Business Advertisers Need to Know | Guides | TOFU | Phase 5 | ✅ `O9Y700ZjlpoFiGVS9foVd` |
  | Jan 03 | Cable TV Advertising Rates: A Quick Guide | Guides | TOFU | Phase 5 | ✅ `6G6BZD0yLogm95jcFCGSZT` |
  | Jan 04 | TV Advertising for Lawyers: A Guide to Winning Clients | Guides | TOFU | Phase 5 | ✅ `8ysxmaJREmjjC3FdGFKPm` |
  | Jan 05 | Tubi Advertising: A Guide for Small Businesses | Guides | TOFU | Phase 5 | ✅ `6CPTjeIxcuPvv5IQKBTZ2z` |
  | Jan 05 | Best Advertising for Car Dealerships | Guides | MOFU | Phase 2 | ✅ `gTEyDHwPbu3WvKEKahviF` |
  | Jan 06 | What Is Geo Targeting and How Does It Drive Growth? | Guides | TOFU | Phase 5 | ✅ `3tixEQruzo2lSRMYmhAVej` |
  | Jan 06 | Pluto TV Advertising: Reaching 80+ Million Viewers | Guides | TOFU | Phase 5 | ✅ `54UtKr5glgIV8NfUTz4PPe` |
  | Jan 06 | TV Advertising for Jewelry Stores: Reaching Luxury Buyers | Industries | TOFU | Phase 3 | ✅ `4dlmJI6dNvJCZO9GWkuMW2` |
  | Jan 07 | Netflix Advertising for Small Businesses | Guides | TOFU | Phase 5 | ✅ `6Dn9jQPNm5v5f3FP2u9wVp` |
  | Jan 07 | Marketing Ideas for Small Business: 20 Tactics That Work | Guides | TOFU | Phase 1 | ✅ `5A3NIQZ5i30YYdY5MptmQZ` |
  | Jan 08 | Roku Advertising: Skip the $500 Minimum | Guides | TOFU | Phase 5 | ✅ `1oYuVkPyhJSJgk9HzJXP9p` |
  | Jan 08 | TV Advertising for Pool & Spa Businesses | Industries | TOFU | Phase 3 | ✅ `2rXWEQPfK71d54TmGm2iNf` |
  | Jan 09 | Peacock Advertising: What Small Businesses Need to Know | Guides | TOFU | Phase 5 | ✅ `2UtNeSnazACNI9Gg3GDDWC` |
  | Jan 09 | Geofencing Marketing for Local Business: Target Customers by Location | Guides | TOFU | Phase 5 | ✅ `yBftPcS53Ock28F0n6Nn1` |
  | Jan 09 | TV Media Buying: What Is It and How Does It Work? | Guides | TOFU | Phase 5 | ✅ `3UsXaq4Fw0oBdpE4ih6pg` |
  | Jan 10 | Apple TV Advertising: What Small Businesses Should Know | Guides | TOFU | Phase 5 | ✅ `5B0sqUvv0GfI4rCIx0JcEs` |
  | Jan 10 | Contractor Lead Generation: Getting More Home Improvement Jobs | Guides | TOFU | Phase 1 | ✅ `3I9cpJUQjUR54IF75DspAC` |
  | Jan 11 | YouTube TV Advertising: A Small Business Guide | Guides | TOFU | Phase 5 | ✅ `7purIJWacAd8N42d7qDEqr` |
  | Jan 12 | What Are FAST Channels? Free Streaming TV Explained | Guides | TOFU | Phase 5 | ✅ `5gbTAh1pU4E2b6VrlWJXwM` |
  | Jan 12 | Sling TV Advertising: Reaching Cord-Cutters | Guides | TOFU | Phase 5 | ✅ `4B04RvJ1KL5dE91yMFLrop` |
  | Jan 13 | TV Advertising for Florists: Valentine's Day & Beyond | Industries | TOFU | Phase 3 | ✅ `2xt7LFUiYVQc1fNNWLdeNe` |
  | Jan 14 | How to Get More Patients for Your Medical Practice | Guides | TOFU | Phase 1 | ✅ `2HwLFdZedBdWwISyEIbk4y` |
  | Jan 15 | Political TV Advertising: The Complete 2026 Campaign Guide | Guides | TOFU | Political | ✅ `6Gk96ssaXrrfMv6Vjlz2MA` |
  | Jan 16 | Political Advertising Costs: What Campaigns Should Budget in 2026 | Guides | TOFU | Political | ✅ `177aL46QFQskrIPq0IpMfw` |
  | Jan 17 | Political Ad Rates 2026: What TV Time Actually Costs | Guides | TOFU | Political | ✅ `nDymR1hXtmq2knUpJwXg0` |
  | Jan 18 | CTV Advertising for Political Campaigns: Reaching Cord-Cutters | Guides | TOFU | Political | ✅ `6NhMnEViAEPrAf4RDRR4aB` |
  | Jan 19 | Brand Awareness vs. Lead Generation: What Should SMBs Prioritize? | Guides | MOFU | Phase 1 | ✅ `4M6oYZb2Zzfudp3gGb2Lva` |
  | Jan 19 | TV Advertising for Youth Sports Leagues | Industries | TOFU | Phase 3 | ✅ `5ASkWd7xwtHj3Y4dM5Jcea` |
  | Jan 20 | Programmatic Political Advertising: A Campaign Manager's Guide | Guides | TOFU | Political | ✅ `6phlCQ7FWLXswVo9wWf4vq` |
  | Jan 20 | TV Advertising for Bakeries & Dessert Shops | Industries | TOFU | Phase 3 | ✅ `52GDs9BkQDdoQnYldZzQCe` |
  | Jan 21 | How to Create a Marketing Budget for Your Small Business | Guides | TOFU | Phase 1 | ✅ `i8TWd0CRf32gBkts1tlBQ` |
  | Jan 21 | TV Advertising for Concert Venues & Theaters | Industries | TOFU | Phase 3 | ✅ `5joDoZm0od8IOFtWEt1b4` |
  | Jan 22 | Tourism Marketing for Small Cities and Destinations | Guides | TOFU | Phase 1 | ✅ `7zLlLNJVqoYQ1UW4ViCblz` |
  | Jan 22 | TV Advertising for Moving Companies: Reach People Relocating | Industries | TOFU | Phase 3 | ✅ `3cC7OifE6BY4GGS6Zh6Zgz` |
  | Jan 23 | Startup Advertising Ideas: Getting Your First Customers | Guides | TOFU | Phase 1 | ✅ `3Ai4AU96rO3Q1goW8bXFbl` |
  | Jan 23 | TV Advertising for Pest Control Companies | Industries | TOFU | Phase 3 | ✅ `75hrHNY7SMLks9Y1avATma` |
  | Jan 24 | Down-Ballot Advertising: TV Strategies for Local Races | Guides | TOFU | Political | ✅ `5jXGMbGhClQrTe89aZuCy9` |
  | Jan 24 | TV Advertising for Franchises (Multi-Location) | Industries | TOFU | Phase 3 | ✅ `mplJGOoIWoRZEkhDjowhV` |
  | Jan 25 | Best Advertising for Local Shops in 2026 | Guides | TOFU | Phase 2 | ✅ `7zh7YfTAeDFUdgLZQsC7fS` |
  | Jan 25 | TV Advertising for Photography Studios | Industries | TOFU | Phase 3 | ✅ `1aIxE5bg91EV1Y2yHXsEeg` |
  | Jan 26 | How to Get Users for Your Mobile App | Guides | TOFU | Phase 1 | ✅ `5VaFqUqAHBR0S1W2artQiG` |
  | Jan 26 | TV Advertising for Cleaning Services: Residential & Commercial | Industries | TOFU | Phase 3 | ✅ `2iPM4a4rQAjy5EBD0hlcys` |
  | Jan 27 | Super Bowl Advertising Alternatives for Small Business | Guides | TOFU | Phase 1 | ✅ `3LjCfeFANX4puR7LhYIr8n` |
  | Jan 27 | TV Advertising for Festivals & Local Events | Industries | TOFU | Phase 3 | ✅ `6rApNHfWJcnL7PxaAdf01K` |
  | Jan 28 | Best Advertising for Restaurants: A Complete Comparison | Guides | MOFU | Phase 2 | ✅ `2T5DIBsAO1TJY3pxgpl329` |
  | Jan 28 | TV Advertising for Storage Facilities & Self-Storage | Industries | TOFU | Phase 3 | ✅ `1KBOrThoA5v6H001rxfN3g` |
  | Jan 29 | Political Media Buying 101: How to Buy TV Time for Campaigns | Guides | TOFU | Political | ✅ `7Hl0SUd4y6OPrOjmAwXaIq` |
  | Jan 29 | TV Advertising for Auto Repair Shops | Industries | TOFU | Phase 3 | ✅ `3zL66NSoKBlB1hY2p60lVr` |
  | Jan 30 | Local Event Marketing: Filling Seats on a Budget | Guides | TOFU | Phase 1 | ✅ `1zqMx1zVAh5ZYeN6BEpdan` |
  | Jan 30 | TV Advertising for Churches & Religious Organizations | Industries | TOFU | Phase 3 | ✅ `21fgNBrvDqTWdgdpuQMuLk` |
  | Jan 31 | How to Advertise a Political Campaign on TV (Step-by-Step) | Guides | TOFU | Political | ✅ `nk7YtTvkaUgqBsejsyDPj` |
  | Jan 31 | TV Advertising for Painting Contractors | Industries | TOFU | Phase 3 | ✅ `4UkST4hDF0fFJ4hurfaBWY` |
  
