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Marketing Resolutions for 2026: What Smart Small Businesses Are Planning

briefs/2025-11-25-new-year-marketing-resolutions.md · brief · 1 versions

Marketing Resolutions for 2026: What Smart Small Businesses Are Planning

Status: ✅ Published Entry ID: 2IcecNlwI4PK0cAz1a7QtP

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Article Brief

Publish Date: 2025-11-25 URL Slug: marketing-resolutions-2026 Category: Insights Funnel Stage: TOFU Strategy: SMB-First Target Word Count: 1,800-2,200

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Subtitle

Start planning now for your best marketing year yet

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Target Reader

Business owner doing year-end reflection and 2026 planning. They want to improve their marketing approach next year. Searching "2026 marketing trends" or "small business marketing plan" or "marketing goals new year."

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Keywords

Primary Keyword: "2026 marketing plan small business"

Secondary Keywords:

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Search Intent

Informational—seeking inspiration and planning guidance for the new year.

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Article Outline

  1. Introduction: New year, better marketing

- Most businesses repeat the same marketing every year - 2026 can be different - What's worth trying (and stopping)

  1. H2: Resolution #1 - Stop Putting All Eggs in One Basket

- The danger of platform dependency - Multi-channel diversification - Adding TV to the mix

  1. H2: Resolution #2 - Actually Track What's Working

- Setting up proper attribution - "How did you hear about us?" - Making data-driven decisions

  1. H2: Resolution #3 - Invest in Brand, Not Just Leads

- Short-term vs. long-term marketing - Brand building pays off - The TV advantage for brand

  1. H2: Resolution #4 - Try One New Channel

- Why experimentation matters - Low-risk testing approach - TV advertising as the "new" channel for most SMBs

  1. H2: Resolution #5 - Plan Ahead (Don't Always React)

- Editorial calendar approach - Seasonal planning - Proactive vs. reactive marketing

  1. H2: Resolution #6 - Tell Your Story More

- Authentic brand storytelling - What makes you different - Why people should care

  1. H2: Building Your 2026 Marketing Plan

- Monthly themes - Budget allocation - Channel mix - Goals and KPIs

  1. H2: Start Now, Not January 1

- December awareness builds January momentum - Getting ahead of competitors

  1. CTA: Make 2026 your TV advertising year—start with $50

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Adwave Integration Notes

This is a planning/inspiration piece for year-end reflection. Position TV advertising as the "new channel to try" that will differentiate them in 2026. The message: "While others keep doing the same thing, you'll be on TV." Encourage starting in December to build momentum.

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