faq-good-commercial
slug: faq-good-commercial · status: draft · score: 80% · 1 versions
Not yet published.
Validation
| Rule | Detail | |
|---|---|---|
| pass | No banned competitors | No banned competitors |
| pass | No emdashes | No emdashes |
| pass | Avoid AI telltale words | No AI telltale words |
| pass | Primary keyword in title | No primary keyword to check |
| pass | Use contractions | Contractions used |
| warn | Minimum internal links | Only 0 internal links (minimum 3-5) |
| pass | FAQ section required | FAQ section present |
| fail | Author assigned | No author assigned (never use 'Adwave Team' for new content) |
| pass | Industry pages need taxonomy | Not an Industry page |
| warn | Title length 50-60 | Title length 19 (aim 50-60 chars) |
| warn | Minimum 4 images | Only 0 image(s); minimum 4 (1 hero + 3 body) |
| warn | SEO description under 160 | Missing seoDescription |
| warn | Adwave mention cadence | No Adwave mentions (aim for 2-3 natural) |
| warn | Short description present | Missing shortDescription |
| pass | Word count by type | Word count 205 (no target for type) |
| pass | Year-dated title for evergreen types | Type not year-dated |
| pass | No manual table of contents | No manual TOC |
Content
Common questions answered
What makes a TV commercial effective?
Effective TV commercials capture attention in the first few seconds, deliver a clear and memorable message, create emotional connection, and end with a compelling call to action. They show rather than tell, focus on one main idea, and make the viewer want to learn more.
How long should a TV commercial be?
30 seconds is the standard and most effective length. It's long enough to tell a complete story but short enough to maintain attention. 15-second spots work for simple awareness messages or reinforcing longer campaigns. 60-second spots are rare and reserved for complex stories.
Do I need actors for a TV commercial?
Not necessarily. Many effective small business commercials feature the business owner, real employees, or real customers. Authenticity often outperforms polish. You can also create effective ads using product footage, location shots, and voiceover without appearing on camera.
What should my TV commercial focus on?
Focus on one main message: what makes you different or why viewers should choose you. Address a customer problem and show how you solve it. Include your name, what you do, and how to find you. Avoid trying to say everything in 30 seconds.
Version history
| Version | When | Summary |
|---|---|---|
| v1 | 6/20/2026, 3:11:54 AM | migration import |