  ### February 2026
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Feb 01 | Best Advertising for Small Business in 2026 | Guides | MOFU | Phase 2 | - | ✅ `26l2PyzRVSLVjZzO1pcGn7` |
  | Feb 01 | TV Advertising for Landscaping & Lawn Care | Industries | TOFU | Phase 3 | - | ✅ `tWEpPVEV0ZMYUOG0uCA1c` |
  | Feb 02 | How to Promote Your Small Business (Without Breaking the Bank) | Guides | TOFU | Phase 1 | - | ✅ `6nUACYDnWmytkqop4w71IC` |
  | Feb 02 | TV Advertising for Tree Service Companies | Industries | TOFU | Phase 3 | - | ✅ `7r9jyDC723FGsjNUNVCtlA` |
  | Feb 03 | How to Reach Customers Near Me: Complete Local Marketing Guide | Guides | TOFU | Phase 1 | - | ✅ `6GhCoY5entZfCYCx8TbuQ9` |
  | Feb 03 | TV Advertising for Startups: Building Awareness Fast | Industries | TOFU | Phase 3 | - | ✅ `3gVLBk6qF1QBctRPbDwuRq` |
  | Feb 04 | Best Local Advertising for Small Business | Guides | MOFU | Phase 2 | - | ✅ `4ViVWOg4Iib5iOXkXW1GJS` |
  | Feb 04 | TV Advertising for Window Cleaning & Pressure Washing | Industries | TOFU | Phase 3 | - | ✅ `41TGclkMxSCHcRP6R2fCfd` |
  | Feb 05 | Home Improvement Marketing Ideas That Drive Leads | Guides | TOFU | Phase 1 | - | ✅ `78zptqEb21WHZFpwzAh10r` |
  | Feb 05 | TV Advertising for Garage Door Companies | Industries | TOFU | Phase 3 | - | ✅ `4vSMSLlVhE31FKoDdtvahg` |
  | Feb 06 | Valentine's Day Marketing for Local Businesses | Guides | TOFU | Phase 1 | - | ✅ `7gyzZBSYQLyHbfpsKNIaA0` |
  | Feb 06 | TV Advertising for Fencing Companies | Industries | TOFU | Phase 3 | - | ✅ `5RldY8CN09zHXLbQWHyogg` |
  | Feb 07 | Best Way to Advertise a New Business | Guides | MOFU | Phase 2 | - | ✅ `2zfpH3aSav59uwdlhxAQfc` |
  | Feb 07 | TV Advertising for Tutoring Centers & Test Prep | Industries | TOFU | Phase 3 | - | ✅ `41dk4v4ZDC6YTRSQ0zjiAm` |
  | Feb 08 | Senate Race Advertising: Media Strategies for Statewide Campaigns | Guides | TOFU | Political | - | ✅ `1IM1hKD5AlYcv0k1WVmq2K` |
  | Feb 08 | TV Advertising for Daycare & Childcare Centers | Industries | TOFU | Phase 3 | - | ✅ `4GjY7pyNDNDypJqcMgvpKC` |
  | Feb 09 | Real Estate Marketing Ideas for 2026 | Guides | TOFU | Phase 1 | - | ✅ `4hnC3mxecvGIlEkv2s5XfV` |
  | Feb 09 | TV Advertising for Senior Care & Assisted Living | Industries | TOFU | Phase 3 | - | ✅ `3ybTWCFaZ9lhF49490YWZj` |
  | Feb 10 | Congressional Campaign Advertising: Reaching District Voters | Guides | TOFU | Political | - | ✅ `1fE2HCY6WoglkRi54ZHCW0` |
  | Feb 10 | TV Advertising for Escape Rooms & Entertainment Centers | Industries | TOFU | Phase 3 | - | ✅ `6FyP41adUbV0h8RcSuJqOV` |
  | Feb 11 | Best Advertising for Law Firms: What Actually Works | Guides | MOFU | Phase 2 | - | ✅ `5nlce5X3RIIFbYY5SKwWz3` |
  | Feb 11 | TV Advertising for Golf Courses & Country Clubs | Industries | TOFU | Phase 3 | - | ✅ `3xinFffSN7ukQ0SvXjzsFv` |
  | Feb 12 | PAC Advertising Strategy: TV Buying for Political Action Committees | Guides | TOFU | Political | - | ✅ `38vMNG6qX8U0h9f9LygOEX` |
  | Feb 12 | TV Advertising for Bowling Alleys & Family Fun Centers | Industries | TOFU | Phase 3 | - | ✅ `3ipQ2w5zJXp1JgaFKNDO1z` |
  | Feb 13 | Healthcare Marketing Ideas for Small Practices | Guides | TOFU | Phase 1 | - | ✅ `7KkeIGDCFlB2Eb3nsHKqND` |
  | Feb 13 | TV Advertising for Boutiques & Clothing Stores | Industries | TOFU | Phase 3 | - | ✅ `8l6WnIdbTSzVNSKXwn9JH` |
  | Feb 14 | How to Stand Out as a New Business in Your Area | Guides | TOFU | Phase 1 | - | ✅ `3zViggzFcUQaXU9eBBZ9zG` |
  | Feb 14 | TV Advertising for Furniture Stores | Industries | TOFU | Phase 3 | - | ✅ `4FsV1eDzDSzdCX3OSgNVFT` |
  | Feb 15 | Issue Advocacy Advertising: Promoting Ballot Measures on TV | Guides | TOFU | Political | - | ✅ `4AgGgZlMgyIdbS7iC7fSbH` |
  | Feb 15 | TV Advertising for Banks & Credit Unions | Industries | TOFU | Phase 3 | - | ✅ `7EgkrJO6YU1BZUT8epDaTE` |
  | Feb 16 | Best Advertising for Dentists: Reaching New Patients | Guides | MOFU | Phase 2 | - | ✅ `2JFuXFPaEjl5ynA80mb1vG` |
  | Feb 16 | TV Advertising for Specialty Retail Shops | Industries | TOFU | Phase 3 | - | ✅ `5QI7IMHmX52pdZ2jJpz0p1` |
  | Feb 17 | Local Political Advertising: City, County & School Board Races | Guides | TOFU | Political | - | ✅ `55eMljmKn7EQuXJffUfIok` |
  | Feb 17 | TV Advertising for Financial Advisors | Industries | TOFU | Phase 3 | - | ✅ `1fy6FZUcplQ6xwWKXnqc2t` |
  | Feb 18 | Local Advertising Cost Guide: What to Expect in 2026 | Guides | TOFU | Phase 5 | - | ✅ `1lqNGkgFU2yMRQHrFNOBAz` |
  | Feb 18 | TV Advertising for Gift Shops & Card Stores | Industries | TOFU | Phase 3 | - | ✅ `1spCr8OeHpqlDlvPvPORaC` |
  | Feb 19 | State Legislature Advertising: Winning Statehouse Races on TV | Guides | TOFU | Political | - | ✅ `6UkMWVKJX2ogNxfLA5XebZ` |
  | Feb 19 | TV Advertising for Mortgage Brokers | Industries | TOFU | Phase 3 | - | ✅ `62ZFeMWyk1RcR2UL43Lfo6` |
  | Feb 20 | Best Advertising for Real Estate Agents | Guides | MOFU | Phase 2 | - | ✅ Published (`bI1qK5dZMwtn7QWRTVg8a`) |
  | Feb 20 | TV Advertising for Sporting Goods Stores | Industries | TOFU | Phase 3 | - | ✅ Published (`55XLAcLVaOjg2O41djXptZ`) |
  | Feb 21 | Political Ad Targeting: Reaching the Right Voters on TV | Guides | MOFU | Political | - | ✅ Published (`3bL0LfIyi3rp9ECw3Bf6hM`) |
  | Feb 21 | TV Advertising for Tax Preparers & CPAs | Industries | TOFU | Phase 3 | - | ✅ Published (`6Gk6Y2luJUQxPf3QkAcemd`) |
  | Feb 22 | Video Marketing for Small Business: A Complete Guide | Guides | TOFU | Phase 1 | - | ✅ Published (`6HZgfOAuYS3PZ5rcX81kkE`) |
  | Feb 22 | TV Advertising for Electronics Retailers | Industries | TOFU | Phase 3 | - | ✅ Published (`7c95RKzei26Ev4STCYtWWh`) |
  | Feb 23 | Geotargeting Political Ads: Precision District Targeting | Guides | MOFU | Political | DN | ✅ Published (`4H5RZaG91WPuutSsaJE1Fg`) |
  | Feb 23 | TV Advertising for Investment Firms | Industries | TOFU | Phase 3 | DN | ✅ Published (`3MNHzaCRjEGaOL9A0nHUJG`) |
  | Feb 24 | How to Use Retargeting Ads for Your Small Business | Guides | MOFU | Phase 5 | CS | ✅ Published (`3S8uDvEfAXFd9wdOWt8fP8`) |
  | Feb 24 | TV Advertising for Language Schools | Industries | TOFU | Phase 3 | DN | ✅ Published (`2bONFMunV1Sr4S9xfTQb2G`) |
  | Feb 25 | Best Advertising for Contractors & Home Services | Guides | MOFU | Phase 2 | DN | ✅ Published (`6sMFqQkve7JExln0AgBWuR`) |
  | Feb 25 | TV Advertising for Wealth Management | Industries | TOFU | Phase 3 | DN | ✅ Published (`5xNBQFnHmPCH4w2SgLjE1U`) |
  | Feb 26 | FCC Political Advertising Rules: Compliance Guide for 2026 | Guides | MOFU | Political | DN | ✅ Published (`5ghmejjuoiJbDxvmzJt61T`) |
  | Feb 26 | TV Advertising for Music Schools & Lessons | Industries | TOFU | Phase 3 | DN | ✅ Published (`187m4QRSBhTtqoKm0TJmqg`) |
  | Feb 27 | How to Create Your First Adwave TV Ad (Step-by-Step) | Using Adwave | MOFU | Phase 5 | JM | ✅ Published (`7fnFoClTczmRYNrtgOzEMv`) |
  | Feb 27 | TV Advertising for Dance Studios | Industries | TOFU | Phase 3 | DN | ✅ Published (`13VAy20VN5U7kMgTP7D581`) |
  | Feb 28 | Performance Marketing Explained: What Small Businesses Need to Know | Guides | TOFU | Phase 1 | DM | ✅ Published (`6Sxh6MA8mwhU9V5e6Wa8uc`) |
  | Feb 28 | TV Advertising for Art Schools & Classes | Industries | TOFU | Phase 3 | DN | ✅ Published (`5cRScBEYCirVkcsHsIkUYv`) |
  | Feb 25 | Adwave vs MNTN: Which CTV Platform Is Right for Small Business? | **Comparisons** | BOFU | Phase 5 | DM | ✅ Published `63Zb1JM6IAg0a8sn0NSRZo` |
  | Feb 26 | Adwave vs Vibe: Self-Serve CTV Advertising Compared | **Comparisons** | BOFU | Phase 5 | DM | ✅ Published `1xWLWU6KUEtUQmswjQeLZQ` |
  | Feb 27 | Adwave vs TVScientific: CTV Platforms for Small Business | **Comparisons** | BOFU | Phase 5 | CS | ✅ Published `5XEF765X2g1jF05glgMG4A` |
  | Feb 28 | Adwave vs Simulmedia: CTV Advertising Compared | **Comparisons** | BOFU | Phase 5 | CS | ✅ Published `OOc1CWS2XAawCGWcNlLU3` |
  
  #### Platform Pages (backdated, `/resources/` path)
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Feb 01 | Hulu Advertising for Small Business (2026) | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `5wKBPq4VbDvlv3o3f9A4Am` |
  | Feb 02 | Roku Advertising: Reach Streaming Audiences | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `4e6Fg8UMRXo0vNjHzJtG7r` |
  | Feb 03 | Amazon Fire TV Advertising Guide | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `1ZGPjV1CcmDGv7bjPHQSOd` |
  | Feb 04 | Peacock TV Advertising for SMBs | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `2loW8e3cumUi4myD1O7JpE` |
  | Feb 05 | Tubi Advertising: Free Streaming TV Ads | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `1bZ12IUZmIZCDEwcG8uBI9` |
  | Feb 06 | Pluto TV Advertising Guide | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `4h2sqKZdoU5E9xSlpW9GDt` |
  | Feb 07 | YouTube TV Advertising (Not YouTube Ads) | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `6tgXDMbPO2ZDbC644xJTsK` |
  | Feb 08 | Sling TV Advertising for Businesses | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `2s7mILqBQ2Y5yEU1DF3qAf` |
  | Feb 09 | Samsung TV Plus Advertising | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `533lK35OohtdJUgripKmFz` |
  | Feb 10 | LG Channels Advertising | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `4PAabIlUyp9uJ1KFxQLT3k` |
  | Feb 11 | Vizio WatchFree+ Advertising | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `6pTjPcnq4hFX8ldZZXSzrQ` |
  | Feb 12 | Xumo Advertising for Small Business | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `4X1IhD6pktGw0l8SjwE24m` |
  | Feb 13 | Amazon Freevee Advertising | **Platforms** | TOFU | Phase 5 | DN | ✅ Published `1SO3FAdU2ddSIPGUy8ZDxe` |
  
  ### March 2026
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Mar 01 | Lowest Unit Rate Explained: Saving Money on Political TV Ads | Guides | MOFU | Political | DN | ✅ Published (`4yQ7c9dTvQKbylb3t0Swkg`) |
  | Mar 01 | TV Advertising for Chiropractors: Grow Your Practice | Industries | TOFU | Phase 3 | DN | ✅ Published (`3wAy1i5Dk5UZX1gGKUwu2i`) |
  | Mar 02 | Best Advertising for HVAC Companies | Guides | MOFU | Phase 2 | DN | ✅ Published (`6zCgH8NeReDplbzskMvDJx`) |
  | Mar 02 | TV Advertising for Travel Agencies | Industries | TOFU | Phase 3 | DN | ✅ Published (`4sxKmtWK8e77XmPzzlKIVV`) |
  | Mar 03 | Voter Data Onboarding: Matching Your Lists to TV Audiences | Guides | MOFU | Political | DN | ✅ Published (`62JUl5rOhRNi6UJxRvDC1L`) |
  | Mar 03 | TV Advertising for Cruise Lines | Industries | TOFU | Phase 3 | DN | ✅ Published (`1L6opURjrw37HhDzBphLPh`) |
  | Mar 04 | Customer Lifetime Value: Why It Matters for Small Business Marketing | Guides | MOFU | Phase 1 | DM | ✅ Published (`3LXQ1bNuvHitUsZAOTp323`) |
  | Mar 04 | TV Advertising for Destination Marketing | Industries | TOFU | Phase 3 | DN | ✅ Published (`3kSmmLdrWmOhV2qbRlD4SD`) |
  | Mar 05 | Understanding Your Adwave Campaign Dashboard and Analytics | Using Adwave | MOFU | Phase 5 | JM | ✅ Published (`4cpOCA1BjT2pOe3hB9f2CT`) |
  | Mar 05 | TV Advertising Trends 2026: What's Working for SMBs | Insights | TOFU | Phase 5 | DN | ✅ Published (`22F8fuMPwyDpBdFKeIkfMI`) |
  | Mar 06 | Case Study: How a Home Services Company Grew with CTV | Case Study | MOFU | Phase 3 | JM | ✅ Published (`1fMcF9CBqttGR9F2YoYA0B`) |
  | Mar 06 | 5 Political Advertising Trends That Will Define the 2026 Midterms | Insights | TOFU | Political | DN | ✅ Published (`4jrTRkOr95jL1gb3JwSA6x`) |
  | Mar 07 | Case Study: How an Auto Dealership Drove Showroom Traffic with CTV | Case Study | MOFU | Phase 3 | JM | ✅ `6g6EdnmkGmmbnntujdijWU` |
  | Mar 07 | Q1 2026 TV Advertising Review: What Worked for SMBs | Insights | TOFU | Phase 5 | DN | ✅ `6fuFeRfnrjxujqJy9JQXn8` |
  | Mar 08 | Sales Funnel for Small Business: A Beginner's Guide | Guides | MOFU | Phase 1 | DM | ✅ `3odZJgHEQWAuPJT38h4lvU` |
  | Mar 09 | TV Advertising Attribution: What Small Businesses Should Track | Guides | MOFU | Phase 5 | GP | ✅ `01Dtv12HS4zUtHg1rnl2OJ` |
  | Mar 10 | Email Marketing vs. TV Advertising: When to Use Each | Guides | MOFU | Phase 2 | DN | ✅ `3a9nMhSnNMo0lWsANUXvgz` |
  | Mar 11 | Best Advertising for Med Spas & Aesthetics | Guides | MOFU | Phase 2 | DN | ✅ `XZTgpRxhXO9KyvwH5oAvf` |
  | Mar 12 | Case Study: How an E-commerce Brand Scaled with CTV Advertising | Case Study | MOFU | Phase 3 | JM | ✅ `eTVCsrRdAXOex0MbKQ19k` |
  | Mar 13 | TV vs. Digital Advertising: A Small Business Comparison | Guides | MOFU | Phase 2 | DN | ✅ `5hM53gayk6HHHiZpcVbexI` |
  | Mar 14 | Reaching Gen Z Voters: TV Advertising Strategies for Young Audiences | Guides | TOFU | Political | DN | ✅ `5ECtVSayvSDK2TiNKbLWwg` |
  | Mar 15 | TV Advertising for Salons & Barbershops: Fill More Chairs with Streaming | Industries | TOFU | Phase 3 | DM | ✅ Published (`487Oizna8SUOx6japDS1bP`) |
  | Mar 16 | Radio vs. TV Advertising: Which Is Better for Local Business? | Guides | MOFU | Phase 2 | DN | ✅ `4Ng0Zj6PK2lDvKGJE7gxsb` |
  | Mar 17 | Billboard vs. TV Advertising: Cost & Effectiveness Compared | Guides | MOFU | Phase 2 | DN | ✅ `4UalAx5Ac6cTr9rixCsYkY` |
  | Mar 18 | Political Advertising ROI: Measuring Campaign TV Effectiveness | Guides | MOFU | Political | DN | ✅ `4AaqLs86t4EUxBxn42A3xe` |
  | Mar 19 | TV Advertising for Veterinary Clinics: Reaching Pet Owners | Industries | TOFU | Phase 3 | DN | ✅ Published (`2Yn9VuSEwgufAKpbE1WLFx`) |
  | Mar 20 | Spring Marketing Ideas for Local Business | Guides | TOFU | Phase 1 | DM | ✅ `25KIL3LCuJ48BlU0Z3LcgG` |
  | Mar 21 | How QR Codes Work in TV Advertising: Bridging TV and Digital | Guides | MOFU | Phase 5 | CS | ✅ `3jUcFmmXRncXbKD3stX95C` |
  | Mar 22 | Adwave for Multi-Location Businesses: Managing Multiple Campaigns | Using Adwave | MOFU | Phase 5 | JM | ✅ `6B5TB6w93c0xpH0pd7XoSE` |
  | Mar 23 | The 2026 Midterm Playbook: Winning with Programmatic TV | Guides | TOFU | Political | DN | ✅ Published (`3fklCjRDLb1B7BDWFsH2NS`) |
  | Mar 24 | Best Advertising for E-commerce Stores | Guides | MOFU | Phase 2 | DN | ✅ Published (`3scM5O48EIBgf4VxIxgVIv`) |
  | Mar 25 | Restaurant Advertising: A Complete Marketing Guide | Guides | TOFU | Phase 4 | DM | ✅ Published (`2nGJr81obMu8J8ecm9h4KC`) |
  | Mar 26 | Dental Advertising: How to Get More Patients | Guides | TOFU | Phase 4 | DM | ✅ Published (`45Xp3dOAy19rH4wjR5EvDN`) |
  | Mar 27 | Small Business Branding: Building Recognition | Guides | TOFU | Phase 1 | JM | ✅ Published (`1OlcpevNcf8UQgQh75URPt`) |
  | Mar 28 | Law Firm Advertising: Building Your Practice | Guides | TOFU | Phase 4 | DM | ✅ Published (`2tbamHdHyG1t3NK4T7oPv`) |
  | Mar 29 | Speed Wins: Fast-Turnaround Political TV Ads | Guides | TOFU | Political | DN | ✅ Published (`69tjmEp7CJ9PNCvBMeWryE`) |
  | Mar 30 | Best Advertising for Mobile Apps | Guides | MOFU | Phase 2 | DN | ✅ Published (`23jC0QfcBE5Ec1ddes7p0s`) |
  | Mar 31 | Real Estate Advertising: Reaching Buyers & Sellers | Guides | TOFU | Phase 4 | DM | ✅ Published (`5fppb7vfpiamEDezGv6eh6`) |
  
