Adwave Social Media Guide

Complete reference for social media content creation, visual styles, and workflow.

For scheduling and distribution strategy, see: social-media-distribution-guide.md

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Table of Contents

1. Content Framework
2. Platform-Specific Formulas
3. Visual Styles
4. Image Specifications
5. Complete Workflow
6. Quality Checklist

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1. Content Framework

The Core Rule: "Value + Adwave"

Every social post must include TWO elements:

Adwave Key Messages (Use At Least One Per Post)

Supporting Messages:

• No production budget needed
• Launch in under 10 minutes
• 100+ premium channels (NBC, Hulu, ESPN)
• No agency required
• Create from just your website URL

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2. Platform-Specific Formulas

Instagram Carousel (7 Slides)

Slide 6 Template:

THE ADWAVE ADVANTAGE

[Relevant differentiator for this article topic]

Examples:
- "AI creates your ad from your website. No production needed."
- "Start with $50. Not $50,000."
- "Same channels as Nike and Coca-Cola."

X/Twitter Thread

Standard Adwave Close (add to every thread):

The best part? You don't need $50K or an agency.

Adwave creates professional TV ads with AI and runs them on 100+ channels.

Starting at $50.

Try it: adwave.com

LinkedIn

Formula: Insight + Reflection + Adwave Angle + CTA

[Educational hook from article]

[2-3 key takeaways]

Here's what most people don't realize: [Adwave differentiator]

[Soft CTA: "Curious how it works?" or "See how Adwave makes this accessible"]

Link: adwave.com/resources/[slug]

Facebook

Formula: Relatable Problem + Solution + Adwave as Enabler

[Relatable pain point or question]

Here's what we found: [Key takeaways]

The game-changer? [Adwave capability]

Full guide + try it yourself: [link]

TikTok/Reel Script

Structure:

• 0-3s: Hook (problem or surprising fact)
• 3-20s: Key content from article
• 20-30s: "Here's the secret..." (Adwave solution)
• 30-45s: Show how easy it is (Adwave demo/capability)
• 45-60s: CTA with Adwave

Always end with:

"TV ads. Starting at $50. Link in bio."

CTA Templates

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3. Visual Styles

All styles use brand colors:

• Navy: #222239
• Teal: #57b4ad
• Lime: #d7df27
• Cream/Off-white: #f5f3ef

Style 1: Digital Scrapbook

Best For: Platform guides, case studies, how-to content, industry playbooks Vibe: Handmade, approachable, warm

Characteristics:

• Textured cardstock/paper backgrounds (cream, off-white)
• "Cutout" illustrations taped with teal washi tape
• Hand-drawn marker overlays (arrows, circles, underlines)
• Sticky notes, polaroid-style photos

Prompt Template:

Create a [platform] graphic in the Digital Scrapbook social style.

BACKGROUND: Textured [cream/off-white/navy] cardstock with subtle paper grain.

CENTRAL COMPOSITION:
- A "cutout" illustration of [main visual] 
- Taped down with strips of teal (#57b4ad) washi tape at corners
- Subtle drop shadow for depth

TEXT ELEMENT:
- [Main headline] in bold navy (#222239) hand-lettered style
- [Subtext] in smaller teal (#57b4ad)

HAND-DRAWN OVERLAYS in navy (#222239):
- Sketchy arrows connecting elements
- Small relevant doodles: [specific icons]
- Imperfect, marker-style lines

ACCENT ELEMENTS:
- Lime (#d7df27) sparkles and highlights

Format: [dimensions]

Style 2: Bold Editorial

Best For: Statistics, data insights, thought leadership, announcements Vibe: Authoritative, clean, modern

Characteristics:

• Solid color backgrounds (navy or teal)
• Large, bold typography as hero element
• High contrast white text on dark backgrounds
• Minimal illustration, maximum typography impact

Prompt Template:

Create a Bold Editorial style social graphic.

BACKGROUND: Solid [navy (#222239) / teal (#57b4ad)] with subtle texture.

TYPOGRAPHY-FOCUSED:
- Large hero stat or headline: "[TEXT]" in bold white, oversized (fills 60% of frame)
- Supporting text below in [contrasting color]
- Clean sans-serif typography feel

GEOMETRIC ACCENTS:
- Simple shapes in lime (#d7df27)
- Subtle grid or line pattern in background (10% opacity)

Style: Magazine cover aesthetic, high impact, stop-scroll bold.

Format: [dimensions]

Style 3: Tech Gradient

Best For: AI content, innovation topics, product features, tech messaging Vibe: Modern, futuristic, premium

Characteristics:

• Gradient backgrounds (navy to teal)
• Glowing elements and subtle light effects
• Clean, futuristic iconography
• Glass morphism or floating elements

Prompt Template:

Create a Tech Gradient style social graphic.

BACKGROUND: Smooth gradient from navy (#222239) to teal (#57b4ad), with subtle glow effects.

CENTRAL ELEMENTS:
- [Main icon/visual] with glowing edges in lime (#d7df27)
- Floating/glass morphism effect
- Clean, minimal, futuristic aesthetic

TEXT:
- "[Headline]" in bold white, modern sans-serif
- Glowing or highlighted key words

Style: Premium tech product aesthetic, Apple-inspired clean minimalism.

Format: [dimensions]

Style 4: Warm Photography Overlay

Best For: Case studies, testimonials, restaurant/retail, human stories Vibe: Authentic, warm, aspirational

Characteristics:

• Real photography as base
• Warm color overlay or gradient
• Text overlays with semi-transparent backing
• Human subjects when possible

Prompt Template:

Create a Warm Photography Overlay style social graphic.

