introducing-wavemaker

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Today we're launching something we've wanted to build for a long time: a way for anyone to make a real video without learning editing software, hiring a crew, or staring at a blank timeline. It's called Wavemaker, and it's live now at wavemaker.adwave.com.

Here's the thing. Most "AI video" tools hand you one trick. Some stitch your blog into a stock-footage slideshow. Some generate a five-second clip you still have to assemble into something useful. And nearly all of them greet you with a wall of decisions (models, styles, settings, knobs) before you've made anything at all.

Wavemaker is different. You give it an idea, a link, or a document, and an AI production team handles the rest, from research and script all the way to a finished video you can actually publish.

What Wavemaker does

Wavemaker is an agentic video creator. That word "agentic" matters: it's not an editor with a few AI buttons bolted on. It's a team of AI agents that each own a part of the job, working together the way a real production crew would.

Start with whatever you've got:

• A free-form prompt: describe the video you want.
• A topic: Wavemaker researches it and writes the script for you.
• A URL: paste your website and it pulls your brand colors, imagery, and messaging into a creative brief.
• Documents: turn a PDF, a doc, or your notes into a video.
• Images or existing video: bring your own footage into the mix.

From there, the pipeline takes over: it writes a script, builds a storyboard, generates custom images and video clips (no generic stock), records an AI voiceover, scores it with BPM-aware music, and runs an AI vision pass to quality-check the result. Most videos come back in two to five minutes.

Want to change something? Just say so. Wavemaker uses chat editing, so you type "make the intro longer" or "swap the music for something calmer" and it handles the change. No timeline, no layers, no learning curve.

We built it this way on purpose. A few words should be enough to make a video, and with Wavemaker, they are. But simplicity isn't the ceiling. When you want your hands on the wheel, the depth is there: choose from dozens of video styles, review and edit the storyboard before production starts, upload your own footage and brand assets, score it with your own music, or open the canvas view to see every scene, image, and clip as a visual graph you can work node by node. Start simple. Go as deep as you like.

Why we built it

You already know Adwave's mission: every business deserves access to TV advertising, not just the ones with a five-figure production budget. The good news is that AI changed what's possible. But as we talked to customers, one thing kept coming up. Making the video was still the hard part, no matter where it was going to run.

So we built the creator we wished existed. And then we made a decision that surprised some people internally: we didn't lock it to small businesses. Wavemaker is for anyone with something to say. If you can describe it, you can make it.

Things you can make with Wavemaker

This is the part that's hard to convey until you try it. The same engine that produces a broadcast-ready commercial will happily make a birthday tribute or a meme. A few of our favorites:

• Run an always-on social channel. Auto-publish a fresh video every day, or heck, every hour. Wire a topic feed into the API and Wavemaker researches, scripts, produces, and hands you the finished MP4 while you sleep. Faceless YouTube channels, daily news recaps, niche TikTok accounts: this is how they scale.
• Turn boring spreadsheets and docs into vivid video. Upload the quarterly report, the pitch deck notes, the product spec, and walk into the meeting with a polished video presentation instead of forty slides nobody reads.
• Make highly polished ads for TV, social, and web. Real commercials with custom visuals, on-screen dialogue, narration, and a score. Then run them on actual television through Adwave (more on that below).
• Create funny meme videos. Type the joke, get the video. Internet culture moves fast; now you can keep up without opening an editor.
• Tell your own stories and films. Write a scene, a trailer, a short film. Wavemaker keeps your characters visually consistent shot to shot, so your protagonist in scene one is still your protagonist in scene six.
• Cut a music video to your own song. Upload your track and Wavemaker listens to it (real BPM, song structure, even the lyrics) and cuts the visuals to the beat.
• Remake an ad you love. Paste a link to a spot you admire and Wavemaker studies its pacing, structure, and energy, then builds an original video in that spirit for your brand.
• Teach anything. Lessons, explainers, how-tos, and onboarding videos, all with word-synced captions for sound-off viewing.
• Sell anything. Product demos, real estate listings, restaurant promos, testimonials, event hype.
• Celebrate someone. Weddings, graduations, retirements, tributes. The moments that deserve better than a slideshow.

And because it's all chat, every one of these is one sentence away from a different version: shorter, funnier, calmer, in another style.