  ---
  
  ## Q2 2026 (April - June)
  
  ### April 2026
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Apr 01 | Auto Dealership Advertising: Driving Showroom Traffic | Guides | TOFU | Phase 4 | DM | ✅ Published (`33OcoFj9UP43z04WptU29l`) |
  | ~~Apr 01~~ | ~~Adwave vs TVScientific~~ | | | | | Moved to Feb 27 |
  | Apr 02 | HVAC Advertising: Getting More Service Calls | Guides | TOFU | Phase 4 | DM | ✅ Published (`7rng8Fh9IoerZr0MPAysFr`) |
  | ~~Apr 02~~ | ~~Adwave vs Simulmedia~~ | | | | | Moved to Feb 28 |
  | Apr 03 | OTT vs Linear: Integrating Streaming Into Campaign Strategy | Guides | MOFU | Political | DN | ✅ Published (`10CoXxtDVZukTpn9k6gbaP`) |
  | Apr 04 | Plumbing Advertising: Local Lead Generation | Guides | TOFU | Phase 4 | DM | ✅ Published (`bjoFCWroXb5xqhxHNik4T`) |
  | Apr 05 | Electrician Advertising: Reaching Homeowners | Guides | TOFU | Phase 4 | JM | ✅ Published (`6cBdIdfi27CDpMI3HWxPhT`) |
  | Apr 06 | Med Spa Advertising: Attracting Aesthetic Clients | Guides | TOFU | Phase 4 | DM | ✅ `3RSLRZdlyS8dFfdnmtgqbX` |
  | Apr 07 | Navigating Political Ad Compliance on CTV Platforms | Guides | MOFU | Political | DN | ✅ `2Tm0Ag7yeqyMLOSLqvOhpO` |
  | Apr 08 | Contractor Advertising: Home Improvement Marketing | Guides | TOFU | Phase 4 | DM | ✅ `4rVo5LngDIh9N9QVAW4WYi` |
  | Apr 09 | Salon Advertising: Growing Your Beauty Business | Guides | TOFU | Phase 4 | DM | ✅ `3L9eSMgXFNPLEjPKNv3nag` |
  | Apr 10 | Gym Advertising: Increasing Memberships | Guides | TOFU | Phase 4 | JM | ✅ `5wMYRLcmarAfJpmSZ5EoSW` |
  | Apr 11 | Maximizing ROI: Measuring Impact of Political Media Buys | Guides | MOFU | Political | DN | ✅ `1SM5m86syJEl1Zto2n6Az0` |
  | Apr 12 | Roofing Company Advertising: Getting More Leads | Guides | TOFU | Phase 4 | DM | ✅ `6LCUK7LQ6Qdx7KoJPoJQvJ` |
  | Apr 13 | Physical Therapy Advertising: Attracting Patients | Guides | TOFU | Phase 4 | DM | ✅ `2iVpp8Mc9X89h8UZ3V5LW2` |
  | Apr 14 | Chiropractor Advertising: Growing Your Practice | Guides | TOFU | Phase 4 | DM | ✅ `68m08nL2HKVbbzgAU0jwdf` |
  | Apr 15 | Cross-Screen Campaigning: Unifying Mobile and TV Strategies | Guides | MOFU | Political | DN | ✅ `6NlkLI2Edzx2eSYKGpgqQH` |
  | Apr 16 | Auto Body Shop Advertising: Collision Repair Marketing | Guides | TOFU | Phase 4 | DM | ✅ `572ZQIAWpAqrIMIYnEGtpI` |
  | Apr 17 | Dog Training Advertising: Pet Service Marketing | Guides | TOFU | Phase 4 | DM | ✅ `7EcAOKaD4WC0upq0EjZta5` |
  | Apr 18 | Veterinary Advertising: Growing Your Animal Practice | Guides | TOFU | Phase 4 | JM | ✅ `5fMkgg62vTPbNU9ElMbF5b` |
  | Apr 19 | Avoiding Ad Fatigue: Frequency Capping in Political Campaigns | Guides | MOFU | Political | DN | ✅ `2zHyVxf2EvEppka3VLOOpc` |
  | Apr 20 | Bakery Advertising: Local Dessert Shop Marketing | Guides | TOFU | Phase 4 | DM | ✅ `5GDPiR2vXuFMYkzKhCe82g` |
  | Apr 21 | Pest Control Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | ✅ `6ju9deZsYhmNXNFSRuhTwn` |
  | Apr 22 | Contextual Targeting for Political Ads in 2026 | Guides | MOFU | Political | GP | ✅ `33YZwVByf4eIuIfofq8k6s` |
  | Apr 23 | Landscaping Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DN | ✅ `1FgPwKfmrGskyQAqeDPRtN` |
  | Apr 24 | Insurance Agent Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | ✅ `6MaNllZHdTZlPudbSmfq5t` |
  | Apr 25 | Jewelry Store Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DN | ✅ `5yUWwUtB0G5dLi4VkBIbk7` |
  | Apr 26 | Florist Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | JM | ✅ `1j5VBcORpsRhMZDrIFSq4v` |
  | Apr 27 | Photography Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | CS | ✅ `62Sd4cfIqDik7XzRPQSS3b` |
  | Apr 28 | Yoga Studio Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | ✅ `4iGBdNJtjJLYDZ0OOkS5Sn` |
  | Apr 29 | Daycare Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | JM | ✅ `3F54TtefsPPyaKyTQNhocT` |
  | Apr 30 | Tutoring Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | ✅ `40MPd3yr8L9xTfFls7nEJP` |
  
  ### May 2026
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | May 01 | Shopify Store Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | JM | ✅ `6IT8WVgRcVpMaxsADoLxLV` |
  | May 02 | Fitness App Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | ✅ `7LK2duasIp9aStEF3IGi6t` |
  | May 03 | Best Advertising for Plumbers (2026) | Guides | MOFU | Phase 2 | DN | ✅ `6o3zcjWfCXzXJ4Cfl1Lbmu` |
  | May 04 | Summer TV Advertising: How to Win the Warm-Weather Season (2026) | Guides | TOFU | Phase 5 | CS | ✅ `4XmsKjzcWxlmKHu0x5P1sM` |
  | May 06 | Best Advertising for Gyms & Fitness Centers (2026) | Guides | MOFU | Phase 2 | DN | ✅ `1jR9wX5KhJ4qJIUSRMJ8tt` |
  | May 07 | How to Optimize Your Adwave Campaign for Better Results | Using Adwave | MOFU | Phase 5 | JM | ✅ `46CeLUXbQqjZWqSpXspIdH` |
  | May 08 | TV Advertising for Physical Therapy Clinics | Industries | TOFU | Phase 3 | DN | ✅ `1BwI7A1eEee02BoRIt9K2F` |
  | May 09 | Best Advertising for Coffee Shops & Cafes (2026) | Guides | MOFU | Phase 2 | DN | ✅ `3rflVkSJuKww9v8gyLgiU1` |
  | May 10 | CTV Ad Frequency: How Many Times Should Viewers See Your Ad? (2026) | Guides | MOFU | Phase 5 | CS | ✅ `2zghxF9ckUC8rc0FUeQZRo` |
  | May 11 | Best Advertising for Auto Repair Shops (2026) | Guides | MOFU | Phase 2 | DN | ✅ `68in3ToPFMjZDf4s41zYv4` |
  | May 12 | How to Read Your Adwave Dashboard: A Beginner's Guide | Using Adwave | MOFU | Phase 5 | JM | ✅ Published (`/resources/how-to-read-adwave-dashboard`) |
  | May 13 | The Psychology of TV Advertising: Why the Big Screen Builds Trust | Insights | TOFU | Phase 5 | DN | ✅ Published (`/resources/psychology-tv-advertising-trust`) |
  | May 14 | Case Study: How a Fitness Studio Filled Classes with CTV Ads | Case Study | MOFU | Phase 5 | JM | ✅ Published (`/resources/fitness-studio-ctv-case-study`) |
  | May 15 | Congressional Campaign TV Strategy: District-Level CTV Buying | Guides | MOFU | Political | DN | ✅ Published (`/resources/congressional-campaign-advertising-district-voters`) |
  | May 16 | Best Advertising for Wedding Venues & Event Planners | Guides | MOFU | Phase 2 | DN | ✅ Published (`/resources/best-advertising-wedding-venues-event-planners`) |
  | May 17 | 2026 Summer Advertising Trends for Small Business | Insights | TOFU | Phase 5 | DN | ✅ Published (`/resources/2026-summer-advertising-trends-small-business`) |
  | May 18 | How to Add TV to Your Existing Digital Marketing Mix | Guides | MOFU | Phase 5 | CS | ✅ Published (`/resources/add-tv-to-digital-marketing-mix`) |
  | May 19 | TV Advertising for Yoga & Pilates Studios | Industries | TOFU | Phase 3 | DN | ✅ Published (`/resources/yoga-studio-advertising`) |
  | May 20 | Small Business Advertising ROI by Channel: What to Expect | Guides | MOFU | Phase 1 | DM | ✅ Published (`/resources/small-business-advertising-roi-by-channel`) |
  | May 21 | Case Study: How a Local Retailer Drove Foot Traffic with Streaming TV | Case Study | MOFU | Phase 5 | JM | ✅ Published (`/resources/local-retailer-foot-traffic-case-study`) |
  | May 22 | TV Ad Creative for Service Businesses vs Product Businesses | Guides | MOFU | Phase 5 | CS | ✅ Published (`/resources/tv-ad-creative-service-vs-product-businesses`) |
  | May 23 | Best Advertising for Accountants & Financial Advisors | Guides | MOFU | Phase 2 | DN | ✅ Published (`/resources/best-advertising-accountants-financial-advisors`) |
  | May 24 | How to Test TV Advertising Without a Big Budget | Guides | MOFU | Phase 5 | CS | ✅ Published (`/resources/test-tv-advertising-without-big-budget`) |
  | May 25 | Gubernatorial Campaign Advertising: Statewide TV Strategies | Guides | MOFU | Political | DN | ✅ Published (`/resources/gubernatorial-campaign-statewide-tv-strategies`) |
  | May 26 | Memorial Day Marketing: TV Ad Strategies for Local Business | Guides | TOFU | Phase 5 | CS | ✅ Published (`/resources/memorial-day-marketing-tv-strategies`) |
  | May 28 | Small Business TV Campaign Metrics: What to Track and Why | Insights | MOFU | Phase 5 | GP | ✅ Published (`/resources/small-business-tv-campaign-metrics-track`) |
  | May 29 | How CTV Advertising Drives Foot Traffic to Physical Stores | Guides | MOFU | Phase 5 | CS | ✅ Published (`/resources/ctv-advertising-drives-foot-traffic-physical-stores`) |
  | May 30 | Best Advertising for Cleaning & Janitorial Services | Guides | MOFU | Phase 2 | DN | ✅ Published (`/resources/best-advertising-cleaning-janitorial-services`) |
  | May 31 | Using Adwave for Seasonal Campaigns: A Step-by-Step Guide | Using Adwave | MOFU | Phase 5 | JM | ✅ Published (`/resources/using-adwave-seasonal-campaigns-guide`) |
  
