Advertising for [Industry/Business Type]: [Channel Count] Channels Compared
briefs/_TEMPLATE-phase4-industry.md · brief · 1 versions
Advertising for [Industry/Business Type]: [Channel Count] Channels Compared
Phase 4 Template -- Covers ALL advertising channels for an industry, not just TV.
TV/CTV is ONE section (200-300 words max). See CLAUDE.md Phase 4 Differentiation Rules.
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Article Brief
Publish Date: YYYY-MM-DD URL Slug: [industry]-advertising (e.g., restaurant-advertising, dental-advertising) Category: Guides Funnel Stage: TOFU Phase: 4 Target Word Count: 3,000-3,500
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Target Reader
[Industry] business owner exploring ALL advertising options to grow their business. They want a comprehensive comparison of channels, not just TV.
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Keywords
Primary Keyword: [industry] advertising (NOT "TV advertising for [industry]")
Secondary Keywords:
- best advertising for [industry]
- [industry] marketing strategies
- how to advertise [industry] business
- [industry] marketing ideas
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Search Intent
Informational/Commercial -- Business owners asking "What are ALL my advertising options?" This is different from Phase 3 intent ("How do I use TV specifically?").
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Phase 3 Cross-Link (REQUIRED)
Corresponding Phase 3 article: /resources/tv-advertising-[industry-slug] Link text: "For a deep dive into TV advertising specifically, see our [TV advertising for [industry]](/resources/tv-advertising-[industry-slug]) guide."
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Page Structure
CRITICAL: This article covers 6+ advertising channels with TV/CTV as just ONE of them.
TV/CTV section must be 200-300 words max. Other channels get 400-600 words each.
Introduction (~200 words)
[Hook about the challenge of choosing advertising channels for this industry. Promise a comprehensive comparison across all major options. Include primary keyword naturally.]
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Section 1: Google Ads / Search Advertising (~500 words)
Format: H2
Cover: how search ads work for this industry, cost expectations (CPC ranges), targeting options, pros/cons, getting started tips. Include industry-specific examples (e.g., "dentist near me" searches).
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Section 2: Meta / Instagram Advertising (~500 words)
Format: H2
Cover: how social ads work for this industry, visual ad formats, targeting by demographics/interests, cost expectations, creative best practices. Include industry-specific ad examples.
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Section 3: Local SEO & Google Business Profile (~400 words)
Format: H2
Cover: optimizing Google Business Profile for this industry, review strategy, local pack ranking factors, free vs paid local visibility. Specific to this industry's customer journey.
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Section 4: Yelp & Directory Advertising (~300 words)
Format: H2
Cover: Yelp ads, industry-specific directories, review platforms, cost of enhanced listings. Note which industries benefit most from directory presence.
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Section 5: Direct Mail & Print (~300 words)
Format: H2
Cover: EDDM, postcards, local publications, coupon mailers. Cost per piece, typical response rates, when print still makes sense for this industry.
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Section 6: TV & CTV Advertising (~200-300 words)
Format: H2
Brief overview of TV/CTV as an option. Mention accessibility ($50 minimum with Adwave), premium channel reach, and brand-building power. Link to the Phase 3 TV-specific article for the full deep dive.
Example: "TV advertising has become surprisingly accessible for [industry] businesses. Platforms like Adwave let you create and run ads on 100+ premium channels starting at just $50. For a complete guide to TV advertising strategies specific to [industry], see our [TV advertising for [industry]](/resources/tv-advertising-[industry-slug]) guide."
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Section 7: Channel Comparison Table
Format: H2 with comparison table
| Channel | Monthly Cost | Best For | Time to Results | Difficulty |
|---|---|---|---|---|
| Google Ads | $500-2,000+ | Immediate leads | Days | Medium |
| Meta/Instagram | $300-1,500 | Brand awareness | 2-4 weeks | Medium |
| Local SEO | Free-$500 | Long-term visibility | 3-6 months | Low |
| Yelp/Directories | $100-800 | Review-driven industries | 1-2 months | Low |
| Direct Mail | $500-2,000 | Local radius | 2-4 weeks | Low |
| TV/CTV | $50-1,000+ | Brand credibility | 2-6 weeks | Low |
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Section 8: Recommended Budget Allocation (~300 words)
Format: H2
Provide realistic budget scenarios (e.g., $1K/mo, $3K/mo, $5K/mo) with recommended channel mix for this industry. Explain the reasoning behind allocations.
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Section 9: Common questions answered
Format: H2 with 4-5 FAQ items in H3 format Each answer is 2-4 sentences of prose. Questions should be about advertising channel selection for this industry, NOT about TV specifically.
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Internal Links
/resources/tv-advertising-[industry-slug](Phase 3 article -- REQUIRED)/resources/best-advertising-small-business-2026/pricing/- Relevant industry page if exists
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Image Requirements
1. Hero Image
Type: Hero Description: Multi-channel advertising concept for this industry, showing various advertising touchpoints.
2. Channel Comparison Visual
Placement: After comparison table Type: Body Description: Visual comparison of advertising channels relevant to this industry.
3. Budget Allocation Visual
Placement: After budget section Type: Body Description: Pie chart or infographic showing recommended budget split across channels.
4. Getting Started Visual
Placement: Near CTA Type: Body Description: Action-oriented visual encouraging the reader to get started.
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Notes
- This is a Phase 4 article. It MUST cover 6+ channels with TV as just one option.
- Primary keyword is "[industry] advertising" NOT "TV advertising for [industry]"
- Link to Phase 3 article in the TV section
- Write prose, not bullet lists
- Include FAQ section (4-5 industry-specific questions about advertising in general)
Version history
- v1 · 6/20/2026, 3:11:54 AM · migration import