How it works, step by step

The pipeline is where the "production team" idea becomes real. Each stage is handled by a dedicated agent:

• Script. Wavemaker writes (or refines) a script from your input. Give it a topic and it researches first.
• Storyboard. It maps the script to a visual plan, with 21 style presets to choose from.
• Visuals. It generates custom images and video clips with subject consistency, so your characters and scenes stay coherent shot to shot.
• Voiceover. An AI voice narrates it, and Wavemaker can even design a custom voice to match your video's tone, keeping it consistent across edits.
• Music. BPM-aware scoring with audio ducking, so the track dips under the narration automatically.
• QC. An AI vision agent reviews the finished video the way a human editor would, catching issues before you ever see it.

You get a finished video, not raw clips to assemble. Pick your format when you create (16:9 for YouTube, the web, or TV; 9:16 for TikTok, Reels, and Shorts; 1:1 or 4:5 for social feeds), then export an MP4 at up to 4K depending on your plan. Videos stay private until you share them; when you do, the link unfurls as a playable video everywhere from X to Slack.

For the developers and AI builders in the room, Wavemaker is API and MCP first-class. There's a REST API with simple API-key auth, real-time progress streaming, signed webhooks that ping your server the moment a video completes, and an MCP server with 24 first-class tools, plus the entire production pipeline exposed as individual tools, so your agents can plan, generate, compose, and render from Cursor, Claude Desktop, Windsurf, or any MCP client. That's not a roadmap promise. The docs are live today.

From a video to a television campaign

Here's the part nobody else can offer. Most AI video tools end their story at the MP4 export. Yours doesn't have to.

A finished Wavemaker video can run as a real streaming TV commercial on 100+ premium networks through Adwave, with subscriptions starting at $50. The same idea that started as a sentence can end up on NBC, Hulu, or ESPN, with local or national targeting and a real-time analytics dashboard. And if TV isn't where your audience is, the same video runs just as well on YouTube, Meta, Reddit, or display.

Bottom line: Wavemaker makes the video, and Adwave gets it in front of the right people. To see how the advertising side works once your video's ready, take a look at our connected TV advertising guide.

Pricing: genuinely free to start

You can start for free. The free plan gives you 150 credits, enough for your first short video, with no credit card required. From there:

• Starter ($39/mo): 600 credits per month, up to 1080p, no watermark.
• Pro ($99/mo, most popular): 1,500 credits per month, API and MCP access, priority generation, and credit rollover.
• Business ($299/mo): 4,500 credits per month, up to 4K, custom branding, webhooks, larger teams.
• Agency ($499/mo): 7,500 credits per month with everything in Business, built for teams shipping video at volume.

Save about 17% on any plan with annual billing. Need more, occasionally? Credit packs start at $39, and they never expire. For a full breakdown of how Adwave's TV side is priced, see our streaming TV ad cost guide.

Common questions answered

What makes Wavemaker different from other AI video tools? Most tools do one input mode well, like turning a blog into a slideshow, or generating a short clip you still have to edit. Wavemaker accepts almost any input (a prompt, a topic, a URL, a document, images, or video) and returns a finished video with custom-generated visuals, voiceover, music, and a quality-control pass. You're getting a production team, not a single feature.

Do I need any video editing experience? None. If you can describe what you want in plain language, you can make a video. Edits happen through chat, so you type a request like "make the intro shorter" instead of dragging clips around a timeline. And if you do want fine control, the storyboard review and canvas view give you scene-by-scene depth without ever touching a timeline.

How long does it take to make a video? Most videos generate in about two to five minutes. The exact time depends on length and complexity, but the point is that you're working in minutes, not days.

Is the free plan actually free? Yes. You get 150 credits to start with no credit card, which is enough for your first short video. Paid plans unlock more credits, higher resolution, no watermark, and API access, but you can try the full creation flow before paying anything.

Can I use Wavemaker videos for TV advertising? Absolutely, and that's the part we're most excited about. A finished Wavemaker video can run as a streaming TV commercial across 100+ networks through Adwave, with subscriptions starting at $50. It also works for YouTube, Meta, Reddit, and display.

Is my content used to train AI models? No. The content you create and upload is not used to train AI models.

Try it today

Wavemaker is live and free to start. Type an idea, paste a link, or upload a document, and see your first video in a few minutes. Head to wavemaker.adwave.com to make something.

And when that video's ready for the biggest screen in the house, Adwave is right here to put it on TV.

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