  ### June 2026
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Jun 01 | Connected TV vs Social Media Ads: A Complete Comparison | Guides | MOFU | Phase 5 | CS | ✅ Published (`/resources/connected-tv-vs-social-media-ads-comparison`) |
  | Jun 02 | Q1 2026 CTV Market Report: Trends Small Businesses Need to Know | Insights | TOFU | Phase 5 | DN | ✅ `5d9mhVXdPh4FlEwYcdSecR` |
  | Jun 03 | Case Study: How a Professional Services Firm Generated Leads with CTV | Case Study | MOFU | Phase 5 | JM | ✅ `615BwjnUZh8Iy3V93jULpw` |
  | Jun 04 | TV Advertising for Back-to-School Season: A Local Business Guide | Guides | TOFU | Phase 5 | CS | ✅ `5uUhhCLpWXIoxOQwmOyNXa` |
  | Jun 05 | How to Choose the Right Advertising Channels for Your Business | Guides | MOFU | Phase 1 | JM | ✅ `5eXKrYUghC8ueNkbOtxceU` |
  | Jun 06 | Adwave AI Creative: Tips for Generating Better TV Ad Variations | Using Adwave | MOFU | Phase 5 | JM | ✅ `2iGIIaBMtJWDRBybLMUjBB` |
  | Jun 07 | Best Advertising for Home Builders & Remodelers | Guides | MOFU | Phase 2 | DN | ✅ `20y5W7v9l1AHTuYujKk0bW` |
  | Jun 08 | Midterm Primary Season: CTV Strategies for June Races | Guides | MOFU | Political | DN | ✅ `1v82GKdo1BBA4YjDDnM1Vs` |
  | Jun 09 | Local vs National TV Advertising: Which Strategy Fits Your Business? | Guides | MOFU | Phase 5 | CS | ✅ `5ET4UPK9aG9tTFMM7B9rT1` |
  | Jun 11 | Why New Businesses Should Consider TV Advertising Early | Guides | TOFU | Phase 1 | DM | ✅ `2gcrFIamhYTF7FIpC5wYhN` |
  | Jun 12 | Case Study: How a Restaurant Chain Scaled with Multi-Market CTV | Case Study | MOFU | Phase 5 | JM | ✅ `271fGSKtmO5KhBeihLVKRO` |
  | Jun 13 | How AI Is Changing Small Business TV Advertising in 2026 | Insights | TOFU | Phase 5 | DN | ✅ `16eBWL0M9O0WBARPB7xU7a` |
  | Jun 14 | Best Advertising for Senior Care & Assisted Living | Guides | MOFU | Phase 2 | DN | ✅ `3jTC64axXYrOyYHeLKSxRi` |
  | Jun 15 | Retargeting TV Viewers: Turning CTV Impressions into Conversions | Guides | MOFU | Phase 5 | CS | ✅ `2MvEKpq6i4gagE5k9DuXKj` |
  | Jun 16 | Advertising for Seasonal Businesses: Staying Busy Year-Round | Guides | TOFU | Phase 1 | JM | ✅ `1Q7FSxW2S1sMixWis9AchW` |
  | Jun 18 | How Frequency and Reach Work Together in TV Campaigns | Guides | MOFU | Phase 5 | GP | ✅ `4mpcIH77PwwuNSBH1pwqDQ` |
  | Jun 19 | Political Debate Season: Pre- and Post-Debate TV Ad Strategies | Guides | MOFU | Political | DN | ✅ `7BrcAlFhtr1U2GHtRBg721` |
  | Jun 20 | TV Advertising for Nonprofit Fundraising Campaigns | Guides | TOFU | Phase 5 | CS | ✅ `7McbbuvG8okf1fz4mTZLSi` |
  | Jun 21 | Best Advertising for Summer Camps & Youth Programs | Guides | MOFU | Phase 2 | DN | ✅ `4cliGRuDOfUVL1SB0gOHbr` |
  | Jun 22 | Building a Full-Funnel Advertising Strategy with TV at the Center | Guides | MOFU | Phase 5 | CS | ✅ `73rbICgVeJEHmwSvvUvew5` |
  | Jun 23 | Independence Day Marketing: TV Strategies for July 4th Weekend | Guides | TOFU | Phase 5 | CS | ✅ `7N3qvAJezXAxqtVNiHmjEC` |
  | Jun 24 | TV Advertising A/B Testing: How to Compare Ad Variations | Guides | MOFU | Phase 5 | CS | ✅ `2wSbz9dcexdTxt9X0gaReT` |
  | Jun 25 | Case Study: How a B2B SaaS Company Used CTV for Lead Generation | Case Study | MOFU | Phase 5 | JM | ✅ `5B21j4DK5YY5WL1OWSzBE7` |
  | Jun 26 | Down-Ballot Races: Integrating CTV with Digital Campaign Strategy | Guides | MOFU | Political | DN | ✅ `5wpvCHr8QU7A39Yo25T0nT` |
  | Jun 27 | Adwave Targeting Deep Dive: Finding Your Perfect Audience | Using Adwave | MOFU | Phase 5 | JM | ✅ `kZ0JeCZbqt4WGtacisBlE` |
  | Jun 28 | Best Advertising for Funeral Homes | Guides | MOFU | Phase 2 | DN | ✅ `570LStHCE9T9CEqxHhL9AQ` |
  | Jun 29 | H1 2026 in Review: What Worked for Small Business TV Advertising | Insights | TOFU | Phase 5 | DN | ✅ `23KZSfaNfBYMlpIpcmVxb5` |
  | Jun 30 | How TV Advertising Complements Your SEO Strategy | Guides | MOFU | Phase 5 | CS | ✅ `1njM9i2Od15kFNtCrhJ5yn` |
  
  ---
  
  ## H2 2026 Expansion — Jul through Dec 2026 (added 2026-05-06)
  
  > **Added 2026-05-06.** Editorial calendar previously ended at Jun 30, 2026. This expansion adds 6 months (~180 articles) targeting the highest-priority gaps from `strategy/smb-resource-hub-strategy.md`.
  
  ### Phase taxonomy mapping (read this first)
  
  This expansion uses the existing **Phase 1-5 + Political** taxonomy from `CLAUDE.md`. Strategic Pillar labels from `strategy/smb-resource-hub-strategy.md` (Pillar A multi-channel, Pillar D case studies, Pillar C data/benchmarks, Pillar E gated) **map onto Phase 5** for editorial-calendar tagging purposes. The Pillar lens is a strategic framework; Phase is the operational tag the writing agent reads.
  
  | Strategic Pillar | Editorial Phase | Why |
  |------------------|-----------------|-----|
  | Pillar A (multi-channel guides) | Phase 5 | Phase 5 expanded from "general TV/CTV gap-fill" to include all paid channels Adwave runs |
  | Pillar B (industry advertising guides) | Phase 3 (TV-specific) or Phase 4 (multi-channel) | Already mapped |
  | Pillar C (cross-channel data/benchmarks) | Phase 5 | Insights/Stat content type |
  | Pillar D (case studies) | Phase 5 | Case Study content type |
  | Pillar E (gated resources/PDFs) | Out of editorial calendar scope | Plan separately under `/reports/` |
  
  ### Strategic priorities driving H2 2026
  
  1. **Pillar A — Multi-channel channel guides (HIGHEST priority).** Adwave is now multi-channel (TV/CTV + Google + YouTube + Meta + Reddit + display) but adwave.com has **zero** dedicated guides for the non-TV channels Adwave runs. Per the v2 boundary, these are now product-adjacent. Aggressive ramp in Jul-Sep.
  2. **Case study expansion.** 4 case studies live; strategy says 30+. Push to 15+ by year-end. Multi-channel case studies are unique to Adwave (no single-channel competitor can produce them).
  3. **Competitor comparison pages.** LOCALiQ, Hibu, Scorpion (multi-channel SMB ad platforms) — none yet covered. High-intent "alternative to" search traffic.
  4. **Glossary expansion.** 1 page → 30+ pages by year-end. AI-Overview-resistant SEO surface area.
  5. **Industry vertical fill-in.** 19 verticals; several thinly covered (legal, beauty-wellness, professional-services, fitness-recreation). Phase 3 + Phase 4 to fill in.
  6. **Political TV — midterm closing.** Nov 3, 2026 election. Heavy political content Aug-Nov, then drop sharply.
  7. **Holiday & seasonal.** Q4 2026 holiday push, Black Friday, year-end planning.
  
  ### Cannibalization guardrails (CRITICAL — read before writing)
  
  The Outrank off-plan drift period (Apr 27 - May 6, 2026) left 10 Outrank-published posts living on `/resources/` that cover Adwave-territory topics. **Adwave editorial must NOT duplicate these:**
  
  | Slug already covered by Outrank | Adwave equivalent angle to use IF needed |
  |---------------------------------|-----------------------------------------|
  | `what-is-ctv-in-marketing` | Skip — already a glossary stand-in |
  | `hulu-ad-manager` | Different angle: Adwave product comparison vs Hulu Ad Manager |
  | `upper-funnel-vs-lower-funnel` | Skip generic; can write CTV-specific full-funnel piece |
  | `programmatic-video-advertising` | Adwave angle: programmatic CTV specifically |
  | `retargeting-ads-examples` | Adwave angle: CTV retargeting examples specifically |
  | `what-is-brand-awareness-in-marketing` | Skip generic; OK to write "TV for brand awareness" |
  | `how-much-does-it-cost-to-advertise` | Skip generic; channel-specific cost articles fine |
  | `short-advertising-video` | Skip; AI creative content stays in Using Adwave bucket |
  | `tv-commercials-production-company` | Skip — already written |
  | `video-for-product-launch` | Different angle OK (e.g., TV-specific launch playbook) |
  
- Also stay out of Outrank's reserved territory: organic local SEO, email marketing, organic social tactics, website/CRO, content marketing, customer retention basics, sales process, branding, business tools, PR. See `.cursor/rules/outrank-boundary.mdc`.
+ Also stay out of Outrank's reserved territory: organic local SEO, email marketing, organic social tactics, website/CRO, content marketing, customer retention basics, sales process, branding, business tools, PR. See the "Outrank boundary" guideline and `calendar/v2/outrank-topics.md`.
  
  ---
  
  ### July 2026 — Pillar A Launch + Q2 Stat Refresh + Multi-Channel Push
  
  **Theme:** Build out the multi-channel pillar (Pillar A) at scale. Each non-TV channel gets at least one cornerstone guide. Q2 2026 stat refreshes (Apr-Jun 2026 data) run in parallel via `calendar/stat-snapshot-calendar.md`.
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Jul 01 | Google Ads for Small Business: The Honest 2026 Guide | Guides | TOFU | Phase 5 | DN | 🔲 Brief |
  | Jul 02 | ~~Google Ads Costs: What Small Businesses Actually Pay (2026)~~ — DUPLICATE of v2 Jul 01, removed | — | — | — | — | 🚫 Deduped |
  | Jul 03 | YouTube Advertising for Small Business: 2026 Complete Guide | Guides | TOFU | Phase 5 | DN | 🔲 Brief |
  | Jul 04 | Independence Day Marketing: Last-Minute TV Strategies | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Jul 05 | Facebook Advertising for Small Business: 2026 Playbook | Guides | TOFU | Phase 5 | DN | 🔲 Brief |
  | Jul 06 | Facebook Ad Costs: CPM, CPC, and Budget Planning for SMBs | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Jul 07 | Instagram Advertising for Local Business: Practical Guide (2026) | Guides | TOFU | Phase 5 | DN | 🔲 Brief |
  | Jul 08 | Best Advertising for Mobile Mechanics & Mobile Auto Repair (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Jul 09 | Reddit Advertising for Small Business: Is It Worth It? (2026) | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Jul 10 | Multi-Channel Advertising for Small Business: The Complete Guide (2026) | Guides | MOFU | Phase 5 | DN | 🔲 Brief |
  | Jul 11 | Case Study: How a Roofing Company Hit 6.2x ROAS Across 4 Channels | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Jul 12 | Adwave vs LOCALiQ: Multi-Channel SMB Advertising Compared | Comparisons | BOFU | Phase 5 | DM | 🔲 Brief |
  | Jul 13 | TV Advertising for Veterinary Clinics in Multi-Pet Markets | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Jul 14 | What Is CPM in Advertising? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Jul 15 | YouTube Ad Costs: CPV, CPM, and What to Budget (2026) | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Jul 16 | How Much Should a Small Business Spend on Advertising? (2026) | Guides | MOFU | Phase 5 | DN | 🔲 Brief |
  | Jul 17 | Best Advertising for Senior Living & Assisted Care Facilities | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Jul 18 | Case Study: How a Dental Practice Booked 3x More Patients with Multi-Channel Adwave | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Jul 19 | Back-to-School Advertising for Tutoring & Test Prep Centers | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Jul 20 | TV Advertising for Mortgage Brokers & Lenders | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Jul 21 | What Is OTT Advertising? (Glossary) | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Jul 22 | Cross-Channel Attribution: Measuring TV Alongside Google and Facebook | Guides | MOFU | Phase 5 | GP | 🔲 Brief |
  | Jul 23 | Best Advertising for Food Trucks & Mobile Vendors | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Jul 24 | Q2 2026 CTV Market Update: What Small Businesses Need to Know | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  | Jul 25 | Pet Boarding & Daycare Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Jul 26 | Case Study: How a Local Auto Dealer Used Multi-Channel Adwave to Move Inventory | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Jul 27 | Reddit Ad Costs and Targeting Options for SMBs (2026) | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Jul 28 | TV Advertising for Bridal Shops & Wedding Retailers | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Jul 29 | Display Advertising for Small Business: When It Still Works (2026) | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Jul 30 | What Is AVOD vs SVOD? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Jul 31 | Adwave Multi-Channel Dashboard Walkthrough | Using Adwave | MOFU | Phase 5 | JM | 🔲 Brief |
  
  ### August 2026 — Industry & Multi-Channel Saturation + Midterm Ramp
  
  **Theme:** Aggressive Phase 4 industry expansion plus the second wave of channel-specific Pillar A content (advanced topics, channel-vs-channel comparisons). Political ramp begins as midterm primary season ends.
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Aug 01 | Pawn Shop Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Aug 02 | Google Ads vs Facebook Ads vs TV: Where Should SMBs Spend? (2026) | Guides | MOFU | Phase 5 | DN | 🔲 Brief |
  | Aug 03 | Best Advertising for Storage Facilities & Self-Storage | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Aug 04 | TV Advertising for Country Clubs & Golf Courses | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Aug 05 | Case Study: How a Med Spa Filled Its Treatment Calendar Across Channels | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Aug 06 | YouTube Ads vs TV Ads: Which Reaches More People? (2026) | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Aug 07 | Optometry & Eye Care Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Aug 08 | What Are Ad Impressions? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Aug 09 | Best Advertising for Car Washes (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Aug 10 | Adwave vs Hibu: Self-Serve vs Managed Multi-Channel | Comparisons | BOFU | Phase 5 | DM | 🔲 Brief |
  | Aug 11 | TV Advertising for Storage Facilities | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Aug 12 | Solar Installation Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Aug 13 | Case Study: How an Ecommerce Brand Used Adwave to Beat Their CPA Target | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Aug 14 | Back-to-School Advertising: Multi-Channel Plays for Local Businesses | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Aug 15 | What Is Programmatic TV? (Glossary, TV-specific angle) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Aug 16 | Best Advertising for Golf Courses & Country Clubs (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Aug 17 | Midterm Election Ad Spend: Where the Money Is Going in 2026 | Insights | TOFU | Political | DN | 🔲 Brief |
  | Aug 18 | Display Network Targeting for SMBs: Geo, Behavior & Contextual | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Aug 19 | Locksmith Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Aug 20 | Case Study: How a Plumbing Company Hit 5-Star Lead Quality with CTV | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Aug 21 | TV Advertising for Optometrists | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Aug 22 | Using Adwave to Launch Your First Google Ads Campaign | Using Adwave | MOFU | Phase 5 | JM | 🔲 Brief |
  | Aug 23 | Best Advertising for Mortgage Brokers (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Aug 24 | Tax Preparer Advertising: 7 Channels Compared (Beyond Just Q1) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Aug 25 | What Is Dynamic Ad Insertion? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Aug 26 | Issue Advocacy Advertising: When Politics Meets Brand on CTV | Guides | MOFU | Political | DN | 🔲 Brief |
  | Aug 27 | Best Advertising for Pawn Shops (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Aug 28 | TV Advertising for Self-Storage Facilities | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Aug 29 | Case Study: How a Boutique Hotel Filled Off-Season Rooms with CTV | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Aug 30 | Reddit Ads for B2B Service Providers: When to Test (2026) | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Aug 31 | Adwave Cross-Channel Campaign Setup: Step-by-Step Walkthrough | Using Adwave | MOFU | Phase 5 | JM | 🔲 Brief |
  
