outrank-boundary.mdc

.cursor/rules/outrank-boundary.mdc · rule · 1 versions

Outrank Content Boundary Rules (v2 — multi-channel platform)

Overview

Adwave uses two content publishing streams that must not overlap:

Adwave Editorial (this repo) — paid advertising content published through Contentful
Outrank — daily organic/owned-channel SMB marketing content published via the Outrank platform (lands at adwave.com/resources/... alongside Adwave editorial; distinguished by no author field)

The Boundary Rule

Paid advertising = Adwave editorial. Organic/owned channels = Outrank.

This is the v2 rule, reflecting Adwave's shift from CTV-only to a multi-channel ad platform (TV + Google + YouTube + Meta + Reddit + display). If Adwave runs ads on a channel, content about that channel belongs on Adwave.

The original v1 rule ("TV/CTV = Adwave, everything else = Outrank") is superseded but still visible in the original calendar/outrank-180-day-topics.csv plan structure. Use calendar/v2/outrank-topics.md as the canonical topic list.

Adwave Editorial Owns These Topics

All paid advertising channels: TV/CTV, Google Ads, YouTube Ads, Facebook/Instagram Ads, Reddit Ads, display
Streaming platforms (Roku, Hulu, Tubi, Pluto TV, Peacock, Netflix, etc.)
OTT, programmatic advertising, DSPs
Ad CPMs, ad cost analysis, multi-channel benchmarks
Multi-channel strategy, ad budget allocation, cross-channel ROI
Industry-specific advertising guides — Phase 3 (TV-focused) and Phase 4 (multi-channel)
Political advertising
Adwave platform guides ("Using Adwave" content)
Competitor comparisons (Adwave vs MNTN, Vibe, etc.)
Advertising case studies
Stat snapshots (viewing data, market size, ad spend)

Outrank Owns These Topics (DO NOT create for Adwave editorial)

Organic and owned channels only. Do NOT create Adwave editorial content in these spaces:

Local SEO: Google Business Profile, map pack, local citations, NAP, local schema
Email marketing: List building, automation, segmentation, deliverability, newsletters
Social media — ORGANIC ONLY: Instagram Reels, TikTok, LinkedIn, Facebook Groups, Pinterest, YouTube Shorts, Nextdoor, Threads (organic strategy, not paid ads)
Website optimization: Landing pages, site speed, copy, CRO, A/B testing, heatmaps, accessibility
Content marketing: Blogging strategy, content calendars, content repurposing, podcasting, guest blogging, infographics
Customer retention: Loyalty programs, NPS, churn, onboarding, win-back, customer journey
Sales process: Pricing strategy, proposals, cold outreach, referral programs, upselling
Branding & design: Logo, brand voice, colors, visual identity, style guides, packaging
Business tools: CRM, accounting, POS, scheduling, invoicing, Zapier
PR & earned media: Press releases, local media, community sponsorship, speaking engagements, trade shows
Business operations: Hiring, cash flow, outsourcing, employee retention

Gray Areas

Topic	Decision
Social Media Marketing for Small Business (organic strategy)	Outrank
Social Media Advertising for Small Business (paid)	Adwave
Marketing Budget Planning	Adwave (involves paid channels Adwave delivers)
Customer Acquisition Strategies	Outrank (broader than paid advertising)
Retargeting / Remarketing	Adwave (paid tactic across channels)
Video Marketing for Small Business (organic)	Outrank
Video Advertising for Small Business (paid)	Adwave
Influencer Marketing	Outrank (partnership/organic model)
Affiliate Marketing	Outrank (performance partnership)

When in Doubt

Check keywords/already-targeted.md — the Outrank section lists reserved topics and known off-plan posts
Check calendar/v2/outrank-topics.md for the canonical Outrank plan + status
If the topic is primarily about a non-paid marketing channel (organic SEO, email, organic social, content marketing), it belongs to Outrank
If the topic involves a paid advertising channel Adwave delivers ads on, it belongs to Adwave editorial

Current Status (as of 2026-05-06)

Outrank has published Days 1-57 of the original plan (Day 45 LinkedIn skipped). Days 45 + 58-114 imported on 2026-05-06, expected to publish through ~July 4, 2026 at ~1/day.
Outrank previously had a 10-day off-plan stretch (Apr 27 - May 6, 2026) where it self-generated topics that drifted into Adwave editorial's territory. Those 10 are listed in keywords/already-targeted.md and must NOT be duplicated by Adwave editorial.
Days 115-180 (final 66 of the original plan) are queued for import via reminder routine trig_0144yrUq3VxdoG7FDQqxPLGZ on 2026-06-30. After that, the original 180-day plan is exhausted and the next phase needs to be decided.

Tracking

As Outrank publishes pieces, the keyword tracker (keywords/already-targeted.md) is the canonical record. The Outrank section there tracks reserved clusters AND any off-plan posts that land in Adwave's lane.

Version history

v1 · 6/20/2026, 3:11:54 AM · migration import