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Adwave Product & Platform Rules

Overview

These rules govern accurate representation of Adwave's platform, features, capabilities, and processes in all content. Always reference this file when writing about Adwave to ensure accuracy.

What Adwave Is

Core Definition: Adwave is an AI-powered platform that enables small businesses to quickly and affordably create and launch professional TV ads on streaming platforms (CTV).

Key Positioning:

• Built specifically for small-to-medium businesses (SMBs)
• Democratizes TV advertising (previously reserved for big brands)
• Makes TV advertising accessible, affordable, and simple

How Adwave Works

Getting Started Process

Step 1: Provide Your Business Information Users can get started by providing any of the following:

• Website URL
• Social media URL (Facebook, Instagram, etc.)
• Yelp profile URL
• Any URL they have online

Step 2: AI Gathers Information Adwave's AI automatically:

• Scrapes and gathers all available information from the provided URL(s)
• Collects images, videos, and other media assets
• Extracts business details, messaging, and branding
• Analyzes online presence to understand the business

Step 3: AI Generates TV Ad

• AI generates a production-ready, broadcast-quality TV ad in just a few minutes (typically 2 minutes)
• Ad is 30 seconds in length (proven optimal for attention and message clarity)
• Ad is ready to review, edit, and launch

Step 4: Review & Customize (Optional)

• Users can preview the generated ad
• Chat-based editor allows tweaking:

- Images (drag-and-drop or paste image URLs) - Music - Text overlays - Colors - Voice-over - Scene order

• Edits typically process in 1-2 minutes

Step 5: Set Targeting & Budget

• Choose targeting: Local (address + radius) or National
• Demographic optimization handled automatically behind the scenes
• Set budget (minimum $50, default pre-filled is $100)
• Set schedule (default: 2-week run starting tomorrow, but customizable)

Step 6: Launch

• Complete payment
• Campaign goes live
• Total time from start to launch: under 10 minutes

Key Features & Capabilities

Ad Creation

• AI-powered generation: Creates TV-ready ads automatically
• Free ad creation: Users only pay for running the ad, not for creation
• Industry-specific layouts: Pre-tuned layouts and messaging for:

- Retail - Hospitality/Restaurants - Real Estate - Healthcare - Professional Services - And more

• Customizable: Full editing capabilities via chat-based interface
• 30-second format: Standard length, proven effective

Campaign Management

• 100+ premium channels: Ads run on major networks including:

- NBC - Hulu - ESPN - And 100+ other premium channels/networks

• Multiple campaigns: Can run multiple campaigns simultaneously (each managed and billed separately)
• Pause capability: Can pause campaigns at any time
• Campaign modifications: After purchase, campaigns are locked. Contact support for changes or relaunch.

Targeting Options

• Local targeting: Address + radius (e.g., 10-25 mile radius)
• National targeting: Broad reach across the US
• Automatic demographic optimization: Handled behind the scenes
• Geographic flexibility: Perfect for local businesses or e-commerce

Pricing & Payment

• Minimum budget: $50 to start
• No creation fees: Ad generation is completely free
• Only pay for airtime: Users only pay when they launch a campaign
• Budget control: Adwave paces spending automatically, never exceeds set budget
• CPM (Cost Per Mille): $15-$35 range, averaging $25 for small businesses
• Payment methods: All major credit/debit cards via Stripe
• Secure payments: Adwave doesn't store card details; Stripe handles all payment processing
• Payment management: Add/delete/change default cards in Account Settings → Payment Methods

Performance & Analytics

• Dashboard tracking: Real-time analytics including:

- Number of ad views (impressions) - Daily view trends - Spend vs. budget - Interactive map showing where audiences watched - List of TV channels where ad ran

• QR code tracking: On-screen QR codes track scans
• Website attribution: With tracking script, can see when ad viewers later visit website
• Export reports: Can export campaign data

Account & Platform

• Quick signup: Email/SMS verification or Google OAuth
• Verification codes: 6-digit codes (only latest is valid)
• Workspace support: Can invite teammates, switch workspaces
• Multiple payment methods: Can store multiple cards, set defaults
• Receipts: Automatic email receipts after payment

What Makes Adwave Different

For Small Businesses

• No production costs: Traditional TV ad production costs $5,000-$50,000+. Adwave: $0
• No media buying expertise required: No need to hire agencies or media buyers
• Low barrier to entry: Start with $50, not $50,000
• Self-serve platform: Complete control without complexity

Speed & Simplicity

• 2 minutes: Generate an ad
• Under 10 minutes: From start to launch
• No video editing skills: Completely automated
• Intuitive interface: Chat-based editing, drag-and-drop

Accessibility

• Free to create: Only pay when you launch
• Low minimum: $50 starting point
• No long-term commitments: Pay per campaign
• Transparent pricing: You set the budget, Adwave never exceeds it

Important Limitations & Constraints

What Adwave Cannot Do

• Modify live campaigns: Once purchased and scheduled, campaigns are locked (can pause, but changes require support)
• Custom ad lengths: Ads are 30 seconds only
• Direct click-through: TV ads aren't clickable (but QR codes are trackable)
• Guaranteed placements: Ad placement is programmatic, not guaranteed specific time slots
• Exclusive platform selection: Users cannot select a single platform (e.g., Roku only). Ads run across 100+ premium channels.