  ### September 2026 — Channel Deep Dives + Comparison Push + Glossary Sprint
  
  **Theme:** Second-tier Pillar A content (channel-specific deep dives, costs, formats). Aggressive comparison-page push (LOCALiQ done in Jul, Hibu in Aug, Scorpion now). Glossary sprint to hit 20+ pages. Political content intensifies through October.
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Sep 01 | Google Display Network for Small Business: When to Use It | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Sep 02 | Adwave vs Scorpion: Self-Serve vs Agency Model | Comparisons | BOFU | Phase 5 | DM | 🔲 Brief |
  | Sep 03 | Best Advertising for Veterinarians (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Sep 04 | Labor Day Marketing: Last Push of Summer for Local Business | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Sep 05 | Instagram Reels Ads vs Stories Ads: Format Comparison for SMBs | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Sep 06 | TV Advertising for Boutique Fitness (Pilates, Barre, Boxing) | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Sep 07 | Pet Grooming Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Sep 08 | What Is Geotargeting? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Sep 09 | Case Study: How a Personal Injury Law Firm Generated 142% More Leads with Multi-Channel | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Sep 10 | YouTube Shorts Ads for Small Business: Should You Test Them? | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Sep 11 | What Is ROAS? Setting Realistic Targets by Industry (Glossary+) | Guides | TOFU | Phase 5 | DM | 🔲 Brief |
  | Sep 12 | Best Advertising for Junk Removal & Hauling Services (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Sep 13 | TV Advertising for Boutique Law Firms (Estate, Family, IP) | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Sep 14 | Florist Advertising for Wedding & Corporate Markets | Guides | MOFU | Phase 4 | DM | 🔲 Brief |
  | Sep 15 | What Is Frequency Capping? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Sep 16 | Get Out the Vote (GOTV): Final-Mile CTV Strategies | Guides | MOFU | Political | DN | 🔲 Brief |
  | Sep 17 | Best Advertising for Tree Services & Arborists (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Sep 18 | Case Study: How a Local Brewery Filled Its Taproom with Streaming TV | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Sep 19 | TV Advertising for Wedding Planners & Coordinators | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Sep 20 | YouTube Ads vs Reddit Ads vs Display: Channel Comparison for SMBs | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Sep 21 | What Is Audience Targeting in CTV? (Glossary+) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Sep 22 | Wedding Vendor Advertising: 7 Channels Compared (Multi-Vendor) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Sep 23 | Best Advertising for Bridal Shops (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Sep 24 | Adwave AI Creative for Multi-Channel Campaigns | Using Adwave | MOFU | Phase 5 | JM | 🔲 Brief |
  | Sep 25 | TV Advertising for Mountain Resort Towns & Vacation Destinations | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Sep 26 | What Is Cross-Device Attribution? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Sep 27 | Case Study: How a Local Boutique Beat Amazon with Multi-Channel Adwave | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Sep 28 | YouTube Pre-Roll Ads for Local Restaurants & Cafes (2026) | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Sep 29 | Best Advertising for Pet Groomers (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Sep 30 | Q3 2026 in Review: What Worked for SMB TV Advertising | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  
  ### October 2026 — Holiday Prep + Q3 Stat Refresh + Election Closing
  
  **Theme:** Holiday/Q4 advertising playbooks (Black Friday, Small Business Saturday, holiday creative). Q3 2026 stat refresh runs in `stat-snapshot-calendar.md`. Political content peaks pre-election. Comparison pages broadened.
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Oct 01 | 2026 Holiday Advertising Playbook for Small Business | Guides | TOFU | Phase 5 | DN | 🔲 Brief |
  | Oct 02 | Black Friday CTV Strategy: Maximizing Reach in Peak Season | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Oct 03 | TV Advertising for Costume Shops & Halloween Pop-Ups | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Oct 04 | Best Advertising for Cosmetic Dentists & Orthodontists (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Oct 05 | Cyber Monday Multi-Channel Strategy for Ecommerce | Guides | MOFU | Phase 5 | DN | 🔲 Brief |
  | Oct 06 | Case Study: How a Local Toy Store Won the Holidays with CTV | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Oct 07 | Final-Push Election Ads: Last 30 Days of the Midterms | Guides | MOFU | Political | DN | 🔲 Brief |
  | Oct 08 | Holiday Gift Guide Advertising: How to Show Up in Search and TV | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Oct 09 | Best Advertising for Toy Stores & Hobby Shops (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Oct 10 | TV Advertising for Christmas Tree Farms & Seasonal Retail | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Oct 11 | What Is Dayparting in TV Advertising? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Oct 12 | Halloween Marketing Done Right: Creative Tips for Local Business | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Oct 13 | Multi-Channel Holiday Budget Allocation: How to Split $1K-$10K | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Oct 14 | Adwave vs Constant Contact Ads: Email Platform vs Ad Platform | Comparisons | BOFU | Phase 5 | DM | 🔲 Brief |
  | Oct 15 | Case Study: How a Holiday Pop-Up Beat Forecast With $300 in CTV | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Oct 16 | TV Advertising for Toys, Games & Specialty Retail | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Oct 17 | Small Business Saturday Advertising: 2026 Playbook | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Oct 18 | Best Advertising for Christmas Light Installation Services | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Oct 19 | What Is Reach vs Frequency? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Oct 20 | Multi-Channel Holiday Ecommerce: TV + Google + Meta + YouTube | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Oct 21 | Final-Days Holiday Advertising: Last-Minute Multi-Channel Tactics | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Oct 22 | Case Study: How a Lawn Service Hit 200% YoY With Fall TV Push | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Oct 23 | TV Advertising for Heating Oil & Propane Suppliers | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Oct 24 | Holiday Email Backed by TV: Cross-Channel Campaign Architecture | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Oct 25 | Get-Out-the-Vote Closing Strategies for Small-District Campaigns | Guides | MOFU | Political | DN | 🔲 Brief |
  | Oct 26 | Best Advertising for Heating & Furnace Services (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Oct 27 | What Is Brand Lift? Measuring CTV Impact (Glossary+) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Oct 28 | Election Eve TV Strategy: The Last 7 Days | Guides | MOFU | Political | DN | 🔲 Brief |
  | Oct 29 | TV Advertising for Holiday Lighting & Decor Installers | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Oct 30 | Reading Your Adwave Cross-Channel Reports: A Beginner's Guide | Using Adwave | MOFU | Phase 5 | JM | 🔲 Brief |
  | Oct 31 | Halloween Wrap & Q4 Forecast: What's Driving CTV in November | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  
  ### November 2026 — Holiday Push + Post-Election Reset + 2027 Predictions
  
  **Theme:** Holiday peak (Black Friday/Cyber Monday/Small Business Saturday). Post-midterm political wrap-up. Industry "best of" pieces and beginning of 2027 trend pieces. Comparison page push completes core multi-channel competitor set.
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Nov 01 | November Holiday Marketing Calendar: Week-by-Week Playbook | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Nov 02 | TV Advertising for Black Friday Doorbusters | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Nov 03 | What 2026 Midterm Ad Spend Tells Us About 2028 | Insights | TOFU | Political | DN | 🔲 Brief |
  | Nov 04 | Best Advertising for Christmas Tree Lots & Seasonal Retail | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Nov 05 | Post-Election Pivot: Returning to Brand-First Advertising | Guides | MOFU | Phase 5 | DN | 🔲 Brief |
  | Nov 06 | Multi-Channel Black Friday: How to Coordinate TV + Google + Meta | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Nov 07 | Case Study: How a Furniture Retailer Doubled Black Friday Sales with Multi-Channel | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Nov 08 | TV Advertising for Personal Trainers & Fitness Coaches | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Nov 09 | Personal Trainer Advertising: 7 Channels Compared (2026) | Guides | TOFU | Phase 4 | DM | 🔲 Brief |
  | Nov 10 | Adwave vs Mailchimp Ads: Why Email Platforms Aren't Ad Platforms | Comparisons | BOFU | Phase 5 | DM | 🔲 Brief |
  | Nov 11 | Veterans Day Marketing: Honoring Service Without Pandering | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Nov 12 | Best Advertising for Personal Trainers (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Nov 13 | Holiday Multi-Channel Campaign: A 14-Day Sprint Template | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Nov 14 | TV Advertising for Holiday Catering & Events | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Nov 15 | What Is Geo-Fencing in CTV? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Nov 16 | Case Study: How a Med Spa Sold Out December With Holiday CTV | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Nov 17 | Adwave vs WordStream/LOCALiQ Free Tools: When to Use Each | Comparisons | BOFU | Phase 5 | DM | 🔲 Brief |
  | Nov 18 | TV Advertising for Holiday Event Spaces & Venues | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Nov 19 | Best Advertising for Catering Companies & Holiday Caterers | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Nov 20 | Cyber Monday Last-Minute Multi-Channel Plays | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Nov 21 | What Is Lookalike Audience Targeting? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Nov 22 | Pre-Thanksgiving Marketing Push for Local Restaurants | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Nov 23 | TV Advertising for Charity Drives & Year-End Giving Campaigns | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Nov 24 | Multi-Channel Giving Tuesday Strategy for Nonprofits | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Nov 25 | Case Study: How a Local Nonprofit Hit Annual Goal with $2K in CTV | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Nov 26 | Thanksgiving Wrap: What's Driving Local Foot Traffic | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  | Nov 27 | Black Friday Wrap: Multi-Channel Performance Recap | Insights | MOFU | Phase 5 | DM | 🔲 Brief |
  | Nov 28 | Small Business Saturday: Live Recap and Lessons Learned | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  | Nov 29 | Cyber Monday Wrap: Channels That Outperformed | Insights | MOFU | Phase 5 | DM | 🔲 Brief |
  | Nov 30 | November Recap: What Worked for SMB Advertising | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  
  ### December 2026 — Holiday Closing + 2027 Predictions + Year-End Review
  
  **Theme:** Final holiday push, year-end reviews, 2027 trend predictions, and Q1 2027 planning content. Glossary completion sprint. Annual stat-update content.
  
  | Date | Title | Category | Funnel | Phase | Author | Status |
  |------|-------|----------|--------|-------|--------|--------|
  | Dec 01 | December Holiday Advertising: Final Sprint to Christmas | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Dec 02 | Last-Mile Holiday Targeting: Reaching Procrastinators on TV | Guides | MOFU | Phase 5 | CS | 🔲 Brief |
  | Dec 03 | TV Advertising for Last-Minute Gift Retailers | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Dec 04 | Best Advertising for Specialty Wine & Liquor Stores (2026) | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Dec 05 | What 2026 Taught Us About Multi-Channel Advertising for SMBs | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  | Dec 06 | Case Study: How a Holiday Catalog Brand Hit 4x ROAS with Multi-Channel | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Dec 07 | What Is Quality Score in Google Ads? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Dec 08 | TV Advertising for Hot Cocoa, Cookie & Holiday Pop-Ups | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Dec 09 | 2027 CTV Predictions: 10 Trends Small Businesses Should Watch | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  | Dec 10 | Q4 2026 Multi-Channel Performance Benchmarks (Adwave Data) | Insights | MOFU | Phase 5 | GP | 🔲 Brief |
  | Dec 11 | Best Advertising for Hardware & Home Improvement Stores | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Dec 12 | What Is Search Ad Relevance? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Dec 13 | TV Advertising for Christmas Tree Lots: Late-Season Plays | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Dec 14 | Holiday Wrap: Cross-Channel Performance for SMBs | Insights | MOFU | Phase 5 | DM | 🔲 Brief |
  | Dec 15 | The 2027 Small Business Advertising Playbook (Annual Edition) | Guides | TOFU | Phase 5 | DN | 🔲 Brief |
  | Dec 16 | Case Study: How a B2B SaaS Closed $2M with Q4 Multi-Channel | Case Study | MOFU | Phase 5 | JM | 🔲 Brief |
  | Dec 17 | What Is Programmatic Bidding? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Dec 18 | TV Advertising for Tax Preparers: Q1 Prep Campaign | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Dec 19 | Best Advertising for Holiday Decoration & Gift Wrap Services | Guides | MOFU | Phase 2 | DN | 🔲 Brief |
  | Dec 20 | Adwave Audience Targeting: Reaching Your Customers Across TV + Digital | Using Adwave | MOFU | Phase 5 | JM | 🔲 Brief |
  | Dec 21 | What Is Server-Side Ad Insertion? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Dec 22 | Last-Minute Holiday Advertising for Service Businesses | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Dec 23 | TV Advertising for New Year's Eve Venues & Entertainment | Industries | TOFU | Phase 3 | DN | 🔲 Brief |
  | Dec 24 | Christmas Eve TV: Reach the Final-Hour Holiday Shopper | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Dec 25 | (Holiday — no publish) | — | — | — | — | — |
  | Dec 26 | Post-Christmas Returns Marketing: Multi-Channel Plays | Guides | MOFU | Phase 5 | DM | 🔲 Brief |
  | Dec 27 | Year-End Review: 2026's Biggest TV Advertising Stories | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  | Dec 28 | New Year's Resolution Marketing for Gyms & Wellness | Guides | TOFU | Phase 5 | CS | 🔲 Brief |
  | Dec 29 | What Is First-Party Data in Advertising? (Glossary) | Guides | TOFU | Phase 5 | GP | 🔲 Brief |
  | Dec 30 | 2027 SMB Advertising Predictions: Channels, Costs & Tactics | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  | Dec 31 | 2026 Year in Review: SMB Advertising Wrap | Insights | TOFU | Phase 5 | DN | 🔲 Brief |
  
  ---
  
  ### Topic Cluster Reservoir (mine for fill-in / reschedule)
  
  When a slot above needs to be replaced or a fill-in is needed, draw from these prioritized clusters. Each topic should be cross-checked against `keywords/already-targeted.md` before writing.
  
  #### Pillar A: Multi-Channel Channel Guides (still under-covered)
  
  > **Important constraint:** Adwave runs ads on TV/CTV, Google Ads, YouTube, Facebook, Instagram, Reddit, and display. Pillar A articles must be about channels Adwave actually delivers — otherwise the "let Adwave handle it" CTA is misleading. Channels like TikTok, Pinterest, Snapchat, Spotify, LinkedIn, Microsoft Bing, and Apple Search are NOT in scope for Pillar A; they may be referenced in comparison/landscape pieces but not as primary topics with Adwave conversion CTAs.
  
