faq-linear-tv
slug: faq-linear-tv · status: draft · score: 80% · 1 versions
Not yet published.
Validation
| Rule | Detail | |
|---|---|---|
| pass | No banned competitors | No banned competitors |
| pass | No emdashes | No emdashes |
| pass | Avoid AI telltale words | No AI telltale words |
| pass | Primary keyword in title | No primary keyword to check |
| pass | Use contractions | Contractions used |
| warn | Minimum internal links | Only 0 internal links (minimum 3-5) |
| pass | FAQ section required | FAQ section present |
| fail | Author assigned | No author assigned (never use 'Adwave Team' for new content) |
| pass | Industry pages need taxonomy | Not an Industry page |
| warn | Title length 50-60 | Title length 13 (aim 50-60 chars) |
| warn | Minimum 4 images | Only 0 image(s); minimum 4 (1 hero + 3 body) |
| warn | SEO description under 160 | Missing seoDescription |
| warn | Adwave mention cadence | No Adwave mentions (aim for 2-3 natural) |
| warn | Short description present | Missing shortDescription |
| pass | Word count by type | Word count 204 (no target for type) |
| pass | Year-dated title for evergreen types | Type not year-dated |
| pass | No manual table of contents | No manual TOC |
Content
Common questions answered
What is linear TV advertising?
Linear TV is traditional broadcast and cable television where viewers watch scheduled programming on specific channels at set times. Ads run during commercial breaks and reach whoever is watching that channel at that moment. This is different from streaming TV where viewers choose what to watch.
Is linear TV still relevant for advertising?
Linear TV still reaches large audiences, particularly older demographics and during live events like sports and news. However, viewership continues declining as audiences shift to streaming. For most small businesses, streaming TV offers better targeting and accessibility.
What is the difference between linear TV and CTV advertising?
Linear TV reaches mass audiences watching scheduled programming with limited targeting beyond channel and time. CTV (streaming TV) offers digital-like targeting by demographics, interests, and behaviors, plus better measurement. CTV is generally more accessible and effective for small businesses.
Should small businesses advertise on linear TV?
For most small businesses, streaming TV (CTV) is a better starting point. It offers lower minimums, better targeting, and easier measurement. Linear TV still has value for reaching older audiences or advertising during specific local programming, but CTV has democratized TV advertising for small businesses.
Version history
| Version | When | Summary |
|---|---|---|
| v1 | 6/20/2026, 3:11:54 AM | migration import |