BASE IMAGE: [Description of photo scene]

OVERLAY:
- Warm gradient overlay at bottom (navy #222239 at 70% opacity fading to transparent)
- OR side panel in teal (#57b4ad) covering 40% for text

TEXT ON OVERLAY:
- "[Headline]" in bold white
- "[Subtext]" in cream or lime (#d7df27)

Style: Lifestyle magazine, Instagram influencer aesthetic, authentic warmth.

Format: [dimensions]

Style 5: Retro Pop

Best For: Myth-busting, "Did you know?", TikTok thumbnails, engagement posts Vibe: Playful, bold, attention-grabbing

Characteristics:

• Bold, flat color blocks
• Retro/90s inspired shapes (squiggles, stars)
• Playful typography (mixed weights, slight rotation)
• Sticker/badge aesthetic

Prompt Template:

Create a Retro Pop style social graphic.

BACKGROUND: Bold flat [lime (#d7df27) / teal (#57b4ad)] with geometric pattern in navy (#222239).

CENTRAL ELEMENTS:
- [Main visual] in a retro badge/sticker style with bold outline
- Pop art inspired, flat color fills
- Playful, slightly tilted arrangement

TEXT:
- "[Headline]" in bold, chunky typography, navy (#222239)
- Sticker-style text badges

ACCENT ELEMENTS:
- Stars, exclamation marks, arrows in contrasting colors
- Bold outlines on everything

Style: 90s nostalgia meets modern branding.

Format: [dimensions]

Style Selection Matrix

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4. Image Specifications

Dimensions by Platform

Format-Specific Guidelines

Square (1080x1080):

• Single focal point
• Larger text (min 60pt headlines)
• High contrast for mobile
• Simpler compositions

Horizontal (1200x627-675):

• Left visual, right text (or centered)
• More space for detail
• Data visualizations work well
• Professional feel

Vertical (1080x1920):

• Hook at top third
• Key message in center
• CTA at bottom
• Bold, short text only

File Requirements

• Format: PNG for graphics, JPEG for photos
• Max size: 500KB (compress if needed)
• Text limit: Under 20 words per image
• Verify: Check at 100% zoom for typos

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5. Complete Workflow

Quick Start

# Generate social posts + image prompts for an article
npm run generate-social -- "drafts/YYYY-MM-DD-article-slug.md"

Output:

social/[slug]/
├── instagram.md              # Carousel content + 7 image prompts
├── x-twitter.md              # Thread + 1 image prompt
├── linkedin.md               # Post + 1 image prompt
├── facebook.md               # Post + 1 image prompt
├── tiktok-reel.md            # Script + 1 image prompt
├── README.md                 # Summary
└── images/                   # Generated images (11 total)
    ├── instagram-carousel-1.png through instagram-carousel-7.png (1080x1080)
    ├── x-twitter.png (1200x675)
    ├── linkedin.png (1200x627)
    ├── facebook.png (1200x630)
    └── tiktok-thumbnail.png (1080x1920)

Step-by-Step Process

Step 1: Generate Content

npm run generate-social -- "drafts/article-slug.md"

Step 2: Generate Images

For each prompt in the generated .md files, use nano-banana:

Tool: mcp_nano-banana_generate_image
Prompt: [exact prompt from file]

Save to: social/[slug]/images/[filename].png

Step 3: Verify

• [ ] All 5 platform files exist
• [ ] All 11 images generated
• [ ] Brand colors only (navy, teal, lime, cream)
• [ ] Text readable and correct
• [ ] Dimensions match specs

Step 4: Post

• Copy content from .md files
• Upload images
• Schedule per distribution guide

Image Generation Sequence

1. Instagram carousel slides 1-7 (sequential)
2. X/Twitter image
3. LinkedIn image
4. Facebook image
5. TikTok thumbnail

Error Recovery

If image fails to generate:

1. Retry with same prompt
2. If still fails, simplify prompt
3. Continue with other images, return later

If colors are wrong:

• Use mcp_nano-banana_continue_editing
• Prompt: "Change all colors to only use navy (#222239), teal (#57b4ad), lime (#d7df27), and cream background"

If text has typos:

• Use mcp_nano-banana_continue_editing
• Prompt: "Fix the text to say '[correct text]'"

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6. Quality Checklist

Before Posting

Content:

• [ ] Value delivered (reader learns something)
• [ ] Adwave mentioned (at least once in body, once in CTA)
• [ ] Key differentiator included ($50 minimum, AI creation, or premium channels)
• [ ] Clear CTA (what should they do next?)
• [ ] Link included

Images:

• [ ] Correct dimensions
• [ ] Brand colors only (navy, teal, lime, cream)
• [ ] Text minimal (under 20 words)
• [ ] Text readable at thumbnail size
• [ ] No typos (verified at 100% zoom)

Hashtag Strategy

Always include:

#Adwave #TVAdvertising #CTVads

Add based on content:

#SmallBusinessTips #SmallBusiness #Entrepreneur #LocalBusiness
#MarketingTips #DigitalMarketing #SmallBusinessMarketing

Platform-specific:

• Instagram: 5-10 hashtags, include location when relevant
• LinkedIn: 3-5 professional hashtags
• TikTok: 3-5 hashtags, include trending
• X: 1-2 max, or none
• Facebook: 0-2 minimal

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Quick Reference

Content Tie-Ins by Article Type

Monthly Style Rotation Target

• Digital Scrapbook: 30%
• Bold Editorial: 25%
• Warm Photography: 20%
• Tech Gradient: 15%
• Retro Pop: 10%

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Last Updated: December 19, 2025

Version history

• v1 · 6/20/2026, 3:11:54 AM · migration import