faq-smb-marketing-guide
slug: faq-smb-marketing-guide · status: draft · score: 80% · 1 versions
Not yet published.
Validation
| Rule | Detail | |
|---|---|---|
| pass | No banned competitors | No banned competitors |
| pass | No emdashes | No emdashes |
| pass | Avoid AI telltale words | No AI telltale words |
| pass | Primary keyword in title | No primary keyword to check |
| pass | Use contractions | Contractions used |
| warn | Minimum internal links | Only 0 internal links (minimum 3-5) |
| pass | FAQ section required | FAQ section present |
| fail | Author assigned | No author assigned (never use 'Adwave Team' for new content) |
| pass | Industry pages need taxonomy | Not an Industry page |
| warn | Title length 50-60 | Title length 23 (aim 50-60 chars) |
| warn | Minimum 4 images | Only 0 image(s); minimum 4 (1 hero + 3 body) |
| warn | SEO description under 160 | Missing seoDescription |
| warn | Adwave mention cadence | No Adwave mentions (aim for 2-3 natural) |
| warn | Short description present | Missing shortDescription |
| pass | Word count by type | Word count 204 (no target for type) |
| pass | Year-dated title for evergreen types | Type not year-dated |
| pass | No manual table of contents | No manual TOC |
Content
Common questions answered
What is the best marketing strategy for a small business?
The best strategy builds on three pillars: being findable when customers search, being trusted when they research, and being memorable before they need you. This means investing in search presence, reputation management, and awareness advertising rather than focusing on just one area.
How much should a small business spend on marketing?
Plan for 5-10% of revenue on marketing, with higher investment during growth phases. More important than the percentage is measuring return on investment across channels. Start small, test multiple channels, and scale what works while cutting what doesn't.
What marketing channels work best for small businesses?
The right channels depend on your customers and business type. Local service businesses benefit from TV and local search. E-commerce needs social and search advertising. Most businesses need a mix: awareness channels to be known, and direct response channels to convert.
Should small businesses hire a marketing agency?
You can accomplish a lot with self-serve platforms and learning. Agencies add value when you need specialized expertise or lack time to manage marketing yourself. Start by learning what works for your business, then decide if outside help would accelerate results.
Version history
| Version | When | Summary |
|---|---|---|
| v1 | 6/20/2026, 3:11:54 AM | migration import |