faq-retargeting
slug: faq-retargeting · status: draft · score: 80% · 1 versions
Not yet published.
Validation
| Rule | Detail | |
|---|---|---|
| pass | No banned competitors | No banned competitors |
| pass | No emdashes | No emdashes |
| pass | Avoid AI telltale words | No AI telltale words |
| pass | Primary keyword in title | No primary keyword to check |
| pass | Use contractions | Contractions used |
| warn | Minimum internal links | Only 0 internal links (minimum 3-5) |
| pass | FAQ section required | FAQ section present |
| fail | Author assigned | No author assigned (never use 'Adwave Team' for new content) |
| pass | Industry pages need taxonomy | Not an Industry page |
| warn | Title length 50-60 | Title length 15 (aim 50-60 chars) |
| warn | Minimum 4 images | Only 0 image(s); minimum 4 (1 hero + 3 body) |
| warn | SEO description under 160 | Missing seoDescription |
| warn | Adwave mention cadence | No Adwave mentions (aim for 2-3 natural) |
| warn | Short description present | Missing shortDescription |
| pass | Word count by type | Word count 195 (no target for type) |
| pass | Year-dated title for evergreen types | Type not year-dated |
| pass | No manual table of contents | No manual TOC |
Content
Common questions answered
What is retargeting advertising?
Retargeting shows ads to people who have already visited your website or interacted with your business. Since they've shown interest, they're more likely to convert than cold audiences. Retargeting keeps you top of mind as they continue their buying journey.
How does retargeting work?
When someone visits your website, a tracking pixel identifies them. You can then show them ads on other websites, social media, and now even streaming TV. The ads follow them around the internet, reminding them of your business until they convert or opt out.
Is retargeting effective for small businesses?
Retargeting is one of the most efficient advertising tactics because you're reaching warm audiences. However, it only works if you have enough website traffic to retarget. Small businesses should build awareness to drive traffic first, then retarget visitors who don't convert immediately.
Can you retarget on streaming TV?
Yes, CTV retargeting lets you show TV ads to people who visited your website. This is powerful because TV ads carry more weight than display ads, and you're reaching them on the biggest screen in their home during relaxed viewing moments.
Version history
| Version | When | Summary |
|---|---|---|
| v1 | 6/20/2026, 3:11:54 AM | migration import |