  Topics still to write within Adwave's actual channel set:
  - Google Search vs Google Display: When to Use Each
  - YouTube In-Stream vs Bumper vs Discovery Ads (Adwave-deliverable formats)
  - Facebook Ads Manager vs Adwave: When to DIY and When to Hand Off
  - Instagram Reels Ads vs Stories Ads vs Feed Ads (Adwave-supported)
  - Reddit Promoted Posts vs Display Ads
  - Display Retargeting Strategies for SMBs
  - Channel Mix Frameworks: Awareness vs Conversion vs Retargeting (Adwave channels)
  - Multi-Channel Frequency Capping Across Platforms
  - Cross-Channel Reporting Dashboards: What to Look at Weekly
  - How Long Should You Wait Before Cutting an Underperforming Channel?
  - The Real Cost of Managing Channels Yourself vs Using Adwave
  - Cross-Channel Audience Sync: Reaching the Same Person on TV + Google + Facebook
  
  > **For non-Adwave channels (TikTok, Pinterest, etc.):** Write at most one "landscape" piece per channel ("TikTok Advertising for Small Business: Should You Test It?") with honest pros/cons and a CTA pointing to Adwave's actual channels for the bulk of the budget. Do NOT write costs/how-to/launch guides for channels Adwave doesn't run.
  
  #### Phase 4: Industry Multi-Channel Guides (still untapped)
  Verticals not yet covered: Funeral homes (planned), pawn shops (planned), check-cashing services, payday lending alternatives, mobile mechanics, locksmiths (planned), towing services, junk removal, gutter cleaning, pressure washing, fence builders, deck builders, pool service, irrigation, tree services, paving, masonry, drywall, painters, electricians (industry but new angles), staffing agencies, recruiters, business coaches, executive coaches, life coaches, nutritionists, dietitians, allergists, dermatologists, podiatrists, audiologists, speech therapists, occupational therapists, mental health practices, addiction recovery, weight loss programs, pediatric specialists, urology, gynecology, oral surgeons, periodontists, endodontists, music venues (small), comedy clubs, dance halls, wineries, breweries (industry pages partial), cideries, distilleries, cigar shops, smoke shops, bridal shops (planned), tuxedo rental, formalwear, costume shops (planned), maternity stores, baby stores, kids' clothing, consignment, thrift stores, antique shops, vintage shops, art galleries, framing shops, custom framing, stationery, gift shops, candle shops, bath & body, scent shops, kitchen & bath, lighting stores, rug stores, mattress retailers (already have one), patio furniture, outdoor power equipment, hardware stores, home improvement.
  
  #### Industry Pages (Phase 3 — TV-specific, fill in /industries/ taxonomy gaps)
  Verticals thin per audit: Beauty-Wellness sub-pages, Legal sub-pages (estate, IP, family), Professional Services (consulting, marketing agencies, IT services), Fitness-Recreation (CrossFit, yoga, climbing gyms, golf), Healthcare deeper sub-specialties.
  
  #### Case Study Pipeline (target 15+ by year-end)
  - Multi-channel by industry: dental, plumbing, HVAC, restaurants, retail, professional services, e-commerce, B2B SaaS, real estate, healthcare specialties
  - Each follows format: lead with combined metric (e.g., "47% More Leads at Half the Cost"), highlight channel mix, include Adwave dashboard screenshot
  
  #### Glossary Targets (still to write — already differentiated from blocked items)
  CPM, OTT, AVOD vs SVOD, Ad Impressions, Dynamic Ad Insertion, Geotargeting, ROAS, Frequency Capping, Audience Targeting, Cross-Device Attribution, Dayparting, Reach vs Frequency, Brand Lift, Geo-Fencing, Lookalike Audience, Quality Score, Search Ad Relevance, Programmatic Bidding, Server-Side Ad Insertion, First-Party Data, Cohort Analysis, Incrementality Testing, MMM (Media Mix Modeling), Attribution Models (last-click, multi-touch, time-decay), View-Through Conversion, Click-Through Rate, Conversion Window, Pixel Tracking.
  
  #### Comparison Pages (multi-channel SMB platforms)
  Already done: MNTN, Vibe, tvScientific, Simulmedia
  Plan: LOCALiQ (Jul), Hibu (Aug), Scorpion (Sep), Constant Contact Ads (Oct), Mailchimp Ads (Nov), WordStream tools (Nov)
  Future: Microsoft Advertising vs Adwave, AdRoll, Perfect Audience, StackAdapt, Madhive
  
  #### Political (Aug-Nov peak; minimal Dec onward)
  - Issue advocacy strategy
  - Get-out-the-vote (GOTV) tactics
  - Down-ballot races
  - Final-week creative refresh
  - Election Day reach maximization
  - Post-election attribution
  - 2028 prep starts late November
  
  ---
  
  ### Known gaps in this H2 plan (need separate planning)
  
  **These are strategic priorities from `smb-resource-hub-strategy.md` that are NOT in the dated editorial calendar above. They live outside `/resources/` (different content types or workstreams) and need their own plans.**
  
  1. **Pillar E — Gated resources / lead magnets (`/reports/`).** Strategy doc targets 15-20 over 12 months. Currently zero. Examples: "The Restaurant Owner's Multi-Channel Advertising Playbook" (PDF), "Multi-Channel Ad Budget Allocator" (spreadsheet), "Holiday Advertising Playbook" (PDF), "State of Small Business Advertising 2026" research report. Recommend: 6-8 by year-end. **Owner: separate plan needed.**
  
  2. **Interactive tools (`/tools/`).** Strategy doc identifies 6+ tools (multi-channel ad budget allocator, channel quiz, CPM comparison, ROI calculator, ad reach estimator, ad readiness assessment). None exist yet. Recommend: 2-3 launched by year-end, starting with the Multi-Channel Ad Budget Allocator. **Owner: separate plan + dev resources.**
  
  3. **`/learn/` structured learning paths.** Strategy doc proposes 4 paths (advertising-101, multi-channel, TV advertising, measuring results). Curated sequences of existing content with light glue copy. Lower effort than new articles. Recommend: 1 path Q3, rest Q4-Q1. **Owner: content team can curate.**
  
  4. **`/glossary/` standalone term pages (separate from editorial calendar entries).** Strategy doc says expand to 50+ pages. The 22 glossary entries in this calendar are blog-format `/resources/` posts. The strategy envisioned dedicated `/glossary/[term]` pages with a different layout. Decision needed: blog-format vs dedicated pages.
  
  5. **2027 editorial calendar.** This expansion ends Dec 31, 2026. By Q4 2026 a 2027 plan is needed. Recommended reminder: mid-Nov 2026 to start research, mid-Dec to commit a calendar.
  
  6. **The 10 Outrank off-plan posts** (`hulu-ad-manager`, `what-is-ctv-in-marketing`, etc.) are live but orphaned in Adwave's content network. New articles in adjacent topics should consider linking to them as supporting content, even though Adwave editorial didn't author them.
  
  ---
  
  ## Content Distribution Summary
  
  > **⚠️ Note (added 2026-05-06):** The figures below are pre-H2-expansion (~348 articles, through Jun 30, 2026). The Jul-Dec 2026 expansion adds ~180 dated articles; the next time this summary is regenerated it should reflect ~528 total with heavier Phase 5 weighting (multi-channel, glossary, comparisons, case studies, Using Adwave all consolidate under Phase 5).
  
  > **Updated Feb 2026:** 10 cannibalized items removed and replaced with high-value gap content (case studies, Using Adwave, measurement, comparisons). See `strategy/cannibalization-redirect-map.md` for the full consolidation plan.
  >
  > **Updated Feb 2026 (May/Jun expansion):** 59 articles added for May-June 2026 to rebalance the content funnel. Heavy emphasis on MOFU content, Phase 2 "Best X" articles, case studies, Using Adwave guides, and political campaign content.
  
  ### By Phase
  
  | Phase | Count | % of Total | Priority |
  |-------|-------|------------|----------|
  | Phase 1 (SMB Broad) | 60 | 17% | ⭐ High Volume |
  | Phase 2 (Best X) | 29 | 8% | ⭐⭐ High Intent |
  | Phase 3 (TV + Industry) | 87 | 25% | ⭐⭐⭐ Highest Conversion |
  | Phase 4 (Industry no TV) | 25 | 7% | ⭐⭐ Medium-High Volume |
  | Phase 5 (General TV/CTV) | 112 | 32% | Gap-Fill + BOFU |
  | Political | 35 | 10% | Separate Vertical |
  | **TOTAL** | **348** | **100%** | |
  
  ### By Category
  
  | Category | Count |
  |----------|-------|
  | Guides | 220 |
  | Industries | 76 |
  | Insights | 19 |
  | Case Study | 14 |
  | Using Adwave | 9 |
  | News | 3 |
  | **TOTAL** | **348** |
  
  ### By Funnel Stage
  
  | Stage | Count | Percentage |
  |-------|-------|------------|
  | TOFU | 232 | 67% |
  | MOFU | 108 | 31% |
  | BOFU | 8 | 2% |
  
  ---
  
  ## Target Keywords by Phase
  
  ### Phase 1 Keywords (SMB Broad - No TV)
  
  | Keyword | Est. Monthly Volume | Status |
  |---------|---------------------|--------|
  | how to market my small business | 12,000+ | 🔲 |
  | how to get more customers | 8,000+ | ✅ Targeted |
  | small business advertising ideas | 6,500+ | ✅ Targeted |
  | how to grow a small business | 10,000+ | ✅ Targeted |
  | marketing ideas for small business | 8,000+ | ✅ Targeted |
  | free advertising for small business | 5,000+ | ✅ Targeted |
  | small business marketing strategies | 6,000+ | 🔲 |
  | how to promote a small business | 5,500+ | 🔲 |
  
  > **Full list:** See `keywords/phase1-smb-broad.md` (1,000+ keywords)
  
  ### Phase 2 Keywords (Best X)
  
  | Keyword | Est. Monthly Volume | Status |
  |---------|---------------------|--------|
  | best advertising for restaurants | 1,200+ | 🔲 |
  | best advertising for small business | 2,500+ | 🔲 |
  | best local advertising for small business | 1,800+ | 🔲 |
  | best way to advertise a new business | 1,500+ | 🔲 |
  | best advertising for law firms | 900+ | 🔲 |
  | best advertising for dentists | 800+ | 🔲 |
  | best ctv advertising platforms | 400+ | ✅ Targeted |
  
  ### Phase 3 Keywords (TV + Industry)
  
  | Keyword | Est. Monthly Volume | Status |
  |---------|---------------------|--------|
  | tv advertising for restaurants | 400+ | ✅ Targeted |
  | tv advertising for dentists | 300+ | ✅ Targeted |
  | tv advertising for law firms | 500+ | ✅ Targeted |
  | tv advertising for real estate | 350+ | ✅ Targeted |
  | tv advertising for auto dealerships | 450+ | ✅ Targeted |
  
  > **Full list:** See `keywords/phase3-tv-industry.md` (261 keyword clusters)
  
  ### Phase 4 Keywords (Industry - No TV)
  
  | Keyword | Est. Monthly Volume | Status |
  |---------|---------------------|--------|
  | restaurant advertising | 1,500+ | 🔲 |
  | dental advertising | 800+ | 🔲 |
  | law firm advertising | 1,200+ | 🔲 |
  | real estate advertising | 900+ | 🔲 |
  
  > **Full list:** See `keywords/phase4-industry-no-tv.md` (247 keywords)
  
  ### Phase 5 Keywords (General TV/CTV)
  
  | Keyword | Est. Monthly Volume | Status |
  |---------|---------------------|--------|
  | how to advertise on Roku | 7,200+ | ✅ Targeted |
  | Tubi advertising | 7,200+ | ✅ Targeted |
  | ctv advertising | 2,400+ | ✅ Targeted |
  | ott advertising | 1,800+ | ✅ Targeted |
  
  > **Already targeted:** See `keywords/already-targeted.md` (158 unique keywords)
  
  ---
  
  ## Notes
  
  ### Posts That Should NOT Have StatisticGroups
  
  The following editorial posts should NOT have statisticGroup embeds. These are regular Guides/Insights content, not stat snapshot data pages:
  
  | Slug | Title | Reason |
  |------|-------|--------|
  | `minimum-tv-advertising-budget` | What is the Minimum Budget for TV Advertising? | Budget guide |
  | `marketing-resolutions-2026` | 2026 Marketing Resolutions | Planning/strategy piece |
  | `tv-advertising-predictions-2026` | 2026 TV Advertising Predictions | Predictions/thought leadership |
  | `small-business-advertising-review-2025` | 2025 in Review: What Worked | Year-in-review piece |
  | `is-tv-advertising-worth-it` | Is TV Advertising Worth It? | Cost-benefit analysis guide |
  
  > **Note:** Stat snapshot pages are tracked in `calendar/stat-snapshot-calendar.md`.
  
  ### Case Study Customer Interviews Needed
  
  1. **Mountain Burger** (Restaurant case study - May 2)
  2. **Kaimuki Dental** (Dental case study - June 17)
  
  ### Survey Required
  
  - **2025 State of SMB TV Advertising Report** (September 2)
  - Platform: Pollfish or Prolific
  - Sample: 500+ SMB marketers
  - Budget: $3,000-5,000
  - Lead time: 4-6 weeks before publish date
  
  ---
  
  # Content Briefs Library
  
  This section contains detailed briefs organized by content type. Reference these when writing scheduled content.
  