Rate Limits

• Un-signed-in users: Limited number of creative generations per day (anti-spam measure)
• Solution: Log in or wait 24 hours

What Requires Support

• Campaign modifications: After purchase, contact support for changes
• Payment issues: Support can help troubleshoot
• Generation errors: Contact support if ad generation fails repeatedly

Accurate Language to Use

✅ DO Say:

• "Adwave generates TV-ready ads in minutes"
• "Start with just $50"
• "Ad creation is free—you only pay to run your ad"
• "Provide your website URL, social media, or any URL"
• "Runs on 100+ premium channels including NBC, Hulu, and ESPN"
• "Your ad will appear on platforms like Roku, but not exclusively on Roku."
• "AI gathers your images, videos, and information automatically"
• "Launch your first campaign in under 10 minutes"
• "30-second ads optimized for attention"
• "Industry-specific layouts and messaging"
• "CPM is $15-$35 (average $25 for small businesses)"

❌ DON'T Say:

• "Adwave creates ads instantly" (use "in minutes" or "in a few minutes")
• "Free TV advertising" (creation is free, but running ads costs money)
• "Guaranteed placements" (programmatic, not guaranteed slots)
• "Click on your ad" (TV ads aren't clickable, but QR codes are trackable)
• "Unlimited ad generation" (there are rate limits for un-signed-in users)
• "Modify your campaign anytime" (can pause, but modifications require support after purchase)
• "Select platforms: Choose Roku specifically" (ads run across all 100+ channels)

Pricing Accuracy

Always use these exact numbers:

• Minimum budget: $50
• Ad creation: Free
• Payment: Only when launching a campaign
• No hidden fees: Budget you set is the maximum spent
• CPM: $15-$35 (average $25 for small businesses)

Speed & Timing Accuracy

Always use these timeframes:

• Ad generation: 2 minutes (or "a few minutes")
• Edit processing: 1-2 minutes
• Total time to launch: Under 10 minutes
• Default schedule: 2-week run starting tomorrow

Channel & Platform Accuracy

Always mention:

• 100+ premium channels
• Examples: NBC, Hulu, ESPN (but note there are 100+ total)
• Streaming TV (CTV) platforms
• Not linear/cable TV (unless specifically discussing CTV vs. linear)
• Cannot select individual platforms: Ads run across the entire network.

Support & Help Resources

Reference these accurately:

• Help Center: https://help.adwave.com/
• FAQ: https://adwave.com/faq
• Support options: Chat, email, phone
• Documentation: Covers getting started, creating ads, targeting, analytics

Integration with Content Writing

When writing about Adwave in blog posts:

1. Always be accurate: Reference this file for exact details
2. Use specific numbers: $50 minimum, 2 minutes, 100+ channels, $15-$35 CPM (average $25)
3. Emphasize accessibility: Free creation, low minimum, simple process
4. Highlight speed: Minutes, not hours or days
5. Mention the URL input: Website, social media, Yelp, any URL
6. Clarify pricing: Free to create, only pay to run
7. Be specific about channels: 100+ premium channels, name examples
8. Acknowledge limitations: Can pause but modifications require support; cannot select individual platforms.
9. Research: Always scrape https://adwave.com, https://adwave.com/faq, and https://help.adwave.com before writing any content about Adwave.

Image & Chart Accuracy

When creating images, charts, or data visualizations that include Adwave metrics:

1. CPM must always be $25 (or within the $15-$35 range)
2. Minimum budget is $50
3. Impressions and spend must be mathematically consistent:

- Formula: Impressions = (Spend / CPM) × 1000 - Example: $100 spend at $25 CPM = 4,000 impressions - Example: $500 spend at $25 CPM = 20,000 impressions

1. Never show CPM below $15 or above $35
2. When showing example dashboards, use realistic numbers:

- $100 spend → ~4,000 impressions at $25 CPM - $500 spend → ~20,000 impressions at $25 CPM - $1,000 spend → ~40,000 impressions at $25 CPM

Version history

• v1 · 6/20/2026, 3:11:54 AM · migration import