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[Topic]: The Complete Guide to [Specific Focus]

briefs/_TEMPLATE-guide.md · brief · 1 versions

[Topic]: The Complete Guide to [Specific Focus]

Article Brief

Publish Date: YYYY-MM-DD URL Slug: [topic-slug]-guide Category: Guides Funnel Stage: TOFU | MOFU Strategy: Gap | SMB-First | Beyond Target Word Count: 2,000-2,500

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Subtitle

[Compelling subtitle that adds context or highlights the angle]

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Target Reader

[1-2 sentences describing the ideal reader, their role, and their knowledge level]

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Keywords

Primary Keyword: "[main search term]"

Secondary Keywords:

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Search Intent

[Informational | Commercial] - [Brief description of what the searcher wants to accomplish]

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Article Outline

  1. Introduction: [Hook and context]
  2. H2: [Major section - foundational concept]
  3. H2: [Major section - strategy or approach]
  4. H2: [Major section - tactics or implementation]
  5. H2: [Major section - advanced techniques or considerations]
  6. H2: [Major section - case examples or results]
  7. H2: [Major section - common mistakes or FAQs]
  8. CTA: [Natural transition to Adwave]
Note: Guides are comprehensive, educational content (2,000-2,500 words).
They complement shorter Industry pages with in-depth strategies and how-to content.

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Adwave Integration Notes

[How to naturally integrate Adwave mentions throughout. What capabilities to highlight. What language resonates with this audience.]

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Related Industry Page

Link to: /industries/[industry-type]/[industry-slug]/

URL Convention: If this guide pairs with an industry page, ensure slugs follow the pattern:
- Industry page: tv-advertising-[topic]
- Guide: tv-advertising-[topic]-guide

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Research Sources

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Competitive Context

[What competitors have or don't have on this topic. How to differentiate.]

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Notes

Version history