  ---
  
  ## Platform & Technical Content Briefs
  
  > **Source:** Consolidated from SEO Content Plan 2026
  > **Purpose:** Detailed briefs for platform guides, technical definitions, and gap-closing articles
  
  ### Strategic Context
  
  Adwave has **zero rankings** for high-intent keywords. Competitors dominate:
  
  | Gap Type | Competitor | Example Keywords | Volume |
  |:---------|:-----------|:-----------------|:-------|
  | **Definition queries** | Keynes Digital | `ott meaning`, `what is ctv` | 17K+ |
  | **Cost queries** | Vibe | `tv advertising cost`, `roku advertising cost` | 5K+ |
  | **Measurement** | TVScientific | `advertisement examples`, `impressions vs reach` | 9K+ |
  | **Platform guides** | Vibe | `tubi advertising`, `programmatic platforms` | 12K+ |
  
  ### SMB Focus Principles
  
  **Every article must speak directly to small business owners.**
  
  | SMB Reality | How We Address It |
  |:------------|:------------------|
  | **Limited budgets** ($500–$5K/month) | Lead with $50 minimum, no contracts, pay-as-you-go |
  | **No agency support** | Emphasize self-serve platform, human support included |
  | **No creative team** | Highlight free AI video tools, DIY-friendly |
  | **Local focus** | Showcase zip code and radius targeting |
  | **Need quick results** | Show how to track conversions in days, not months |
  | **First-time TV advertisers** | Use beginner-friendly language, avoid jargon |
  
  ### Content Requirements (All Platform/Technical Articles)
  
  | Requirement | Details |
  |:------------|:--------|
  | **Sourcing** | All statistics must have linked citations. No unsourced data. |
  | **Word count** | Meet minimum for content type (see each brief) |
  | **Internal links** | 4+ minimum, verified against sitemap |
  | **External sources** | 5+ with working links (industry pubs, research) |
  | **Images** | 4 minimum (1 hero + 3 body), brand colors only |
  | **FAQ section** | "Common questions answered" section required |
  | **AI scrub** | Zero emdashes (—), zero flagged AI words |
  | **Budget example** | At least one "$X gets you Y" example |
  
  ### Word Counts by Content Type
  
  | Type | Target | Minimum |
  |:-----|:-------|:--------|
  | Platform Guides | 1,800–2,200 | 1,500 |
  | Definition/Explainers | 1,500–2,000 | 1,200 |
  | Technical Explainers | 1,200–1,800 | 1,000 |
  | Comparison Posts | 1,500–1,800 | 1,200 |
  | Examples/Inspiration | 1,800–2,000 | 1,500 |
  | How-To Guides | 1,800–2,200 | 1,500 |
  
  ### Existing Content (Do Not Duplicate)
  
  Based on sitemap analysis, these pages already exist:
  
  **Definition Pages:**
  - ✅ `/resources/what-is-ott-advertising`
  - ✅ `/resources/what-is-connected-tv-advertising`
  - ✅ `/resources/what-is-cpm-in-advertising`
  - ✅ `/resources/what-is-reach-in-advertising`
  - ✅ `/resources/what-is-dynamic-ad-insertion`
  
  **Cost & Pricing:**
  - ✅ `/resources/tv-advertising-cost`
  - ✅ `/resources/how-much-do-tv-advertisements-cost`
  - ✅ `/resources/cable-tv-advertising-rates`
  - ✅ `/resources/tv-advertising-cpm-by-platform`
  
  **Platform Comparisons:**
  - ✅ `/resources/best-programmatic-advertising-platforms`
  - ✅ `/resources/best-streaming-tv-advertising-platforms`
  - ✅ `/resources/best-self-serve-ctv-advertising-platforms`
  - ✅ `/resources/hulu-advertising-small-business`
  
  ---
  
  ### Brief: What Is VOD (Video on Demand)?
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | Definition/Explainer |
  | **Priority** | ★★★★☆ |
  | **Target Keywords** | `what is a vod` (2,200), `what is vod` (1,900), `vods meaning` (800), `vod platforms` (350) |
  | **Word Count** | 1,500–2,000 |
  | **Slug** | `what-is-vod` |
  
  **Meta Description:** VOD (Video on Demand) lets viewers watch content anytime. Learn about AVOD, SVOD, TVOD and where small businesses can advertise affordably.
  
  **Required Structure:**
  ```
  H1: What Is VOD? Types of Video on Demand Explained
  H2: What Does VOD Mean? (featured snippet definition)
  H2: The Three Types of VOD Explained
    H3: AVOD (Ad-Supported Video on Demand)
    H3: SVOD (Subscription Video on Demand)
    H3: TVOD (Transactional Video on Demand)
  H2: Where Can Small Businesses Advertise on VOD?
  H2: VOD Advertising Costs for Small Budgets
  H2: How to Access VOD Inventory Without an Agency
  H2: Common questions answered (4–5 FAQs)
  CTA: Start advertising on VOD platforms with Adwave
  ```
  
  **Internal Links:** `/resources/what-is-ott-advertising`, `/resources/tv-advertising-cost`, `/resources/best-streaming-tv-advertising-platforms`, `/resources/tv-advertising-for-small-business`
  
  ---
  
  ### Brief: MVPD vs. vMVPD Explained
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | Definition/Explainer |
  | **Priority** | ★★★☆☆ |
  | **Target Keywords** | `mvpd` (1,900), `vmvpd` (350), `mvpd meaning` (600), `what is mvpd` (150) |
  | **Word Count** | 1,500–1,800 |
  | **Slug** | `mvpd-vs-vmvpd` |
  
  **Meta Description:** MVPD vs vMVPD: What's the difference? Learn how these TV distribution models work and why vMVPDs matter for small business advertisers.
  
  **SMB Angle:**
  - Why this matters: vMVPDs let you buy local TV spots without cable company minimums
  - Reach cord-cutters who still watch "cable" content
  - Lower minimums than traditional cable buys
  
  **Required Structure:**
  ```
  H1: MVPD vs. vMVPD: What Small Business Advertisers Need to Know
  H2: What Is an MVPD? (definition for snippet)
  H2: What Is a vMVPD?
  H2: MVPD vs. vMVPD: Key Differences
  H2: Why vMVPDs Matter for Small Business Advertising
  H2: How to Advertise on vMVPDs
  H2: Common questions answered
  CTA: Access vMVPD inventory through Adwave
  ```
  
  ---
  
  ### Brief: Tubi Advertising Guide
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | Platform Guide |
  | **Priority** | ★★★★★ |
  | **Target Keywords** | `tubi commercial` (7,200), `does tubi have ads` (5,500), `tubi advertising` (150) |
  | **Word Count** | 1,800–2,200 |
  | **Slug** | `tubi-advertising` |
  
  **Meta Description:** Learn how to advertise on Tubi, the free streaming platform with 80M+ users. Complete guide to Tubi ad costs, targeting, and getting started for small businesses.
  
  **SMB Angle:**
  - Why Tubi is the "smart budget choice" — CPMs of $15-25 vs $35-50 on premium
  - Real example: "A local gym running Tubi ads in their city for $100/week"
  - No $500 minimums like Roku Direct — start at $50 with Adwave
  - Target Tubi viewers in YOUR zip code
  
  **Required Structure:**
  ```
  H1: Tubi Advertising: A Guide for Small Businesses
  H2: Does Tubi Have Ads? (Yes, and That's Good for You)
  H2: Understanding Tubi's Audience and Reach
  H2: Tubi Advertising Costs: What Small Businesses Pay
  H2: Who Can You Reach on Tubi?
  H2: Targeting Options on Tubi
  H2: Creating Ads That Work on Tubi
  H2: How to Access Tubi Inventory (Direct vs. Programmatic)
  H2: Measuring Your Tubi Campaign
  H2: Common questions answered
  CTA: Access Tubi through Adwave ($50 minimum)
  ```
  
  ---
  
  ### Brief: Pluto TV Advertising Guide
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | Platform Guide |
  | **Priority** | ★★★★☆ |
  | **Target Keywords** | `does pluto tv have ads` (2,100), `how does pluto tv make money` (700), `pluto tv advertising` (150) |
  | **Word Count** | 1,500–1,800 |
  | **Slug** | `pluto-tv-advertising` |
  
  **Meta Description:** Advertise on Pluto TV and reach 80M+ viewers for free. Learn Pluto TV ad costs, targeting, and how to get started without an agency.
  
  **SMB Angle:**
  - Pluto viewers skew older — great for service businesses (HVAC, legal, healthcare)
  - "Linear-style" experience = high completion rates (viewers don't skip)
  - Budget example: "Reach 10,000 local households for under $500"
  
  **Required Structure:**
  ```
  H1: Pluto TV Advertising: Reaching 80+ Million Viewers on a Budget
  H2: How Does Pluto TV Work? (and Why Viewers Accept Ads)
  H2: Pluto TV Advertising Costs for Small Businesses
  H2: Who Watches Pluto TV? (Demographics)
  H2: Targeting Options on Pluto TV
  H2: Creating Effective Pluto TV Ads
  H2: How to Access Pluto TV Inventory
  H2: Measuring Your Pluto TV Campaign
  H2: Common questions answered
  CTA: Start advertising on Pluto TV
  ```
  
  ---
  
  ### Brief: Netflix Advertising Guide
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | Platform Guide |
  | **Priority** | ★★★★☆ |
  | **Target Keywords** | `advertise on netflix` (150), `how to advertise on netflix` (150), `netflix advertising cost` |
  | **Word Count** | 1,800–2,000 |
  | **Slug** | `netflix-advertising` |
  
  **Meta Description:** Can small businesses advertise on Netflix? Yes, through programmatic buying. Learn Netflix ad costs, minimums, and how to access inventory.
  
  **SMB Angle:**
  - Reality check: Netflix Direct is NOT for small businesses ($10K+ minimums)
  - The workaround: Buying Netflix inventory programmatically (no minimums)
  - When Netflix makes sense vs. when Tubi/Pluto are smarter choices
  - Budget guidance: "Don't blow your whole budget on prestige — diversify"
  
  **Required Structure:**
  ```
  H1: Netflix Advertising for Small Businesses: What You Need to Know
  H2: Can Small Businesses Advertise on Netflix?
  H2: Netflix Advertising Costs and Minimums
  H2: Who Watches Netflix Ads? (The Ad-Supported Tier)
  H2: Targeting Options on Netflix
  H2: How to Access Netflix Inventory Without an Agency
  H2: Netflix vs. AVOD Platforms: Which Is Better for Small Budgets?
  H2: Creating Ads That Work on Netflix
  H2: Common questions answered
  CTA: Access Netflix inventory through Adwave
  ```
  
  ---
  
  ### Brief: Roku Advertising Guide
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | Platform Guide |
  | **Priority** | ★★★☆☆ |
  | **Target Keywords** | `roku advertising` (350), `roku ads` (400), `roku advertising cost` (150), `roku ad manager` (200) |
  | **Word Count** | 1,800–2,200 |
  | **Slug** | `roku-advertising` |
  
  **Meta Description:** Three ways to advertise on Roku: OneView, Roku Ad Manager ($500 min), or programmatic ($50 min). Complete guide for small businesses.
  
  **SMB Angle:**
  - Roku Ad Manager's $500 minimum is a barrier for testing
  - How to access Roku inventory without the minimum
  - Real comparison: What you get for $500 on Roku Direct vs. $500 on Adwave
  
  **Required Structure:**
  ```
  H1: Roku Advertising for Small Businesses: Skip the $500 Minimum
  H2: Understanding Roku's Advertising Options
    H3: Roku OneView (Enterprise)
    H3: Roku Ad Manager (Self-Serve)
    H3: Programmatic Access (Platforms like Adwave)
  H2: Roku Advertising Costs Compared
  H2: Who Watches Roku? (Audience Insights)
  H2: Targeting Options on Roku
  H2: Creating Ads for Roku Viewers
  H2: How to Get Started Without the $500 Minimum
  H2: Common questions answered
  CTA: Access Roku inventory for $50
  ```
  
  ---
  
  ### Brief: CTV Retargeting Guide
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | How-To/Technical Guide |
  | **Priority** | ★★★★★ |
  | **Target Keywords** | `retargeting ads` (1,300), `what is retargeting` (500), `ctv retargeting` (150) |
  | **Word Count** | 1,800–2,200 |
  | **Slug** | `ctv-retargeting` |
  
  **Meta Description:** Retarget your website visitors on their TV. Learn how CTV retargeting works, why it outperforms display, and how to set it up.
  
  **SMB Angle:**
  - "Your website visitors, now on their TV" — simple explanation
  - How it works: pixel on your site → visitor watches Hulu → sees your ad
  - Budget guidance: Retargeting is MORE efficient than prospecting
  - Example: "A local gym retargets website visitors who didn't sign up"
  
  **Required Structure:**
  ```
  H1: CTV Retargeting: How to Re-Engage Website Visitors on TV
  H2: What Is Retargeting? (definition for snippet)
  H2: How CTV Retargeting Works (step-by-step)
  H2: Why Retarget on TV Instead of Display Ads?
  H2: Setting Up CTV Retargeting for Your Business
  H2: CTV Retargeting Budget Tips for Small Businesses
  H2: Measuring Retargeting Campaign Performance
  H2: Common questions answered
  CTA: Set up CTV retargeting with Adwave
  ```
  
  ---
  
  ### Brief: What Are FAST Channels?
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | Definition/Explainer |
  | **Priority** | ★★★★☆ |
  | **Target Keywords** | `fast streaming` (400), `what is a fast channel` (350), `fast channel meaning` (300) |
  | **Word Count** | 1,500–1,800 |
  | **Slug** | `what-are-fast-channels` |
  
  **Meta Description:** FAST channels are Free Ad-Supported Streaming TV. Learn which FAST platforms exist, why viewers love them, and how to advertise.
  
  **SMB Angle:**
  - Why FAST matters: 80M+ viewers who ACCEPT ads for free content
  - FAST viewers skew budget-conscious — perfect for local services
  - Lower CPMs than premium platforms ($15-25 vs $35-50)
  
  **Required Structure:**
  ```
  H1: What Are FAST Channels? Free Streaming TV Explained
  H2: What Does FAST Mean? (definition for snippet)
  H2: Major FAST Channels (Tubi, Pluto, Roku Channel, Freevee)
  H2: Why FAST Channels Matter for Advertisers
  H2: FAST Channel Advertising Costs
  H2: Who Watches FAST Channels?
  H2: How to Advertise on FAST Channels
  H2: Common questions answered
  CTA: Start advertising on FAST channels
  ```
  
  ---
  
  ### Brief: Linear TV vs. Connected TV
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | Comparison Post |
  | **Priority** | ★★★☆☆ |
  | **Target Keywords** | `connected tv vs linear tv` (150), `linear tv vs connected tv` (150), `addressable tv` (400) |
  | **Word Count** | 1,500–1,800 |
  | **Slug** | `linear-tv-vs-connected-tv` |
  
  **Meta Description:** Linear TV vs. CTV: Which is better for small businesses? Compare costs, targeting, and measurement to make the right choice.
  
  **SMB Angle:**
  - Why CTV wins for small budgets (no $10K minimums)
  - Targeting: Linear = broad demographics, CTV = precise geo/interest
  - Measurement: Linear = estimate, CTV = actual impressions
  - Recommendation: Start with CTV, add linear later if budget grows
  
  ---
  
  ### Brief: Geotargeting for TV Advertising
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | How-To Guide |
  | **Priority** | ★★★★☆ |
  | **Target Keywords** | `geo targeted ads` (300), `location based advertising` (250), `geotargeting` (150) |
  | **Word Count** | 1,800–2,000 |
  | **Slug** | `geotargeting-tv-ads` |
  
  **Meta Description:** Target TV ads by zip code, radius, or DMA. Learn how geotargeting works on CTV and how to reach customers near your business.
  
  **SMB Angle:**
  - This is THE advantage for local businesses
  - "Draw a circle around your store" — 5 mile, 10 mile, 25 mile radius
  - Zip code targeting for service areas
  - Real example: "A pizza shop targets only the 3 zip codes they deliver to"
  
  ---
  
  ### Brief: Video Marketing for Small Business
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | How-To Guide |
  | **Priority** | ★★★★☆ |
  | **Target Keywords** | `video marketing` (8,100), `video marketing strategy` (2,400), `video marketing for small business` (600) |
  | **Word Count** | 1,800–2,200 |
  | **Slug** | `video-marketing-small-business` |
  
  **Meta Description:** Video marketing helps small businesses build trust and drive sales. Learn which video channels work best for your budget, from social to TV.
  
