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faq-marketing-resolutions

slug: faq-marketing-resolutions · status: draft · score: 80% · 1 versions

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Content

Common questions answered

What marketing resolutions should small businesses make?

Focus on consistency over intensity: committing to regular marketing activity matters more than occasional big campaigns. Other valuable resolutions include diversifying beyond one channel, improving measurement, and testing new channels like TV that you've avoided.

How do I stick to marketing resolutions?

Build marketing into your regular routine rather than treating it as an extra task. Set specific, measurable goals rather than vague intentions. Automate what you can and schedule dedicated time for what requires attention.

What marketing channels should I try in the new year?

Consider channels you've assumed were "not for you." TV advertising is now accessible to small businesses. Podcast advertising reaches engaged audiences. Direct mail has higher open rates than email. Testing one new channel each quarter prevents overwhelm.

How much should I budget for marketing in the new year?

Plan for 5-10% of revenue depending on your growth goals. More important than the total is having a plan for how you'll allocate and measure it. Start the year with a budget and calendar rather than making reactive decisions.

Version history

VersionWhenSummary
v16/20/2026, 3:11:54 AMmigration import