Building a Full-Funnel Advertising Strategy with TV at the Center

Publish Date: 2026-06-22 | Slug: full-funnel-advertising-strategy-tv (verified) Category: Guides | Funnel: MOFU | Phase: 5 | Author: Chris Selmer Word Target: 2,400-2,800 | SEO Title: "Full-Funnel Advertising With TV at the Center (2026)" (53)

Differentiation

• add-tv-to-digital-marketing-mix = adding TV to existing mix. THIS = designing the whole funnel architecture with TV as the demand engine.
• retargeting-tv-viewers-ctv-conversions = the TV→conversion mechanics (link as the BOFU deep-dive)
• sales-funnel-small-business-guide = general funnel concept. brand-vs-performance-marketing = the philosophy debate.

Primary keyword: "full funnel advertising strategy"

Outline

1. The broken default: all-BOFU funnels (performance plateau)
2. Why TV at the center: only channel that feeds every stage (demand creation TOFU, trust MOFU, branded-search BOFU)
3. The architecture: TOFU (TV+social awareness) / MOFU (retargeting, email, content, completion-rate audiences) / BOFU (branded search, offers, QR)
4. Stage-by-stage build (TABLE: stage x channel x message x metric)
5. Message architecture: one story, three altitudes
6. Budget split by maturity (40/30/30 etc.)
7. The plateau diagnostic: signs your funnel is bottom-heavy
8. FAQ (5) + CTA

Internal links

/resources/sales-funnel-small-business-guide, /resources/brand-vs-performance-marketing, /resources/retargeting-tv-viewers-ctv-conversions, /resources/add-tv-to-digital-marketing-mix, /resources/lower-funnel-marketing

Hero hook: "One Funnel, Every Screen"

Version history

• v1 · 6/20/2026, 3:11:54 AM · migration import