  **SMB Angle:**
  - Video marketing isn't just YouTube and TikTok—TV is accessible too
  - Budget breakdown: What $500/month gets you on each video channel
  - "Your customer's journey: phone → laptop → TV"
  - How CTV completes the video marketing mix
  
  ---
  
  ### Brief: How to Get More Customers (2026)
  
  | Field | Value |
  |:------|:------|
  | **Content Type** | How-To Guide |
  | **Priority** | ★★★★★ |
  | **Target Keywords** | `how to get more customers` (8,000+), `how to get customers for my business` (2,400), `attract new customers` (1,600) |
  | **Word Count** | 2,000–2,500 |
  | **Slug** | `how-to-get-more-customers` |
  
  **Meta Description:** Learn proven ways to get more customers for your small business in 2026. From local marketing to TV advertising, find what works for your budget.
  
  **SMB Angle:**
  - Meet searchers where they are: overwhelmed, budget-conscious, skeptical
  - Honest assessment of all channels (social, SEO, PPC, local, TV)
  - The surprise: TV is now accessible ($50 minimum)
  - Why customers trust businesses they see on TV
  
  ---
  
  ### Page Updates Required
  
  These existing pages need optimization:
  
  | Page | Target Keywords | Checklist |
  |:-----|:---------------|:----------|
  | `/resources/what-is-ott-advertising` | `ott meaning` (17K) | Add "What Does OTT Stand For?" H2, featured snippet optimization |
  | `/resources/what-is-connected-tv-advertising` | `connected tv` (1.7K) | Add CTV vs OTT comparison, budget examples |
  | `/resources/tv-advertising-cost` | `tv advertising cost` | Add 2026 CPM ranges, budget examples table |
  | `/resources/advertise-on-local-tv` | `local tv advertising` (300) | Add Cable TV vs CTV comparison, radius targeting |
  | `/resources/best-programmatic-advertising-platforms` | `programmatic advertising platforms` (700) | Add minimum spend column, de-emphasize enterprise |
  | `/resources/what-is-reach-in-advertising` | `impressions vs reach` (600) | Add comparison section, frequency formula |
  | `/resources/how-to-measure-advertising-effectiveness` | `ctv attribution` | Add CTV-specific section, simplify for beginners |
  | `/resources/tv-ad-examples` | `advertisement examples` (8.9K) | Expand to 20-25 examples, add small business section |
  
  ---
  
  ## Industry Vertical Content Briefs
  
  > **Source:** Consolidated from Vertical Content Plan
  > **Purpose:** Guidelines for industry-specific TV advertising guides
  
  ### Content Themes by Industry
  
  #### Professional Services Theme
  **Angle:** Building trust and credibility through TV presence
  - Accountants, Financial Advisors, Law Firms, Insurance
  - Key message: "Clients trust professionals they see on TV"
  
  #### Home Services Theme
  **Angle:** Being top-of-mind when homeowners need help
  - Roofing, Landscaping, Solar, Handymen, HVAC, Plumbing
  - Key message: "Be the first name they think of"
  
  #### Healthcare Theme
  **Angle:** Building patient trust and community presence
  - Dentists, Veterinary, Physical Therapy, Chiropractors, Medical
  - Key message: "Patients choose providers they recognize"
  
  #### Family & Education Theme
  **Angle:** Reaching parents where they're watching
  - Tutoring, Dance, Music, Youth Sports, Martial Arts
  - Key message: "Parents trust brands they see on TV"
  
  #### Retail & Consumer Theme
  **Angle:** Driving consideration for major purchases
  - Furniture, Mattress, Flooring, Auto
  - Key message: "TV builds desire for big-ticket items"
  
  #### Entertainment & Events Theme
  **Angle:** Creating buzz and driving ticket sales
  - Entertainment Venues, Concerts, Festivals, Events
  - Key message: "Fill seats with TV advertising"
  
  #### Community & Nonprofit Theme
  **Angle:** Building awareness and driving donations/engagement
  - Nonprofits, Churches, Community Organizations
  - Key message: "TV gives your cause a voice"
  
  ### Industry Article Requirements
  
  Each industry post should include:
  1. Industry-specific challenges and opportunities
  2. Budget guidance for that industry (% of revenue)
  3. Seasonal timing considerations
  4. Target audience demographics
  5. Creative recommendations (what works in ads)
  6. Case examples or success stories
  7. FAQ section with industry-specific questions
  
  ### Industry Coverage Status
  
  | Industry | Status | Notes |
  |----------|--------|-------|
  | Restaurants | ✅ Brief exists | `briefs/2025-05-13-tv-advertising-restaurants.md` |
  | Home Services (General) | ✅ Brief exists | |
  | Influencers/Creators | ✅ Brief exists | |
  | Law Firms | ✅ Brief exists | |
  | Salons/Spas/Beauty | ✅ Brief exists | |
  | E-commerce/DTC | ✅ Brief exists | |
  | Gyms/Fitness | ✅ Brief exists | |
  | Auto Dealerships | ✅ Brief exists | |
  | Pet Businesses | ✅ Brief exists | |
  | Dentists | ✅ Brief exists | |
  | HVAC | ✅ Brief exists | |
  | Plumbers | ✅ Brief exists | |
  | Electricians | ✅ Brief exists | |
  | Roofing | ✅ Brief exists | |
  
  ### Internal Linking Strategy
  
  Each industry post should link to:
  - The corresponding Adwave industry page (if exists)
  - Related industry posts (e.g., chiropractors → medical practices)
  - General CTV/TV advertising resources
  - Relevant platform guides
  
  ---
  
  ## Political Advertising Content Briefs
  
  > **Source:** Consolidated from Political Advertising Plan 2026
  > **Purpose:** Briefs for political advertising content targeting 2026 midterms
  
  ### Market Opportunity
  
  **2026 Midterm Spending Projections (AdImpact):**
  - **Total political ad spend:** $10.8 billion (most expensive midterm ever)
  - **CTV/streaming spend:** $2.5 billion (fastest-growing category)
  - **House & Senate races:** $5 billion (nearly half of all spending)
  
  **Why This Matters for Adwave:**
  1. Massive budget influx — Campaigns will spend billions on TV/CTV
  2. Self-serve opportunity — Down-ballot candidates can't afford agencies
  3. Geographic targeting — Critical for district-level races
  4. Fast turnaround — Campaigns need rapid creative production
  
  ### Target Keywords (Political)
  
  | Keyword | Est. Volume | Priority |
  |---------|-------------|----------|
  | political tv advertising | 1,600+ | 🔴 Critical |
  | political advertising costs | 1,200+ | 🔴 Critical |
  | political ad rates | 880+ | 🔴 Critical |
  | how to advertise political campaign | 720+ | 🔴 Critical |
  | connected tv political advertising | 590+ | 🔴 Critical |
  | streaming tv political ads | 480+ | 🔴 Critical |
  | down ballot political ads | 260+ | 🟠 High |
  | local political advertising | 170+ | 🟠 High |
  
  ### Political Content Requirements
  
  All political articles must include:
  1. **Disclaimer:** Standard political advertising disclosure
  2. **Compliance section:** FCC rules, disclaimers, record-keeping
  3. **Budget ranges:** Realistic cost expectations for different race types
  4. **Timeline guidance:** When to start advertising before election day
  5. **Internal links:** Connect to existing political campaign content
  
  ### Sources to Cite
  - AdImpact political projections
  - FCC political broadcasting rules
  - Wesleyan Media Project data
  - Kantar/CMAG political ad tracking
  - OpenSecrets campaign finance data
  
  ### Regulatory Notes
  - Political ads require "paid for by" disclaimers
  - Candidates get "lowest unit rate" on broadcast TV (not streaming)
  - PACs and issue groups have different rules than candidates
  - Some platforms have political ad restrictions
  
  ### Political Article Briefs
  
  #### Brief: Political TV Advertising Guide
  | Field | Value |
  |:------|:------|
  | **Primary Keyword** | political tv advertising (1,600+) |
  | **Type** | Comprehensive Guide |
  | **Word Count** | 3,500 |
  | **Status** | ✅ Published `6Gk96ssaXrrfMv6Vjlz2MA` |
  
  #### Brief: Political Advertising Costs
  | Field | Value |
  |:------|:------|
  | **Primary Keyword** | political advertising costs (1,200+) |
  | **Type** | Pricing Guide |
  | **Word Count** | 3,000 |
  | **Status** | ✅ Published `177aL46QFQskrIPq0IpMfw` |
  
  #### Brief: CTV Advertising for Political Campaigns
  | Field | Value |
  |:------|:------|
  | **Primary Keyword** | connected tv political advertising (590+) |
  | **Type** | Platform Guide |
  | **Word Count** | 3,000 |
  | **Status** | ✅ Published `6NhMnEViAEPrAf4RDRR4aB` |
  
  #### Brief: Programmatic Political Advertising
  | Field | Value |
  |:------|:------|
  | **Primary Keyword** | programmatic political ads (390+) |
  | **Type** | Technical Guide |
  | **Word Count** | 3,000 |
  | **Status** | ✅ Published `6phlCQ7FWLXswVo9wWf4vq` |
  
  #### Brief: Down-Ballot Advertising
  | Field | Value |
  |:------|:------|
  | **Primary Keyword** | down ballot political ads (260+) |
  | **Type** | Tactical Guide |
  | **Word Count** | 2,500 |
  | **Status** | ✅ Published `5jXGMbGhClQrTe89aZuCy9` |
  
  #### Brief: Political Ad Rates 2026
  | Field | Value |
  |:------|:------|
  | **Primary Keyword** | political ad rates (880+) |
  | **Type** | Pricing Deep-Dive |
  | **Word Count** | 3,000 |
  | **Status** | ✅ Published `nDymR1hXtmq2knUpJwXg0` |
  
  #### Brief: Political Media Buying 101
  | Field | Value |
  |:------|:------|
  | **Primary Keyword** | political media buying (480+) |
  | **Type** | How-To Guide |
  | **Word Count** | 3,000 |
  | **Status** | ✅ Published `7Hl0SUd4y6OPrOjmAwXaIq` |
  
  #### Brief: How to Advertise a Political Campaign
  | Field | Value |
  |:------|:------|
  | **Primary Keyword** | how to advertise political campaign (720+) |
  | **Type** | Beginner Guide |
  | **Word Count** | 2,500 |
  | **Status** | ✅ Published `nk7YtTvkaUgqBsejsyDPj` |
  
  ### Remaining Political Articles (Unpublished)
  
  | Title | Primary Keyword | Type | Word Count |
  |-------|-----------------|------|------------|
  | Senate Race Advertising | senate race advertising | Campaign Type | 2,500 |
  | Congressional Campaign Advertising | congressional campaign advertising | Campaign Type | 2,500 |
  | PAC Advertising Strategy | pac advertising strategy | Campaign Type | 2,500 |
  | Issue Advocacy Advertising | political issue advertising | Campaign Type | 2,500 |
  | Local Political Advertising | local political advertising | Campaign Type | 2,500 |
  | State Legislature Advertising | state legislature advertising | Campaign Type | 2,500 |
  | Political Ad Targeting | political ad targeting | Tactical Guide | 2,500 |
  | Geotargeting Political Ads | geotargeting political ads | Tactical Guide | 2,000 |
  | FCC Political Advertising Rules | fcc political advertising rules | Compliance Guide | 2,500 |
  | Lowest Unit Rate Explained | lowest unit rate political ads | Cost Guide | 2,000 |
  | Voter Data Onboarding | voter targeting tv ads | Technical Guide | 2,000 |
  | 2026 Midterm Advertising Trends | 2026 midterm advertising | Trends | 2,000 |
  | Reaching Gen Z Voters | gen z voter targeting | Audience Guide | 2,000 |
  | Political Advertising ROI | political advertising roi | Measurement | 2,500 |
  
  ---
  
  ## Glossary Expansion (Individual Term Pages)
  
  > **Goal:** Create standalone `/glossary/[term]` pages for high-search-volume terms.
  > These become SEO landing pages targeting "what is X" queries.
  > **Requires:** New Jekyll generator plugin, new content entries (resourceType TBD or genericPage).
  
  | Priority | Term | Target Keyword | Est. Volume | Status |
  |----------|------|---------------|-------------|--------|
  | 1 | CPM (Cost Per Mille) | what is cpm in advertising | High | 🔲 Brief |
  | 2 | CTV Advertising | what is ctv advertising | High | ⛔ BLOCKED — Outrank covered `/resources/what-is-ctv-in-marketing` (May 1, 2026) |
  | 3 | OTT Advertising | what is ott advertising | High | 🔲 Brief |
  | 4 | Programmatic TV | what is programmatic tv | Medium | ⚠️ ADJACENT — Outrank covered `/resources/programmatic-video-advertising` (May 2, 2026); narrow this glossary entry to TV-specific programmatic only |
  | 5 | AVOD vs SVOD | avod vs svod meaning | Medium | 🔲 Brief |
  | 6 | Ad Impressions | what are ad impressions | Medium | 🔲 Brief |
  | 7 | Retargeting | what is retargeting advertising | Medium | ⚠️ ADJACENT — Outrank covered `/resources/retargeting-ads-examples` (May 6, 2026); keep this strictly definitional, not example-driven |
  | 8 | Brand Awareness | what is brand awareness | Medium | ⛔ BLOCKED — Outrank covered `/resources/what-is-brand-awareness-in-marketing` (May 4, 2026) |
  | 9 | Dynamic Ad Insertion | what is dynamic ad insertion | Low-Med | 🔲 Brief |
  | 10 | Geotargeting | what is geotargeting advertising | Low-Med | 🔲 Brief |
  
  ---
  
  ## Stat Snapshot Content
  
  > **Note:** Stat snapshot pages are a separate content type with unique requirements.
  > **Full details:** See `stat-snapshot-calendar.md` for complete schedule and briefs.
  
  Stat snapshots are data-focused pages requiring:
  - 3,000-4,000 words
  - 3 statistics boxes at the top
  - 11 mandatory sections
  - Quarterly refresh cycle
  - ~2 pages per week publishing cadence
  
  This content type is tracked separately due to its distinct requirements and refresh schedule.
  

Version history

• v2 · 7/5/2026, 6:30:28 PM · Library consolidation: repointed references from merged/archived docs to their new homes
• v1 · 6/20/2026, 3:11:54 AM · migration import